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Mystery Shopping Survey Template

Measure your brand or product performance with our readymade Mystery Shopping Survey Template. It is an elaborate mystery shopper survey to help you learn about your store’s performance on various aspects. 

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  • Lightening fast setup

Understanding Mystery Shopping Survey Template

The mystery shopper can take this feedback survey and share insights to help you measure how well your retail store is performing. The mystery shopper survey questions are designed to gauge aspects like the store’s appearance, staff behavior, available assistance, effective promotion of products or brands, billing time and experience, etc.

Zonka Feedback’s Mystery Shopping Feedback Survey Template is customizable, i.e., you can edit the questions and also change the look and feel of the survey as per your brand tone. 

How to Use a Mystery Shopping Survey Template?

You can send email or SMS surveys with the mystery shopper survey template link. The survey can also be run on a mobile/tablet device to collect feedback in real time.

Sign up on Zonka Feedback for a free trial and instantly start using our mystery shopping survey template and many others.

List of Mystery Shopper Survey Questions

Mystery shopper survey questions in this template include:

  • Name of the Store
  • Store Address and Location
  • Date of Visit
  • How would you rate the appearance of the store?
  • How would you rate the window display in the store?
  • Did the store employees make themselves available?
  • How was your first impression of the store?
  • Did the Sales Associate ask if you needed help?
  • Did the Sales Associate inform you about any store promotions?
  • Were the price tags easy to understand?
  • How much time did you spend at the checkout counter?
  • How would you rate the checkout and billing experience?
  • Please share any additional comments and thoughts here


What is a mystery shopper survey?

A mystery shopper survey collects information from a pretend customer through a form after their store visit to measure the performance of the brand. The mystery shopper survey collects feedback on aspects like brand’s appearance, first impression, employee performance, effective promotion, etc.

What is a mystery shopper survey example?

A mystery shopper survey may look like this:

  • What was your overall perception of the brand?
  • How would you rate your store visit?
  • How would you rate the quality of products?
  • How would you rate the display?
  • How would you rate the staff's performance and friendliness?
  • How would you rate the quality of the promotion in the store?

What to include in a mystery shopper survey?

  • Brand’s look and appearance
  • Staff expertise and performance
  • Product quality
  • Effective promotion
  • First impression

Create and send this Mystery Shopping Survey with Zonka Feedback

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