TL;DR: NPS Tools 2026

• Net Promoter Score remains one of the most widely used ways to measure customer loyalty and predict churn.
• The best NPS software does more than collect scores. It helps teams understand why customers feel the way they do and what actions to take next.
• This guide covers the 10 leading NPS tools in 2026, evaluated on feedback collection, analytics depth, AI capabilities, integrations, pricing, and real user adoption.
• Some of the most widely used NPS platforms today include Zonka Feedback, Qualtrics, Delighted, Refiner, Customergauge, and others.
• Enterprise teams, SaaS companies, and service businesses often need very different NPS capabilities. There is no single “best” tool for everyone.
• This list is reviewed and updated regularly to reflect product changes, acquisitions, and feature updates across the NPS software landscape.
• Note: This guide is written by the team at Zonka Feedback, but tools are included based on independent research, hands-on evaluation, and real user reviews. The list is not sponsored or ranked by promotion.

After working with businesses across regions and industries for more than a decade, one thing has stayed consistent—almost every business wants to measure Net Promoter Score.

And that makes sense.

NPS isn’t just another CX metric to track. When used well, it helps businesses understand customer loyalty, spot churn risks early, and identify customers who can fuel organic growth through referrals and advocacy.

The challenge isn’t measuring NPS.

The real challenge is doing something meaningful with it.

That’s where the right NPS Survey software comes in.

In 2026, modern NPS tools go far beyond sending surveys and showing a score. The best platforms help teams analyze feedback in real time, understand sentiment using AI, automate follow-ups, and connect insights directly to action.

This guide is built to help you find the right NPS tool based on how businesses actually use NPS today—not just feature checklists.

After reviewing and comparing leading NPS platforms, we’ve shortlisted the top 10 NPS software tools for 2026. Whether you’re looking for an enterprise-grade CX solution, a CRM-friendly NPS tool, or a simple platform to get started, this list will help you make an informed decision.

What Is Net Promoter Score?

If you could ask your customers just one question to understand loyalty, predict future growth, and benchmark your brand against competitors, that question would be the NPS question.

Net Promoter Score (NPS) measures how likely customers are to recommend your product, service, or company to others.

The metrics was introduced by Bain & Company as a simple way to measure customer loyalty and link it directly to business growth. Bain’s research showed that companies with higher NPS tend to grow faster than their competitors.

It’s based on a single standardized question:

“On a scale of 0 to 10, how likely are you to recommend our company, product, or service to a friend or colleague?”

Most teams also add a follow-up question like:

“What is the main reason for your score?”

That open-ended response is where the real insight lives.

Promoters, Passives, and Detractors Explained

Based on their score, customers fall into three groups:

• Promoters (9–10): Loyal customers who are likely to stay, buy more, and recommend you.

• Passives (7–8): Satisfied customers who are not unhappy, but not strongly loyal either.

• Detractors (0–6): Unhappy customers who are more likely to churn or share negative feedback.

Your NPS score is calculated by subtracting the percentage of detractors from the percentage of promoters. A positive score means you have more promoters than detractors.

But the score alone doesn’t improve loyalty. What matters is how quickly and consistently you act on what customers tell you.

That’s where NPS software comes in.

Over the years, NPS has evolved from a simple survey metric into one of the most widely used benchmarks in customer experience. Companies use it to:

• Track customer loyalty over time

• Identify customers at risk of churning

• Compare performance across teams, products, or locations

• Understand how customer experience impacts growth

What Is NPS Software?

NPS software is used to collect, analyze, and act on Net Promoter Score feedback at scale.

At a basic level, NPS tools help teams send surveys, collect responses, and calculate the NPS score automatically. More advanced platforms go beyond scores. They connect customer feedback with workflows, alerts, and customer data so teams can take action quickly.

In 2026, modern NPS software typically helps teams:

• Send NPS surveys at key moments in the customer journey, such as after onboarding, purchases, or support interactions

• Analyze open text feedback using AI-driven sentiment and theme detection

• Track NPS trends over time across segments, products, teams, or locations

• Get real-time alerts when detractors respond

• Close the feedback loop with structured follow-ups and ownership

Instead of treating NPS as a static report, NPS software turns customer loyalty into an ongoing, actionable system.

Why Is NPS Software Important for Measuring Customer Loyalty?

Many businesses track NPS. Far fewer use it effectively.

Collecting a score is easy. Turning that score into action is where most teams struggle.

Without NPS software, feedback often ends up scattered across spreadsheets, dashboards, and inboxes. By the time patterns emerge, unhappy customers may have already churned. Promoters may go unnoticed. Opportunities to improve get missed.

NPS software helps bridge this gap by turning feedback into something teams can act on in real time.

In 2026, NPS tools are important because they help teams:

• Identify unhappy customers early and reduce churn risk

• Understand why customers give certain scores, not just what the score is

• Track loyalty trends across time, teams, products, or locations

• Respond quickly to detractors before issues escalate

• Recognize promoters and turn loyalty into advocacy

• Create consistent processes for closing the feedback loop

Instead of treating NPS as a periodic metric, NPS software helps teams use it as a continuous signal for improving customer experience and retention.

Key Features & Capabilities of NPS Software 

Choosing an NPS tool isn’t about finding the platform with the most features. It’s about finding one that fits how your business collects feedback and takes action on it.

In 2026, many NPS tools look similar on the surface. The real differences show up once you start using them at scale.

When evaluating NPS software, focus on whether the tool helps you move from scores to action, not just reporting.

Here are the key features, capabilities, and what you can look for in an NPS survey tool:

• Flexible Survey Triggers: The tool should let you send NPS surveys based on customer actions, such as onboarding completion, purchases, renewals, or support interactions.

• AI-Powered Feedback Analysis: Look for tools that analyze open-text responses using sentiment detection and theme analysis, so you don’t have to read every comment manually.

• Real-Time Alerts: Immediate notifications when detractors respond help teams act before customers churn.

• Closed Loop Workflows: Good NPS tools support structured follow-ups, ownership, and task assignment so feedback leads to resolution.

• Multi-Channel Survey Distribution: The ability to reach customers through email, in-app surveys, web widgets, SMS, or integrations.

• Clear Reporting and Dashboards: Dashboards should make it easy to track NPS trends over time and across segments that matter to your business.

• Strong Integrations: Native integrations with CRMs, helpdesks, and marketing tools make NPS feedback more actionable and connected to the customer journey.

