Top 11 Inmoment (+Wootric) Alternatives & Competitors for Mid-Market Businesses in 2025

InMoment has long been a leader in enterprise customer feedback software category — empowering enterprises to listen to customers, analyze feedback, and act on insights across the entire customer journey. Its Experience Intelligence (XI) Platform combines feedback collection, text analytics, and AI-driven improvement workflows to help organizations drive customer satisfaction and loyalty at scale.

However, as AI reshapes the CX landscape in 2025, many businesses are re-evaluating whether InMoment’s powerful yet complex platform still aligns with their agility and cost expectations. For mid-market teams, its steep learning curve, modular pricing, and enterprise-heavy setup can feel overwhelming. Meanwhile, larger enterprises increasingly seek AI-first CX platforms that can unify feedback, automate insights, and integrate seamlessly across customer and employee experience programs.

That’s why we’ve curated this AI-updated list of the best InMoment alternatives and competitors for 2025 — designed for both mid-market organizations that need faster time-to-value and enterprises looking for scalable experience management without the complexity. So, let's get started!

TL;DR

• Teams often start looking for InMoment alternatives due to its complex setup, steep learning curve, and premium pricing that can limit flexibility for mid-sized businesses. 
• Our updated 2025 list highlights the best InMoment competitors and alternatives across CX, Contact Center, Market Research, and Enterprise Experience Intelligence categories.
• Each platform was evaluated for its AI analytics depth, omnichannel feedback collection, automation capabilities, and value for money.
• The top InMoment alternatives include Zonka Feedback, SurveySensum, SurveySparrow, GetFeedback, SentiSum, Forsta, Qualtrics, and Medallia.
• If you’re ready to explore a simpler, faster, and AI-powered InMoment alternative that helps you collect customer feedback, analyze sentiment, and drive real-time action — schedule a demo with Zonka Feedback today.

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Top 12 InMoment Alternatives at a Glance

Best InMoment Alternatives and Competitors for CX (Customer Experience) 

Let’s dive into the best InMoment alternatives and competitors for collecting customer feedback and offering seamless CX.

1. Zonka Feedback: Best All-in-One AI-Powered CX Platform for Mid-Market Businesses

Zonka Feedback is a perfect fit for enterprises looking for InMoment alternatives and competitors. That's because it has the potential to simplify your customer engagement strategy, get a 360-degree view, and hear the voice of customers on a single platform. Designed for fast-scaling CX and product-led teams, Zonka Feedback consolidates surveys, reviews, support tickets, and in-app feedback into a single unified workspace, transforming raw data into actionable customer insights in real time.

Where InMoment’s XI Platform focuses on large-scale data orchestration and conversational intelligence, Zonka Feedback brings that power within reach for mid-market and enterprise teams — delivering advanced text analytics, sentiment detection, and case automation without the long onboarding cycles or steep pricing. Its AI Feedback Intelligence engine automatically interprets unstructured customer feedback, identifies emerging pain points, and quantifies their impact on NPS and CSAT — empowering teams to take meaningful action faster.

Zonka Feedback isn’t just about collecting feedback — it’s about closing the loop. With built-in workflows, alerts, and follow-up triggers, every insight turns into action in real time, helping support and CX teams improve customer satisfaction, retention, and experience at every touchpoint.

AI Features in Zonka Feedback

• Thematic & Entity Analysis: Automatically identifies themes, categories, and recurring issues across customer feedback and tickets.
• Sentiment & Emotion Detection: Goes beyond positive/negative tagging with sentence-level polarity and emotional tone recognition.
• AI Impact & Trend Analysis: Quantifies how specific drivers, entities, or agents influence customer satisfaction and churn.
• Ask AI (Natural Language Queries): Enables real-time Q&A — e.g., “What are the top drivers of low CSAT this quarter?” — with instant summaries and cited verbatims.
• Smart Case Automation: Uses AI to route feedback to the right teams, prioritize escalations, and trigger recovery workflows automatically.

Why Zonka Feedback is the Best InMoment Alternative for CX?

If Forsta is built for global agencies and analytics-heavy enterprises, Zonka Feedback is crafted for CX, Product, and Operations leaders who want speed, clarity, and AI-powered depth in one place. Here’s how Zonka redefines the “data to action” model for the mid-market:

• Unified CX, Simplified: While InMoment divides feedback management into modules for listening, reporting, and analytics, Zonka Feedback combines them all into one cohesive platform — capturing customer feedback across email, web, mobile, WhatsApp, and contact center touchpoints with built-in sentiment and trend analysis.
• AI-Driven Insights Without Complexity: InMoment’s text and conversation analytics are powerful but require configuration and tuning. Zonka’s AI Feedback Intelligence provides instant out-of-the-box analytics — automatically classifying, summarizing, and quantifying feedback themes with real-time dashboards.
• Closed-Loop Automation, Built-In: Instead of relying on separate case management workflows, Zonka Feedback includes native closed-loop features like alerts, routing, follow-ups, and performance tracking — ensuring every feedback loop is acted upon instantly.
• Contact Center Intelligence Made Accessible: InMoment specializes in large-scale voice and conversation analytics. Zonka brings this capability in a simpler form — through integrated support and feedback tracking that highlights agent performance, theme frequency, and sentiment trends without complex architecture.
• Enterprise Security, Mid-Market Agility: Zonka Feedback is SOC 2 Type II and GDPR compliant, yet designed for self-serve setup and scalability. Teams can go live in hours, not months, with seamless integrations to Salesforce, Zendesk, HubSpot, and Teams.

