Top 10 Salesforce NPS Tools to Measure and Improve Customer Loyalty in 2025

Every business wants loyal customers—but in Salesforce, loyalty isn’t just about tracking contacts or opportunities. It’s about understanding what your customers really feel. And that’s exactly where NPS tools for Salesforce come in.

While Salesforce already gives you the power to manage every customer touchpoint, the right NPS software for Salesforce turns that data into emotion-driven intelligence. It tells you why a deal closed, why an account churned, and how a loyal customer became a brand advocate—all from within your CRM.

Imagine triggering an NPS survey directly from Salesforce when a deal closes, instantly syncing feedback to the contact record, and using AI to analyze sentiment in real time. No exporting data. No toggling between tools. Just continuous, connected feedback that helps your teams act faster and build stronger relationships.

In this guide, we’ve handpicked the 10 best NPS tools for Salesforce in 2025, each one designed to make your feedback loop smarter, faster, and more impactful. From tools that automate survey workflows to those that combine NPS, sentiment, and customer journey insights—these are the platforms redefining Salesforce NPS integration for modern CX teams. Let’s dive in and find the best NPS tools to make your Salesforce ecosystem truly customer-centric.

TL;DR

• Net Promoter Score (NPS) tools for Salesforce are software solutions that integrate with the Salesforce platform to facilitate the measurement and analysis of Net Promoter Scores. 
• In this blog, we have covered the top NPS tools for Salesforce, offering insights into each tool's unique value proposition in terms of Salesforce integration.
• We have enlisted tools like Zonka Feedback, Survicate, SurveySparrow, Promoter.io, Typeform, Sogolytics, Delighted, and more.
• Discover how these tools seamlessly integrate with Salesforce, empowering you to measure Net Promoter Score, boost customer loyalty, and enhance overall customer experience.
• To streamline and effectively manage customer feedback, schedule a demo with Zonka Feedback, elevating your NPS measurement and driving meaningful customer loyalty.

Measure Net Promoter Score Within Salesforce💻

Find your promoters, neutrals, and detractors to track & boost customer loyalty. 

Top NPS Tools for Salesforce at a Glance

Best NPS Tools for Salesforce in 2025

Since its introduction in 2003, NPS (Net Promoter System)  has become the predominant customer success framework.  As customer experience became integral to business success, NPS rose as a widely used metric to measure customer loyalty and satisfaction. It has consistently enabled brands to turn customers into advocates, automate customer experience (CX) and customer success operations, and boost long-term customer relationships. The question now arises: how to implement NPS in Salesforce?

Implementing NPS (Net Promoter Score) with Salesforce is a process that involves connecting an NPS tool to the Salesforce platform to synchronize data and streamline workflows. As a leading CRM platform, it can provide valuable insights and help businesses make data-driven decisions to enhance their customer-centric strategies. As a vital benchmark for assessing customer satisfaction, data from the NPS survey can add significant value to customer experience & retention and can be seamlessly integrated with Salesforce to gain actionable insights on the improvements and changes that will facilitate retention while eliminating churn. 

In this blog, we will showcase some of the top NPS tools for Salesforce. Let’s have a look at the list.

1. Zonka Feedback: Best AI-Powered NPS Tool for Salesforce

When it comes to unifying NPS feedback, sentiment, and customer insights directly inside Salesforce, Zonka Feedback leads the way. It’s more than just an NPS survey tool — it’s a complete feedback and CX intelligence survey software built to turn every customer interaction into measurable action.

With its native Salesforce integration, you can trigger NPS surveys automatically from Salesforce events, sync scores and comments to contacts or accounts, and get real-time visibility into customer sentiment without leaving your CRM. Whether a deal just closed or a support ticket was resolved, Zonka Feedback ensures every piece of feedback is captured, analyzed, and acted upon instantly.

What truly sets Zonka Feedback apart is its AI Feedback Intelligence — transforming open-ended feedback into themes, emotions, and urgency signals. Teams can easily identify promoters, passives, and detractors, visualize patterns across the customer journey, and automate workflows to follow up or escalate issues. It’s the fastest way to make Salesforce NPS programs predictive, not reactive.