A Simple Way to Decide

If an NPS tool helps you answer these questions clearly, it’s usually a good fit:

• Can we reach customers at the right moments?

• Do we understand why scores are changing?

• Can teams act on feedback quickly?

• Does feedback connect to our existing systems?

If the answer is yes, you’re likely looking at the right NPS software.

How Did We Evaluate and Compare NPS Tools?

With so many NPS tools available, it’s easy to get lost in feature lists and marketing claims. To make this guide useful, we focused on how these tools actually perform in real world scenarios.

Our evaluation is based on practical usage, public documentation, and real user feedback. We looked at how well each tool supports the full NPS workflow, from collecting feedback to acting on it.

A Note on Transparency

We’re the team behind Zonka Feedback, so it’s only fair to say that upfront. That said, this list is not sponsored, and tools are not ranked based on promotion. Our goal is to help teams find the right NPS software for their needs, even if that ends up being a different platform.

Evaluation Criteria

We evaluated each NPS tool using the following factors:

Setup and Ease of Use
How easy it is to get started, configure surveys, and onboard teams without heavy training.

Survey Distribution and Triggers
The channels supported and how flexible the tool is in sending surveys at the right moments.

Feedback Analysis and AI Capabilities
How well the platform analyzes open text feedback, detects sentiment, and surfaces patterns.

Engagement and Follow Up
Support for closing the feedback loop through alerts, workflows, and response management.

Integrations
Native integrations with CRMs, helpdesks, data platforms, and other tools teams rely on.

Pricing and Value
How pricing aligns with features, scale, and business needs, including transparency and flexibility.

Product Momentum
Evidence that the tool is actively maintained and shipping meaningful updates.

The tools covered in this guide are not ranked in a strict order. Each serves different business sizes, industries, and levels of NPS maturity.

Comparison of Best NPS Tools in 2026

Here is a table of the best NPS survey tools, highlighting G2 rating scores, and what they are best for: 

Which are the most popular NPS Tools in 2026?

The NPS landscape keeps evolving, but a few platforms consistently lead the pack for usability, AI-driven insights, and integrations. Below, we spotlight the most popular NPS tools of 2026—who they’re best for, standout features, and typical pricing—so you can quickly compare options and choose the right fit for your feedback program.

1. Zonka Feedback: Easy-to-Use, All-in-One NPS Programs with AI Insights

Zonka Feedback is an easy-to-use, AI-powered customer feedback and intelligence platform for teams that want to run NPS programs without heavy setup or complexity. It brings survey distribution, AI-powered feedback analysis, and closed-loop workflows into one place, making it easy to manage NPS across digital products, physical locations, and customer support.

• Best For: SaaS, finance, healthcare, retail, multi-location businesses, and teams needing AI-powered NPS and omnichannel feedback.
• Use Cases: Transactional NPS, Multi-location CX, Post-ticket CSAT, Product NPS, In-app feedback
• G2 rating: 4.7/5 (out of 80 reviews)

Why Do Teams Choose Zonka Feedback for Running NPS Programs in 2026?

Zonka Feedback is chosen by teams that want omnichannel NPS programs with usable insights, without enterprise-level complexity. It centralizes NPS collection across channels, applies AI to analyze open-ended feedback, and turns scores into action through alerts and workflows. Its ease of setup and fast time-to-value make it suitable for both growing teams and agile enterprise programs. The platform is frequently recognized in G2 reports for ease of setup, usability, customer support, and faster time-to-value, which appeals to both growing teams and enterprises seeking agility.

How Easy Is the Setup Process in Zonka Feedback?

Zonka Feedback offers a straightforward, no-code setup that lets teams set up and launch NPS programs quickly, often within minutes. It provides customizable templates and logic-based follow-up questions, allowing surveys to adapt based on respondent scores. Branding options, multilingual support, and custom attributes help tailor surveys to different audiences without technical expertise. This simplicity reduces implementation time compared with many enterprise-grade NPS platforms while still supporting complex feedback needs.

How Can You Collect NPS Across Channels with Zonka Feedback?

Zonka Feedback supports true omnichannel NPS collection, enabling businesses to capture feedback across digital, physical, and support touchpoints:

• Website surveys through popups, slide-ups, inline embeds, feedback buttons, and page-level widgets

• Email surveys with embedded NPS questions or branded templates

• SMS and WhatsApp surveys for mobile-first, real-time feedback

• In-app surveys using mobile SDKs for iOS, Android, and React Native

• Offline kiosk surveys for stores, branches, and field locations with automatic data syncing

Surveys can be triggered by customer actions such as purchases, ticket closures, or app events, ensuring consistent NPS collection across the customer journey. This omnichannel approach helps teams build a unified view of customer sentiment without oversurveying customers.

What AI & Reporting Features Does Zonka Feedback Offer?

Zonka Feedback provides AI-powered analytics and flexible reporting to help teams understand what’s driving NPS and customer experience outcomes:

• AI-driven qualitative analysis with themes and sub-themes to identify key positive and negative NPS drivers from open-ended feedback

• Impact analysis to show how specific themes, issues, or experiences influence NPS scores and overall loyalty

• Trend and snapshot reports to track NPS performance over time and monitor changes in customer sentiment

• Location- and agent-level reporting to compare performance across branches, teams, or individuals

• Sentiment, emotion, intent, and urgency detection to flag critical feedback that requires immediate action

• Customizable dashboards and segmented reports by channel, product, location, or customer attributes

These capabilities help teams move beyond surface-level scores and use NPS data to prioritize improvements, measure impact, and drive informed CX decisions.

How Does Zonka Feedback Help You Close the Feedback Loop?

Zonka Feedback helps teams close the feedback loop at scale by turning NPS responses into timely actions:

• Automated real-time team alertsand notifications for low NPS scores or critical feedback

• Workflow-based follow-ups to route feedback to the right teams or owners

• Task creation and assignment to ensure accountability and resolution tracking

• Internal notes and collaboration for coordinating responses across teams

• Direct email responses to customers and follow-up surveys to measure recovery

These tools enable teams to respond quickly, resolve issues effectively, and ensure customer feedback leads to measurable improvements rather than static reports.

Which Integrations Does Zonka Feedback Support?

