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Customer Experience, NPS

10 NPS Tools for Salesforce To Measure Your Customers Loyalty

May 24, 2023
Sending out NPS surveys yet unable to identify what your customers are thinking? Integrate NPS surveys within Salesforce CRM to retrieve crucial information from your customers at various points within the customer journey.

Most lists of top NPS tools for Salesforce are entirely subjective.

It’s one person’s biased opinion of what’s best and doesn’t convey how it’ll make your CX strategy with Salesforce more holistic.

That’s why it's crucial to find a list that not only talks about the best NPS tools for Salesforce but also conveys how each tool acts as the missing puzzle to complete your CX picture. Hence, we came up with this blog to help you with the following:

  • A list of well-known NPS tools for Salesforce
  • USP of each tool in terms of its Salesforce integration

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Since its introduction in 2003, NPS (Net Promoter System)  has become the predominant customer success framework.  As customer experience became integral to business success, NPS rose as a widely used metric to measure customer loyalty and satisfaction. It has consistently enabled brands to turn customers into advocates, automate customer experience (CX) and customer success operations, and boost long-term customer relationships. The question now arises: how to implement NPS in Salesforce?

Implementing NPS (Net Promoter Score) with Salesforce is a process that involves connecting an NPS tool to the Salesforce platform to synchronize data and streamline workflows. As a leading CRM platform, it can provide valuable insights and help businesses make data-driven decisions to enhance their customer-centric strategies. As a vital benchmark for assessing customer satisfaction, data from the NPS survey can add significant value to customer experience & retention and can be seamlessly integrated with Salesforce to gain actionable insights on the improvements and changes that will facilitate retention while eliminating churn. 

In this blog, we will showcase some of the top NPS tools for Salesforce. Let’s have a look at the list.

Top 10 NPS Tools For Salesforce

  1. Zonka Feedback 
  2. Survicate
  3. SurveySparrow
  5. Typeform
  6. Sogolytics
  7. Delighted
  8. Alchemer
  9. QuestionPro
  10. SatisMeter

1. Zonka Feedback

Zonka Feedback is a cloud-based survey software and feedback management platform that allows businesses to collect and analyze customer feedback across multiple channels. With Zonka Feedback, you can create customized surveys, feedback forms, and polls and collect responses via email, SMS, QR codes, and more.

NPS tools for Salesforce NPS-Surveys-NPS-Software-Online-Net-Promoter-Score-Tool 

Talking about customer feedback, most businesses use NPS as a significant indicator of their business success. And integrating Zonka Feedback with Salesforce offers a powerful solution for businesses aiming to streamline their customer satisfaction measurement and management processes. 

Combining the robust features of Zonka Feedback to capture Salesforce surveys helps the brand attain a superior position in the marketplace. The steps of integration are simple. Once integrated, businesses can leverage the best NPS tools to gather valuable data directly within Salesforce, enabling a holistic view of customer satisfaction and loyalty. Besides tracking real-time NPS data, Zonka Feedback empowers organizations to identify areas for improvement and drive customer-centric strategies. The tool also provides customizable survey templates, robust reporting and analytics, and automated workflows for efficient follow-up actions.

Why choose Zonka Feedback as your NPS Tool for Salesforce?

The unique customization options let users tailor surveys to their specifications, while the real-time reporting functionality ensures fast and reliable feedback. The streamlined nature of Zonka Feedback makes it easy to integrate with Salesforce. Apart from this, Zonka Feedback also delivers great performance when it comes to the ability to unify marketing, sales, and service departments.

Pricing: There is a separate paid option for Salesforce surveys in Zonka Feedback; however, the price starts at $499 per month. 

G2 Ratings: 4.7 out of 5

2. Survicate

Survicate offers a diverse range of survey options, of which NPS is just one example. With its seamless integration with Salesforce, you can effortlessly conduct surveys using Survicate. There are numerous compelling reasons to use Survicate tools, as it gives access to all 125 survey templates once a user signs up, including the free plan. In addition to NPS tools for Salesforce, Survicate enables businesses to execute surveys like CES survey, CSAT, product-market fit, customer feedback, and a multitude of other survey types.

NPS tools for Salesforce NPS-survey-software-Measure-NPS-in-minutes-Try-Free

Thanks to the seamless Salesforce integration that effortlessly identifies contacts without the need to request their details. Furthermore, survey results are automatically mapped to the appropriate fields within the corresponding Salesforce contacts. When a user is prepared to distribute the NPS survey he has created, he can do so directly from Salesforce. The company also offers 15 survey types that can be embedded in survey emails and targeted toward specific audience segments within Salesforce.

Upon receiving survey responses, users have the capability to trigger customized workflows based on the type of response. For instance, a user can initiate a drip email campaign for every Detractor. 

Why choose Survicate as your NPS Tool for Salesforce?

With Salesforce and Survicate, ramping up your CRM initiatives is a breeze. Also, Survicate offers more than 125 survey templates that are responsive and tailored to different purposes. 