Zonka Feedback Features

• AI Feedback Intelligence: Automatically analyzes customer feedback, support interactions, and survey responses using AI for sentiment, emotion, and driver insights
• Omnichannel Feedback Collection: Capture customer feedback across web, email, in-app, WhatsApp, kiosks, and offline channels to understand the entire customer journey
• Closed-Loop Automation: Route negative feedback instantly, assign cases, and trigger alerts to improve customer satisfaction and response time
• Unified CX & Contact Center Dashboard: View customer experience data, tickets, and survey results in one workspace for complete visibility
• Ask AI Assistant: Query your data conversationally to uncover actionable insights — “Which locations have the lowest CSAT this week?”
• Customizable AI Models: Train AI to understand your business-specific entities, categories, and tone for more accurate customer feedback analysis
• Advanced Reporting & Role-Based Dashboards: Provide executives, managers, and front-line teams with personalized insights and KPIs
• Enterprise-Grade Data Security: SOC 2 Type II and GDPR compliant with SSO, encryption, and role-based permissions

2. SurveySparrow: Best Conversational CX & Survey Automation Platform for Modern Teams

Surveysparrow is customer feedback software that is one of the best InMoment alternatives for teams that want to deliver customer experience programs with speed, simplicity, and conversational engagement. Designed for mid-market businesses, it combines customer feedback collection, text analytics, and automation workflows in an intuitive, mobile-first platform that helps teams act on insights faster — without complex setup or IT dependency.

While InMoment’s XI Platform focuses heavily on enterprise-scale orchestration and advanced analytics, SurveySparrow democratizes CX intelligence with an approachable interface and quick deployment. Teams can collect customer feedback across multiple channels, measure customer satisfaction (CSAT) and NPS, and automate follow-ups — all within a single dashboard. Its conversational survey format helps boost response rates and enriches the quality of insights across the customer journey.

AI Features in SurveySparrow

• AI Sentiment Analysis: Automatically classifies open-ended feedback and survey responses into sentiment categories (positive, neutral, negative) to measure customer emotion across the customer journey
• Text Summarization & Theme Extraction: Identifies recurring themes and keywords within survey responses to surface trending topics or service gaps
• Predictive Insights (Beta): Uses machine learning to estimate satisfaction or churn likelihood based on response patterns and sentiment polarity
• AI Survey Assistant (Survey Copilot): Helps teams create surveys faster by generating questions based on goals like “measure post-purchase experience” or “track agent performance"
• Smart Dashboards: Provides visual summaries of key metrics like NPS, CSAT, and CES, augmented by AI-driven recommendations for improvement

Why SurveySparrow is the Best InMoment Alternative for CX?

• Conversational Feedback vs. Structured Surveys: Where InMoment focuses heavily on structured feedback forms and enterprise voice-of-customer programs, SurveySparrow transforms traditional surveys into two-way conversational experiences — resulting in higher response rates and more authentic feedback.
• AI-Driven Insights, Simplified: InMoment’s advanced NLP tools like Smart Summary and XI Text Analytics are powerful but require configuration and expertise. SurveySparrow delivers out-of-the-box AI analytics, surfacing sentiment, recurring issues, and key drivers automatically from day one.
• Faster Feedback Loops, Less Overhead: Unlike InMoment’s multi-layered workflows, SurveySparrow offers automated triggers and recurring surveys that help teams respond instantly to feedback. No need for custom scripting or complex case routing.
• Omnichannel CX at Lower Cost: While InMoment supports omnichannel listening through multiple add-ons, SurveySparrow’s native integrations with WhatsApp, chatbots, and CRM tools enable real-time feedback collection across multiple channels at a fraction of the cost.
• Ease of Use & Setup:  InMoment’s XI Platform is enterprise-heavy and can take weeks to deploy. In contrast, SurveySparrow’s intuitive, no-code interface allows teams to design, deploy, and analyze surveys within hours — perfect for agile CX programs.

SurveySparrow Features

• Conversational Surveys: Chat-style surveys that boost completion rates across web, mobile, and email
• AI Analytics Dashboard: Automated sentiment and text analysis with real-time reporting
• NPS, CSAT & CES Tracking: End-to-end management of CX metrics across the entire customer lifecycle
• Automations & Triggers: Custom rules to automate survey distribution, alerts, and workflows
• Omnichannel Feedback Collection: Web, in-app, WhatsApp, SMS, chatbots, and kiosks
• White-Labeling & Custom Branding: Fully branded survey experiences for consistent customer engagement
• Integrations: Native connections to Salesforce, HubSpot, Slack, Zendesk, and Google Workspace

Check out the SurveySparrow alternatives here.  

3. SurveySensum: Best AI-Driven VoC Platform for Real-Time Feedback Analysis

SurveySensum is one of the most pragmatic InMoment alternatives for organizations that value speed, simplicity, and affordability — without compromising on analytical depth. Designed specifically for CX, product, and support teams, it brings together survey automation, AI text analytics, and real-time case management into one accessible platform. While InMoment’s XI Platform delivers deep analytics for global enterprises, SurveySensum’s strength lies in providing fast, actionable insights and closed-loop workflows for mid-market and service-driven teams.

Its CX automation suite lets businesses capture customer feedback from multiple channels — web, email, chat, and WhatsApp — and instantly convert it into structured insights. The platform’s AI text analytics engine automatically detects sentiment, emerging themes, and churn signals from open-ended feedback, while its built-in ticketing system allows teams to close the loop on dissatisfied customers instantly.

AI Features in SurveySensum

• AI Text Analytics Engine: Analyzes open-ended feedback from surveys, reviews, and chat interactions to identify key themes, intent, and sentiment trends automatically
• Driver & Correlation Analysis: Uses machine learning to detect what’s influencing customer satisfaction or churn, surfacing the top impact areas without manual tagging
• Churn Prediction: Predictive models detect at-risk customers based on recurring themes, NPS trends, and historical survey patterns
• Automated Root-Cause Insights: Groups feedback under themes like product usability, support quality, or pricing and quantifies their correlation with NPS and CSAT
• AI Summarization: Converts large volumes of feedback into short, actionable summaries for leadership or CX managers, saving analysis time

Why SurveySensum is the Best InMoment Alternative for CX?