Zonka Feedback integrates with a broad range of tools to ensure feedback data flows seamlessly across systems:

• CRM Integrations: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, ActiveCampaign

• Helpdesk & Support Platforms: Zendesk, Intercom, Freshdesk, Front

• Marketing & Engagement Tools: Mailchimp, ActiveCampaign, Constant Contact

• Automation Platforms: Zapier, Make (Integromat), enabling custom workflows without code

• APIs & Webhooks: For custom integrations with any internal or third-party system

These integrations help teams trigger surveys based on CRM or support events, sync feedback back into existing workflows, and ensure insights are connected across the customer experience stack.

Key Features of Zonka Feedback

• Omnichannel NPS distribution (email, SMS, WhatsApp, in-app, website, offline)
• AI-powered analytics (themes, sentiment, intent, urgency, trends)
• Customizable templates and multilingual surveys
• Closed-loop workflows with alerts & task creation
• CRM/helpdesk integrations (Salesforce, HubSpot, Zendesk, etc.)
• Location & agent-level reporting

Boost Customer Loyalty & Retention by Tracking NPS in Real-Time

Use instant feedback to take action to improve customer experience and increase customer loyalty and satisfaction.

2. Qualtrics: Best for Enterprise-Scale NPS and CX Programs

Qualtrics is an enterprise-grade NPS platform tailored for large organizations that need scalable and customizable feedback solutions. It’s widely recognized for its powerful analytics and flexibility but is often noted for its complex setup process and higher pricing. Despite these considerations, this enterprise survey software remains a top choice for businesses seeking deep insights and advanced customer experience management.

• Best For: Large enterprises, global brands, and companies with complex CX ecosystems requiring advanced analytics and customization.
• Use Cases: Enterprise NPS programs, journey-level NPS, multi-region feedback, VoC programs, customer journey mapping
• G2 Rating: 4.3/5 (out of 745 reviews)

Why Do Enterprises Choose Qualtrics for NPS in 2026?

Qualtrics provides unmatched customization, deep analytics, and enterprise-level scalability. It is widely used by organizations that require omnichannel collection, predictive insights, advanced segmentation, and full customer journey analysis. Although setup is complex, Qualtrics delivers the most comprehensive NPS and CX insights in the enterprise space.

How Easy Is It to Set Up Qualtrics?

Qualtrics offers a highly customizable but complex setup. The implementation process can be time-consuming and takes about a few weeks to several months. It often requires dedicated onboarding support to fully utilize its advanced capabilities. While the enterprise level features are its strength, you should be prepared for a longer setup period compared to more lightweight NPS tools.

How Can You Collect NPS Across Channels with Qualtrics?

Qualtrics supports multi-channel feedback collection, ensuring businesses can gather NPS data across all customer touchpoints:

• Web and email surveys

• Mobile and SMS surveys

• In-app surveys and offline data collection

• Social media listening for organic feedback

Its ability to unify data from diverse channels is a significant strength, offering a complete view of customer sentiment.

What AI & Reporting Features Does Qualtrics Offer?

Qualtrics provides advanced AI-driven analytics that help businesses extract deep insights from feedback:

• Predictive analytics to forecast customer trends and behaviors

• Root cause analysis to identify underlying issues affecting NPS

• Sentiment analysis to understand customer emotions in open-text responses

• Customer journey mapping to track how interactions across touchpoints impact the overall experience

• Segmented reporting to analyze NPS by location, region, product line, or customer segment

While these features are robust, some users report a steeper learning curve when navigating complex reporting dashboards.

How Does Qualtrics Help You Close the Feedback Loop?

Qualtrics simplifies the process of closing the feedback loop with:

• Automated alerts for low NPS scores

• Case management and ticketing to route feedback to appropriate teams

• Follow-up workflows for timely customer engagement

• Recovery tracking to measure improvements post-intervention

These tools help businesses manage feedback at scale, though configuring advanced workflows can be complex initially.

Which Integrations Does Qualtrics Support?

Qualtrics integrates seamlessly with major basic as well as enterprise tools, enabling smooth data flow across systems. Some notable integrations include: 

• CRMs: Salesforce, Microsoft Dynamics

• ERP Systems: SAP, Oracle

• Marketing Platforms: Adobe, HubSpot

• Collaboration Tools: Slack, Microsoft Teams

The platform also offers open APIs and webhooks for custom integrations, though setting up more complex integrations may require technical expertise.

Key Features of Qualtrics 

• Highly customizable NPS workflows and surveys
• Predictive intelligence and AI-powered text analysis
• Journey-level feedback mapping
• Multi-channel NPS collection (web, email, SMS, in-app, offline)
• Case management with automated alerts and routing
• Enterprise integrations (Salesforce, SAP, Oracle, Adobe, HubSpot)
• Advanced segmentation and role-based dashboards

3. CustomerGauge: Best for B2B Account-Based and Revenue-Linked NPS

CustomerGauge is a specialized NPS software built for B2B companies with a strong emphasis on account-level feedback management. Its core strength lies in directly linking NPS scores to revenue, helping businesses understand how customer sentiment affects growth, retention, and churn. Designed specifically for B2B workflows, it excels in managing complex client relationships and offers insights into account health and churn risks. While CustomerGauge shines in account-based NPS tracking, it has limitations in digital surveys and doesn’t support other metrics like CSAT or CES, making it most suitable for businesses focused purely on NPS.

• Best For: B2B companies in SaaS, CPG, manufacturing, and enterprise sectors focused on account-level NPS and revenue retention.
• Use Cases: Relationship NPS, Account Health Tracking, Churn Prediction, Renewal Insights, Key Account Feedback
• G2 Rating: 4.6/5 (out of 50 reviews)

Why Is CustomerGauge Best NPS Tool for B2B Account Experience?

CustomerGauge differentiates itself by tying NPS directly to revenue and offering churn prediction and account health scoring specifically for B2B environments. Unlike general survey platforms, it excels in mapping NPS to account structures, helping teams prioritize high-value accounts and drive retention, expansion, and upsell strategies with data-backed precision.

How Easy Is the Setup Process in CustomerGauge?

CustomerGauge offers a B2B-focused setup, tailored to manage feedback at the account level. The onboarding process is streamlined yet often benefits from expert assistance to configure complex account structures and workflows. The setup is optimized for companies prioritizing account health and revenue-driven NPS strategies.

How Can You Collect NPS Across Customer Accounts with CustomerGauge?

