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12 Best Qualtrics Alternatives And Competitors

From being a single-product survey company for academic market research, Qualtrics transformed itself into a multi-suite organization empowering businesses to create exceptional experiences.

Since its inception in 2002, the company has reinvented its business several times. Often out of necessity, sometimes to catch up with the market trends, and twice to get a headstart in the CX market.

In 2017, Qualtrics launched its experience management product - Qualtrics XM. This enabled its customers to focus on four crucial aspects of their business - customer, employee, product, and brand, via a single platform. 

While the move proved successful for the business, the transformation of Qualtrics to Qualtrics XM turned out quite stressful and cost-intensive for several businesses looking for specific solutions to manage their customer feedback and experience on this expansive platform. 

Even today, major Qualtrics customers and potential users get intimidated by the endless features and capabilities offered by the single platform. And that's when the switch to Qualtrics alternative proves effective. 

If you are also looking for a simpler and cost-effective customer feedback software and survey tool with similar reporting and analytics capabilities to improve your customer experience strategy, this write-up is for you. 

So, without further ado, let's dive into the list of top eleven Qualtrics alternatives to collect customer feedback effectively. 


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Top Qualtrics Alternatives to Make the Switch

While making the purchase decision, buyers of survey software compare and evaluate different tools based on parameters like features, pricing, integrations, support, and other competencies of each solution. Here are the best eleven alternatives to Qualtrics that you can switch to for a cost-effective solution.

1. Zonka Feedback

Zonka Feedback is a powerful customer survey and product feedback platform that allows businesses of all scales to build their customer surveys and collect insights from them. What makes Zonka Feedback one of the top contenders for Qualtrics alternatives is its unmatched customization and reporting capabilities. The tool is made for organizations of all scales and sizes and helps them drive customer satisfaction based on the feedback they receive. This multi-channel platform provides a mode for businesses to tap the customer at different touch points like in-product, website, offline, email, SMS, and more. 

As one of the top survey apps, Zonka Feedback enables customers can collect all types of customer surveys, including but not limited to in-product, offline surveys, and transactional feedback. This tool is built to enable startups and enterprises to improve their experiences and accelerate business growth. 

As an all-encompassing customer experience tool, it enables users to do more with and collect customer feedback and engagement data. Zonka comes with out-of-the-box advanced analytics and reporting features, like snapshot reports, response inbox, trends reports, text analytics reports, and more. It allows businesses to streamline their CX processes and automate various aspects of feedback data collection, and analysis. Gone are the days of manual data entry and cumbersome feedback management.

Zonka Feedback offers a range of automation features designed to enhance efficiency and drive continuous improvement for enhanced customer experience. One of the standout features of Zonka Feedback is its Customer Experience (CX) Automation. One can trigger notifications across multiple touchpoints, create surveys, deploy surveys, label survey responses, create surveys, and even create reports and assign new tasks based on the responses automatically. The best part is that it offers real-time insights and notifications on negative feedback that facilitate businesses to take action spontaneously while closing the customer feedback loop.

Qualtrics alternative- Customer-Feedback-with-NPS-Surveys-Survey-AppZonka Feedback Features

  • Conversational and dynamic surveys

  • NPS, CES 2.0 & CSAT Scores

  • Multi-Chain, Location Management

  • Real-time Reporting, Alerts, and Digest

  • Modern interface with 100+ pre-made templates

  • Easy customization for engaging surveys

  • Automating customer experience (CX) 

  • Closing the feedback loop with real-time tracking  and alerts

Qualtrics vs. Zonka Feedback Comparison 

What makes Zonka Feedback the best Qualtrics alternative is its specialization in feedback collection, and CX reports through CSAT surveys, NPS surveysCES surveys, and more. The offline survey feature, ease of setup, and outstanding customer support are also appreciated by its customers. 

Parameters Qualtrics Zonka Feedback
Templates 50+ 500+
Integrations 100+ 50+
G2 Rating 4.4 4.8
Multilingual 86+ languages 37
Pricing Not provided Starts at $49/Per-Month
Ease of Use 8.5 9.3
Ease of Setup 8.3 9.4
Quality of Support 8.7 9.6

2. SurveySparrow

SurveySparrow is a popular choice when it comes to choosing a Qualtrics alternative. As one of the best customer experience software platforms and SMS survey tools, SurveySparrow is easy to use and allows businesses to refine their end-user experience across multiple channels. As an alternative to Qualtrics, SurveySparrow allows you to build conversational surveys in a matter of minutes. 