• Fast, Action-Oriented Insights vs. Heavy Analytics Infrastructure: InMoment’s XI Platform is powerful but resource-intensive — requiring complex setup, tuning, and large datasets for best performance. SurveySensum delivers plug-and-play AI analytics that can be deployed in days, helping teams act on customer insights immediately.
• End-to-End CX Automation: While InMoment separates listening, analysis, and improvement modules, SurveySensum unifies all three — from survey creation and response tracking to root-cause detection and ticket closure — in one system, streamlining the entire CX lifecycle.
• AI Text Analytics for Every Team: InMoment’s advanced NLP models require enterprise-level datasets and analyst oversight. SurveySensum’s AI Text Analytics democratizes access — anyone can uncover themes, sentiments, and intent without needing data science support.
• Built-In Case Management: InMoment relies on third-party integrations or custom workflows for ticket resolution. SurveySensum includes native ticketing with automated routing, SLA tracking, and escalation paths — ideal for CX, support, and customer success teams that want immediate follow-up capabilities.
• Ease of Use & Onboarding: SurveySensum’s no-code setup and pre-built CX templates (for NPS, CSAT, CES, churn, and onboarding) make it easy to go live within hours — compared to InMoment’s long onboarding cycles and enterprise implementation.

SurveySensum Features

• AI Text Analytics & Sentiment Detection: Automatically categorize and interpret customer feedback from open-text responses
• Closed-Loop Ticketing System: Create, assign, and track issues directly within the platform to ensure every customer concern is addressed
• Real-Time Dashboards: Track NPS, CSAT, CES, and churn metrics with live updates and data filters by location, agent, or product
• Pre-Built Survey Templates: Industry-specific templates for CX, churn, onboarding, and product experience
• Role-Based Access & Dashboards: Tailored views for executives, managers, and agents for faster decision-making
• Omnichannel Feedback Collection: Collect customer feedback via email, web, in-app, and chat integrations
• Automations & Alerts: Trigger notifications and workflows when specific feedback or sentiment thresholds are met
• CRM & Helpdesk Integrations: Seamless data syncing with Salesforce, HubSpot, Freshdesk, and Zendesk

Best InMoment Alternatives and Competitors for Contact Center

Let’s dive into the best InMoment alternatives and competitors for contact centers.

4. Chattermill: Best Unified Customer Intelligence Platform for Contact Centers

Chattermill is one of the strongest InMoment alternatives for enterprises and fast-growing organizations looking to unify feedback from contact centers, support tickets, conversations, and surveys into a single source of truth. Unlike InMoment’s contact center suite — which is built for enterprise-scale quality management and conversation intelligence — Chattermill focuses on centralizing and interpreting all customer experience data through a powerful AI analytics engine that identifies trends, pain points, and drivers across multiple communication channels.

Where InMoment provides depth through modular analytics (like Conversation Intelligence and Quality Management), Chattermill delivers breadth and accessibility — combining support interactions, surveys, and reviews into a unified feedback loop.

AI Features in Chattermill

• AI-Powered Sentiment & Emotion Analysis: Classifies each interaction by sentiment polarity and emotional intensity, helping support managers identify frustrated or happy customers instantly.
• Theme & Topic Discovery: Automatically groups feedback by themes (e.g., “delivery delays,” “agent empathy,” “refund process”) and shows volume and impact trends over time.
• Predictive Analytics: Machine learning models forecast customer satisfaction (CSAT, NPS) and highlight at-risk segments before churn occurs.
• Root-Cause Identification: Links recurring issues in call transcripts and chat logs with underlying causes such as policy changes or product bugs.
• Custom AI Models: Trainable models allow teams to adapt Chattermill’s AI to their tone, terminology, and ticket structure for higher accuracy.
• Conversational Analytics: Analyzes large volumes of call and chat transcripts to extract agent performance insights and quality indicators.

Why Chattermill is the Best InMoment Alternative for CX?

• Unified Feedback Analytics vs. Modular Insights: InMoment divides contact center analytics across Conversation Intelligence, Quality Management, and Coaching modules. Chattermill brings all of this together — analyzing survey feedback, tickets, and conversations within one unified platform, giving teams a consolidated customer insight view.
• Faster Setup & Accessibility: Unlike InMoment’s enterprise-grade setup that requires technical implementation, Chattermill’s plug-and-play integrations with CRM and support systems allow contact centers to start uncovering insights within days, not weeks.
• AI Text & Speech Intelligence without Overhead: InMoment offers advanced NLP and call transcription but demands enterprise-scale infrastructure. Chattermill provides instant text and conversation analytics out of the box, optimized for feedback-rich teams that need insights fast — without data scientists or IT dependency.
• Cross-Functional Visibility: While InMoment’s dashboards are highly customizable but often siloed, Chattermill provides shared dashboards for CX, operations, and product teams to collaborate around feedback trends and root causes.

Chattermill Features

• AI Text & Sentiment Analysis: Detects tone, emotion, and topic intensity in support and survey data
• Contact Center Insights: Analyzes calls, tickets, and chats for performance, satisfaction, and service gaps
• Predictive & Root-Cause Analytics: Identifies factors driving churn and low satisfaction
• Unified Feedback Platform: Combines data from CRM, helpdesk, and survey systems
• Role-Based Dashboards: Tailored insights for CX, support, and operations teams
• AI Summary Reports: Auto-generated insights for executive visibility
• Integrations: Works seamlessly with Zendesk, Intercom, Salesforce, Slack, Qualtrics, and Trustpilot
• Custom Taxonomy & AI Models: Define your own categories, tags, and business language

5. Birdeye: Best for Reputation & Review Management 

irdeye has evolved from a reviews management tool into a full-fledged AI-powered customer experience and contact center platform, making it one of the most relevant InMoment alternatives for customer-facing businesses. While InMoment’s contact center suite emphasizes deep analytics and voice-of-customer orchestration at scale, Birdeye focuses on real-time customer engagement, messaging, and sentiment intelligence—helping multi-location brands, healthcare systems, and retail organizations manage feedback and improve customer satisfaction at every step of the customer journey.