CustomerGauge focuses on relationship-driven feedback collection, helping businesses engage with key decision-makers and stakeholders within client organizations:

• Email surveys sent directly to contacts within accounts

• In-app surveys for SaaS platforms, enabling timely feedback during product use

• Phone-based surveys for high-touch client interactions

The platform prioritizes direct and personalized feedback channels that align with B2B relationship management. Customer Gauge is more focused on Relationship NPS than Transactional NPS.

What AI & Reporting Features Does CustomerGauge Offer?

CustomerGauge offers AI-driven feedback insights and analytics centered around account health and revenue impact:

• Account health scoring to evaluate satisfaction and engagement at the account level

• Churn prediction models that flag accounts at risk based on NPS trends and engagement metrics

• Revenue linkage to tie NPS data directly to account value, helping teams prioritize high-revenue clients

• Segmented reporting by account, industry, and region to uncover trends and patterns across different segments

The reporting focuses on providing a clear connection between customer sentiment and revenue, helping businesses make data-driven decisions.

How Does CustomerGauge Help You Close the Feedback Loop?

CustomerGauge simplifies account-level feedback management with tools designed to close the loop effectively:

• Automated alerts for low NPS scores from key accounts

• Task assignment workflows to ensure follow-ups are handled by the right account managers

• Revenue-based prioritization so high-value clients receive attention first

• Churn recovery tracking to monitor the impact of follow-up actions on customer sentiment

These workflows help businesses retain and grow accounts by ensuring timely and targeted responses.

Which Integrations Does CustomerGauge Support?

CustomerGauge integrates seamlessly with leading B2B platforms, enabling businesses to sync feedback data with existing workflows:

• CRMs: Salesforce, HubSpot for syncing NPS data with account profiles

• Marketing Automation: Marketo, Pardot for targeted customer outreach

• APIs and Webhooks for custom integrations to fit unique business needs

These integrations allow businesses to connect NPS insights directly to their sales, marketing, and customer success efforts.

Key Features of CustomerGauge 

• Relationship-based NPS collection across key account stakeholders
• Revenue-linked NPS analysis to prioritize high-value clients
• Account Health Score combining sentiment, engagement, and churn risk
• Churn prediction models powered by NPS trends
• Segmented reports by industry, region, and account size
• Role-based dashboards for sales, CS, and leadership teams
• CRM and MAP integrations for unified account data

4. Delighted: Best for Simple and Quick NPS Setup for Small Teams

Delighted offers a streamlined approach to NPS surveys, making it ideal for businesses seeking a simple, automated solution. Its easy setup and pre-built templates allow businesses to schedule surveys, collect responses, and analyze feedback with minimal manual effort. Delighted is great for companies that want to focus on measuring customer loyalty and getting real-time feedback without spending too much time on setup or management. While it excels in simplicity, it comes with some limitations, particularly around survey customization, flexibility and closing the feedback loop.

• Best For: Small businesses, startups, e-commerce stores, and teams needing simple, automated NPS surveys with minimal setup.
• Use Cases: Quick NPS collection, Post-purchase feedback, Automated recurring surveys, Lightweight in-app NPS
• G2 Rating: 4.7/5 (out of 60 reviews)

Why Is Delighted One of the Best Simple NPS Tools in 2028?

Delighted stands out for its “set it and forget it” simplicity. Unlike platforms that require setup time, branching logic, or design customization, Delighted lets teams launch automated NPS flows in minutes. Its ease of use and free plan make it a top choice for small businesses wanting actionable feedback without the learning curve of advanced CX tools.

Delighted is sunsetting, so you might want to checkout some of the best alternatives to Delighted to continue and enhance your feedback collection and management abilities. 

How Easy Is the Setup Process in Delighted?

Delighted is known for its fast and intuitive setup, allowing businesses to launch surveys quickly using pre-built templates and automation features. The platform follows a standard survey flow—starting with a chosen metric, followed by a follow-up question and a thank-you screen. While this simplicity speeds up the process, it limits customization. Businesses cannot measure two metrics within the same survey, and design options are minimal. It’s best suited for companies that prefer simple surveys without complex branching or advanced customization.

How Can You Collect NPS Across Channels with Delighted?

Delighted supports automated survey distribution across several key channels, helping businesses get feedback consistently:

• Email surveys with embedded NPS or CSAT questions

• SMS surveys for reaching customers on the go

• Web surveys embedded on websites or shown as pop-ups

• In-app surveys for gathering feedback directly within products

The platform’s automation ensures surveys go out on schedule with minimal manual input.

What AI & Reporting Features Does Delighted Offer?

Delighted provides basic reporting features focused on simplicity and clarity:

• Simple NPS reports dashboards to track CX scores

• Response filtering by date, channel, and customer segments

• Basic analysis to gauge positive or negative trends

While its reporting is easy to navigate, it lacks advanced analytics or AI-driven insights, making it better suited for businesses that need high-level overviews rather than in-depth data analysis.

How Does Delighted Help You Close the Feedback Loop?

Delighted offers basic tools for following up on feedback but doesn’t provide extensive features for closing the loop:

• Simple alerts for low NPS or CSAT scores

• Basic follow-up workflows to reach out to dissatisfied customers

• Manual tracking of follow-ups, with limited automation

The focus is more on survey distribution and collection rather than detailed feedback management.

Which Integrations Does Delighted Support?

Delighted integrates with popular platforms, helping businesses sync feedback data across their tech stack. Some key integrations include: 

• Shopify for e-commerce feedback integration

• Slack for real-time alerts and responses

• Zendesk for connecting feedback with customer support workflows

• Additional integrations through Zapier and API for custom setups

These integrations make it easy to incorporate Delighted into existing workflows, especially for e-commerce and SaaS businesses.

Key Features of Delighted

• Automated distribution for NPS, CSAT, CES, 5-star, and custom surveys
• Pre-built templates with minimal setup required
• Multi-channel collection (email, SMS, web, in-app)
• Simple follow-up workflows and alerts
• Clean dashboards for high-level reporting
• Integrations with Shopify, Zendesk, Slack, and Zapier

5. GetFeedback: Best for Salesforce-Native NPS Workflows

GetFeedback is a Salesforce-native customer feedback platform that lets teams collect NPS, CSAT, and CES and sync all responses directly into their CRM records. Designed for organizations that operate heavily inside Salesforce, it centralizes customer sentiment, account activity, and support history in one place. With multi-channel surveys and real-time CRM reporting, GetFeedback helps teams quickly align feedback with customer journeys, opportunities, and service interactions.