Talking about customer feedback, most businesses use NPS as a significant indicator of their business success. And integrating Zonka Feedback with Salesforce offers a powerful solution for businesses aiming to streamline their customer satisfaction measurement and management processes. 

Key Features

• Easy and seamless native integration
• AI Feedback Intelligence for contextual sentiment, emotion, and intent analysis
• Leverage the best NPS tools to gather valuable data directly within Salesforce
• Trigger follow-ups, case creation, and alerts based on NPS responses or sentiment
• Get a holistic view of customer satisfaction and loyalty
• Track real-time NPS data
• Identify areas for improvement and drive customer-centric strategies
• Customizable survey templates
• Robust reporting and analytics
• Automated workflows for efficient follow-up actions

Why choose Zonka Feedback as your NPS Tool for Salesforce?

• Built for Salesforce, out of the box: Zonka’s AppExchange integration lets you track NPS, CSAT, and CES right inside Salesforce—no duct-tape needed.
• Automated, event-driven surveys: Fire email or SMS NPS surveys on any Salesforce trigger (e.g., case closed, opportunity won, onboarding milestone) and write responses back automatically.
• Clean data in, clean insights out: Map answers to standard or custom objects/fields (Contacts, Accounts, Cases, etc.) so every response enriches customer records you already use.
• Real-time CX reporting in Salesforce. Monitor NPS and trend lines alongside pipeline and service KPIs for a true 360° view of each account.
• Close the loop automatically. Trigger follow-ups or tasks when detractors respond, and plug into your existing automation stack if you prefer (Flows/Zapier/etc.).
• One feedback layer across teams. Because responses sync to the right records, Marketing, Sales, and Service are working from the same customer truth—making personalization and handoffs seamless.

Pricing: There is a separate paid option for Salesforce surveys in Zonka Feedback; you need to contact the team to get custom pricing quote.

G2 Ratings: 4.6 out of 5

2. Survicate: Best Integrated NPS & Survey Tool for Salesforce

Survicate offers a diverse range of survey options, of which NPS is just one example. With its seamless integration with Salesforce, you can effortlessly conduct surveys using Survicate. There are numerous compelling reasons to use Survicate tools, as it gives access to all 125 survey templates once a user signs up, including the free plan. In addition to NPS tools for Salesforce, Survicate enables businesses to execute surveys like CES survey, CSAT, product-market fit, customer feedback, and a multitude of other survey types.

Key Features

• Seamless Salesforce integration
• Effortlessly identify contacts without the need to request their details
• Net Promoter Score survey results are automatically mapped to the appropriate fields within the corresponding Salesforce contacts
• Distribute NPS survey directly from Salesforce
• 15 survey types that can be embedded in survey emails
• Specific audience segmenting and targeting within Salesforce
• Trigger customized workflows based on the type of response 

Why choose Survicate as your NPS Tool for Salesforce?

• Email-embedded NPS with ID’d respondents. Drop the first NPS question directly into Salesforce emails and auto-identify the Contact/Lead/Account—so you get more responses and always know who answered.
• Event-driven, no-code distribution. Use Salesforce lists/segments and merge tags, or set rules in Salesforce to trigger surveys on record updates (e.g., Case Closed, Opp Won).
• Field-level mapping to standard & custom objects. Write NPS, comments, and attributes straight into fields on Contacts, Leads, Accounts, Opportunities, Cases—or any custom object.
• Create or enrich CRM records. Convert survey contact forms into new Leads/Contacts/Accounts and keep existing records current with real-time updates.
• Analyze and act in Salesforce. Sync responses back, build dashboards, and trigger workflows based on scores (e.g., auto-open a task when a detractor replies). 

Not many Surviate alternatives offer the converational feel of NPS surveys like Survicate does. 

Pricing: The package starts from $89 per month with additional charges for more extra features.

