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Since you got an idea of the different channels, now you need to understand the usage of survey app channels. Which channel of survey app to use and when. There are no such hard and fast rules associated with the selection of channels. Each channel has its own significance but you should consider two important things, one is the industry sphere, and the second is your targeted audience while choosing the survey channel.

Industries & Sectors

Industries need to improve their products and services to make their brand more customer-centric. For this, industries need to know-how products and services perform in the market and track whether the customers are satisfied with the products and services?

Surveys are published yearly for each of EDB's priority sectors. Since 2015 these publications examine the current condition of the respective industries (production, foreign trade, investments, etc). on the global and regional scale, monitor and review institutional changes and government industrial policies, analyze prospects for the industry and monitor the financial condition and investment strategies of key companies in the industry. Geographically, each industry survey covers all the Bank's member states.

Industries that Require Customer Feedback 

  1. Banking & Insurance
  2. Hospitals & Healthcare
  3. Restaurant
  4. Hotel & Resorts
  5. Education & Academics
  6. Trade Shows, Event & Exhibitions
  7. Airport & Airlines
  8. Automobile Sector
  9. Retail, Shopping and eCommerce Sector
  10. Spa & Salons
  11. Employee Sector

 

Hospitals & Healthcare Centers

Patient Feedback is important not just to hear the voice of the patient and gauge their experience, but also to understand patient needs, staff performances and improve patient care. Patient survey channels enable clinics, hospitals, and healthcare centers can take inpatient and outpatient feedback and effectively use this feedback to improve patient satisfaction.

Ways to Use the different Survey Channels for Restaurants:

  • Take inpatient feedback during stay and discharge
  • Set up outpatient feedback
  • Set up a kiosk-based tablet feedback system at QSRs
  • Send restaurant email surveys and SMS surveys post dine-in
  • Send email surveys and SMS surveys post food-delivery
  • Print QR code on your take away boxes to get customer feedback
  • Integrate any survey app with your POS to personalize feedbacks

Restaurant

With the rise of social media and restaurant listing websites, customers are more likely than ever now to share their thoughts about food, dining experience, and delivery experience online. More often than not, the feedback never reaches the business owners. With the survey channels, you can set up the on-premise real-time feedback from your customers at the moment. This allows the customers to rant their experience to you directly and allows you a chance to take action to improve customer experience.

Ways to Use the different Survey Channels for Restaurants:

  • Hand over the tablet to dine-in guests at your restaurant post a meal
  • Set up a kiosk-based tablet feedback system at QSRs
  • Send restaurant email surveys and SMS surveys post dine-in
  • Send email surveys and SMS surveys post food-delivery
  • Print QR code on your take away boxes to get customer feedback
  • Integrate Feedback App with your POS to personalize feedbacks

Hotel & Resorts

It is almost an unsaid rule that guest feedback at hotels and resorts is mandatory. Miffed guests at hotels will almost always complain at the TripAdvisor and other online sources and they’re very likely to not recommend. An upset guest is always going to encourage others to not visit the hotel as well. You can take feedback at hotels and resorts at various touchpoints, get real-time feedback alerts about guest feedback and keep the staff on their toes to act on issues instantly.

Ways to set up Zonka Feedback for Hotels and Resorts:

  • Take feedback at various touchpoints at the hotel
  • Hand over survey enabled tablets at restaurants for feedback
  • Set up tablet-based kiosks at reception to take feedback during hotel check-in and check out
  • Send hotel guest experience survey to guests post-check-in via email surveys or SMS surveys
  • Allow guests to give feedback at spas, restaurants, business center, banquets and other areas in the hotel
  • Capture customer information at hotels using the customer feedback app
  • Integrate Customer Feedback Software with your Hotel POS System to automate capturing Guest Feedbacks

Education & Academics

Create and take feedback at education institutions like Schools, Colleges and Universities from teachers and students using Feedback Survey Software. Education surveys and feedback forms are a great way to get unbiased and direct feedback from students, parents, and opportunities. Use Zonka Feedback at schools, colleges, and universities to get real-time, actionable feedback and take prompt action to address complaints.

Ways to set up Feedback Software at Educational Institutions:

  • Measure Shopper’s Experience at Retail Stores at Airports and Duty-Free Stores with tablet-based feedback kiosks
  • Setup Zonka Feedback’s digital feedback systems for classrooms to capture student feedbacks
  • Use Zonka Feedback as a research tool for academic purposes
  • Take feedback from students post sessions and events

Trade Shows, Event & Exhibitions

It is important for event organizers to track a few things from the end of the attendees like "how the event went?", "What did attendees like?", "What didn’t interest them?", "What about sponsors, Will they likely to support the event next year?" and much more. The best way to know your attendees’ unbiased feedback is to ask them directly. That's why Event Survey Tools offer multitudes of Pre-event survey and post-event survey questions that help you to gather valuable feedback that can optimize your event strategy.