• Best For: Salesforce users, support teams, sales teams, and organizations wanting CRM-embedded NPS.
• Use Cases: Post-ticket NPS, onboarding feedback, sales cycle feedback, multi-channel NPS collection, CRM-based CX workflows
• G2 Rating: Not available

Why Is GetFeedback One of the Best Salesforce-Connected NPS Tools?

GetFeedback stands out because it’s one of the few NPS platforms built natively for Salesforce—not just integrated with it. Unlike generic survey tools, it maps feedback to Salesforce objects, triggers automated workflows, and embeds dashboards directly into CRM views. This makes it uniquely powerful for revenue teams, support teams, and orgs that need actionable insights tied to real pipeline, cases, and customer health. Its only limitation is lighter advanced analytics compared to enterprise CX suites.

How Easy Is the Setup Process in GetFeedback?

Setting up GetFeedback is straightforward for Salesforce users, thanks to pre-built templates and managed or custom mappings. The platform allows for quick deployment, enabling businesses to launch feedback programs in minutes. Administrators can connect GetFeedback to multiple Salesforce environments, such as sandbox and production, facilitating testing and seamless integration.

How Can You Collect NPS Across Channels with GetFeedback?

GetFeedback supports multi-channel feedback collection, allowing businesses to reach customers through:

• Email Surveys: Distribute branded surveys via email to gather customer insights.

• SMS Surveys: Engage customers on-the-go with mobile-optimized surveys.

• Web-Based Surveys: Embed surveys on websites or display them as pop-ups to capture visitor feedback.

• In-App Surveys: Collect feedback directly within mobile applications.

These channels ensure businesses can capture feedback at critical touchpoints throughout the customer journey.

What AI & Reporting Features Does GetFeedback Offer?

Within Salesforce, GetFeedback offers customizable dashboards and real-time reporting, enabling teams to monitor key metrics such as NPS, CSAT, and CES. By combining Salesforce operational data with customer experience feedback, businesses can uncover trends and assess how customer sentiment impacts their operations. While the platform excels in integration and real-time data visualization, some users have noted a desire for more advanced reporting features and deeper analytics capabilities.

How Does GetFeedback Help You Close the Feedback Loop?

GetFeedback leverages Salesforce workflows to automate follow-ups and escalations based on survey responses. For instance, negative feedback can trigger immediate alerts to account managers, prompting timely interventions. Tasks can be created within Salesforce to ensure accountability and track resolution progress, facilitating a proactive approach to customer satisfaction.

Which Integrations Does GetFeedback Support?

As a native Salesforce application, GetFeedback integrates effortlessly with various Salesforce products, including Sales Cloud, Service Cloud, Marketing Cloud, and Pardot. This integration allows feedback data to enrich customer records, providing a comprehensive view of customer interactions. Additionally, GetFeedback offers integrations with platforms like Slack for real-time notifications and Zapier for connecting with other third-party applications, enhancing its versatility within diverse tech stacks.

Key Features of GetFeedback

• Salesforce-native NPS, CSAT, CES surveys
• Multi-channel distribution (email, web, SMS, in-app)
• Real-time dashboards inside Salesforce
• Automated workflows, escalation rules, and follow-ups
• Customizable survey templates and branding
• Mobile-optimized surveys for fast responses
• Integrations with Slack, Zapier, and Salesforce clouds

6. Refiner: Best for In-App NPS in SaaS Products

Refiner is a customer feedback platform purpose-built for SaaS companies that rely on in-app NPS and user experience insights. It focuses on behavior-triggered surveys, segment-based targeting, and customizable survey widgets, ensuring feedback is collected at the most relevant moment inside the product. With precise targeting and lightweight setup, Refiner helps product and customer success teams measure user satisfaction with high contextual accuracy.

• Best For: SaaS companies, PLG teams, product managers, and customer success teams needing in-app NPS.
• Use Cases: In-app NPS, user onboarding feedback, churn signals, product adoption insights, feature feedback
• G2 Rating: 4.6/5 (out of 24 reviews)

Why Is Refiner One of the Best NPS Tools for SaaS Products?

Refiner stands out because it delivers true in-app NPS with advanced user targeting, something most generic survey tools cannot do as precisely. It lets teams trigger surveys based on user traits, lifecycle stage, activity level, or product behavior — making feedback highly contextual. This makes Refiner extremely powerful for PLG and SaaS environments where timing, segmentation, and in-app delivery determine the quality of insights.

How Easy Is the Setup Process in Refiner?

Refiner offers a straightforward setup process with customizable survey templates tailored to digital products. The platform provides a simple SDK integration for in-app NPS surveys, allowing businesses to deploy feedback mechanisms directly within their applications.

How Can You Collect NPS Across Channels with Refiner?

Refiner excels in precise targeting and advanced triggers for in-app surveys:

• In-App Surveys: Collect feedback within the application environment, ensuring responses from active users.

• Advanced User Targeting: Deploy surveys based on user behavior, traits, or engagement levels to gather relevant insights.

This approach maximizes response rates and ensures feedback is contextually relevant.

What Reporting & AI Features Does Refiner Offer?

Refiner offers clear, real-time analytics tailored to SaaS needs. These include NPS trend tracking, user segment performance, response filtering by traits and behavior, export options and API sync. AI capabilities are currently limited, but analytics are strong and oriented toward product decision-making.

How Does Refiner Help You Close the Feedback Loop?

Refiner offers dynamic CTAs for post-survey engagement, facilitating immediate follow-up actions based on user responses. While it provides essential tools for closing the feedback loop, businesses seeking more elaborate workflows may need to integrate with additional platforms.

Which Integrations Does Refiner Support?

Refiner supports integrations commonly used by SaaS and PLG teams. These include CRMs & CDPs (HubSpot, Segment), Product tools (Amplitude, Mixpanel), Marketing tools (Mailchimp, Customer.io),  Automation tools (Zapier) and API & webhook support.

Key Features of Refiner

• Behavior-triggered in-app NPS surveys
• Customizable survey widgets (modals, slide-ins, popups)
• Advanced user segmentation and targeting
• SDK-based fast integration for web & mobile apps
• Real-time analytics dashboards
• Post-survey dynamic CTAs
• Strong product-led growth alignment

7. Gainsight: Best for Customer Success–Led NPS Programs

Gainsight is an enterprise-grade customer success platform that unifies post-sales workflows across support, product, marketing, and account management. It helps businesses reduce churn and grow revenue through comprehensive health scoring, customer journey orchestration, automated playbooks, and deep integrations with CRM systems. Designed for scaling SaaS and enterprise teams, Gainsight centralizes NPS, product usage insights, and account risk signals for proactive customer success execution.