The platform consolidates reviews, messages, surveys, social mentions, and support interactions into one unified inbox, allowing businesses to collect feedback, track sentiment, and respond instantly.
Its strength lies in its AI engine (Birdeye Athena), which powers reputation insights, automated responses, and customer behavior predictions — capabilities that bring enterprise-grade analytics to mid-market and distributed contact center teams without the complexity of large-scale platforms like InMoment.

AI Features in Birdeye

• AI Sentiment Analysis: Analyzes customer reviews, surveys, and chat conversations to detect satisfaction drivers, emotional tone, and urgency
• Generative AI Messaging Assistant: Suggests personalized replies to reviews, chat messages, and survey responses, ensuring fast and consistent customer engagement
• Smart Summarization: Summarizes customer conversations and reviews, surfacing key pain points and improvement areas for contact center teams
• Predictive Intelligence: Uses behavioral patterns and sentiment shifts to predict churn risk or identify customers likely to leave poor reviews
• AI-Generated Campaigns: Recommends text and email outreach campaigns to request reviews, collect feedback, or re-engage inactive customers
• Topic Clustering: Groups feedback and reviews by recurring issues such as “wait time,” “agent response,” or “billing errors” for quick prioritization.

Why Birdeye is the Best InMoment Alternative for CX?

• All-in-One Feedback & Reputation Management: InMoment’s Contact Center suite excels in deep analytics and QM, but it doesn’t natively manage customer reviews or public feedback. Birdeye merges survey data, reviews, and chat conversations in one place, offering a 360° view of customer experience that InMoment typically requires multiple modules to achieve.
• Faster Customer Engagement & Response: InMoment’s strength lies in long-term insight orchestration; Birdeye focuses on instant action. With automated responses, AI messaging suggestions, and review workflows, teams can engage with customers faster and improve satisfaction scores proactively.
• Built for Multi-Location CX Programs: While InMoment is enterprise-heavy, Birdeye is built for franchise and location-based businesses, offering roll-up dashboards that benchmark performance across branches, agents, or service centers in real time.
• AI-Driven Efficiency at Lower Cost: InMoment’s enterprise-grade pricing and custom deployment can be prohibitive for mid-market businesses. Birdeye’s subscription-based model and ready-to-use integrations make it a cost-effective yet powerful alternative with immediate ROI.
• From Feedback to Action: Where InMoment focuses on insights for strategic CX leaders, Birdeye empowers frontline teams with AI alerts, instant summaries, and actionable response templates — shortening the feedback-to-action loop drastically.

Birdeye Features

• AI Sentiment & Topic Analysis: Understand tone and themes across reviews, messages, and surveys
• Unified Inbox: Manage all customer interactions — SMS, chat, email, and reviews — in one dashboard
• Reputation Management: Monitor, respond, and analyze reviews across 200+ platforms
• AI-Powered Review Responses: Generate quick, personalized replies with Athena AI
• Real-Time Alerts: Get notified of negative sentiment or low ratings instantly
• Multi-Location Analytics: Compare CX and reputation data across branches or regions
• Surveys & Feedback: Launch branded CSAT and NPS surveys to collect customer insights
• Integrations: Works seamlessly with CRMs like Salesforce, HubSpot, and Pipedrive

6. SentiSum: Best AI-Powered Contact Center Insights and Automation

SentiSum is one of the most intelligent InMoment alternatives designed specifically for contact centers, CX, and support operations that rely on large volumes of customer interactions. While InMoment’s XI Platform excels at holistic CX orchestration for enterprises, SentiSum focuses on simplifying feedback analysis through AI-driven automation, giving teams real-time visibility into customer sentiment, root causes, and churn indicators — directly from tickets, chats, and conversations.

Instead of relying on manual tagging or post-analysis reports, SentiSum uses natural language processing (NLP) and machine learning models to classify topics, detect intent, and measure sentiment at scale. For contact centers that find InMoment’s conversation intelligence complex and enterprise-heavy, SentiSum offers a lightweight, AI-first solution that delivers instant insights and team-level accountability — helping businesses move from reactive support to proactive CX improvement.

AI Features in SentiSum

• AI Ticket Tagging & Categorization: Automatically tags every incoming support ticket, chat, and email by topic, sentiment, and intent — reducing manual effort and ensuring consistency across teams
• Topic Discovery & Clustering: Identifies recurring customer issues and categorizes them into meaningful themes like “refund delays,” “product defects,” or “slow response time”
• Sentiment & Emotion Detection: Detects frustration, urgency, or satisfaction in every customer message to prioritize cases needing immediate attention
• Root Cause Analysis: Surfaces hidden causes behind recurring negative feedback, enabling faster operational fixes and better resource planning
• Predictive Insights: Uses historical data and sentiment shifts to identify trends that could lead to churn or low CSAT
• Real-Time Dashboarding: Offers live CX insights and trending topics, automatically updated as new data flows in from support channels

Why SentiSum is the Best InMoment Alternative for CX?

• Instant AI Insights vs. Complex Setup: InMoment’s Conversation Intelligence suite requires advanced configuration, data mapping, and QA workflows. SentiSum eliminates this friction with real-time AI tagging and analysis that starts delivering value immediately after integration.
• Operational Efficiency through Automation: InMoment provides detailed analytics post-interaction, whereas SentiSum’s AI tagging, sentiment scoring, and priority detection happen the moment a customer interaction occurs — empowering agents and managers to act in real time.
• Purpose-Built for Support Teams: While InMoment is built for CX leadership and strategic analytics, SentiSum is tailored for frontline agents, QA managers, and CX analysts who need daily visibility into customer pain points and support trends.
• Root Cause Analytics at Scale: InMoment identifies experience gaps through aggregated dashboards, but SentiSum pinpoints the specific issues driving dissatisfaction — whether it’s delivery, billing, or communication breakdowns — in a granular, actionable format.
• Ease of Adoption: No need for training or manual tagging workflows. SentiSum’s automated tagging and dashboards make insights instantly understandable — shortening onboarding time compared to InMoment’s layered analytics environment.