Pricing: The package starts from $89 per month with additional charges for more extra features.

G2 Ratings: 4.7 out of 5

3. SurveySparrow

SurveySparrow has gained significant traction in the enterprise market, positioning itself as a sophisticated solution compared to other alternatives. Its offerings cater to a more advanced audience and provide an array of significant features, making it one of the best NPS tools. In addition to the standard survey creation capabilities, SurveySparrow offers several upscale options tailored to meet specific needs. These include custom domains, the ability to incorporate custom CSS code in surveys, personalized email addresses for surveys, scheduled survey reports, and SPSS data exports.

Qualtrics alternative- Omnichannel-Experience-Management-Platform-SurveySparrow

The tool boasts seamless integrations with various marketing and sales tools, including Salesforce. Setting up the Salesforce integration is a straightforward process, and connecting any SurveySparrow poll to the Salesforce account is a matter of minutes. Once integrated, SurveySparrow enables useful automation features. For instance, new survey responses can be automatically added to Salesforce contact fields. Additionally, surveys can be triggered based on events occurring in Salesforce, allowing users to send surveys to customers who have recently upgraded from a free trial to a paid plan.

Why choose SurveySparrow as your NPS Tool for Salesforce?

Integrating SurveySparrow NPS with Salesforce enables users to capture new leads, trigger personalized surveys to customers whenever an event occurs, and map those responses back to the Salesforce fields.

Pricing: The package starts from $99 per month, billed annually. While SurveySparrow is an excellent tool, its cost may exceed the budget of certain companies, making it more suitable for larger organizations.

G2 Ratings: 4.4 out of 5

4. stands out from other tools on this list due to its specific focus on e-commerce stores, particularly within the BigCommerce and Shopify platforms. Specifically designed for e-commerce platforms, allows users to send surveys to their customers seamlessly. The tool offers a multichannel experience, allowing surveys to be sent through website pop-ups, email, and SMS messages.

NPS tools for Salesforce Net-Promoter-Score-Software-CheckMarket

Setting up the integration between and e-commerce platforms is made easy through the platform's comprehensive help center, which provides detailed guidance on the NPS survey tool. Once integrated, offers several useful features, including the ability to capture survey results directly in Salesforce contact fields. This enables businesses to track and analyze NPS survey results at the individual contact level. Additionally, NPS tools for Salesforce also provide a few other features such as: 

  • Salesforce contact fields allow users to get survey results effortlessly
  • Users can calculate NPS survey results on the contact level
  • Users can send surveys from contact records
  • They can also get trigger notifications when surveys are sent out based on Salesforce responses.

By catering specifically to e-commerce stores and providing seamless integration with platforms like BigCommerce and Shopify, offers a tailored solution for collecting customer feedback and integrating Salesforce to enhance customer loyalty and drive business growth.

Why choose as your NPS Tool for Salesforce?

 It is easy to connect CheckMarket with Salesforce without coding knowledge to start creating your own business flow.

Pricing: The package starts at $150 per month and $1440 for a yearly subscription.

G2 Ratings: 4.0 out of 5

5. Typeform

Typeform stands out as a versatile tool that goes beyond just surveys, offering the ability to create forms, quizzes, tests, and more. It provides a wide range of survey templates tailored to different business needs, and customization is made effortless with its intuitive drag-and-drop builder.

NPS tools for Salesforce Net-Promoter-Score®-NPS-Survey-Template

As for the Salesforce NPS integration, it is built in a way that Typeform acts as the starting point of the data. In other words, users can collect data through Typeform that is transferred into Salesforce, but not vice versa. Based on survey entries, users can create new fields, leads, accounts, opportunities, and other relevant entities within Salesforce. This integration primarily focuses on lead generation rather than customer feedback management.

Why choose Typeform as your NPS Tool for Salesforce?

Make sales, manage customer support tickets, and run marketing campaigns while making interactive forms, surveys, quizzes, and more.

Pricing: The package for Salesforce integration starts from $99 per month and $83 per month when billed yearly.

G2 Ratings: 4.5 out of 5

6. Sogolytics (SoGoSurvey)

For those seeking a comprehensive customer analytics platform, Sogolytics, along with its dedicated survey builder, is an excellent choice. Although the tool may seem built for enterprise-level users, it is actually suitable for businesses of all sizes.

Creating surveys with SoGoSurvey gives a user-friendly experience thanks to its intuitive survey builder and a wide range of available blocks to customize your surveys. The platform offers a plethora of templates and supports 20 different question types. And mainly for enterprises, the multilingual survey option is a valuable feature.

NPS tools for Salesforce NPS-Survey-Tool-Net-Promoter-Score-Software-Sogolytics

The Salesforce integration provided by SoGoSurvey facilitates two-way data transfer between the platform and Salesforce. This means you can load survey results directly into Salesforce contacts and customize survey content based on the data available from your Salesforce contacts. The Salesforce NPS tool allows users a seamless alignment between survey responses and Salesforce data.

Why choose Sogolytics as your NPS Tool for Salesforce?

