Voice of Customer (VoC) is a term used by businesses to know and measure Customer requirements, needs and expectations toward a business. It is a research strategy and methodology that puts Customers at the heart of it and aims to measure and know what customers think of your business, product or service. It is exactly as the term suggests, Listening to your Customers Voice (thoughts, requirements, expectations and feedback).
Putting the customer first’ - aren’t all businesses always told that. And rightly so. Customers should be the heart of every business. And therefore, it is important for all businesses to know how Customers feel.
Measure Customer Feedback and know how customers feel with a Voice of Customer program on Zonka Feedback’s Customer Feedback Software.