Major Challenges with QuestionPro & Google Forms
While Google Forms and QuestionPro are commonly used survey software in the feedback space, user reviews highlight several recurring challenges when it comes to their ability to meet the needs of many organizations. Here’s a look at the key obstacles users often face:
1. Limited Customization and Flexibility
Many users find the rigidity of these platforms limiting when it comes to customization. Though ideal for simple surveys, creating more tailored surveys for diverse departments can be frustrating. Organizations often need advanced features to better align surveys with specific needs, and both platforms fall short.
For TAJBank, this was a major issue. Their teams needed different types of surveys for various departments, but the generic templates forced them to settle for “one-size-fits-all” surveys. This lack of flexibility made it difficult to capture meaningful insights from their employees and customers.
2. Low Response Rates
Engaging participants is crucial, yet many users report low response rates with Google Forms and QuestionPro. The platforms’ basic designs and lack of advanced engagement features like automated follow-ups often result in disengaged audiences and fewer responses.
TAJBank faced similar struggles. With a large customer base and thousands of employees, they needed robust participation. However, these platforms offered limited features to boost response rates, leaving them with incomplete feedback and making it harder to gain actionable insights.
3. Limited Branding Options
Branding matters, especially for companies striving to maintain a consistent image. Both platforms offer limited branding options, leading to surveys that feel disconnected from the overall brand experience. This can diminish trust and reduce engagement.
For TAJBank, which takes pride in a trusted and professional image, the lack of branding options was a significant problem. Their surveys didn’t reflect the polished identity they worked hard to build, leading to a disconnect between their customers and the feedback they were trying to collect.
4. Complicated Data Analysis
Users often highlight the complexity of analyzing feedback from these platforms. With limited reporting options, many are forced to manually sort through data, slowing down their decision-making process.
TAJBank experienced this firsthand. The time-consuming task of analyzing raw data delayed their ability to make quick, strategic decisions. The absence of advanced analytics meant they were often behind in responding to customer needs, impacting their overall customer experience.