With surveys available in 86+ languages, SurveySparrow might just be the perfect solution for those looking to optimize their customer experience across the globe. However, the tool does let big businesses down. In fact, many even call it the survey software builder for small businesses. 

It has visual workflows that can be easily automated to decrease the response time. One can use SurveySparrow to collect data using many survey collection channels like Emails, SMS, weblinks, Slack, Social Media, MS Teams, Mobile SDK, and more. 

Qualtrics alternative- Omnichannel-Experience-Management-Platform-SurveySparrowSurveySparrow Features

  • Conversational and dynamic survey
  • Automated workflows to set up survey logic & branching to take conditional actions
  • Multi-channel distribution through different channels
  • Multilingual surveys to collect feedback in customer’s preferred language
  • Seamless integration capabilities with CRM like Salesforce surveys  and marketing tools

Qualtrics vs. SurveySparrow comparison

Qualtrics and SurveySparrow are two popular survey platforms that offer a range of features and pricing options. In this comparison, we will explore their ratings, offerings, and pricing parameters to help you make an informed decision.

Parameters Qualtrics SurveySparrow
Templates 50+ 800
Integrations 100+ 200+
G2 Rating 4.4 4.4
Multilingual 86+ languages Multiple Languages
Customer Support Tedious Responsive
Pricing Not provided Starts at $99/Per-Month
Ease of Use 8.5 9
Ease of Setup 8.3 8.9
Quality of Support 8.7 8.8

3. Typeform

An easy-to-use and thoughtfully-designed online survey user research tool and solution, Typeform stands out with its fully customizable user interface. A favorite of small and mid-market businesses, this online survey and form builder takes the guesswork out of building feedback forms or surveys. Its use cases span eliciting feedback, performing research, and generating leads.

It also allows businesses to strike up conversations with their customers instead of simply collecting their feedback and leaving them hanging. However, Typeform is more popular for creating data collection forms, quizzes, surveys, polls, and tests. It also works on offering an NPS survey platform, offline surveys, an executive dashboard, and much more. 

Nonetheless, this platform has gained a lot of popularity owing to its intuitive interface that allows businesses to shift away from boring surveys and make everything more interactive. Its built-in photo and video library helps give life to the surveys. 

Qualtrics alternative- Typeform-People-Friendly-Forms-and-SurveysTypeform Features

  • Unique, conversational way to interact using surveys
  • Pleasing & interactive designs
  • Extremely responsive customer support
  • Ease in creating dynamic surveys through logic jumps

Qualtrics vs. Typeform comparison 

When it comes to survey platforms, Qualtrics and Typeform are leading the way with their impressive range of features and pricing options. Check out the table below to get an insight into their ratings, offerings, and pricing parameters.

Parameters Qualtrics Typeform
Templates 50+ 3,000+
Integrations 100+ Multiple
G2 Rating 4.4 4.5
Multilingual 86+ languages 26+
Pricing Not provided Starts at $25/Per-Month
Ease of Use 8.5 9.3
Ease of Setup 8.3 8.9
Quality of Support 8.7 8.4

4. FormStack Forms

As one of the website feedback tools, FormStack Forms offers a versatile and user-friendly interface to build online surveys in a matter of minutes. It has a thoughtfully designed interface that simplifies the process of creating feedback forms, surveys, and more. FormStack Forms goes beyond simple survey creation. It provides users with the opportunity to initiate conversations and engage them in meaningful conversations. 

It eliminates all the guesswork that goes into creating online surveys and forms. With its drag-and-drop form and workflow builder, it enables businesses to collect information that matters. While it works great for the business creating the surveys, it can work on improving the end-user experience (those submitting the surveys). 

Qualtrics alternative- Online-Form-Builder-Custom-Online-Forms-Formstack

Formstack Features

  • Clean and easy-to-use interface for building surveys
  • Conversation initiating for engagement
  • Survey forms customization for branding
  • Conditional logic, form routing, and approval workflows to streamline data collection

Qualtrics vs. Formstack Forms comparison 

While Qualtrics is known for its comprehensive experience management capabilities, Formstack Forms is known as one of the easiest-to-use online survey tools. Here is a quick comparison of the two survey tools.

