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The Zonka Feedback Blog

Feedback Management, Feedback Trends, Feedback Technology, Data & Analysis, amazing Survey Tips & New Features at Zonka

Get better Survey Response Rate by avoiding these mistakes

Get better Survey Response Rate by avoiding these mistakes

When you create a survey, you ensure each detail is just right, you make sure every question is relevant, and you make certain that it goes out to all the right people. With all of that work you are putting in, shouldn’t you be getting more survey responses than you currently are? The answer to that is yes! There are simple mistakes or items that may be overlooked that will cause your customers to either not respond, or abandon their survey. Here are a few of the most common mistakes, and how to fix them to increase survey response rate. Typos Typos are any company’s worst enemy. Unfortunately, there are many people that will look at those typos as a poor reflection of your business, and may even rate your score lower for that misplaced comma. One of the best ways to avoid those kinds of scenarios is by having several people read and edit those questions until you have a polished copy. Hiring a professional never hurts either. Making the Survey too Long Getting in-depth feedback is something every company wants, but when it moves into interrogation territory, it is going way too far. When creating your survey, a good mix of open-ended questions, multiple choice, or even rating scales will help you get those most out of your questions. We suggest you keep open-ended questions to the minimum possible. Try to keep surveys under two minutes to complete to get better survey response rate. Asking Needless Questions Review your survey to ensure that…read more
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