• Best For: Mid-market & enterprise SaaS, customer success teams, revenue operations, post-sales leadership.
• Use Cases: NPS programs, churn prediction, health scoring, renewal workflows, lifecycle automation
• G2 Rating: 4.5/5 (out of 1630 reviews)

Why Is Gainsight is Best Customer Success & NPS Platforms in 2026?

Gainsight stands out because it goes far beyond NPS collection — it connects NPS directly to customer health, product usage, revenue, risk signals, and lifecycle journeys. Unlike standard survey tools, Gainsight centralizes engagement data across departments and turns NPS into part of a broader customer success operating system. With powerful playbooks, predictive AI, and enterprise orchestration, it’s a leading choice for companies managing large account portfolios and renewal pipelines.

How Easy Is the Setup Process in Gainsight?

Implementing Gainsight involves a structured onboarding process to align with existing workflows. The platform offers two main packages:

• Essentials: Designed for growing businesses and customer success organizations looking to start quickly.

• Enterprise: Tailored for organizations seeking to leverage the full capabilities of the industry’s leading customer success platform.

Both packages provide essential features and onboarding support to ensure a smooth implementation.

How Can You Collect NPS Across Channels with Gainsight?

Gainsight enables feedback collection through various channels, including in-app surveys and emails, to monitor customer health and satisfaction. This multi-channel approach ensures comprehensive coverage of customer interactions, allowing businesses to gather insights at critical touchpoints.

What AI & Reporting Features Does Gainsight Offer?

The platform utilizes AI-driven analytics to provide predictive insights and identify at-risk customers, aiding in proactive engagement strategies. Features include:

• Health Scoring: Combines multiple data sources to create a comprehensive assessment of customer health.

• Horizon AI Analytics: Offers advanced reporting and dashboards to explore trends and share critical insights.

These tools enable businesses to make data-driven decisions to enhance customer satisfaction and retention.

How Does Gainsight Help You Close the Feedback Loop?

Gainsight offers automated playbooks and task management features to ensure timely follow-up on customer feedback and issues. The platform's journey orchestration capabilities allow for scaling efficiently by combining human and digital touchpoints, ensuring customers receive the attention they deserve.

Which Integrations Does Gainsight Support?

Gainsight integrates seamlessly with enterprise systems:

• CRM: Salesforce (deep, native integration)
• Support tools: Zendesk, Jira
• Data pipelines: Snowflake, Segment, BigQuery
• BI tools: Tableau, Looker
• API & Webhooks for custom workflows

These integrations connect product usage, support sentiment, and revenue data into a single source of truth.

Key Features of Gainsight

• Multi-channel NPS collection (email & in-app)
• Automated playbooks and lifecycle workflows
• Customer Health Scores pulling usage, support & sentiment data
• Horizon AI for predictive analytics and trend identification
• Customer journey orchestration for digital and human touchpoints
• Role-based dashboards for CS, support, and sales
• Renewal forecasting and risk management

8. Pendo: Best for Product-Led NPS Tied to Usage Analytics

Pendo is a powerful product experience platform that enables SaaS and product-led teams to collect NPS directly inside their applications. By embedding surveys in-app, Pendo captures feedback from active users in real time — producing significantly higher response rates and more accurate product sentiment. With strong behavioral targeting, in-app messaging, and built-in analytics, Pendo connects NPS with user behavior, feature usage, and product adoption.

• Best For: SaaS companies, PLG teams, product managers, UX teams
• Use Cases: In-app NPS, onboarding feedback, feature sentiment, product adoption insights
• G2 Rating: 4.4/5 (out of 1563 reviews) 

Why Is Pendo One of the Best In-App NPS Tools?

Pendo stands out because it combines in-app NPS + product analytics, making it one of the only tools that ties customer sentiment directly to user behavior. You can see why users gave a score by pairing NPS results with feature usage, friction points, and adoption data — a major advantage for product-led teams. It is exceptionally strong for collecting feedback from active users, though companies needing external-facing NPS (email/web) may need a supplemental tool.

How Easy Is the Setup Process in Pendo?

Setting up NPS surveys in Pendo is quick and intuitive, especially for teams already using the platform for product analytics and in-app messaging. The process involves:

• Configuring the survey with custom branding and messaging
• Segmenting users based on behavior, role, or account type
• Setting delivery rules to trigger surveys at the right moment
• Defining recurrence (one-time, periodic, or event-driven surveys)

Although the setup is flexible and user-friendly, customization beyond the built-in templates may require additional developer assistance, particularly for advanced targeting rules.

How Can You Collect NPS Across Channels with Pendo?

Pendo focuses on in-app NPS collection, which results in higher response rates compared to traditional survey methods. Key collection methods include:

• In-app surveys: Shown to users as non-intrusive overlays while they interact with the product
• Email fallback: A secondary option for users who miss the in-app survey
• Targeted distribution: Surveys can be delivered based on user behavior, ensuring relevant responses

While in-app collection is highly effective for engaged users, it may not capture feedback from less active users or external stakeholders, requiring businesses to supplement with external survey tools if broader insights are needed.

What AI & Reporting Features Does Pendo Offer?

Pendo provides clear and actionable NPS insights through real-time reporting and analytics:

• AI-powered sentiment analysis tool that helps categorize open-ended responses
• Trend tracking identifies NPS fluctuations over time
• Segment-based reporting allows businesses to filter responses by user type, subscription level, or geography

How Does Pendo Help You Close the Feedback Loop?

Pendo helps businesses act on NPS feedback quickly through automation and integrations:

• In-app messaging allows immediate engagement with promoters and detractors
• Follow-up workflows trigger automated tasks based on survey scores
• Slack and CRM integrations notify teams in real-time when NPS responses are received

Which Integrations Does Pendo Support?

