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For a business, predicting the level of the response rate of the survey is widely dependent on a variety of factors. One among them is a survey distribution channel. A survey distribution channel is a significant factor that determines the success of the survey. Choosing the right survey channels will not only help you to acquire relevant data but also drive the maximum survey response rate.
Here we have compiled 5 effective survey distribution channels that can enable you to distribute your survey that it reaches to the right respondents:
Types of Survey Distribution Channels
- Pads, Android Tablets & Kiosks Survey
- Survey Via Email
- Survey Via SMS
- QR Codes
- Website (Linking, Pop-up, Embedding)
1. iPads, Android Tablets & Kiosks Survey
iPad Survey Apps not only give a quick and real-time way to collect customer feedback but also saves time and cost. Tablets reduce costs by 75% and cut downtime by 45%.
iPad, Android Tablets, and Kiosks are the ideal options to capture feedback surveys from customers and employees on the premises itself. These on-premises feedback channels enable respondents to give instant real-time feedback without peer pressure.
You can hand over iPads, Android Tablets (like in a restaurant post a meal) or set up a feedback kiosk (like at a bank or airport) to gauge the customers’ experience and satisfaction level. A good on-premises Customer Feedback App will also run in the offline mode, i.e. without WiFi so you're able to get from your customers without relying on good internet connectivity.
2. Survey Via Email
Email Survey has provided an average response rate of 30%. (Statista)
Another great way to share a feedback survey is to email the survey to customers. With the Email Survey Tool, you can easily create, send, and manage Email Surveys within minutes. Through email survey tools, surveys can be triggered at regular time intervals. Either you send after purchase or interaction with your business or you can send out feedback surveys to your customers on a quarterly basis.
You can also embed your feedback survey question (NPS, CSAT, and CES) in an email body itself. When the customers see the embedded question in an email, they are more likely to click on the response and this leads to a better response rate.
3. Survey Via SMS
SMS is still a popular channel for conducting surveys because 89%of consumers choose SMS as a channel to communicate with a business (Trumpia).
If you want to gauge the customer satisfaction post service or post-interaction, SMS mode is the best option. Feedback surveys sent on SMSes are the easiest and fastest way to reach out to your customers.
Customer or Employee feedback survey links sent on text messages will surely grab the respondent’s attention in a jiffy. The opening rate of an SMS survey is much higher compared to the Email Survey. SMS medium of survey distribution is being actively used by the Travel industry (Airlines, Railways), E-Commerce and Healthcare industry.
4. QR Codes
According to Business2Community, the percentage of customers using tablets and mobile phones to complete the survey more than doubled after adding the QR code (14% to 36%).
QR codes can be used very effectively for getting customer feedback. These can be printed on bill receipts, delivery boxes, flashed on the website or put up on the counter for customers to scan and open the survey link and share their feedback. These are great to use as a low-investment method of taking feedback.
Customers avoid scanning QR code when it is not easily accessible to them. Always take care of the placement of the QR code. Place QR code in such a way that it can be scanned without having to take photos and zoom in.
5. Website (Linking, Pop-up, Embedding)
You can also embed your customer feedback surveys on your website or share it through Survey Links. Using surveys on your website lets you capture the instant feedback from your customers while they're still on your website. You can also embed your survey on any generic page or inside the blog and help pages to promote customers’ engagement. You can also share the online survey links to your customers and employees to capture their Net Promoter Score.
If you are running an online shopping store and want to capture customers’ feedback at various touchpoints, then linking surveys on the website is an ideal option for you. Embed your survey on post-interaction and transaction pages like after customers making a purchase, after completion of an activity and similar. This way customers can share their feedback with you before they leave the website.