G2 Ratings: 4.7 out of 5

3. SurveySparrow: Best Conversational NPS Tool for Salesforce

SurveySparrow has gained significant traction in the enterprise market, positioning itself as a sophisticated solution compared to other alternatives. Its offerings cater to a more advanced audience and provide an array of significant features, making it one of the best NPS tools. In addition to the standard survey creation capabilities, SurveySparrow offers several upscale options tailored to meet specific needs. These include custom domains, the ability to incorporate custom CSS code in surveys, personalized email addresse s for surveys, scheduled survey reports, and SPSS data exports. There are many SurveySparrow alternatives that lack in this forte. 

Key Features:

• Tool boasts seamless integrations with various marketing and sales tools
• Straightforward process for setting up Salesforce integration
• Connecting any SurveySparrow poll to the Salesforce account is a matter of minutes
• Useful automation features
• New survey responses can be automatically added to Salesforce contact fields
• Trigger survys based on events occurring in Salesforce

Why choose SurveySparrow as your NPS Tool for Salesforce?

• Native package on AppExchange: Install the SurveySparrow app, complete the post-install setup, and start capturing survey responses as Salesforce records—no heavy lifting.
• Event-driven NPS from Salesforce: Trigger surveys when a Salesforce event occurs (e.g., Case Closed, Opp Won, onboarding milestone) and send results back automatically.
• Field & object mapping that keeps CRM clean Map scores, comments, and attributes to standard or custom fields on Contacts, Leads, Accounts, Opportunities, Cases, or other objects—so insights live where your teams work.
• Records created or enriched in real time. Convert respondents into new Leads/Contacts or update existing records as responses arrive; use automation tools (Flows/Zapier/Make) if you prefer your own stack.
• Built-in reporting inside Salesforce. The package drops a SurveySparrow report folder so you can monitor recent responses and build dashboards alongside pipeline and service KPIs. 
  support.surveysparrow.com
• Operational readiness for teams. Migrate Apex triggers/classes from Sandbox to Production with their documented path, and use SurveySparrow’s NPS workflows to auto-notify, follow up, or assign tasks when detractors respond.

Pricing: The package starts from $99 per month, billed annually. While SurveySparrow is an excellent tool, its cost may exceed the budget of certain companies, making it more suitable for larger organizations.

G2 Ratings: 4.4 out of 5

4. Promoter.io: Best E-commerce-Friendly Salesforce NPS Tool 

Promoter.io stands out from other tools on this list due to its specific focus on e-commerce stores, particularly within the BigCommerce and Shopify platforms. Specifically designed for e-commerce platforms, Promoter.io allows users to send surveys to their customers seamlessly. The tool offers a multichannel experience, allowing surveys to be sent through website pop-ups, email, and SMS messages.

Key Features

• Comprehensive help center with detailed guidance on the NPS survey tool
• Ability to capture survey results directly in Salesforce contact fields
• Track and analyze NPS scores at the individual contact level. Additionally, Promoter.io NPS tools for Salesforce also provide a few other features such as: 
• Salesforce contact fields allow users to get survey results effortlessly
• Users can calculate NPS survey results on the contact level
• Users can send surveys from contact records
• They can also get trigger notifications when surveys are sent out based on Salesforce responses.

By catering specifically to e-commerce stores and providing seamless integration with platforms like BigCommerce and Shopify, Promoter.io offers a tailored solution for collecting customer feedback and integrating Salesforce to enhance customer loyalty and drive business growth.

Why choose Promoter.io as your NPS Tool for Salesforce?

• Know the status first: Promoter.io was acquired by Medallia on July 15, 2019. If you’re starting fresh, you’ll likely evaluate Medallia for current, enterprise-grade Salesforce options.
• Works via iPaaS/webhooks—not a native Salesforce package: Teams typically connect Promoter.io to Salesforce using Zapier or Tray: capture NPS webhooks and map score/comment/date into custom fields on Leads/Contacts/Accounts/Cases.
• Automate updates & follow-ups: With Zapier/Tray, new NPS responses can create or enrich CRM records and kick off tasks or workflows (e.g., open a follow-up for detractors).
• Good for lightweight, DIY setups: If you’re comfortable owning a simple Zapier/Tray flow, you can get NPS into Salesforce reports quickly without a heavy implementation.