SentiSum Features

• AI Ticket Tagging: Automates tagging for all customer conversations and support tickets
• Real-Time CX Dashboards: Track sentiment, emerging issues, and volume trends instantly
• Sentiment & Emotion Analysis: Detects frustration, anger, or delight across touchpoints
• Root Cause Insights: Understands key drivers impacting CSAT and NPS
• Omnichannel Integration: Works with Zendesk, Intercom, Salesforce, Freshdesk, and more
• AI Summaries & Alerts: Provides automated summaries for leadership and real-time notifications for negative sentiment
• Custom Taxonomy & Model Training: Tailor AI tagging and theme detection to your brand language
• Agent Performance Insights: Highlights agents or departments driving high or low satisfaction

Best InMoment Alternatives and Competitors for Market Research

Let’s dive into the best InMoment alternative and competitors for conducting market research. 

7. SurveyMonkey Enterprise: Best Agile Research & Brand Insights Platform for Data-Driven Teams

SurveyMonkey Enterprise is one of the most widely adopted InMoment alternatives for organizations conducting market research, brand tracking, and customer insights programs. While InMoment’s XI Platform provides deep experience data and predictive modeling capabilities for enterprises, SurveyMonkey Enterprise excels in speed, accessibility, and scalability — helping research and CX teams collect, analyze, and act on data without extensive setup or technical dependency.

It’s built for modern marketing, product, and customer insights teams that need to gather feedback, test hypotheses, and evaluate campaigns in real time. From brand perception studies to customer satisfaction surveys, SurveyMonkey Enterprise simplifies the research process — combining automated data collection, advanced analytics, and enterprise-grade governance under one intuitive interface.

AI Features in SurveyMonkey Enterprise

• AI Survey Builder: Automatically suggests survey questions based on objectives such as “measure customer satisfaction” or “test product perception”
• AI-Powered Insights: Summarizes open-text responses to surface recurring themes and emotional tone — similar to InMoment’s text analytics, but with faster delivery
• Predictive Analytics: Employs machine learning models to identify drivers behind low satisfaction or declining brand metrics
• Data Quality Intelligence: Detects bias, incomplete responses, or outliers automatically to ensure cleaner datasets for market and customer studies

Why SurveyMonkey Enterprise is the Best InMoment Alternative for CX?

• Agile Research vs. Enterprise Complexity: InMoment’s market research suite is powerful but heavily dependent on structured programs and professional services. SurveyMonkey Enterprise empowers marketing and research teams to launch, analyze, and act on surveys in hours — not weeks.
• AI-Driven Speed: While InMoment emphasizes longitudinal studies and predictive CX modeling, SurveyMonkey Enterprise offers AI-driven analysis that accelerates insight delivery, ideal for A/B testing, brand perception, and campaign validation.
• Flexibility Across Use Cases: SurveyMonkey supports both customer and employee research, offering a unified interface for concept testing, competitive analysis, and satisfaction tracking — something that often requires multiple modules within InMoment.
• Ease of Use & Accessibility: In contrast to InMoment’s steep learning curve, SurveyMonkey Enterprise is known for its intuitive dashboard, ready-to-launch templates, and low technical overhead, making it ideal for distributed or non-technical teams.

SurveyMonkey Enterprise Features

• AI Feedback Intelligence: Automatically analyzes customer feedback, survey responses, and open-text data using AI for sentiment, emotion, and trend insights
• Omnichannel Feedback Collection: Capture feedback from email, web, social, and embedded surveys to understand the complete customer and market journey
• Smart Survey Builder: Uses AI to recommend survey questions and formats based on objectives like brand tracking or customer satisfaction
• Real-Time Data Visualization: Access dynamic dashboards and visual reports to track responses and insights instantly
• Benchmarking & Comparative Analysis: Compare brand and CX performance against industry averages and internal benchmarks
• Pre-Built Research Templates: Access templates for concept testing, brand lift, NPS, and CSAT studies

Although SurveyMonkey is one of the oldest feedback-collection tools, it lacks some of the advanced features that enterprises are looking for. If you're searching for the top SurveyMonkey alternatives then check out the  SurveyMonkey competitors that meet your requirements. 

8. QuestionPro: Best End-to-End Market Research & Analytics Suite for Advanced Insights

Surveysparrow is customer feedback software that is one of the best InMoment alternatives for teams that want to deliver customer experience programs with speed, simplicity, and conversational engagement. Designed for mid-market businesses, it combines customer feedback collection, text analytics, and automation workflows in an intuitive, mobile-first platform that helps teams act on insights faster — without complex setup or IT dependency.

While InMoment’s XI Platform focuses heavily on enterprise-scale orchestration and advanced analytics, SurveySparrow democratizes CX intelligence with an approachable interface and quick deployment. Teams can collect customer feedback across multiple channels, measure customer satisfaction (CSAT) and NPS, and automate follow-ups — all within a single dashboard. Its conversational survey format helps boost response rates and enriches the quality of insights across the customer journey.

AI Features in QuestionPro

• Thematic & Entity Analysis: Automatically identifies themes, categories, and recurring issues across customer feedback and tickets.
• Sentiment & Emotion Detection: Goes beyond positive/negative tagging with sentence-level polarity and emotional tone recognition.
• AI Impact & Trend Analysis: Quantifies how specific drivers, entities, or agents influence customer satisfaction and churn.
• Ask AI (Natural Language Queries): Enables real-time Q&A — e.g., “What are the top drivers of low CSAT this quarter?” — with instant summaries and cited verbatims.
• Smart Case Automation: Uses AI to route feedback to the right teams, prioritize escalations, and trigger recovery workflows automatically.

Why QuestionPro is the Best InMoment Alternative for CX?