Pendo integrates well with sales, marketing, and support tools to ensure NPS data is accessible across teams:

• CRM integration (Salesforce) to connect NPS with customer health scores
• Communication tools (Slack, Microsoft Teams) to send real-time NPS alerts
• Product analytics platforms (Looker, Google Analytics) to correlate NPS with user behavior

Key Features of Pendo

• In-app NPS surveys triggered based on behavior
• Email fallback for users who miss in-app prompts
• Customizable survey widgets & branding
• Advanced user segmentation (role, lifecycle, behavior)
• AI-powered sentiment analysis for open text
• Trend and cohort-based NPS reporting
• In-app guides & messaging for follow-up
• Strong integration with product analytics

9. Affiniv: Best for Ecommerce and D2C NPS Programs

Affiniv is a simple and affordable NPS tool designed for businesses that want to set up automated surveys in minutes! It requires no coding and supports automation. Brands can create NPS surveys, distribute them through multiple channels, and receive real-time scores and insights. Survey triggers can be automated based on customer actions. The user-friendly interface allows teams to add follow-up questions with branching logic, logos, background images, and customizable color schemes. Affiniv’s analytics dashboard shows real-time survey scores, trends, and segment-specific reports (like NPS by product). Teams can also set up alerts through integrations such as Email, Slack, Zendesk, Salesforce, and more.

Shopify stores can install the Affiniv NPS, Survey & Feedback app and establish a fully automated NPS cycle - covering creation, automated distribution, analysis, and integrations - in less than an hour. 

• Best For: D2C brands, small to mid-size SaaS, and Shopify stores needing automated NPS surveys with quick setup and negligible learning curve.
• Use Cases: NPS and post-purchase feedback, Shopify Checkout Extension, Simple no-code interface, Automated survey triggers.
• G2 Rating: 4.8/5 (out of 2 reviews)

Why Is Affiniv One of the Best Quick Setup NPS Tools in 2026?

Affiniv stands out by allowing businesses to set up automated NPS cycles in minutes, not hours or days. Its simple yet powerful interface does not require coding and makes the learning curve nearly negligible. Unlike other platforms, it does not have complex, confusing features so that anyone in the team can finish the setup quickly. Affiniv’s Shopify app is a bonus for stores built on Shopify. They can set up the feedback loop in 4 clicks.

How Easy Is the Setup Process in Affiniv?

Affiniv is loved by businesses for its super-fast setup and simplicity of use. It offers pre-built templates, follow-up questions, branching logic, and survey theme customization through an intuitive interface. Adding a Welcome and Thank You page is straightforward. For Shopify stores, the setup is even easier. All they have to do is install Affiniv NPS, Survey & Feedback App, and follow the onboarding flow, which takes only a few minutes. For highly customized themes, though, companies may need to contact Affiniv support, which is quick to respond. It’s best suited for brands that prefer simple surveys, focusing on one metric per survey. 

How Can You Collect NPS Across Channels with Affiniv?

Affiniv enables automated survey distribution, and reminders, across multiple channels, helping businesses receive high response rates:

• Personalized Emails with NPS survey question in the body 
• WhatsApp and SMS surveys for reaching customers on the go
• Web embeds and In-app pop-up surveys for prompt feedback
• Shopify Checkout Extension for immediate post-purchase feedback

Affiniv’s automation ensures surveys reach the right customers at the right time, on their preferred channel.

What AI & Reporting Features Does Affiniv Offer?

Affiniv provides simple reporting and AI-features in its analytics dashboard:

• Real-time scores and trend to monitor your NPS
• Dive-deep reports like segment-wise NPS to identify improvement areas
• Survey funnel stats to track survey performance
• AI-summary & Sentiment analysis to provide actionable insights
• Auto-tagging of qualitative response with keywords to identify trends

While these reporting features are available for all paid plans, Affiniv offers custom reports for Enterprise Plan clients to meet their specific analytics needs.

How Does Affiniv Help You Close the Feedback Loop?

Affiniv offers features for following up on feedback and for closing the loop:

• Direct email to customers from analytics dashboard
• Post-response workflows based on response (e.g., social review request to promoters or customer support ticket for detractors)
• Automated alerts based on pre-defined rules
• Survey throttles to avoid spamming regular customers

These features make Affiniv an end-to-end customer experience platform that is quick to set up, easy to use, and very affordable.

Which Integrations Does Affiniv Support?

Affiniv integrates with 25+ daily use platforms, helping businesses automate surveys, close the loop, and set up post-response workflows. Some key integrations include: 

• Shopify App for D2C brands
• Freshdesk, Zendesk, Gladly for connecting with customer support workflows
• Slack, Microsoft Teams, Email for real-time alerts
• Snowflake for syncing data back to your database

These integrations help D2C brands and SaaS businesses set up automated NPS survey feedback loops with minimal manual interventions.

Key Features of Affiniv

• Fastest time to set up without involving IT/Tech teams. Shopify App is a bonus.
• Ready-to-use survey templates for NPS, CSAT, CES
• Automated survey triggers (and reminders) based on numerous customer actions like purchases, customer support interactions, page visits, etc.
• Multiple survey distribution channels such as email, WhatsApp, SMS, Web/in-app pop-ups
• Real-time analytics dashboard with survey scores, trends, filters, dive deep reports, and channel-wise funnel stats
• Automated alerts for change in trends or high-priority customer feedbacks
• Integrations with everyday use tools to ensure timely cx loop closure and quick set up of post-response workflows

10. Typeform: Best for Design-First and Conversational NPS Surveys

Typeform is a design-centric survey and form builder known for its visually engaging, conversational experience. While not built specifically for NPS programs, Typeform allows businesses to create simple, branded NPS surveys with a modern look and feel. It’s ideal for teams prioritizing aesthetic design, easy setup, and high engagement—especially for lightweight customer feedback or small-scale NPS collection.

• Best For: Small businesses, startups, marketers, UX teams, design-focused brands
• Use Cases: Simple NPS collection, onboarding surveys, website feedback, lead-gen forms, quizzes
• G2 Rating: 4.5/5 (out of 944 reviews)

Why Is Typeform One of the Best Lightweight NPS Platform?

Typeform stands out because it delivers a highly engaging, conversational survey experience that improves completion rates. Compared to traditional NPS survey tools, Typeform focuses on beautiful design, smooth micro-interactions, and minimal effort setup, making it ideal for small teams or marketers who want visually appealing surveys without complexity. While Typeform lacks advanced analytics and deep NPS workflows, it excels as a simple, user-friendly tool for collecting basic customer loyalty signals.

How Easy Is the Setup Process in Typeform?

Typeform provides a user-friendly interface with a drag-and-drop builder, allowing users to create nps surveys and modify survey design without any coding expertise. With over 3,000 templates and customizable design options, businesses can quickly deploy forms that align with their brand identity.