Ways to set up Lead Capture App at Events, Exhibitions & Trade Shows:

  • Measure Shopper’s Experience at Retail Stores at Airports and Duty-Free Stores with tablet-based feedback kiosks
  • Set up lead capture form for events, exhibitions and trade shows
  • Get Feedback at events
  • Capture leads in offline mode on the tablet, without WiFi - sync anytime

Automobile Sector

In the automobile sector as well as customers’ feedback plays a crucial role in enhancing the level of the product and service experience. There are various interactions or touchpoints like a post test drive, post interaction, post-purchase and post-service at the car, bike and automobile centers where a service provider needs to track the customer experience. A customer feedback tool offers you a complete customer feedback platform to hear the voice of each customer and get their feedback about your product, staff, service and more– all in real-time.

Ways to set up Customer Feedback Software for Automotive Sector:

  • Measure Shopper’s Experience at Retail Stores at Airports and Duty-Free Stores with tablet-based feedback kiosks
  • Setup Zonka Feedback’s digital feedback systems for classrooms to capture student feedbacks
  • Use Zonka Feedback as a research tool for academic purposes
  • Take feedback from students post sessions and events

Airline & Airport

Various airline service providers focus on improving their air services and adding other facilities to lure more passengers. To achieve this, airline service providers have started tracking passengers’ experience by taking regular feedback. Using a survey app, users can hear the voice of each passenger – about airport staff, airport amenities and general passenger perception about the airport and about the flights. You can gauge the passengers’ experience at various touchpoints or interaction levels at the airport and during and after their journey on the flight including check-in, post-security security check, at washrooms, in-flight, post-flight and other key areas.

Ways to Setup Airline Passenger Feedback & Airport Survey Software:

  • Measure Shopper’s Experience at Retail Stores at Airports and Duty-Free Stores with tablet-based feedback kiosks
  • Get Feedback from passengers post-check-in counters, immigration counters and at boarding gates
  • Set up tablet feedback system at airport lounges
  • Take feedback at airport washrooms

Banking & Insurance

A Digital Customer Feedback Software at your bank will help you easily hear the voice of each customer, their experience and opinion about your services, staff and efficiency of operations – all in real-time. Capturing customer feedback at retail banks, insurance companies, and other financial institutions helps you to track the real-time staff performance, the quality of services rendered at each teller counter, and much more – all in real-time.

Ways to set up Survey Software for Banks & Financial Institutions:

  • Set up tablet-based feedback system at Teller Desk
  • Track staff and teller performance at banks
  • Take feedback on the bank website for online banking

Retail, Shopping and eCommerce Sector

You can use survey tools at retail stores, shopping centers, malls, hypermarkets, and supermarkets to get real-time customer feedback from shoppers. Taking customer feedback at retail stores is a great way to understand what your customers like and dislike and why they purchase or didn’t purchase at your store. Feedback from shoppers and customers at retail stores, shopping centers is also helpful in understanding your customers better and gathering information about them.

Ways to Setup Surveys for Retail Stores and Shopping Centers:

  • Measure Shoppers’ Satisfaction using Touchscreen Feedback Kiosks at Billing Counters
  • Print Feedback Form Link or QR Codes in Receipt and Bills to get customer feedback
  • Collect Customer Data for marketing through feedback forms
  • Manage loyalty program sign-ups using survey tools at your Retail Stores
  • Put Feedback Forms online at eCommerce Websites

Spa & Salons

A customer feedback platform with customizable feedback forms, real-time reporting, in-depth analysis and instant alerts for beauty centers, salons, and spas. A survey app is a great way to hear the voice of each customer and get their feedback about your product, staff, service and more at the beauty centers, spas, and salons – all in real-time.

Ways to Use Survey Platforms at Spa & Salons:

  • Measure customers’ Satisfaction using Touchscreen Feedback Kiosks at Billing Counters
  • Print Feedback Form Link or QR Codes in Receipt and Bills to get customer feedback
  • Put Feedback Forms online at eCommerce Websites

Employee Sector

Employee Feedback is a key indicator of employee retention, productivity, and satisfaction. Most of the companies (including yours perhaps) are already using feedback forms to gauge employee satisfaction. It contributes a lot to build a better work culture in an organization. According to Officevibe, the practice of taking employee feedback has helped the companies to lower turnover rates around 14.9%.

To drive efficiency and productivity in an organization you need to track the employees’ satisfaction. The best way to measure in-the-moment employee feedback at all touchpoints at your company. This helps you to increase communication, reduce employee turnover and create a great workplace culture.

Ways to Use Survey Tools at an Organization to Take Employee Feedback:

  • Set up feedback channels including tablet, email and SMS surveys for everyone in the office.
  • Measure employee satisfaction and loyalty through leading metrics like Employee Net Promoter Score (eNPS).