• Unified CX, Simplified: While InMoment divides feedback management into modules for listening, reporting, and analytics, Zonka Feedback combines them all into one cohesive platform — capturing customer feedback across email, web, mobile, WhatsApp, and contact center touchpoints with built-in sentiment and trend analysis.
• AI-Driven Insights Without Complexity: InMoment’s text and conversation analytics are powerful but require configuration and tuning. Zonka’s AI Feedback Intelligence provides instant out-of-the-box analytics — automatically classifying, summarizing, and quantifying feedback themes with real-time dashboards.
• Closed-Loop Automation, Built-In: Instead of relying on separate case management workflows, Zonka Feedback includes native closed-loop features like alerts, routing, follow-ups, and performance tracking — ensuring every feedback loop is acted upon instantly.
• Contact Center Intelligence Made Accessible: InMoment specializes in large-scale voice and conversation analytics. Zonka brings this capability in a simpler form — through integrated support and feedback tracking that highlights agent performance, theme frequency, and sentiment trends without complex architecture.
• Enterprise Security, Mid-Market Agility: Zonka Feedback is SOC 2 Type II and GDPR compliant, yet designed for self-serve setup and scalability. Teams can go live in hours, not months, with seamless integrations to Salesforce, Zendesk, HubSpot, and Teams.

QuestionPro Features

• AI Research Analytics: Automatically detects sentiment, themes, and trends in survey responses using advanced NLP and machine learning
• Predictive Insights Engine: Forecasts satisfaction, loyalty, and purchase intent based on historical and real-time data
• Advanced Research Methods: Conduct conjoint, TURF, and MaxDiff analyses for deep market and brand studies
• Data Quality Automation: Identifies outliers, duplicates, and low-quality responses to ensure accurate research outcomes
• Real-Time Dashboards: Visualize key metrics and trends across surveys, segments, and timeframes
• Customizable Survey Templates: Use pre-built templates for product testing, ad recall, and concept validation
• Audience & Panel Management: Build and manage respondent panels for continuous or longitudinal studies
• Secure & Scalable Architecture: Offers cloud or on-premise hosting options with GDPR and SOC 2 compliance

Best Enterprise Grade InMoment Alternatives and Competitors

Let us now look some of the best enterprise feedback management software that are Forsta alternatives:

9. Forsta: Best for Unified Research, CX, and EX Intelligence

Forsta is one of the top Inmoment alternatives, that is known for its customer satisfaction tools and software for enterprises. Popular among website survey tools, its interactive dashboards analyze data and text analytics, give users a better insight, and improve survey response rate along with giving a customer’s eye view of every contact. Built to unify experience data across programs, it combines research-grade analytics, visualization tools, and workflow automation within a single ecosystem. While InMoment focuses heavily on real-time CX orchestration, Forsta excels at multi-dimensional analysis—connecting customer feedback, employee insights, and operational data to give businesses a 360° view of their experience landscape.

Its acquisition of Confirmit and FocusVision made Forsta a powerhouse for both qualitative and quantitative research, helping organizations capture structured and unstructured data from multiple channels. With a strong emphasis on storytelling, Forsta transforms complex survey results, text analytics, and sentiment data into visual narratives that can be easily shared across teams and stakeholders—empowering enterprise leaders to make data-driven decisions faster.

AI Features in Forsta

• AI Text & Sentiment Analysis: Automatically identifies emotions, intent, and key themes in open-ended responses across surveys, interviews, and feedback forms
• Predictive Intelligence: Uses machine learning to forecast satisfaction trends, churn likelihood, and loyalty drivers for customer and employee segments
• Natural Language Processing (NLP): Analyzes multi-language feedback for global brands, surfacing localized insights at scale
• Automated Thematic Discovery: Detects recurring patterns and sentiment clusters across CX, EX, and market research programs
• AI-Enhanced Storytelling: Converts analytical outputs into dynamic, visual reports that highlight key business drivers and root causes

Why Forsta is the Best InMoment Alternative for CX?

• Unified Experience Intelligence: While InMoment’s XI platform centralizes CX and EX, Forsta expands it further by integrating deep market research, qualitative studies, and employee feedback—all within one environment.
• Advanced Research Capabilities: InMoment’s strength lies in CX; Forsta adds professional-grade analytics like MaxDiff, conjoint analysis, and video feedback studies for richer insight generation.
• AI-Powered Data Storytelling: InMoment offers predictive dashboards; Forsta takes it further with data visualization and automated insight storytelling that helps non-technical teams grasp the “why” behind feedback.
• Multi-Channel & Multi-Method Feedback: Forsta captures both structured and unstructured data from surveys, videos, interviews, and focus groups—an area where InMoment’s feedback channels are more limited.
• Flexible Architecture: Unlike InMoment’s tightly coupled modules, Forsta offers hybrid deployment (cloud or on-premise) with customizable access control and data governance options suitable for complex enterprises.

Forsta Features

• Omnichannel Feedback Collection: Capture feedback across email, web, in-app, SMS, and offline channels, including digital intercepts and SDK-based capture for mobile environments.
• Qualitative Research Suite: Conduct video interviews, focus groups, and discussions within Forsta’s built-in InterVu and Discussions tools — merging qualitative data with survey analytics.
• HX Analytics & AI Insights: Analyze open-ended feedback, themes, and sentiment automatically to uncover what drives customer satisfaction and engagement.
• Data Visualization & Storytelling: Transform survey data and qualitative clips into dynamic visual reports and dashboards tailored to executives, CX leaders, and research teams.
• Reusable Survey Assets & Libraries: Create, store, and replicate templates, question banks, and logic flows for enterprise-scale programs, ensuring consistency across multiple departments.
• Integrations & Data Flow: Connect seamlessly to CRM, BI, and analytics systems like Salesforce, Power BI, and Tableau to export customer data and automate feedback workflows.
• Global Deployment & Multilingual Support: Launch surveys in multiple languages, manage quotas by region, and monitor results across markets from one platform.

10. Qualtrics: Best Enterprise XM Suite for Predictive Analytics and Scalable Experience Management

Qualtrics stands as one of the most established InMoment alternatives for large enterprises seeking a scalable experience management (XM) suite that unifies customer, employee, product, and brand insights. Known for its analytical depth, Qualtrics helps organizations capture, analyze, and act on feedback across the entire customer and employee journey. While InMoment excels in experience improvement and operational alignment, Qualtrics offers unmatched analytical precision—connecting experience data (X-data) with operational data (O-data) to drive predictive, measurable outcomes.