Parameters Qualtrics FormStack Forms
Templates 50+ 100+
Integrations 100+ 100+
G2 Rating 4.4 4.4
Multilingual 86+ languages 36
Pricing Not provided Starts at $59/Per-Month
Ease of Use 8.5 8.8
Ease of Setup 8.3 8.9
Quality of Support 8.7 8.5

5. SurveySensum

SurveySensum is one of the few customer satisfaction tools that empower users to build surveys and feedback forms with the power of artificial intelligence. It uses machine learning to identify and predict detractions, issues, or complaints and even track customer sentiments from the data in real time. 

As an enterprise feedback management software, SurveySensum allows businesses to collect, analyze, and act upon customer feedback effectively. The in-depth CES, CSAT, and NPS data analytics and reporting capabilities offered by SurveySensum make it a powerful tool for feedback collection. It claims to help businesses reduce their support calls by 40% by identifying their complaints in real-time beforehand. 

Qualtrics alternative- SurveySensum-Best-AI-enabled-online-survey-platform-in-Asia

SurveySenum Features

  • AI-powered insights based on patterns and correlations in customer feedback
  • Derive meaningful insights from customer data 
  • Survey designs can be fully customized to enhance the experience
  • Data security on AWS 

Qualtrics vs. SurveySensum comparison 

Both Qualtrics and SurveySensum are amazing tools for collecting customer feedback and managing reports and customer data. Here is a tabular comparison of Qualtrics and SurveySensum that you might want to have a look at to make a better decision. 

Parameters Qualtrics SurveySensum
Templates 50+ Multiple
Integrations 100+ 4-5
G2 Rating 4.4 4.7
Multilingual 86+ languages 54
Pricing Not provided Starts at $49/Three Users
Ease of Use 8.5 9.3
Ease of Setup 8.3 9.1
Quality of Support 8.7 9.9

6. Jotform

Yet another Qualtrics alternative that you can explore is Jotform. Trusted by over 18 million users, Jotform comes with 10,000+ ready-made form templates and offers integrations to 100+ third-party applications. 

For those who are looking for a simple and straightforward online survey builder, Jotform is the perfect Qualtric alternative for them. This tool comes packed with built-in features that enable users to design forms that are responsive, conversational, and more. It even allows businesses to accept payments through the forms by integration through payment gateways like PayPal and Venmo. 

Qualtrics alternative- Free-Online-Form-Builder-Form-Creator-Jotform

JotForm Features

  • Integration with 100+ third-party apps, allowing you to do more with surveys
  • 10,000+ ready-made template forms
  • No technical expertise is required to build professional-looking forms

Qualtrics vs. Jotform comparison 

Both Qualtrics and Jotform are powerful survey tools with their own strengths and capabilities. While Qualtrics may have a slight edge in terms of experience management capabilities, Jotform offers a wider range of language support and more affordable pricing options. Here is a quick comparison of the two.

Parameters Qualtrics Jotform
Templates 50+ 400+
Integrations 100+ 100+
G2 Rating 4.4 4.7
Multilingual 86+ languages 130+
Pricing Not provided Starting: Free, $39/Per-Month
Ease of Use 8.5 9.3
Ease of Setup 8.3 9.2
Quality of Support 8.7 8.7

7. Promoter.io (CheckMarket)

Promoter.io is a customer feedback and Net Promoter Score (NPS) tool that enables businesses to collect customer feedback, and measure customer loyalty and satisfaction. It offers a very streamlined approach for businesses to gather actionable insights from data collected and use it to improve the customer experience. It's lined with intelligent and engaging capabilities that make it even more powerful survey software. 

Promoter.io is one of the best in-app survey tools that helps create visual and easy-to-respond surveys in a few minutes. It records all the data that is collected and tracks the information. Apart from creating simple surveys, Promoter.io also allows businesses to create deeper and more complex survey questions to elicit detailed responses. 

Qualtrics alternative- Survey-software-and-services-CheckMarket-Survey-Tool

Promoter.io Features

  • Trigger automated surveys at specific touchpoints
  • Customer segmentation based on different criteria
  • Respond to feedback within the platform to close the loop
  • Focus on NPS surveys is unmatched

Qualtrics vs. Promoter.io comparison 

Both Qualtrics and Promoter.io offer powerful survey tools with their own unique strengths. Qualtrics excels in its comprehensive experience management capabilities, while Promoter.io focuses on measuring customer loyalty and satisfaction. Here is a quick comparison for you.