Integrating Sogolytics with Salesforce is easy, allowing you to automate your processes and improve the quality of data available for your analysis.

Pricing: You need to connect with their helpdesk to request for quotes for Salesforce integration.

G2 Ratings:4.5 out of 5

Read also: Top 12 NPS Survey Question Types and Examples - 2023

7. Delighted

Delighted, developed by Qualtrics, is an omnichannel customer feedback platform that offers a diverse range of feedback collection methods. Whether it's NPS, CSAT surveys, CES, star-rating, or product-market fit surveys, Delighted provides various survey types to meet different feedback requirements.

NPS tools for Salesforce NPS-software-Net-Promoter-Score-survey-tool-Delighted

The Salesforce integration offered by Delighted is robust, enabling businesses to engage with customers throughout their journey. By leveraging Salesforce, users can trigger NPS surveys at different stages of the customer journey based on specific needs.

Integrating the NPS tool with salesforce is effortless and allows users to engage with customers throughout the customer journey. Using the Delighted NPS tool for Salesforce, businesses can use emails to send an automated NPS survey without lifting a finger. 

Why choose Delighted as your NPS Tool for Salesforce?

The AI-driven NPS tool can deliver surveys across multiple channels and devices and in 30+ languages.

Pricing: The package starts at $499, billed annually; however, you need to contact their helpdesk for monthly pricing.

G2 Ratings: 4.7 out of 5

8. Alchemer

Alchemer distinguishes itself by catering to those who have "outgrown SurveyMonkey NPS" and seek an alternative to the more expensive Qualtrics platform. Alchemer is a comprehensive customer feedback platform going beyond traditional survey software. It empowers businesses to capture the voice of the customer and execute customer experience automation projects.

NPS tools for Salesforce NPS-Customer-Loyalty-Template-Survey-Examples

The Salesforce integration offered by Alchemer is bidirectional, allowing for seamless data exchange between the two platforms. Users can push and pull data from Alchemer and Salesforce, enabling a comprehensive overview of contacts by combining survey responses with existing Salesforce data.

Why choose Alchemer as your NPS Tool for Salesforce?

 The Salesforce Integration in Alchemer is an added feature, and you need to get in touch with their team with additional information.

Pricing: Enterprises need to get in touch with their sales team for salesforce integration pricing.

G2 Ratings: 4.4 out of 5

9. QuestionPro

QuestionPro has evolved from a free survey tool into a comprehensive customer and employee experience platform, encompassing NPS tools as part of its offerings. However, its Salesforce integration may not be as user-friendly and intuitive compared to other options on this list. The integration requires mapping each survey with a list of contacts in Salesforce to fully utilize its capabilities.

NPS tools for Salesforce NPS-survey-Net-Promoter-Score-survey-question-QuestionPro

The primary use case for QuestionPro's Salesforce integration is to send surveys to specific contact lists within Salesforce and subsequently add the survey responses to corresponding contact data. While this feature is valuable, many competitors offer bidirectional data exchange, allowing for both data push and pull. Additionally, the absence of workflow automation based on survey results is a limitation.

Why choose QuestionPro as your NPS Tool for Salesforce?

Empowers users by asking the reasons behind the ratings and then allows them to vote for specific feedback from other customers.

Pricing: Contact their sales team for salesforce integration pricing.

G2 Rating: 4.5 out of 5

10. SatisMeter

SatisMeter enables businesses to gain an in-depth understanding of the services and businesses through quick integration of NPS tools for Salesforce. Its long-term customer satisfaction and loyalty give users a strong indicator of growth and product performance.

NPS tools for Salesforce Net-Promoter-Score-NPS-SatisMeter

Although integrating SatisMeter with Salesforce is a seamless process that enables businesses to sync NPS data directly into Salesforce, by connecting the two platforms, businesses can automate the collection of NPS reports and associate them with specific customer records, allowing for comprehensive analysis and action. Not all customers speak or read English, and Satismeter is the best NPS tool for Salesforce as it can translate the surveys into different languages. 

Why choose SatisMeter as your NPS Tool for Salesforce?

It provides a wealth of written user feedback that businesses can add to Salesforce as a new case to improve their services and grow.

Pricing: The pricing for Salesforce integration drops under the Enterprise plan; however, users can connect with their sales team for further pricing.

G2 Rating: 4.8 out of 5

Wrapping Up

Salesforce's dominance in the CRM market is undeniable, and its continued growth makes it crucial to select survey software with seamless Salesforce integration. Opting for a comprehensive integration solution in both directions enables businesses to refine their sales, customer experience, and marketing processes. With the best NPS tools mentioned in this article, businesses can effectively identify at-risk customers, prioritize loyal brand advocates, and actively promote their brand. These tools have been meticulously selected after extensive research and analysis, ensuring they meet the criteria of affordability and compatibility with Salesforce. Choose from these options to find the perfect NPS tool for Salesforce that suits your needs without straining your budget.


Nivedita Nayak

Written by Nivedita Nayak

May 24, 2023

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