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Gearing Up for The Restaurant Show 2014

Gearing Up for The Restaurant Show 2014

trs_rgbThe Restaurant Show 2014 is a unique melting pot that provides opportunity for the fraternity of the restaurant, catering and food service industries to come together and discuss the latest industry trends and form strong business networks. The grand event is all set to be hosted from 6th to 8th of October at Earl’s Court in central London.

The Restaurant Show also offers an unparalleled opportunity to present forth the latest tools and products transforming the shape of the industry. Being innovators in the IT industry ourselves, we have created a brand new, amazing product that will soon transform the restaurant and hospitality industry. And TRS 2014 will be the platform where we will raise the curtain from our product – a zippy new Android and iOS-based app that provides an elegant and cool way to capture feedback from diners. The app is complemented with comprehensive web-based reporting that provides in-depth analytics and actionable business insights.

With less than 2 weeks to go, we at Zonka can barely contain our excitement and are preparing for the exhibition in full steam. From designing colorful banners to creating new t-shirts with the company logo, we are doing all we can to make our presence a grand one and our stand the cornerstone of attractions at the show.

If you are visiting too, feel free to get in touch. We won’t mind sharing a few tips and exchanging ideas.

Do note to catch up with us at stand L-02 on all three days of the event (6th – 8th October) and get a chance to witness this revolutionary product for yourself in action!

How did Zonka get it’s name?

How did Zonka get it’s name?

zonka-logoRaise your arms (after done reading!) if you have ever wondered about our name, ‘Zonka’ – what it means, what was the inspiration behind it, and how exactly did we come up with it?

A brief look through even the most detailed dictionary out there will tell you that the word Zonka does not belong to the English language. We’ll save you some time by letting you know upfront that it does not belong to any other spoken language either. We’re proud creators of the word ‘Zonka’ AND there is an interesting story behind the creation of it.

So the legend goes thus: back in the good old days when restaurants, hotels, stores and other businesses were still capturing feedbacks on pen-and-paper based forms, we were busy coming up with a cool new product to implement the same on Android, iOS and Web-based apps. The product was well past its development when a member of our young and dynamic team remarked how the product didn’t even have a proper name yet! It was referred by its codename – CFS (Customer Feedback System).

For a product known for its “coolness”, CFS didn’t quite live up to its “name” (pun intended). One thing that everybody agreed on was that the name should ideally have an odd number of alphabets, in accord with the notion of feedback ratings having odd-numbered levels. An odd number of syllables would reinforce this scheme. The other thing all of us desired was that the word should be unique and “out-of-the-box”; in other words, not in use anywhere.

Perhaps the most interesting brainstorming session ever to have taken place at the Zonka office followed wherein everybody involved in the product – from the product manager right down to the coders (affectionately called “Software Freaks”) were asked to come up with a unique-sounding 3 or (preferably) 5- letter words. The result was an amusing list of over 100 such words, not a single one them making any sense whatsoever!

True to our spirit of democracy and ‘Net Promoters’, a polling session followed in which each of these words was spelled out aloud and number of people ‘Promoting’ and number of people ‘Detracting’ were counted, giving us the NPS of each word.

With over 74% of our team having taken a peculiar liking to a certain 5-letter word beginning with ‘Z’, the final decision, when we came down to it, was rather easy as Zonka emerged a clear winner, beating the likes of ‘Swupy’ and ‘Izein’.

We love it. And if it were up to us, we would put it in the dictionary as a synonym for a versatile, reliable and a refreshingly new way of collecting customer feedback. #truestory

 

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