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Calculating your NPS is very simple by adding up your responses and subtracting the percentage of detractors from the percentage of promoters. The Net Promoter Score is a whole number and ranges from -100 to +100. It is a measurement of Customer & Employee Loyalty.
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The Net Promoter Score, also known as the Ultimate Question, is a very popular and reliable metric to measure the loyalty of your customers, employees and survey respondents.
The NPS is measured by using a simple question “How likely are you to recommend [this organization/brand] to your friends and colleagues?” The respondents rate this question on a scale of 0-10 where 0-6 are detractors, 7-8 are passives and 9-10 are promoters.
Promoters are those respondents who rate 9 or 10 on the NPS question. They are likely to be loyal to the brand and are likely to recommend your brand and business to others.
Passives are those respondents who rate 7 or 8 on the NPS question. They are neutral about the brand and are likely to neither recommend nor talk ill about the brand and business.
Detractors are those respondents who rate between 0 and 6 on the NPS question. They are likely to be disloyal to the brand and are likely to not recommend your brand and business.
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Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.