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When it comes to choosing a powerful Email Survey Tool, then you need to observe the differences between various email survey software available in the market. Now the thing is what are the pondering features based on which you can analyze the functionality and quality of the email survey tool.

So, to make your task easy we have listed 8 must-have features you should consider while choosing the best email survey software:

7 Best Features of Email Survey Software 

  1. Customized Survey
  2. Varied Question Types
  3. Integration
  4. User Management
  5. Real-time Feedback Tracking
  6. Instant Reports
  7. Ability to Close the Feedback Loop

1. Customized Survey

Sometimes, respondents tend to abandon the email surveys and the two main reasons behind this are long surveys and other reason is posing irrelevant questions to them. You can use Email Survey Tool to build customized surveys. An ideal email survey software is equipped with the custom-built features like skip logic branching, multi-lingual survey, WYSIWYG survey builder, and much more that can make your survey more brand-oriented.

2. Varied Question Types

Email Survey Tool allows you to ask Support Question Types including Multiple Choice Questions and Open-Ended, Likert Scale, and Net Promoter Score Questions. These varied questions will not only limit you to ask proper feedback but also make your survey interesting.

3. Integration

Email Survey Software is said to be more efficient and valuable when it is integrated with other CRM, third-party apps, and marketing automation software. So, always choose that email survey software that is easily integratable with some very popular platforms and applications like Zapier, Twilio, Plivo and more. These robust integrations help you to manage your feedback smartly.

4. User Management

Before choosing the survey tool check whether the user & domain management feature. This feature enables you to add another user to a domain or a new domain to an existing account. This helps you to avoid sharing one access within a team.

5. Real-time Feedback Tracking

Real-time feedback tracking is one of the most important features that you should ponder while choosing an online survey app. With this feature, you can quickly track and monitor survey devices remotely within your account through a web panel. You can track a lot of information about the device like its name, app status (online/offline), current battery life, responses captured and a lot more.

An ideal online survey tool gives real-time email and SMS feedback alerts for all new feedbacks and negative feedbacks. With instant alerts, you can take immediate corrective action to resolve queries and talk to miffed customers.

6. Instant Reports

Always choose online survey software that offers you with the advanced and real-time feedback report and analysis feature. With this feature, you can monitor every feedback and get an in-depth analysis of all the responses. This helps you to take a quick action on feedback to swiftly resolve issues and convert your grumpy customers into the happy customers.

7. Ability to Close the Feedback Loop

Getting negative feedback from customers is not the biggest concern, as long as you figure out the solutions to mitigate their impact. Basically addressing all feedback (both negative and positive) is the closing feedback loop. So, choose an email survey tool that enables you to follow-up your unhappy customers and close your feedback loop.