Pricing: The package starts at $150 per month and $1440 for a yearly subscription.

G2 Ratings: 4.0 out of 5

5. Typeform: Best Versatile Form & Salesforce NPS Tool

Typeform stands out as a versatile tool that goes beyond just surveys, offering the ability to create forms, quizzes, tests, and more. It provides a wide range of survey templates tailored to different business needs, and customization is made effortless with its intuitive drag-and-drop builder. 

However, it does have some limitations in terms of customer feedback analysis that compel a lot of businesses to look for Typeform alternatives. 

Key Features

• Typeform acts as the starting point of the data with its Salesforce NPS integration
• Users can collect data through Typeform that is transferred into Salesforce
• Create new fields, leads, accounts, opportunities, and other relevant entities within Salesforce
• Primary focus on lead generation rather than customer feedback management

Why choose Typeform as your NPS Tool for Salesforce?

• AppExchange-backed integration: The Typeform for Salesforce package can automatically create or update Leads, Contacts, Accounts, Opportunities, or Cases from form responses—so NPS data lands on the records your teams already use.
• Direct field & object mapping: Map NPS score, comments, and attributes from Typeform questions to standard or custom Salesforce objects/fields, including advanced custom-object mappings.
• Email-embedded NPS for higher response rates: Put the first NPS question right inside an email; when a contact clicks a score, the form opens with their choice preselected for a faster completion.
• Real-time sync on submit: Once connected, new responses push into Salesforce automatically based on your mappings—keeping CRM data current without manual uploads. 
• Flexible automation options: Kick off follow-ups or tasks using Salesforce automation, or wire up iPaaS tools (Zapier/Relay) to create or update records and route detractors to your success workflows.

Pricing: The package for Salesforce integration starts from $99 per month and $83 per month when billed yearly.

G2 Ratings: 4.5 out of 5

6. Sogolytics (SoGoSurvey): Best Enterprise-Grade NPS Tool for Salesforce

For those seeking a comprehensive customer analytics platform, Sogolytics, along with its dedicated survey builder, is an excellent choice. Although the tool may seem built for enterprise-level users, it is actually suitable for businesses of all sizes.

Key Features

• Two-way data transfer between the platform and Salesforce
• Load survey results directly into Salesforce contacts
• Customize survey content based on the data available from your Salesforce contacts
• Allows users a seamless alignment between survey responses and Salesforce data

Why choose Sogolytics as your NPS Tool for Salesforce?

• Bi-directional Salesforce integration: Pull Contacts/Leads/Accounts from Salesforce to build dynamic send lists, and push survey data back into Salesforce so CX signals live with your customer records.
• Object & field mapping you control: Insert, update, or upsert survey responses (including NPS and comments) to standard and custom objects—Accounts, Contacts, Leads, Opportunities, Cases, and more.
• Event-driven write-backs: Use Sogolytics Rules & Alerts (e.g., “response received”) to automatically push data to Salesforce, then use Salesforce automation (Flows/Workflow) to trigger follow-ups or field updates.
• Operational visibility across teams: Push/pull data and set alerts so shifts in NPS or feedback trends surface in the tools teams already use, helping Support, Success, and Sales act in real time.
• Flexible automation options: Extend beyond native integration with Zapier or webhooks to create contacts, route detractors, and sync data across your stack.

Pricing: You need to connect with their helpdesk to request for quotes for Salesforce integration.

G2 Ratings:4.5 out of 5

Read also: Top 12 NPS Survey Question Types and Examples - 2023

7. Delighted: Best Lightweight Multi-Channel Salesforce NPS Tool 

Delighted, developed by Qualtrics, is an omnichannel customer feedback software that offers a diverse range of feedback collection methods. Whether it's NPS, CES, CSAT survey, star-rating, or product-market fit surveys, Delighted provides various survey types to meet different feedback requirements.