How Can You Collect NPS Across Channels with Typeform?

Typeform supports multi-channel distribution, enabling businesses to reach respondents through various platforms:

• Web Embeds: Integrate forms directly into websites.

• Email: Share forms via email campaigns.

• Mobile Optimization: Ensure forms are accessible and responsive on mobile devices.

This flexibility allows for effective data collection across different touchpoints.

What Reporting Features Does Typeform Offer?

While Typeform does not currently incorporate AI-driven analytics, it offers basic reporting to get a good visualization of your scores and responses.

How Does Typeform Help You Close the Feedback Loop?

Typeform includes basic features to facilitate follow-up actions:

• Automated Email Notifications: Receive alerts when new responses are submitted.

• Integrations with CRM and Email Marketing Tools: Seamlessly transfer data to platforms like HubSpot and Mailchimp for further engagement.

While it provides essential tools for follow-up, businesses seeking more advanced workflows may need to integrate with additional platforms.

Which Integrations Does Typeform Support?

Typeform offers seamless integration with various platforms, enhancing data flow and workflow automation:

• CRM Systems: Connect with Salesforce and HubSpot to manage leads and customer data.

• Marketing Tools: Integrate with Mailchimp and Klaviyo for targeted email campaigns.

• Analytics Platforms: Sync with Google Analytics and Google Tag Manager for in-depth analysis.

These integrations enable businesses to incorporate Typeform into their existing tech stack effectively.

Key Features of Typeform

• Simple, conversational NPS survey creation
• Drag-and-drop form builder with no code needed
• 3,000+ templates for surveys & forms
• Clean, interactive UI that boosts completion rates
• Custom themes, fonts, layouts & brand styling
• Logic jumps for branching paths
• Multi-channel embedding & sharing

How to Choose the Right NPS Software for your Business Needs? 

Selecting the right Net Promoter Score (NPS) tool isn’t just about sending out a 0-10 survey—it’s about choosing a platform that fits your goals, integrates smoothly into your workflow, and helps you turn feedback into action. A great NPS tool doesn’t just collect scores; it empowers you to improve customer loyalty and reduce churn.

So, while you know about the top NPS platforms now, how to choose the right NPS tool and get the most from your program. Let's find out.

1. Understand your NPS goals and use cases

Before diving into features, clarify your NPS objectives.

Are you focused on transactional NPS (feedback after specific interactions like purchases or support calls) or relationship NPS (periodic surveys to gauge overall sentiment)?

Knowing this will help you select a tool that aligns with your needs.

Consider:

• What insights are you seeking? (Immediate customer satisfaction, long-term loyalty trends, churn risks)

• Who will use the data? (Customer success, product, marketing, or support teams)

• What actions will follow? (Closing feedback loops, improving processes, or engaging promoters)

2. Evaluate survey setup and collection capabilities

A good NPS tool should make it easy to create surveys and get responses without a lot of effort.

Look for tools that support:

• Customizable Surveys: Ability to brand surveys, add logic, and support multiple languages.

• Multi-Channel Distribution: Email, SMS, in-app, website pop-ups, or kiosks—reach customers where they are.

• Audience Segmentation: Target specific customer groups based on demographics, behavior, or lifecycle stage.

3. Leverage AI features & in-depth reporting

A raw NPS score tells you what your customers feel—but not why. That’s where analytics come in.

Besides the basic analysis of quantitative data, look for features like:

• AI-Powered Sentiment Analysis: Automatically detect themes in open-text responses.

• Real-Time Dashboards: Track NPS trends, and key insights.

• Advanced Reporting: Segment data by customer demographics, product usage, or lifecycle stage.

4. Focus on Closing the Feedback Loop

Sending NPS Surveys and collecting NPS data is just the start—closing the feedback loop is where real improvements happen. Choose a tool that makes it easy to follow up with everyone - unhappy and satisfied customers.

Key features to look for:

• Automated Alerts: Notify teams when detractors respond so they can act fast.

• Follow-Up Workflows: Trigger personalized emails, support tickets, or loyalty offers based on scores.

• Collaboration Tools: Assign feedback to the right teams and track issue resolution.

5. Ensure Seamless Integrations

Your Net Promoter Score Software should work hand-in-hand with your existing systems to streamline workflows and enrich customer profiles.

Look for integrations with:

• CRMs: Like Salesforce, Hubspot or MS Dynamics to centralize customer data.

• Helpdesks: Such as Zendesk or Freshdesk for post-support surveys.

• Marketing Tools: Push NPS data into platforms like Mailchimp, ActiveCampaign for targeted campaigns.

6. Compare Pricing & Scalability

NPS tools come with varying pricing structures, so it’s important to find one that fits your budget while supporting future growth.

Consider:

• Pricing Model: Per user, per survey, or flat-rate plans—choose what aligns with your usage.

• Included Features: Watch for hidden costs related to integrations, analytics, or user limits.

• Scalability: Ensure the tool can handle increased survey volume as your business grows.

7. Additional Factors to Consider

Beyond features and pricing, a few extra considerations can make or break your NPS program’s success.

• Ease of Use: A user-friendly interface ensures quick adoption by teams.

• Security & Compliance: Look for GDPR and ISO 27001 compliance to protect customer data.

• Customer Support: Opt for tools with responsive support teams and helpful resources.

• Trial & Demos: Always test the tool through free trials or demos to ensure it fits your needs.

Choosing the right NPS tool goes beyond sending surveys—it’s about creating a system that helps you listen to your customers, understand their needs, and act on their feedback. The best NPS tools empower you to:

• Collect real-time feedback across multiple touchpoints

• Analyze customer experience and sentiment deeply

• Close the feedback loop quickly and effectively

• Drive customer loyalty and reduce churn

Final Thoughts

Choosing the right NPS tool comes down to how well it fits your needs today and how you plan to use feedback over time. A small team running NPS for the first time will need something very different from a large organization managing NPS across products, regions, or teams.

The NPS tools that stand out in 2026 don’t just help you collect scores. They help you understand why customers feel the way they do and make it easier to act on that feedback. Features like clear reporting, AI-assisted analysis, closed-loop workflows, and strong integrations matter more than long feature lists.

Most importantly, NPS only works when feedback leads to action. The value isn’t in the score itself, but in how consistently teams respond, follow up, and improve the customer experience based on what they learn.