Parameters Qualtrics Promoter.io
Templates 50+ Multiple
Integrations 100+ 100+
G2 Rating 4.4 4.5
Multilingual 86+ languages 39
Pricing Not provided Starting: Free,s $75/Per-Month
Ease of Use 8.5 9.0
Ease of Setup 8.3 8.5
Quality of Support 8.7 9.2

8. Alchemer

Popular among voice of customer tools, Alchemer is one of the most powerful enterprise-ready survey software everyone can use. Formerly known as SurveyGizmo, it is considered a flexible and easy-to-use survey software that can deliver even the most advanced capabilities seamlessly. 

Offering the right balance for the complexities offered by Qualtrics, Alchemer empowers businesses with a number of actionable insights and customer insights already, from feedback collection from the very start.

Unlike several other survey software in the market, Alchemer doesn't charge per response. Not just that, it also offers 43+ question types out-of-the-box and even a custom question developer kit. It also comes with 20 survey logics and branching options to help businesses improve their response rates. 

Qualtrics alternative- Enterprise-Online-Survey-Software-Tools-Alchemer

Alchemer Features

  • Flexibility in designing surveys
  • Advanced survey logic for complex branching
  • Collaborative features and role-based permissions

Qualtrics vs. Alchemer comparison 

While Qualtrics offers comprehensive experience management capabilities, Alchemer provides a flexible and easy-to-use survey software solution. Here are some other parameters like pricing, number of templates, integartions, etc., that you can go through:

Parameters Qualtrics Alchemer
Templates 50+ Multiple
Integrations 100+ Dozens
G2 Rating 4.4 4.4
Multilingual 86+ languages Manual Translations
Pricing Not provided Starting: $55/Per-Month
Ease of Use 8.5 8.8
Ease of Setup 8.3 8.9
Quality of Support 8.7 8.7

9. Medallia

Another popular alternative to Qualtrics is Medallia. It is a powerful customer experience management (CEM) platform that empowers businesses to do more with their customer feedback data. As per the G2 comparison, Medallia is one of the best NPS tools due to its easy-to-use platform for customer experience and survey creation. 

With its suite of tools and features, the software focuses more on customer experience management. The feedback collected through the software through surveys, in-app feedback, website intercepts, SMS, and other touchpoints can be used for action planning and case management. Its workflow and collaboration feature to track and resolve customer cases is also quite powerful. 

Qualtrics alternative- Experience-Management-Software-Platform-Medallia

Medallia Features

  • Text analytics to analyze and derive insights from unstructured customer feedback data
  • Role-based access control, customizable dashboard, and reporting capabilities
  • Offers industry-specific solutions for healthcare, hospitality, financial services, and more

Qualtrics vs. Medallia comparison

Qualtrics and Medallia are powerful enterprise feedback management software that enables large-scale businesses to build and manage their CX programs with ease. Here is a quick comparison of the two tools to help you make a more informed decision. 

Parameters Qualtrics Medallia
Templates 50+ 600+
Integrations 100+ 100+
G2 Rating 4.4 4.4
Multilingual 86+ languages Multiple Languages
Pricing Not provided Not Provided
Ease of Use 8.5 8.6
Ease of Setup 8.3 7.1
Quality of Support 8.7 8.5

10. SurveyMonkey

One of the most popular SMS survey software and Qualtrics alternatives, SurveyMonkey, is a cloud-based survey platform that offers robust features for collecting customer feedback and analyzing it to yield actionable business insights. It offers integration into 120+ systems and 250+ pre-existing templates. It also offers AI-powered guidance when it comes to customizing questions for users for faster and more accurate implementation. 

The platform offers free NPS tools that have an extensive "question bank" of survey questions that allow users to customize NPS surveys that suit their brand. SurveyMonkey also offers various features like filters, tags, and data trend reports to turn your survey response into insightful data.

Qualtrics alternative- SurveyMonkey-The-World’s-Most-Popular-Free-Online-Survey-Tool

SurveyMonkey Features

  • Advanced survey creation with AI guidance for creating better questions
  • 250+ survey templates for various use cases
  • Survey respondent panels that allow users to target specific demographics
  • Intuitive experience for admins, users, and survey respondents

Qualtrics vs. SurveyMonkey comparison 

Still not sure if SurveyMonkey is the right tool for you? You can check out the table below to get a quick comparison of the two tools that are leading the market at this point of time. Further, you can also check-out some of the top SurveyMonkey competitors if you want to explore other tools. 

