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Capture Customer Feedback Using SMS Survey Tools

Use Zonka Feedback to create SMS surveys and collect feedback from your customers. Gather insights, maximize response, and take action to close the feedback loop. 

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12 Best SMS Survey Software in 2024: A Detailed Comparison

Do you know that 5 billion people across the world send and receive messages? This means that 65% of the world's population uses SMS. This makes SMS surveys a viable choice for brands looking to collect feedback from customers.

SMS survey software and tools are very popular these days, with some amazing options to choose from based on your requirements. As businesses strive to collect customer feedback and connect with their target audience in a more personalized manner, leveraging the widespread usage of SMS becomes crucial.

In this article, we explore some of the top text message software that you can consider to get started with your SMS Survey program. Let’s get started.

TL;DR

  • SMS surveys are a powerful tool to collect customer feedback due to their wide reach and high participation rates.

  • We've picked out the top text message software based on different parameters like their offerings, specialization, review and scores on review sites, pricing, integrations, ease of use, and more. 

  • This blog explores the top SMS survey software options for businesses and provides a detailed comparison of their features, pricing, and support. The list includes text message survey tools like Zonka Feedback, Delighted, SurveySparrow, SimpleTexting, SMS-Track, and more. 

  • Key factors to consider when choosing text survey software include customization, branding, SMS deliverability, and integrations.

  • SMS survey software can be used effectively to collect valuable feedback on customer satisfaction, customer service, post-purchase feedback, patient feedback, and more. 

  • Zonka Feedback is a leading SMS survey software that you can use to gauge user feedback through text messages. You can sign up with the SMS survey software to try it for free or schedule a demo to explore how it works and start sending your SMS surveys.  

Reach a Wide Audience with SMS Surveys📈

With SMS Surveys, collect feedback in a fast and easy way through Survey Invitations sent via text message.

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Choosing a Good SMS Survey Software for Your Business

Selecting an effective SMS Survey Software for your business involves a thorough analysis of features and compatibility with existing tools. The chosen software should meet all requirements and seamlessly integrate into the existing business ecosystem.

Here are things you can consider while picking a text survey software:

  • Customizations Available — Are you able to customize the SMS message and survey? Can you personalize the text messages with the customer's name and other details?

  • Branding & White-Labeling — Does the platform allow you to send your brand survey link and white-label your SMS header so your customer identifies that the message and SMS feedback request is coming from your brand?

  • SMS Survey Deliverability — Does the text survey tool ensure good deliverability of SMSes in the specific regions and countries you’re looking for?

  • Integrations — SMS surveys are often scheduled regularly or triggered by events like purchases or appointments. Choose a platform that allows both manual SMS sending and seamless integration with tools for automated survey triggers.

Besides the above, which are very relevant to text survey platform, other important factors to consider are:

  • Overall customizations

  • Reporting & Alerts

  • Pricing

Let us look at the best SMS survey tools from which you can choose an ideal SMS online survey software for your business.

1. Zonka Feedback - Versatile SMS Survey Software

SMS Survey Software - Zonka Feedback

Zonka Feedback is a renowned SMS survey software that makes feedback collection efficient since it allows you to create and send SMS surveys using its simple survey builder. Whether you wish to add a 1 to 10 rating scale survey question, a multiple-choice question, an open-ended question, Likert scale survey question, or any other type of survey questions, you can select from its 25+ question types to get feedback in the most accurate form and increase response rate over time.

Features:

  • Skip logic and hide logic with this SMS survey platform to customize the question flow

  • Personalize surveys with the white label feature

  • Deep integrations and automation features

  • 100+ readymade templates to send surveys in minutes

  • Easy and affordable way for efficient feedback management with real-time notifications and automated workflows

  • Intelligent reporting and analytics to create reports like CES, CSAT, NPS, etc.

  • Integrations: Slack, Mailchimp, Google Sheets, Pipedrive, Airtable, Front, Shopify, Zendesk, Salesforce, Intercom, Freshdesk, APIs, and Webhooks

  • Support Options Available: Live chat, phone email, and knowledge base

Rating Score

Ease of Use: 9.6/10

Quality of Support: 9.7/10

Ease of Setup: 8.6/10

Free Trial

Available, free trial for 14 days

Free version also available

Cost

$49/month - Essential Plan

$99/month - Professional Plan

$199/month - Growth Plan

Custom - Enterprise Plan

2. Delighted - Best among Enterprise Text Survey Tools

Delighted SMS Surveys

Delighted is a popular enterprise survey software for texts that is a user-friendly option for quick and easy user feedback collection. Its smart scheduling feature ensures timely delivery of text survey invitations during the day.

