NPS stands for Net Promoter Score. This market standard reveals crucial market research data such as customer’s loyalty and likeliness to recommend services. The Net Promoter Score Question helps you calculate customer satisfaction based on your company’s performance. Also, you can evaluate the percentage of the net promoters and detractors for your brand.
|NPS question- How likely is it that you would recommend our company to your friend or family?
(Not at all likely) 0 1 2 3 4 5 6 7 8 9 10 (Extremely likely)
Adding the NPS Question
Follow these steps to add this question type:
- Click on Rating Scale drop-down from the Questions window on the left side of the survey builder.
- Now select NPS Question, the question will immediately be added in the survey and appear in the WYSIWYG tablet preview on your screen.
Customizing the Question
After you have added the NPS question in your survey form, hover over the question and click edit icon to edit the question. A customization window wil get opened on the right hand side of the survey builder wherein you can move forward with the further question customizations.
The following customizations can be made:
|Heading Text||Enter the Heading Text for your NPS question from here. Eg-How likely is it that you would recommend our restaurant to your friend or family?|
|Help text below first Option||You can add a help text under the first answer option i.e 0 in order to make the respondents understand the logic behind these ratings. In case of NPS question you can write ‘Not at all likely’ here.|
|Help text below last option||You can add another help text under the last answer option i.e 10 in order to make the respondents understand the logic behind these ratings. In case of NPS question you can write ‘Most likely’ here.|
|Mandatory||Select whether you want to make the NPS question mandatory to answer for your respondents or not.|
Note:Make the NPS Question mandatory for your respondents to answer so that you can calculate the customer’s likeliness and loyalty towards you.
|Gradient Colors for Buttons||Use the slider to turn the gradient colors option for the answer buttons on or off.|
|Button Style||Choose if you would like square or round buttons as answer choices.|
|Question Layout||Select whether you want a single or double layout display for the question. In single layout the question will be spread along the full width of the survey screen and in double layout it will appear only in half the breadth of the survey screen. Use double layout if you want to add two questions alongside in the survey screen.|
How it Works
Ask your customers the Net Promoter® Score question to measure their satisfaction with your organization, product or service. We will calculate your average Net Promoter score automatically when you analyze your responses. Also you can later filter out the Promoters, detractors and neutrals for your business in the Response Inbox.