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The Zonka Feedback Blog

Feedback Management, Feedback Trends, Feedback Technology, Data & Analysis, amazing Survey Tips & New Features at Zonka

The Art of Lead Capturing at Events and Trade Shows

The Art of Lead Capturing at Events and Trade Shows

The most important goal of any business is to achieve more sales and thus more profits. However, there are plenty of activities that are not always targeted at achieving direct sales. For example, when your company participates in a trade show or a similar event, the main aim is not to push sales at the event itself. It is more about creating brand awareness, building your company's reputation and customer relationships, and, most importantly, generating leads. The more leads you have, the greater the likelihood is that you will have successful conversions in the future. And, the lead numbers can be exponential for such trade shows or events, since you are likely to come across more qualified leads (potential customers) who are particularly interested in your business and its products or services at such events. Challenges for Capturing Leads Source – Exhibtor Online Trade shows and business exhibitions are generally extremely crowded and you can expect a lot of regular traffic to your company's stall or kiosk. This is precisely what happened with us when we started marketing our feedback management system, Zonka, at such events. Our representatives used to strike a great rapport with the visitors and many of the visitors even dropped their business cards in a bowl that we used to keep to capture business leads. However, it was tough to remember the more qualified leads from these business cards several days after the completion of such events. Trying to capture qualified leads is similar to trying to digging for gold amidst sand…read more
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