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The Zonka Feedback Blog

Feedback Management, Feedback Trends, Feedback Technology, Data & Analysis, amazing Survey Tips & New Features at Zonka

5 Best Practices to build a kickass Employee Feedback Form

5 Best Practices to build a kickass Employee Feedback Form

Do you know that 79% of people quit their jobs because of ‘lack of appreciation’? (Source: Global Studies) Employee Feedback is a key indicator of employee retention, productivity, and satisfaction. It helps you ensure enhanced production, efficiency, and happiness of employees. Further, it also assists you in improving the work culture. The best practice to know employee perspective is to conduct regular Employee Feedback Surveys and get direct insights from them. It gives you a solid idea about how employees are feeling and what they really think about work culture, opportunities, facilities and loyalty. Most of the companies (including yours perhaps) are already using feedback forms to gauge employee satisfaction. Unfortunately, only few are able to get the most out of human capital even after using it at its best. Here’s what usually goes wrong. Lack of Variety of Questions. Different touchpoints and surveys include similar questions. Lack of Connect with Employees. Questions don’t connect with employees at all. This leads to lack of engagement by employees. Lack of Industry Standard Metrics. No or minimal use of industry metrics or standards make your reports meaningless and ineffective. Lack of Focused Surveys. You’re not asking the right questions, at the right place and at the right intervals. Read on to know the best practices to follow to create a great employee survey form-one that yields the right reports for your company. Have a look. 5 best practices to create an Employee Feedback Form   1. Determine the objective of the employee survey clearly  Make sure to define…read more

Making your Surveys and Feedback Forms more relevant

How do you ensure more participation from your survey takers? Creating surveys is just the first step. Surveys serve a dual purpose – they help you know more about your customers while it makes your existing and potential customers understand that you care. However, throw in questions that are lengthy and you could do without and you get disgruntled survey takers who may even want to do nothing with your brand. It’s important to be relevant and useful – your survey shouldn’t be too long, and it should address all effective areas of concern. It has to make the survey takers feel that the survey takes into questions their concerns and isn’t there solely from the business perspective to increase business profits. So, how do you do ensure and implement the best survey practices? Making the Right Customer Surveys: The Skills You Need The aim is to make your consumer surveys be more relevant both from a customer’s point of view and the business point of view. Surveys are a critical part that can help in developing a brand image and customer loyalty, and help build relationships to establish a successful enterprise. Here are some survey tips that will help you build a great survey. How relevant is it? Remember, surveys offer an understanding about the performance of the offered services. Are the services valuable to the customer? Services like banking solutions, technical services, marketing require a deep understanding of the market so as to ensure continuity of services and to be on par with the competitors.…read more
Reasons why you should avoid mandatory questions in your survey

Reasons why you should avoid mandatory questions in your survey

As your company is crafting the perfect survey to gather customer opinions, there are some essential tips you should think about when making mandatory questions. While yes, you want as much information about the client's experience as possible, there is significant evidence to prove that it works in a negative way. Mandatory questions work only a handful of times and are not recommended in any survey. We have the top three reasons outlined in this handy guide. Reduction in Responses Customers are usually busy and do not want to spend more than a few minutes completing a survey about their experience. It is important to note that if you have mandatory questions, you are significantly impacting the amount of responses you will get. Instead of making your open-ended questions mandatory, leave them optional. If people want to give an answer, they will, and it will be accurate not fluff given to fulfill the requirements. Mandatory is Disrespectful Your customer has already given you their patronage, why shackle them to a ten-minute survey full of necessary questions? People who agree to these surveys are doing it because they have an opinion on the matter as it is, they will answer the questions anyways. For those who are not looking to answer each question, sometimes it may not even be relevant. You Get Fluff Data One of the main drawbacks of mandatory questions, the reason most companies have abandoned them altogether, is because of fluffy data. Fluffy data is inconclusive, it wastes your time and most of…read more
When is the best time to collect Customer Feedback?

When is the best time to collect Customer Feedback?

There is an age-old question, “When is the best time to collect feedback from my customers”, finally, the answer has been nailed down. The absolute best time to gather feedback is right now. Feedback is vital to your business, and it is important to get that information as soon as the customer has engaged with your company to get the most valuable feedback. The main reasons you need to be proactive about getting clients to complete a feedback survey are outlined for you below. Keep the Brand Fresh Companies need to be collecting feedback as soon as possible for the sole reason of the customer may be busy and could confuse their visit with your business and another. Being able to recall an event with clarity, a customer service agent, or even an employee all play a part in getting a score that allows you to improve. If you wait several weeks before sending out a survey, your client may have very well forgotten all about their visit with you! Ask For It When It Matters While knowing about a customer's experience is important, for most data, you want to be able to hone in on one aspect. It is important to remember that not every moment of the experience needs to be inquired about. Instead, you may ask about their visit on that day if they tried a particular product or the similar. Narrow your scope for more conclusive data. Catch Them While They Are There Most often, customers will neglect to leave feedback…read more
Get better Survey Response Rate by avoiding these mistakes

Get better Survey Response Rate by avoiding these mistakes

When you create a survey, you ensure each detail is just right, you make sure every question is relevant, and you make certain that it goes out to all the right people. With all of that work you are putting in, shouldn’t you be getting more survey responses than you currently are? The answer to that is yes! There are simple mistakes or items that may be overlooked that will cause your customers to either not respond, or abandon their survey. Here are a few of the most common mistakes, and how to fix them to increase survey response rate. Typos Typos are any company’s worst enemy. Unfortunately, there are many people that will look at those typos as a poor reflection of your business, and may even rate your score lower for that misplaced comma. One of the best ways to avoid those kinds of scenarios is by having several people read and edit those questions until you have a polished copy. Hiring a professional never hurts either. Making the Survey too Long Getting in-depth feedback is something every company wants, but when it moves into interrogation territory, it is going way too far. When creating your survey, a good mix of open-ended questions, multiple choice, or even rating scales will help you get those most out of your questions. We suggest you keep open-ended questions to the minimum possible. Try to keep surveys under two minutes to complete to get better survey response rate. Asking Needless Questions Review your survey to ensure that…read more
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