Features

  • Conduct surveys on both flip phones and smartphones using 100% text, no data plan needed

  • Code-free customization

  • Autopilot feature to automatically schedule SMS surveys to customers at regular intervals

  • Send SMS surveys strategically during various user journey events

  • Lookup your phone numbers to appear from the respondent's region for a personalized touch.

  • Integrations: Shopify, Salesforce, Slack Zapier, Chatdesk, Zendesk, Webhooks, Intercom

  • Support Options Available: Live Chat, Email, and Knowledge Base

Rating Score

Ease of Use: 9.7/10

Quality of Support: 9.6/10

Ease of Setup: 9.6/10

Free Trial

Available

Cost

$0/month - Free Version

$224/month - Premium Plan

Customized - Premium Plus Plan

3. Sender - SMS Feedback Tool

SMS survey tools - Sender

Sender is a powerful email and SMS marketing automation tool, enabling seamless creation and scheduling of SMS marketing and campaigns for surveys. Trusted by 150,000 users, it ensures top-notch SMS deliverability with cost-effective plans, offering a feature-rich experience for effective text surveys.

Features

  • Strong segmentation for targeted SMS marketing campaigns and detailed SMS metrics

  • Automation for omnichannel marketing with SMS and email survey capabilities

  • Diverse SMS templates

  • TCPA-compliant provider with no spam risk for marketing campaigns

  • Integrations: Integrates with all major CMS platforms, CRM, and eCommerce platforms like WordPress, PrestaShop, Magento, Shopify, WooCommerce, and more

  • Support Options Available: Live Chat, Email, and Knowledge Base

Rating Score

Ease of Use: 8.9/10

Quality of Support: 9.3/10

Ease of Setup: 9.3/10

Free Trial

Free plan available for up to 2500 subscribers.

Cost

Free forever plan without SMS credits

Paid plans start at $8 per month

4. piHappiness - Comprehensive Text Survey Platform

SMS survey tools - pihappiness

piHappiness helps you create surveys that are powerful and flexible, facilitating design, conduct, and evaluation. You can analyze customer satisfaction, customize personalized surveys, and exceed customer expectations with this survey app.

Features

  • Text message software that helps you increase your reachability by reaching out to a wide audience

  • Utilize multiple survey channels: Email, Personal Links, Website surveys, SMS, Weblinks, Offline surveys, and other channels.

  • Text message survey tool that triggers to schedule SMS surveys for various touchpoints in the customer journey at various intervals.

  • Access advanced reporting for establishing an effective customer feedback system and get team performance insights.

  • Closing customer feedback loop effectively with custom alerts and notifications.

  • Support Options Available: Live chat, phone email, and knowledge base

Rating Score

Usage comfort: 9.1/10

Support efficiency: 9.4/10

Setup feasibility: 8/10

Free Trial

Available, free trial for 7 days.

Cost

49$/month - Standard Plan

99$/month - Premier Plan

199$/month - Professional Plan

399$/month - Enterprise Plan

599$/month - Elite Plan

5. QuestionPro - Advanced Text Survey Tool

SMS survey tools - QuestionPro

QuestionPro is a leading SMS text message survey tool that allows you to create and send SMS surveys and perform real-time analysis of survey results through its SMS survey analytics. With 350+ templates and 40+ question types, its advanced logic ensures a smooth customer survey experience, featuring skip logic, text piping, survey looping, and branching.

Features

  • Visual dashboard filters survey responses based on multiple attributes

  • Advanced reporting includes real-time, GAP, Trend, and TURF analyses for survey results

  • Download reports in Excel, PowerPoint, CSV raw data, and PDF formats

  • Enhance security with 2-factor authentication to eliminate false respondents

  • Integrations: Intercom, Slack, Zoho, Mailchimp, Salesforce, Zapier and more

  • Support Options Available: Live Chat, Live Chat, Online

Rating Score

Ease of Use: 8.7/10

Quality of Support: 9.0/10

Ease of Setup: 9.1/10

Free Trial

Available, Free 10-day trial.

