52 Customer Satisfaction Quotes to inspire you to start measuring Customer Satisfaction now

Every business wants to be successful, and many businesses measure their success in terms of their profits and sales. But how will you earn good profits? What would make your customers keep doing business with you? You can measure all the metrics, but in the end, it boils down to Customer Satisfaction. Customer Satisfaction is the measure of the happiness of the customers with the products, services and the overall experience with an organization.

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What is Customer Satisfaction?

Customer Satisfaction is how customers view your brand. It is the measure of whether or not customers are satisfied with your products or services, which then influences repurchases and customer loyalty.

Customer Satisfaction is influenced by many factors, such as product quality, pricing, customer service, website interface, optimized user journey, logo design, online poster maker, etc. And it can be measured and improved with the right software to increase customer retention and sales. You can read all about Customer Satisfaction and how to measure it in our consolidated guide: The Ultimate Guide to Customer Satisfaction (CSAT).

We have put together some brilliant Customer Satisfaction Quotes given by some great titans of the customer service industry whose extraordinary visions not only helped them to achieve the heights of success but also helped the strugglers across the world climb the ladder of success.

“If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

Jeff Bezos
(Founder & CEO at Amazon)
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“A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers and in general be a superstar advocate for your business.”

Gregory Ciotti
(Content Marketing Lead at Shopify)
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“Customer service shouldn’t just be a department, it should be the entire company.”

Tony Hsieh
(CEO of Zappos)
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“Your most unhappy customers are your greatest source of learning.”

Bill Gates
(Founder, Microsoft Corporation)
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“The customer's perception is your reality.”

Kate Zabriskie
(President, Business Training Works, and Author)
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“Always give people more than what they expect to get.”

Nelson Boswell
(Self-Help Author)
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“There is a big difference between a satisfied customer and a loyal customer. Never settle for ‘satisfied’.”

Shep Hyken
(Customer Service Expert, Author, Blogger, and Speaker)
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“The well-satisfied customer will bring the repeat sale that counts.”

James Cash Penney
(Founder of J. C. Penney stores)
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“At the heart of a successful business strategy is a customer experience that is elegantly simple and positive, where consumers are likely to come away satisfied – and return.”

Andres Angelani
(CEO at Softvision)
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“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”

Steve Jobs
(Co-founder, Apple)
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“The goal as a company is to have customer service that is not just the best but legendary.”

Sam Walton
(Founder for Walmart)
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“Today’s consumers are no longer just comparing experiences across competitors, but against the best experience they have ever had.”

Jeff Epstein
(Vice President of Product at Comm100)
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“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”

Jeff Bezos
(Founder & CEO at Amazon)
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“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Sam Walton
(Founder for Walmart)
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“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.”

Ken Blanchard
(Author, Speaker and Business Consultant)
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“Treat the customer like you would want to be treated. Period!”

Brad Schweig
(VP of Operations, Sunnyland)
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“Spend a lot of time talking to customers face-to-face. You’d be amazed how many companies don’t listen to their customers.”

Ross Perot
(CEO Electronic Data Systems & Perot Systems)
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"A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him."

Mahatma Gandhi
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"Without doubt, there are lots of ways to measure the pulse of a business. But if you have employee engagement, customer satisfaction, and cash flow right, you can be sure your company is healthy and on the way to winning."

Jack Welch
(CEO, General Electric)
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“The key is when a customer walks away, thinking ‘, Wow, I love doing business with them, and I want to tell others about the experience.”

Shep Hyken
(Customer Service Expert, Author, Blogger, and Speaker)
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“Unless you have 100% customer satisfaction, you must improve.”

Horst Schulze
(Founder, Ritz-Carlton)
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“People will forget what you said. They will forget what you did. But they will never forget how you made them feel.”

Maya Angelou
(American Poet, Storyteller, Activist, and Autobiographer)
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“The sole reason we are in business is to make life less difficult for our clients”

Matt Odgers
(Owner and Founder, Odgers Law Group)
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“I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal!”

Niki Lauda
(Austrian Formula One driver, and a three-time F1 World Drivers' Champion)
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“Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you.”

Chip R. Bell
(Founder, The Chip Bell Group)
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“In business, the idea of measuring what you are doing, picking the measurements that count like customer satisfaction and performance... you thrive on that.”

Bill Gates
(Founder, Microsoft Corporation)
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“The first step in exceeding your customer's expectations is to know those expectations.”

Roy H. Williams
(Founder and President, Wizard of Ads, and Author)
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“Do what you do so well that they will want to see it again and bring their friends.”

Walt Disney
(Founder, The Walt Disney Company)
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“You can't delegate growth or customer satisfaction.”

Jeffrey R. Immelt
(CEO, General Electric)
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“The longer you wait, the harder it is to provide outstanding customer service.”

Bill Davidow
(Author, Philanthropist, Venture investor, and former high-tech Business Executive)
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“One customer well taken care of could be more valuable than $10,000 worth of advertising.”

Jim Rohn
(American Entrepreneur, Author and Motivational Speaker)
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“Customers don't expect you to be perfect. They do expect you to fix things when they go wrong.”

Don Porter
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“Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will.”

Bill Gates
(Founder, Microsoft Corporation)
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“If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.”

Jim Rohn
(American Entrepreneur, Author and Motivational Speaker)
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“Of course, if you are launching a new business, you can think about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.”

Scott D. Anthony
(Managing Director, Innosight Consulting)
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“If we have 99% [market] share of Ford Company, the question to us is 'How do we improve the customer satisfaction in order to get that additional 1% share?”

Michael Dell
(CEO, Dell Technologies)
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“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”

Henry Ford
(Founder of Ford Motors)
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“Make a customer, not a sale.”

Katherine Barchetti
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“You are serving a customer, not a life sentence. Learn how to enjoy your work.”

Laurie McIntosh
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“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.”

Dale Carnegie
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“The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.”

Tom Peters
(Speaker, and Author)
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“The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.”

Derek Sivers
(Founder, CD Baby)
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“If you don’t appreciate your customers, someone else will.”

Jason Langella
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“A customer talking about their experience with you is worth ten times that which you write or say about yourself.”

David J. Greer
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“Ask your customers to be part of the solution, and don’t view them as part of the problem.”

Alan Weiss
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“ Until you understand your customers – deeply and genuinely – you cannot truly serve them.”

Rasheed Ogunlaru
(Author)
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“To earn the respect (and eventually love) of your customers, you first have to respect those customers. That is why Golden Rule behavior is embraced by most of the winning companies.”

Colleen Barrett
(President, Southwest Airlines)
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“Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.”

Steve Cannon
(President & CEO, Mercedes Benz USA)
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“Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.”

Scott Cook
(Founder, Intuit)
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“At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return.”

Roger Staubach
(Former NFL)
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“Provide an experience that is both useful, usable, desirable, and differentiated, and you will create demand for your brand and delight your customers.”

David Armano
(U.S. Strategy Director, Edelman)
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“Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.”

Mike Kuniavsky
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Conclusion

Customer Satisfaction can make or break your business. So, get inspired by these quotes and start measuring and increasing customer satisfaction today. You can read our related blogs for help: