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Grow Customer Loyalty with NPS Surveys

Run effective Net Promoter Score Surveys at all touchpoints. Engage with customers, analyze Customer Loyalty with the NPS® Survey Question. Prevent Customer Churn and create Brand Advocates with the NPS Survey Tool.

Sign up now for free and start taking customer feedback in minutes!

  • Zonka Feedback G2 High Performer 2023
  • Zonka Feedback Best Est. ROI 2023
  • Zonka Feedback G2 High Performer Mid-Market 2023
  • Zonka Feedback Capterra Shortlist 2023
Grow Customer Loyalty with NPS Surveys
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Benefits of Zonka Feedback's NPS Survey Tool

Measure NPS at every possible touchpoint

By creating NPS survey, you can be on the same page as your customers. Track NPS in-app, offline on tablets, through email and SMS, on Website and more. 

Track Detractors quickly & win them back

Identify at-risk customers based on their NPS score. Get your team notified of dissatisfied customers, reach out to them using using NPS software insights and reduce churn.

Measure Employee & Customer Loyalty

Net Promoter Score tool enables you to measure loyalty from the entire value-chain - Customers, Employees, Students, Parents, Patients and Clients, and the list goes on and on! 

Prevent over-surveying customers with Throttling

Customise survey distribution frequency using Survey Throttling as you create NPS Survey to ensure customers aren't over-surveyed and not sent the NPS Survey again in a given time to prevent survey fatigue. 


NPS Software to Reach where your Customers are

Create NPS Surveys for all important customer touch-points to gauge their satisfaction and loyalty.

Website Feedback

Integrate NPS software with your in-app SaaS and your website. You can take NPS surveys using:

  • Microsurveys

    Use NPS Microsurveys to measure customer loyalty

  • Feedback Button

    Place NPS feedback button anywhere in your website or in-app

  • Slide Outs

    Using Slide-out NPS forms get instant feedback on website

  • Pop-ups

    Trigger NPS Surveys as pop-up on Website after events

  • Exit-intent Surveys

    Detect when the user is exiting the website and show them NPS survey while they are exiting

  • Embed & Links

    Embed NPS surveys anywhere on your website or tool

NPS Website Survey on Zonka Feedback's NPS Software Tool

Survey App & Offline Surveys

Measure customer loyalty using on-premises Net Promoter score surveys on iPads, Android Tablets and Kiosks using Offline Survey App. 

  • iOS - NPS Surveys

    Use iPad Survey App to measure on-premises NPS remotely through iPads and iPhones.

  • Android - NPS Surveys

    Set up Android Devices — Tablets & Smartphones into Feedback Devices for real-time feedback remotely.

  • Kiosk - NPS Surveys

    Set up touchscreen devices as Kiosks to take unattended NPS surveys.

  • Offline NPS Surveys

    Create NPS feedback forms on Zonka to collect responses without Wi-Fi, and sync later when you are online!

offline likert scale survey  on Zonka Feedback's NPS Software Tool

Email Surveys

Measure Net Promoter Score using Email Surveys.

  • Email Survey Invitations

    Send customized Email Surveys to customers with NPS Survey Link.

  • Embedded NPS into Email Surveys

    Add Survey Question directly in the Email body and get higher response rate.

  • In-Signature Email Surveys

    Insert NPS Survey Questions in Email Signature to get feedback.

  • Scheduled Email Surveys

    Schedule NPS Email Surveys to be sent at a later date and time.

  • Email Survey Triggers via Integrations

    Trigger email NPS surveys from the CRMs, Help Desks and others tools you use.

NPS - Email Survey on Zonka Feedback's NPS Software Tool

SMS Surveys

Zonka Feedback's NPS software allows you to send surveys using SMS.

  • One-click SMS Surveys

    Send SMS Surveys with NPS survey form link to customers with customized SMS.

  • SMS Surveys with Integrations

    Trigger NPS SMS Surveys based on events in eCommerce platforms, CRMs, Help Desks, POS Systems and more.

sms survey on Zonka Feedback's NPS Software Tool

Mobile Surveys

Run NPS surveys on mobile apps, SaaS.

  • In-App and in-product NPS Surveys

    Embed NPS microsurveys within your mobile app and SaaS or PaaS product to get real-time customer feedback on features, product usage and more.

  • Responsive Mobile Surveys

    Build beautiful, mobile-responsive NPS surveys with Zonka Feedback that work seamlessly on all devices and screens.

  • Offline NPS Surveys

    Take feedback without WiFi, on the go and sync automatically.

  • QR Code

    Print QR Codes for customers to scan and instantly access NPS surveys on their mobile browsers.

NPS Mobile survey on Zonka Feedback's NPS Software Tool

Live Chat NPS - Intercom, Tidio, Tawk & all other Chatbots

Customer Feedback with CSAT, CES & NPS Surveys in Intercom

  • Intercom Messenger Surveys

    Add NPS Survey to Intercom Messenger and get customer feedback on website and in-app.

  • Intercom Conversation Surveys

    Allow Customer Success agents to trigger NPS Surveys in Intercom Conversations to gauge feedback.

  • Intercom NPS Email Surveys

    Send automated Intercom Email Surveys based on workflows.

  • Survey Workflow in Custom Bots

    Add Zonka Feedback Forms & NPS Surveys to an Intercom bot workflow

  • Intercom Post Surveys

    Embed NPS Survey Questions or Feedback Button directly in Intercom Posts.

  • NPS Surveys for Chatbots

    Use Zapier or Integrately to embed NPS Surveys with chatbots including Tawk, Tidio, Drift, Landbot, Mobile Monkey and more.

intercom survey on Zonka Feedback's NPS Software Tool

Integrations & APIs

Trigger NPS Surveys using Native Integrations, Zapier and APIs

  • NPS Surveys for Helpdesks

    Trigger NPS surveys after the ticket is updated, closed, or open new tickets with tools like Intercom, Zendesk, Freshdesk, Help Scout, and more.

  • CRMs & Marketing Automation + NPS Surveys

    Send NPS surveys to leads and customers by connecting Zonka Feedback to your CRM like HubSpot, Salesforce, Pipedrive and more.

  • Trigger Email Surveys via APIs

    Use APIs to connect to your tools and automate sending NPS Surveys via emails based on events and triggers.

  • Trigger NPS SMS Surveys via APIs

    Send SMS Surveys to customers based on events and triggers in tools you use with APIs.

  • Connect Apps with Zapier and Integrately

    Connect to more than 3,000+ apps and automate NPS surveys and workflows with Zapier and Integrately.

integration with Zonka Feedback's NPS Software Tool


Create NPS Surveys & Customize...

Using an easy WYSIWYG survey builder, you can build NPS Surveys in minutes or go for a ready-to-use NPS survey template. 

  • edit-newCustomize your NPS Question

    Modify the NPS Survey Question based on who you're sending the survey to - customers, employees, patients.

  • bar-chart-2Measure Relationship & Transactional NPS

    Make tweaks in your NPS Question based on whether you're measuring Relationship NPS or NPS after a transaction. 

  • code-new Variables & Pre-Fill Data

    Pass data to your NPS surveys, pre-fill survey fields and use data in NPS Responses & Reports with Custom Variables & Attributes. 

Build your first survey


Identify Key Drivers for the Net Promoter Score

Add logic-based follow-up questions in your NPS Surveys to know the reasons and key factors that affect your Net Promoter Score.


Let your customers share the reason for their NPS Score in their own words, with open-ended NPS Follow-Up Questions including Comment Boxes or add multiple-choice questions (MCQs) for Detractors, Passives, and Promoters. 

Extract the most out of the survey using the best NPS Software.

NPS Mobile


Send NPS Surveys at the right time

Reach your customers at all touchpoints, at the right time to gauge their loyalty. 

  • clockSchedule NPS Surveys

    Schedule your NPS Surveys from within the platform to automatically send the survey at a specific date or time.

  • sendTrigger NPS survey post an event

    Integrate with other tools to send NPS Survey post an event like closing a ticket, making a purchase and more. 

  • globeAutomate NPS Surveys on Website & in-App

    Set up automation to display your NPS Survey to customers on your website or in-app when an event occurs.


Create and automate NPS-based Workflows

Trigger actions for all responses, or conditional actions based on NPS Scores - for detractors, passives and promoters.

  • edit-newDesign your Workflow

    Use a simple workflow designer to set up your triggers and actions for tasks.

  • sendTrigger Alerts & Actions for Detractors

    Based on NPS survey responses, set Email Alerts for team, add tasks, mark responses as urgent or tag responses.

  • user Update Contacts based on Net Promoter Score

    Automatically add contacts to list based on their NPS survey responses, unsubscribe them or send them another Survey based on their score.



View & Track Responses in Real-time on NPS Tool

See your feedback and NPS survey responses in real-time with the individual Net Promoter Score in your Response Inbox. Easily filter survey types, respondents and responses by Promoters, Detractors, Passives directly from the Inbox. Add tags to identify themes, search by name, comments and more.


Response Inbox Response Inbox

View NPS feedback and responses in real-time in a Collaborative Response Inbox.

Filter ResponsesFilter Responses

Use filters to view specific NPS survey responses by using date, question and other filters.

View NPS SegmentsView NPS Segments

View Detractors, Passives and Promoters at a glance in the Response Inbox.

Tag Responses Tag Responses

Add Tags to responses. Flag them or mark them as urgent based on their NPS score.

Add NPS-driven Tasks & Actions Add NPS-driven Tasks & Actions

Create tasks for team, and use CX automation and workflows to close the feedback loop.

Manage Contacts Manage Contacts

See Contacts with Responses & Attributes. Track Contact Activity, improvs NPS with customer-level insights.


View, Track & Analyze NPS Surveys

Get insightful NPS Survey Reports instantly to calculate, analyze your NPS performance and take data-driven business decisions.

NPS Meter Report NPS Meter Report

This is an Overview Report to get a quick summary and analysis of NPS Responses, CX Metrics and Survey Channels.m

NPS Trends Report NPS Trends Report

Get Insights and Analysis of all Survey Responses and CX Metrics (NPS, CES and CSAT)

NPS Text Analysis NPS Text Analysis

Have multiple locations? Analyze and compare their performance and scores.

NPS Compared Across Locations NPS compared across Locations

With this, get analysis and comparison of team member performance on each NPS survey question and metrics.

nps_meter_report nps_trends_report nps_text_analysis nps_compared_across_location


Loop in your team with Alerts, Digests and Reports

With Zonka Feedback’s NPS Survey Platform, notify your team instantly for every feedback to enable quick action.

  • message-circle-newReal-time Alerts and Notifications

    Send instant alerts about detractors to your CX team, and promoters to your marketing team via email, SMS and Slack.

  • file-textDaily, Weekly, Monthly Digests

    Schedule Daily, Weekly or Monthly Response Digests with a summary of all NPS responses, and Net Promoter Scores trends.

  • bar-chart-2 Saved and Scheduled Reports

    Build your own NPS Reports and save them for quick access. Schedule them to be delivered to your mailbox at regular intervals.

new detractor alert image
Closing the Feedback Loop NPS


Take Actions, Prevent Churn and Make Customers your Advocates

With Zonka Feedback’s NPS Survey Software, notify your team instantly for every feedback to enable quick action.

  • thumbs-upApologize to Detractors & Prevent Churn

    Reach out to detractors immediately, apologize for their experience, take action and prevent customer churn

  • message-circle-newGet Suggestions from Passives

    Reach out to Passives to get their suggestions about how you can do better. Make improvements, follow up and turn them to promoters.

  • award Turn Promoters to Advocates & Influencers

    Thank promoters for their score and request them for online reviews, recommendations and testimonials.

nps survey software Automation

NPS Software + CX Automation + Integrations

Built-in NPS Software Customer Experience (CX) automation allows you to create smart workflows. Ready-to-use & deep integration with 200+ tools. APIs and Webhooks available for custom integrations.

  • refresh-cw-newSync NPS Score 

    Sync your Net Promoter Score to apps and all other tools. Map NPS survey fields to fields in your CRMs, Customer Support Tools and Marketing Automation Software.

  • mail-newAutomatic Email Triggers 

    Trigger automatic NPS Surveys and actions for events like New Contact Added, Ticket Closed or Solved, New Order placed.

  • share-2-newDeep Integrations

    Use Native Integrations with tools like Intercom, HubSpot, Zendesk, Salesforce, & more. Build your own integrations and workflows using Zonka APIs & Webhooks.

Know more about Integrations 
    • zendesk
    • intercom
    • hubspot
    • salesforce
    • webex
    • slack
    • active_campaign
    • front
    • helpscout
    • pipedrive
    • airtable
    • mailchimp
    • google_sheets
    • freshdesk
    • zapier
    • webhooks


Everything you can do with NPS Software


Distribute NPS via various Channels

Reach your customers and employees wherever they are — through Tablets/Kiosks, SMS, Email, Web Widgets, Online & APIs.


Measure eNPS

Don't stay restricted to Customers only. Use Zonka Feedback to also measure Employee Net Promoter Score.


Measure other CX Metrics

Besides measuring Net Promoter Score, also measure other CX Metrics like CSAT and CES together in the same survey.


Real-time Alerts for Team

Set real-time alerts for team based on the Net Promoter Score or any other custom parameters to keep them updated.


Automated Notifications for Respondents

Engage with customers with automated notifications based on their NPS responses.


Track NPS in real-time

See responses with the score in real-time, auto-tagged as Detractors, Passives and Promoters.


Access in-depth NPS Reports

Get access to real-time, in-depth NPS Reports like NPS Meter Report, Trends Report, Location-based NPS, Text Analytics and more.


Create Tasks & Close the Loop

Don't just measure NPS, but also take actions to prevent your miffed customers (the detractors) from churning. Create Tasks for your team, take action & close the feedback loop.


Use APIs & connect with tools

Trigger NPS Surveys by integrating Zonka Feedback using APIs to your favorite tools. Send NPS Survey post transaction, post ticket closing, post chat and more.


Customize NPS Surveys

Completely customize and white-label your NPS Surveys with logo, branding, background and more questions.


Add Follow Up Question

Besides asking NPS Question, add a follow up question to your Survey to ask the reason behind the score.


Add Logic to NPS Surveys

Display different questions based on the selected score using Survey Logic in your NPS Surveys.

You’re in good company!

Industry leaders around the world are using Zonka Feedback's online NPS tool.

Be a part of the #FeedbackMatters campaign and improve your customer feedback management.

  • sap
  • ernst-young-ey
  • nikon
  • air-arabia
  • bcg
  • apple
  • american-express

NPS Survey Tool Frequently Asked Questions (FAQs)

What are NPS® surveys?

Net Promoter Score (NPS) surveys is a benchmarking metric from Bain & Company, widely used tool for measuring customer loyalty and customer sentiments. They typically consist of a single question that asks customers how likely is it that they would recommend your product or service to friend or colleague, using a scale from 0 to 10.

How to create and send NPS surveys?

To create and send NPS surveys, you can sign up with Zonka Feedback Customer Feedback and Survey Software (easiest NPS software) and simply design your Net Promoter Score question or choose from a pre-built NPS template, set up distribution channels (email, SMS, web, etc.), and schedule the surveys to be sent to your target market and improve customer loyalty to leverage word of mouth. Ensure a user-friendly and accessible survey format to boost customer satisfaction with our free NPS software. 

How to personalize NPS surveys?

Personalizing Net Promoter Score (NPS) surveys involves tailoring the surveys to individual customers. Zonka Feedback NPS Software features include addressing customers by their name, segmenting your audience, and using dynamic content to make the survey feel more personalized and relevant to each recipient thus enhancing customer experience.

How to calculate your NPS score?

To calculate Net Promoter Score, subtract the percentage of detractors from the percentage of promoters (detractors = 0-6, promoters = 9-10). The result is your NPS score, which can range from -100 to 100. To track NPS over time, regularly survey your customers and analyze changes in the NPS data to fulfill your long term and short team CX goals.

What are some of the benefits of NPS survey tool?

NPS survey tools, such as Zonka Feedback, offer several benefits, including the ability to measure customer loyalty, identify areas for improvement, track changes in customer sentiment, and make data-driven decisions to enhance products or services and improve customer journey. This can in turn help you enhance word-of-mouth. That's why it's crucial to invest in the best NPS software tools that equip you with the capabilities to increase loyal customers and enhance business growth.

How can I start tracking NPS surveys to improve Customer Service with Zonka Feedback?

To start tracking NPS surveys  and analyze customer behavior with Zonka Feedback, you can sign up for their service, create an NPS survey, set up distribution channels, and begin sending surveys to your customers and collect feedback. Zonka Feedback Customer Satisfaction Software provides tools for calculating and analyzing NPS scores, making it easy to get started with your CX program using the actionable feedback and improve customer experience along with brand loyalty.

Can I modify the NPS Question with Zonka Feedback?

Yes, you can modify the NPS Question for your Survey using Zonka Feedback Net Promoter Score Software to support your CX program. While the NPS Question is a standard question, it can be tweaked a bit to match the tone and context you're seeking the feedback in.

Following are examples of a few scenarios where you can tweak the standard NPS Question in NPS survey tools to make it relevant for the customers answering the survey and improve response rates.

  1. Standard NPS Survey Question

    “On a scale of 0 - 10, how likely are you to recommend us to a friend or colleague?”

  2. NPS Survey Question for Company or Business

    “On a scale of 0 - 10, how likely are you to recommend us to a friend or colleague?”

  3. NPS Survey Question for Products

    “On a scale of 0 - 10, how likely are you to recommend (product name) to a friend or colleague?”

By tweaking and modifying your NPS Survey Question to suit the scenario, you're likely to get more accurate responses from target audience while measuring Customer Loyalty with Net Promoter Score, thus improving business growth. 

Can I ask follow up questions in NPS Surveys?

Yes, you can ask follow-up questions in NPS Surveys. You can keep the questions open-ended or button choice to gain context on the NPS data and reason behind customer’s score. Follow-up questions are good to identify NPS key-drivers for Detractors and Passives among customer base so you can limit negative word-of-mouth. 

Can I ask different follow up questions to customers based on their Net Promoter Score using Survey Logic?

Yes, you can ask different follow-up questions to the customers based on the NPS score. The platform allows you to add logic-based questions for Detractors, Passives, and Promoters. For Detractors (0-6), and Passives (7-8), you can have question asking for ways to make improvements to get more qualitative feedback and address negative feedback to prevent negative word of mouth. For promoters and satisfied customers, you can use NPS Surveys with follow-up questions asking them to give you review on aggregator platforms and social media for a positive word-of-mouth. 

Can I embed the NPS Question in Email Surveys?

Yes, you can embed an NPS question in your Email Survey for better response rates. You can either embed in the survey body, in-signature, trigger via integrations and more within a few minutes.

Does Zonka Feedback support In-App NPS Surveys?

Yes, Zonka Feedback enables you to run in-app NPS Surveys. You can choose to survey your customer throughout their product journey within your application.

Can I create multiple NPS Surveys with Zonka Feedback?

Yes, you can create multiple NPS Surveys for multiple goals with Zonka Feedback. But you can have only one NPS question per survey to maintain feedback accuracy.

Is it possible to set alerts and notifications for my team for NPS Detractors?

Zonka Feedback allows you to automate Customer Feedback Management with real-time alerts and notifications. You can easily set up alerts for unsatisfied customers and get instant notification. This way, you can equip your team with data for faster action for unhappy customers, improve Customer Service, and prevent churn in the long run and close the feedback loop.

What NPS Reports and Analytics does Zonka Feedback offer?

Zonka Feedback offers you easy to understand, advance reporting capabilities to easily view, track, and analyze your survey responses and customer insights. Here are a few types of Net Promoter Score (NPS) software reporting features you get with our Net Promoter Score Survey Software:

  1. Snapshot Report - Overview report to get quick summary and analysis of the survey results.

  2. Response insights - Get insights and analysis of all survey responses and CX metrics (NPS data).

  3. Location Insights - Analyse and compare performance and scores based on locations.

  4. Team Performance Report - This allows you to get analysis and comparison of team member performance on each question and metrics for actionable insights.

  5. Response Inbox - See all your feedback and survey responses in real-time with option to apply filters.

  6. Trends Report - View and analyse how survey responses and metrics have changed over time.

  7. Text Analytics - Make meaning of open-minded responses, comment boxes, and unstructured text data.

Can I display NPS Survey on my website?

Yes, you can display NPS Survey on your website and other multiple channels throughout Customer Journey. You can also choose how to display the survey as the platform offers multiple survey widgets to choose from depending on your need and survey requirement to keep a pulse on Customer Experience:

  1. Website Popup Survey - This Survey appears on the website inside a pop-up and can be targeted towards a specific set of visitors based on interaction for example, a post-purchase pop-up survey.

  2. Website Feedback Button Survey - This type of survey encourages feedback from the website visitors since the visitors usually click on it only when they have valuable feedback to share.

  3. Slide Up and Bottom Bar Survey - A Slide Up survey appears from the bottom of the web page as an overlay. They can be set to appear based on user activity or time. Similarly, a Bottom Bar Survey is a button placed on the bottom right or left side of your webpage. These are great for collecting feedback on Website Content, Design, Product Quality, Shopping Experience, and more.

  4. Embed and Link Survey- Embed  Surveys can be directly added to your website. A good example of this would be a simple rating scale survey at the end of an article or a blog, asking the readers to rate the informativeness of the content. Similarly, Link Surveys can also be added anywhere among the website content allowing visitors to click on the link and take relevant survey.

  5. Exit Intent Survey - Exit intent are a type of pop-up survey that get triggered when the visitor is trying to leave the website thus improving the response rates. You can trigger surveys to ask them for their reason for abandoning their search or purchase.

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