Key Features

• Salesforce integration offered by Delighted is robust, enabling businesses to engage with customers throughout their journey
• Trigger NPS surveys at different stages of the customer journey based on specific needs
• Integrating the NPS tool with Salesforce is effortless and allows users to engage with customers throughout the customer journey. Using the Delighted NPS tool for Salesforce, businesses can use emails to send an automated NPS survey without lifting a finger. 

Why choose Delighted as your NPS Tool for Salesforce?

• Native Salesforce integration: Delighted offers a dedicated Salesforce package that lets you trigger NPS surveys from Salesforce events and sync feedback back into Salesforce.
• Event-based survey triggers: You can launch NPS surveys automatically when things happen in Salesforce (for example, a Contact or Account update, or a custom trigger that you define) so feedback is tied to actual customer-touch moments.
• Feedback data mapped to CRM records: Responses get synced to Contact records (and optionally roll up to Account level) with custom fields and a “Delighted Responses” related list—keeping NPS and comments alongside your sales & service data.
• Real-time actionable signals: Since feedback lives in Salesforce, you can build workflows, reports, and dashboards that combine NPS data with supporting CRM data (e.g., revenue, service cases, renewal date) to act on detractors or spot promoters.
• Single view across customer lifecycle: Because surveys can trigger from any stage and data lives in your CRM, Sales, Success, and Support teams access the same feedback signals—not fragmented channels.

Pricing: The package starts at $499, billed annually; however, you need to contact their helpdesk for monthly pricing.

G2 Ratings: 4.7 out of 5

Since Delighted is sunsetting, you can check out some better options for your NPS survey needs in Salesforce. 

8. Alchemer: Best Advanced NPS Tool for Salesforce

Alchemer distinguishes itself by catering to those who have "outgrown SurveyMonkey NPS" and seek an alternative to the more expensive Qualtrics platform. Alchemer is a comprehensive customer feedback software going beyond traditional survey software. It empowers businesses to capture the voice of the customer and execute customer experience automation projects.

Key Features

• Bidirectional data flow, allowing for seamless data exchange between the two platforms
• Users can push and pull data from Alchemer and Salesforce
• Comprehensive overview of contacts by combining responses with existing Salesforce data

Why choose Alchemer as your NPS Tool for Salesforce?

• Push–pull integration with Salesforce: Prefill surveys by pulling Salesforce records, then upsert/insert/update NPS scores and comments back to Salesforce—so feedback lives on the right objects.
• Map to standard and custom objects: Choose the target object and fields (e.g., Contacts, Leads, Accounts, Opportunities, Cases, or custom) when configuring push actions for structured write-backs.
• Event-driven sends from Salesforce: Use Alchemer Workflow’s Salesforce Initiator or start a workflow from Salesforce Flow to trigger NPS surveys on key events (case closed, opp won, onboarding milestones).
• Email directly via Salesforce: Generate survey links that load specific Salesforce records and send them from Salesforce, keeping respondent identity and attribution airtight.
• Act and report where teams work: Because responses write back to CRM fields/related lists, you can use Salesforce automation, reports, and dashboards to route detractors and track NPS trends.
• Flexible iPaaS options: Prefer DIY? Zapier/Pipedream templates can create or enrich Salesforce Leads/Contacts/Cases from new Alchemer responses.

Pricing: Enterprises need to get in touch with their sales team for salesforce integration pricing.

G2 Ratings: 4.4 out of 5

9. QuestionPro: Best Flexible NPS & Feedback Tool for Salesforce

QuestionPro has evolved from a free survey tool into a comprehensive customer and employee experience platform, encompassing NPS tools as part of its offerings. However, its Salesforce integration may not be as user-friendly and intuitive compared to other options on this list. The integration requires mapping each survey with a list of contacts in Salesforce to fully utilize its capabilities.