Its modular ecosystem—spanning Customer Experience (CX), Employee Experience (EX), Product Experience (PX), and Brand Experience (BX)—enables global teams to tailor programs for every department. From advanced survey design and feedback analytics to predictive modeling, Qualtrics empowers enterprises to make data-driven decisions that directly influence customer loyalty, retention, and growth. 

AI Features in Qualtrics

• Text iQ: Analyzes millions of open-ended responses using NLP to detect sentiment, emotion, and recurring topics across languages
• Predict iQ: Uses machine learning to predict customer churn, satisfaction trends, and future purchase behavior
• Stats iQ: Automates statistical analysis and correlation detection to uncover drivers of satisfaction or employee engagement
• Voice & Speech Analytics: Transcribes and analyzes call center data for tone, emotion, and intent—bridging customer support with CX insights
• AI Summarization: Converts unstructured data into digestible summaries and executive dashboards for faster decision-making
• Experience iD: Creates unified customer profiles combining survey data, CRM inputs, and behavioral data for complete lifecycle visibility

Why Qualtrics is the Best InMoment Alternative for CX?

• Deeper Predictive Analytics: While InMoment offers real-time experience intelligence, Qualtrics’ Predict iQ and Stats iQ bring advanced machine learning and predictive models to forecast customer sentiment, loyalty, and churn probability.
• Comprehensive XM Ecosystem: InMoment focuses primarily on CX orchestration; Qualtrics extends that to include employee, brand, and product experience—creating a unified ecosystem for all experience stakeholders.
• Superior Research & Survey Design: Qualtrics provides more flexibility in complex survey logic, branching, and data modeling—making it ideal for enterprises running global feedback and research programs.
• Integration of X-Data and O-Data: InMoment offers operational insights via dashboards; Qualtrics bridges operational data (from CRM, ERP) with experience feedback for true ROI measurement.

Qualtrics Features

• Experience Management Suite (XM): Centralize customer experience data, employee engagement, and market research insights across departments in one platform.
• AI-Driven Analytics: Leverage machine learning, sentiment analysis, and predictive analytics to identify satisfaction trends and detect emerging customer issues.
• Feedback Collection & Survey Management: Build customer satisfaction surveys, CSAT, CES, and NPS with advanced survey logic, branching, and multilingual options.
• Text & Speech Analytics: Decode written and spoken customer feedback using automated text analytics and speech analytics to understand emotion and intent.
• Predictive Intelligence & Targeted Insights: Analyze customer behavior and anticipate churn, loyalty, or purchase trends with AI forecasting models.
• Real-Time Reporting Dashboards: Visualize customer data across multiple channels with customizable dashboards for data-driven decisions.
• Advanced Governance & Data Security: Enterprise-level data security with role-based access, audit trails, and encryption ensures compliance across teams.
• Integrations & Ecosystem: Connect seamlessly with Salesforce, HubSpot, Zendesk, Adobe, and BI tools for 360° customer insights.

Qualtrics can sometimes become too complex for businesses looking for specialized services. Here is a blog on Qualtrics competitors to enhance your customer experience.

11. Medallia: Best for Multi-Channel Feedback and AI Analytics

Medallia remains one of the most dominant names in enterprise experience management, offering a powerful alternative to InMoment for organizations that need deep feedback orchestration across customers, employees, and digital touchpoints. Its Experience Cloud integrates customer experience (CX), employee experience (EX), and contact center intelligence into one AI-powered environment that captures feedback signals from every interaction — from web and mobile to social media, call centers, and in-store visits.

Where InMoment’s XI Platform emphasizes continuous improvement through real-time insights, Medallia’s strength lies in large-scale orchestration and operational execution. Its AI engine, Medallia Athena, processes millions of data points across voice, text, and video feedback to reveal hidden themes, measure sentiment, and forecast customer behavior. This makes it a go-to for global enterprises seeking not just insights, but systemic action — turning every customer signal into a measurable business outcome.

AI Features in Medallia

• Medallia Athena (AI Engine): Uses natural language processing (NLP) and machine learning to detect sentiment, emotion, and intent across all feedback channels
• Text & Speech Analytics: Transcribes and analyzes call center conversations, online reviews, and open-text feedback for tone, emotion, and root cause analysis
• Predictive Intelligence: Forecasts customer churn, loyalty, and satisfaction based on historical data and real-time interaction patterns
• AI-Powered Recommendations: Automatically suggests next-best actions and workflows to improve satisfaction and operational efficiency
• Cross-Channel Signal Capture: Consolidates structured and unstructured data — surveys, social media, reviews, and service tickets — into unified CX intelligence

Why Medallia is the Best InMoment Alternative for CX?

• Enterprise-Scale Orchestration: While InMoment’s XI platform focuses on experience improvement loops, Medallia excels at managing complex, global CX programs with layered governance, cross-team collaboration, and automated workflows.
• Broader Signal Coverage: InMoment captures feedback from key digital and operational channels; Medallia extends this to include social, contact center, voice, and indirect signals, offering a more holistic understanding of the customer journey.
• AI-Driven Actionability: InMoment provides strong predictive insights, but Medallia’s Athena engine pairs those with automated recommendations and case routing to ensure that insights lead directly to operational change.
• Superior Contact Center Analytics: Medallia’s text and speech analytics give enterprises a clearer view into customer sentiment during live or recorded interactions—an area where InMoment often relies on integrations.
• Proven Enterprise Maturity: With global deployments across finance, retail, and healthcare, Medallia has established itself as the preferred choice for organizations requiring advanced analytics, security, and compliance.

