Measure & Improve User Experience with Smart In-Product Surveys

You can get started with Zonka Feedback Survey Software with a 7-day free trial. To know about the plans, you can explore out our pricing page. 

A good Product Feedback Software enables you to collect feedback across customer touchpoints and offers you in-depth reporting. It should allow you to create Workflows to automate feedback response, team alerts, and closing the feedback loop faster. Most importantly, the tool should allow easy integration with other tools and CRMs. Here are a few things that can be achieved using a Product Feedback Software:

1. Measure product experience

2. Check Product’s Market Fit

3. Gather new product ideas

4. Collect Product Feature Feedback

5. Improve satisfaction & loyalty

6. Reduce churn

Yes, you can fully customise your in-product surveys by taking control over its branding, adding your logo, background elements, type of questions, CX metrics to track, and so on. Also, you can choose the type of survey to show within the product whether it is pop-up, slide up, pop over and so on. 

With Zonka Feedback, In-Product Surveys can be implemented in different ways so that you can gather valuable insights directly from the users. Here are the types of Product Surveys you can conduct:

1. Product Market Fit - The survey helps you find out how your product fits in the market and whether it satisfies the needs of the product users. 

2. Product NPS - It helps you gauge customer loyalty and satisfaction in terms of how customers feel about your product and their likeliness to recommend it to their friends and known ones on a 10-rating scale. 

3. Product CSAT - With Product CSAT Surveys, you can gauge product users’ satisfaction with respect to certain aspects and features of your product or the overall experience itself. For instance, you can use them to evaluate success of new feature updates, satisfaction with the onboarding process, Customer Support interactions, and so on. 

4. Product CES - Used majorly by Customer Service teams, these surveys help measuring the users’ perceived efforts to get issue resolved. Using the feedback, you can optimise the product interaction process for customers, identify bottlenecks, and reduce friction. 

5. Product Strength and Weakness - These type of surveys help you perform Product SWOT Analysis and understand the standout areas that need more focus. Using these, you get insights into how well your product is performing. 

6. Product Feature Feedback - Gauge user satisfaction with each feature of your product and make data-driven improvements to enhance customer experience. 

7. Feature Request and Prioritisation - Use these surveys to enable customers to make requests to add particular features to your product. You can enhance your product capabilities by prioritising features with most customer requests. 

8. Bug Report - Let the customers report bugs and problems they encounter while using your product from within the product. Get contextual feedback with Zonka Feedback’s multimedia option for surveys and allow them to upload images for reference. 

9. Product Churn - Collected from the customers cancelling their subscription, the feedback from these surveys can help you figure out the reason for churns and making improvements to overcome product’s limitations. 

10. Demo Request - Identify qualified leads genuinely interested in your product and assess their suitability as potential customers to customise their demo experience, thus increasing the chances of conversion. 

11. Product Review Request - Encourage your happy customers to share their feedback on aggregator platforms with Product Review Request surveys. 

12. Transaction Feedback - Understand the user’s interaction with your product at different touchpoint. The survey enables you to capture specific feedback after a particular interaction like post-transaction, subscription renewal, etc. 

There’s more - with Zonka Feedback, you can also run Subscription Feedback Surveys, Onboarding Surveys, Free Trial feedback, Marketing Attribution Surveys, Subscription Cancellation Surveys, Product usability, Integration satisfaction surveys, and more. 

Zonka Feedback’s Product Feedback Surveys Tool offers advanced reporting to easily view, monitor, and analyse survey responses. Here are a few types of reporting features you get:

1. Snapshot Report - An overview report to get a quick summary and analysis of responses. 

2. Response Insights - Get insights of all survey responses and CX metrics (CSAT, CES, NPS).

3. Location Insights - Analyse and compare the performance and scores based on the locations.

4. Team Performance Report - Analyse and compare team member performance on each metrics. 

5. Response Inbox - See all your feedback responses in one place in real-time.

6. Trends Report - Monitor how survey responses and metrics have changed over time. 

7. Text Analytics - Make meaning of open-minded responses, comment boxes, and unstructured data. 

Yes, you can use your existing Help Desks and CRMs to trigger in-product and in-app Surveys. Zonka Feedback allows integrations with your existing tools. It also enables creation of custom integrations using APIs and Webhooks.

You can integrate Product Feedback Survey tool with CRMs, Help Desks, Marketing Tools, and more including HubSpot, Zendesk, Freshdesk, Make, HelpScout, Pipedrive, Mailchimp, Salesforce, WebEx, Slack, and more.

You can also integrate the tool with Zapier or Make as well as build your own custom integrations with APIs and Webhooks. Zonka Feedback helps in building integrations as well depending on your plan. 

The Product Feedback Software is easy and quick to set up. Since everything is ready-to-go on the platform, you can start collecting feedback in a few minutes. Start by creating and customiziing your survey or choose a pre-existing template, choose how you’d like to distribute it using widget (pop-up, slide ups, feedback button, etc.), set its appearance, rules for targeting, behaviour and segmentation, and you’re good to go. 

Yes, you can create advanced workflows using Zonka Feedback. It’s easy to set survey triggers on the platform based on conditions, customer journey, and so on. For instance, you can set email survey triggers every time a ticket is closed or create or updated in your HelpDesk. 

Yes, it’s possible to set recurring surveys all at once. Based on requirement, choose the frequency of sending the survey - schedule it for monthly, quarterly, yearly or for specific dates, set up survey reminders, and view scores of particular customers/contacts overtime effectively.