Key Features

• Send surveys to specific contact lists within Salesforce
• Add the survey responses to corresponding contact data

Why choose QuestionPro as your NPS Tool for Salesforce?

• Push–pull integration with Salesforce: Connect a survey to Salesforce, then insert/update/upsert NPS scores and comments back to your CRM—so feedback lands on the right records you already use.
• Map to standard and custom objects: Write results to Contacts, Leads, Accounts, Opportunities, Cases—or any mapped custom object—for clean reporting and routing.
• Prefill and personalize with CRM data: Fetch Salesforce field values into QuestionPro as custom variables to prefill questions and keep respondent identity airtight.
• Send from inside Salesforce (AppExchange app): The QuestionPro Surveys app lets teams distribute surveys directly to Leads from Salesforce; use the core integration for response write-backs and broader object mapping.
• Event-driven CX workflows: Use QuestionPro CX Workflow to import events, assign/schedule NPS sends, trigger reminders, and exclude transactions—so surveys align with lifecycle moments (e.g., case closed, opp won).
• Sandbox support and admin controls: Connect to Salesforce Sandbox (Enterprise feature) for safe testing before production rollout. 
  QuestionPro
• iPaaS options when needed: Expand automations with Zapier/Make to create or enrich Salesforce records and kick off follow-ups from new responses.

Pricing: Contact their sales team for salesforce integration pricing.

G2 Rating: 4.5 out of 5

10. SatisMeter: Best Real-Time NPS Tool for Salesforce

SatisMeter enables businesses to gain an in-depth understanding of the services and businesses through quick integration of NPS tools for Salesforce. Its long-term customer satisfaction and loyalty give users a strong indicator of growth and product performance.

Key Features

• Sync NPS data directly into Salesforce
• Businesses can automate the collection of NPS reports and associate them with specific customer records
• Comprehensive analysis and action
• Satismeter is the best NPS tool for Salesforce as it can translate the surveys into different languages

Why choose SatisMeter as your NPS Tool for Salesforce?

• No-code path via Zapier, not a native package: SatisMeter’s documented Salesforce setup uses Zapier to pass each new NPS response into Salesforce—commonly as a new Case tied to the right customer record.
• Quick automation recipes: Zapier’s SatisMeter ↔ Salesforce connector lets you create/update records or tasks when scores/comments arrive—handy for auto-opening follow-ups for detractors.
• CDP route for richer pipelines: SatisMeter can send feedback back into Segment; from there, teams often route data onward using their CDP stack (e.g., to analytics or CRM destinations) to keep identities consistent. (This uses Segment as the hub rather than a direct Salesforce write-back.)
• Alternative iPaaS options: If your org standardizes on other automation tools, Integrately, Zoho Flow, and Pipedream also provide prebuilt SatisMeter ↔ Salesforce flows. 
  Integrately

Pricing: The pricing for Salesforce integration drops under the Enterprise plan; however, users can connect with their sales team for further pricing.

G2 Rating: 4.8 out of 5

Wrapping Up

Salesforce’s dominance in the CRM market is undeniable, and its continued growth makes it crucial to choose an NPS tool that integrates seamlessly with it. Opting for a two-way integration enables teams to automatically collect feedback, sync responses, and act on insights—all within Salesforce—ultimately improving how sales, customer experience, and marketing teams collaborate. With the best Salesforce NPS tools mentioned in this article, you can identify at-risk customers, nurture promoters, and turn feedback into measurable growth.

Zonka Feedback is one of the best NPS software for Salesforce to automate feedback collection, centralize insights, and drive real-time action directly from your CRM. Its powerful features like event-based survey triggers, advanced object mapping, and closed-loop automation make it a perfect fit for customer-centric teams aiming to boost retention and loyalty.

Schedule a demo to see how Zonka Feedback can help you transform customer sentiment into Salesforce-driven growth!

Measure Net Promoter Score Within Salesforce💻

Find your promoters, neutrals, and detractors to track & boost customer loyalty.