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Matrix Question and Emoticons

You can add multiple choice as well as multiple rating question with this question type. A Matrix question is a closed-ended question that asks respondents to evaluate one or more row items using the same set of column choices. Also, you can assign weights to each answer choice.

Adding the Matrix Question

Follow these steps to add this question type:

  1. Click on Rating Scale drop-down from the Questions window on the left side of the survey builder.
  2. Now select Matrix/Rating Scale Question. After you click it a pop-up will appear on the screen, select the scale ie. the number of answer options you want for the question.


  3. After you select the scale Matrix question will immediately be added to the survey and appear in the WYSIWYG tablet preview on your screen.


Customizing the Question

After you have added the Matrix/Rating Scale question in your survey form, hover over the question and click the edit icon to edit the question. A customization window will get opened on the right-hand side of the survey builder wherein you can move forward with the further question customizations.


The following customizations can be made:


Option Description
Heading Text Enter the Heading Text for your Matrix/Rating Scale question from here.


Option Description
Mandatory Select whether you want to make the Matrix/Rating question mandatory to answer for your respondents or not.

More Settings

Option Description
Scoring Select if you would like to make the question a scoring question or not.

Display Settings

Option Description
Question Layout Select whether you want a single or double layout display for the question. In single layout, the question will be spread along the full width of the survey screen and in double layout, it will appear only in half the breadth of the survey screen. Use double layout if you want to add two questions alongside in the survey screen. 


Option Description
Columns Enter the text for the answer options from here.
Weights The rating settings that you have defined for your survey will appear here.


Option  Description
Rows You can add/delete rows from here. To add simply click on the add icon and click on – icon to delete the row.

How it Works

Add a Matrix/Rating Scale question in your survey when you need respondents to assess at least one or more row items utilizing same set of column choices. You can add the matrix question to collect multiple answer or just a single answer for every row. You can also transform the matrix question into a rating scale when you assign weights to every answer choice.

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