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The Zonka Feedback Blog

Feedback Management, Feedback Trends, Feedback Technology, Data & Analysis, amazing Survey Tips & New Features at Zonka

Using Zonka for US opinion polls

Using Zonka for US opinion polls

US opinion polls are favoring Clinton, could Trump really win despite this fact? Maybe, who knows. Opinion polls are used and believed throughout the course of election campaigns by candidates. Also, they are believed by the media to see which candidates are ahead and who is likely to emerge victorious. But sadly, the polls yet so far have been successful in the contrived shaping of public opinion rather than reflecting it. How can we say this so confidently? Let’s hear a story from the vault of erstwhile US Presidential elections. In the 1948 Presidential election, the US opinion polls predicted certain victory for Republican Thomas E. Dewey. Without waiting for the official count of the votes, Chicago Daily Tribune on November 3, 1948, throughout the country proclaimed in their headlines, "Dewey Defeats Truman." The rest is history ... Harry S Truman was elected the 31st President of the United States. Wondering how did that happen? Let’s dig deep. It is hard to get a representative sample of the population to answer survey questions. Due to this most polls weigh their response data to match the expected composition of the electorate. Also, the methods used to collect poll responses lead to discrepancies in actual opinions of the electorate and rolled out opinion polls. Majorly, there are 3 methods that are used to collect US opinion polls- Telephonic polls Online polls IVRs But the problem with all these three is that they involve high human involvement. And it further leads to bias and miscommunication. Moreover many questions on…read more
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