Parameters Qualtrics SurveyMonkey
Templates 50+ 150+
Integrations 100+ 100+
G2 Rating 4.4 4.4
Multilingual 86+ languages 56
Pricing Not provided Starting: $25/Per-Month
Ease of Use 8.5 9.2
Ease of Setup 8.3 9.0
Quality of Support 8.7 8.6

11. forms.app

forms.app is an online form builder tool that enables users to create forms, surveys, and quizzes in less than a minute, thanks to its ready-made templates and AI form generator feature. It can be a great alternative to Qualitrics in terms of price and performance. It has quite advanced customization features, so getting the attention of customers via customer feedback forms will be much easier. 


Forms.app Features

  • 500+ third-party integrations
  • Accessible forms from everywhere thanks to its mobile application 
  • Various question types 
  • AI form generator

Qualtrics vs. forms.app comparison 

For those who are looking for a tool to create website feedback forms and surveys, forms.app is undoubtedly a great tool. below, we have compared the two tools based on different parameters like pricing, templates, integrations, etc.    

Parameters Qualtrics forms.app
Templates 50+ 4000+
Integrations 100+ 500+
G2 Rating 4.4 4.5
Multilingual 86+ languages 10+ languages
Pricing Not provided Starting: Free, Basic plan $25/Per-Month
Ease of Use 8.5 9.1
Ease of Setup 8.3 9.2
Quality of Support 8.7 8.6

Reasons why you should look for Qualtrics Alternatives

With the merger of two technologies, experience design, and experience improvement, Qualtrics aimed to deliver an all-encompassing product to its customers. However, in striving for greater heights, it became a platform too complex for those looking for specialized services. And that's not the sole reason businesses have started looking for Qualtrics alternatives today. 

After analyzing the customer feedback of Qualtrics across top platforms like G2 and Gartner, here are some of the recurring cons that compel customers to switch to Qualtrics competitors. 

  • High Costs & ROI: While companies with larger budgets tend to focus less on the pricing side of Qualtrics, many mid-size companies and startups claim Qualtrics to be too expensive. Compared to other survey software products in the market, Qualtrics, in general, falls in the high-budget category. 

  • Complex User Interface: In an attempt to offer an all-in-one experience management software, Qualtrics made its customers pay the brunt in the form of a complex interface. Several Qualtrics users complain that it has become too cumbersome for them to find the right functions or integrate new apps. 

  • Higher Time to Master: As the Qualtrics platform is too expansive with several features and integrations, it might become difficult for many to master it. The shallow learning curve takes a lot of time for users to train on the platform. All of this is because it comes with countless features and services rolled out by the platform.  

  • Inconsistent Collaboration: There are many instances where collaboration with team members becomes too clunky and hassling. Several existing customers of Qualtrics have complained that it can be tiring and requires constant removal and addition of members to collaborate seamlessly. 

  • Inefficient Customer Service: A significant reason why customers look for alternatives to Qualtrics is its inefficiency in handling customer complaints and tickets. The lack of customer support and response time from service agents is a frequent dislike of many. And, having a support staff readily available to handle all customer issues is a must for any survey software. 

  • Limited Options in the Free Model: Where there are so many free survey makers in the market, there are minimal features when it comes to the free version of Qualtrics. Those in the trial phase are unable to explore the product as much as they would want to. At the same time, survey software like Zonka Feedback unlocks all its features for the users in the free trial itself. 

  • Overwhelming Platform: Many existing customers are looking at Qualtrics competitors like Zonka Feedback to enjoy an easy-to-use WYSIWYG survey builder. With the countless options, Qualtrics can be a bit overwhelming for those looking for a simple platform to build their surveys or survey collection


Qualtrics is undoubtedly one of the most powerful and advanced CX platforms out there. It offers unlimited capabilities and advanced options for identifying gaps, analyzing areas of improvement, and building a culture of action. 

However, with the advancement and reinvention, the platform has become too complex and expensive for companies that don't have a huge budget set out for feedback collection. One can find several alternatives to Qualtrics that offer unique features and capabilities for collecting and analyzing feedback. Whether you're looking for user-friendly interfaces, real-time feedback collection, customizable surveys, robust reporting and analytics, customer experience management, or cost-effective solutions, there are several options for Qualtrics alternatives available in the market to meet your specific needs. 

Ultimately, the choice of survey software platform depends largely on your specific requirements. One can assess and evaluate the online and mobile online and mobile online survey tools and tools and tools based on factors pricing, ratings, customization capabilities, and more to land on the right Qualtrics alternative for your organization. 


Written by Swati

Oct 16, 2023

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