Medallia Features

• Omnichannel Feedback Capture: Collect and unify feedback from multiple channels—email, web, in-app, SMS, and call centers—for a 360° experience view.
• AI & Predictive Analytics: Use Medallia Athena to uncover patterns, forecast churn, and detect emerging trends automatically.
• Customer & Employee Experience Management: Manage customer engagement and employee feedback within a single platform, ensuring organization-wide alignment.
• Advanced Reporting & Dashboards: Access role-based, real-time insights with customizable visualizations for every stakeholder.
• Survey Logic & Targeting: Design personalized, branded surveys with conditional logic and advanced targeting for precise segmentation.
• Integrations & Data Export: Integrate seamlessly with Salesforce, ServiceNow, and other tools, with secure APIs and data export options for analytics workflows.

Medallia is a brilliant customer experience management platform; however, teams might look for alternatives due to its complex learning curve and high costs. Here is a blog on Medallia competitors to craft compelling experiences.

Why Switch from InMoment?

There’s no doubt that InMoment is one of the most established names in experience management. Its Experience Improvement (XI) Platform brings together customer feedback, employee insights, and operational data to drive strategic CX improvements. But as the market evolves, many mid-market and enterprise teams are finding that InMoment’s depth comes at a cost — in time, flexibility, and total ownership.

While InMoment delivers excellent analytics, large-scale feedback orchestration, and robust governance, its setup and ongoing management often demand dedicated technical resources. For companies seeking agility, faster insights, or simplified AI integration, that can create friction in execution.

Here are the most common reasons organizations look for InMoment alternatives:

• High Implementation Cost and Complex Pricing: InMoment’s pricing scales with modules, users, and feedback volume — often making it unsustainable for mid-sized organizations or distributed teams.
• Steep Learning Curve: Teams frequently report long onboarding cycles and a steep learning curve before realizing value, especially when setting up feedback workflows and dashboards.
• Overbuilt for Mid-Market Teams: While it excels in enterprise orchestration, smaller teams often find it too feature-heavy for their day-to-day feedback collection or analysis needs.
• Limited AI Accessibility: InMoment’s AI suite offers advanced text and predictive analytics, but customization often requires analyst expertise or third-party configuration.
• Slower Time-to-Insight: Compared to newer AI-powered CX tools, InMoment’s layered architecture can delay how quickly teams act on customer insights or close feedback loops.

What to Look for in an InMoment Alternative?

Choosing the best InMoment alternative isn’t about downgrading; it’s about finding a smarter, leaner platform that turns customer feedback into action faster. Whether you’re a CX leader, product manager, or research head, here’s what to prioritize when evaluating InMoment competitors and alternatives:

• Ease of Deployment & Usability: Look for tools with intuitive interfaces, drag-and-drop builders, and no-code automation that allow teams to start collecting and analyzing feedback within hours — not weeks.
• AI-Powered Feedback Intelligence: Modern alternatives should include built-in sentiment analysis, text analytics, and predictive intelligence to turn unstructured feedback into actionable insights automatically.
• Real-Time Feedback Collection: Ensure the platform supports multi-channel capture — web, app, email, social, WhatsApp, and contact centers — for continuous customer journey visibility.
• Closed-Loop Automation: Beyond analysis, your alternative should offer automatic case routing, follow-ups, and team alerts so feedback doesn’t just sit in dashboards.
• Data Unification & Scalability: Choose a solution that brings together CX, EX, and product feedback in one workspace while offering enterprise-level data governance and security.
• Integration Ecosystem: Look for seamless connections with CRMs (Salesforce, HubSpot), help desks (Zendesk, Freshdesk), and analytics platforms (Tableau, Power BI) for unified workflows.
• AI Accessibility for Non-Analysts: Ensure your team can use AI features (Ask AI, thematic analysis, trend detection) without data science expertise or third-party dependency.

How We Evaluated InMoment Competitors?

Choosing the right InMoment alternative isn’t just about matching features — it’s about finding the right balance of AI intelligence, agility, and scalability. To evaluate the best options, we analyzed platforms across CX, Contact Center, Market Research, and Enterprise Feedback Management programs, focusing on how they perform in real-world execution.

For mid-market teams, we prioritized tools like Zonka Feedback, SurveySensum, and SurveySparrow that combine powerful analytics with quick setup, automation, and transparent pricing — ideal for teams that need to move fast without heavy infrastructure.

For enterprise programs, we reviewed Forsta, Medallia, and Qualtrics for their advanced AI analytics, governance, and scalability — critical for global CX ecosystems.

Across both segments, our evaluation centered on:

• AI Feedback Intelligence: Real-time sentiment, theme, and predictive insights powered by NLP and machine learning.
• Ease of Use & Implementation: No-code deployment, quick setup, and intuitive dashboards to shorten time-to-value.
• Omnichannel Feedback Capture: Web, app, email, chat, and offline collection to cover digital and physical experiences.
• Closed-Loop Automation: Case routing, alerts, and follow-up triggers to ensure every feedback leads to action.
• Analytics & Reporting: Real-time dashboards, driver analysis, and role-based reporting to guide CX decisions.
• Scalability, Security & Governance: Enterprise-grade data protection, SSO/SAML, GDPR compliance, and multi-region hosting.
• Integrations & Ecosystem Fit: Native connections with CRMs, helpdesks, and BI tools for unified workflows.
• Support & Customer Success: Hands-on onboarding, responsive support, and accessible training for faster adoption.

Conclusion

InMoment continues to be a leader in enterprise experience management, helping global organizations connect customer insights with operational action. But for many mid-market and hybrid enterprises, the platform’s complexity, high implementation costs, and slower adaptability make it harder to achieve fast, continuous improvement.

That’s where Zonka Feedback stands apart. Built for both mid-market agility and enterprise intelligence, Zonka Feedback combines customer feedback management, AI analytics, and automation into one unified experience platform. Its AI Feedback Intelligence decodes sentiment, themes, and impact in real time — helping businesses move from collecting feedback to closing the loop instantly. Unlike InMoment’s multi-layered suite, Zonka Feedback offers a no-code setup, transparent pricing, and actionable insights that anyone on your team can use, without needing data science expertise.

If you’re looking for a cost-effective, AI-powered InMoment alternative that helps you elevate customer satisfaction and streamline your feedback strategy, schedule a demo with Zonka Feedback today!