Cost

$0/month - Essentials (Free Version)

$85/month - Advanced

Customized - Enterprise

6. SurveySparrow - Popular among Interactive Text Message Survey Tools

SMS survey tools SurveySparrow

SurveySparrow is an excellent tool to create engaging surveys and collect feedback via text for customer feedback. It helps you create conversational forms with high response rates, customize designs, and white-label surveys to add your branding. The customization ensures clear, crisp, and focused surveys.

Features

  • Select your survey audience from any list or share directly

  • Utilize reporting module for easy survey data collection, analysis and performance tracking

  • Schedule automatic survey reports at regular intervals

  • Apply filters and compare survey responses with the tool's Compare Feature

  • Access and respond to mobile-first surveys effortlessly on a mobile device

  • Integrations: Intercom, Slack, Segment, Mailchimp, Salesforce, Zapier, and more

  • Support Options Available: Live Chat, Email, Phone, Knowledge Base

Rating Score

Ease of Use: 9.3/10

Quality of Support: 9.3/10

Ease of Setup: 9.2/10

Free Trial

Available, 14-day Free Trial.

Cost

$149/month - Business

$249/month - NPS

$449/month - Enterprise

Customized - Elite

Not sure if SurveySparrow is the right SMS survey software for you? Check out some of the top SurveySparrow alternatives that offer even more advanced features to create and send surveys via SMS. 

7. SurveyMonkey - Create Quick SMS Surveys

SMS Survey Software - SurveyMonkey

Survey Monkey is yet another popular text survey platform that provides you with a fast and easy way to connect with people on their phones by sending them mobile surveys on the go via text message. It enables you to send time-sensitive text surveys at an ideal time to gather more accurate survey responses, be it on-premises or post-event.

Features

  • Set triggers to send post-event surveys like dining, employee onboarding, or ask health survey questions pre or post-doctor visit, discharge from the hospital, or a customer support interaction

  • Easily upload phone numbers from a CSV file, Sync with Active Directory, or manually

  • Mobile-optimized surveys for easy access and completion on mobile devices.

  • Integrations: Salesforce, Slack, Promoter API, Zapier, Segment

  • Support Options Available: Live Chat, Email, Phone, Knowledge Base

Rating Score

Ease of Use: 9.2/10

Quality of Support: 8.6/10

Ease of Setup: 9.0/10

Free Trial

Not Available, only free basic plans are available without much features

Cost

Starting Price - $25/month/user

Business Plans - Team Advantage, Team Premier and Enterprise.

Personal Plans - Standard Monthly, Advantage Annual, and Premier Annual

You can also look for SurveyMonkey alternatives to send out effective text surveys at a much more competitive pricing.

8. GetFeedback - Real-time SMS Survey Software

SMS survey software - GetFeedback

GetFeedback helps you capture real-time quality feedback from all your customers by sending them survey invitations through SMS. The automation in this SMS survey tool enables the surveys to be sent to the customers automatically after an interaction to prompt real-time feedback.

Features

  • Text message survey tools to create sleek surveys with white-labeling

  • Compare the survey response rates

  • Multiple channels for sending surveys like email

  • Integration: Salesforce 

  • Support Options Available: Online, Live Chat

Rating Score

Ease of Use: 9.2/10

Quality of Support: 9.0/10

Ease of Setup: 9.3/10

Free Trial

Available

Cost

There are three plans of this text survey tool namely Direct, Digital, and Complete Plan; but prices are not provided by the vendor.

GetFeedback looking too complex and expensive for your text messaging survey needs? Look at some of the best GetFeedback alternatives we have covered to find a simpler and more affordable platform.

9. SimpleTexting - SMS Survey Tool for Extensive Distribution

SMS survey software - Simple Texting

SimpleTexting is a text message service app designed for sending mass texting, particularly for alerts and surveys. You can easily create and conduct text surveys, collect feedback, and manage survey responses, allowing seamless follow-up with respondents.

Features

  • Collect customer or employee feedback through simple surveys sent through text messaging only

  • Specialized messaging software with text message surveys as its core offering

  • Integrations: Salesforce, Zapier, Mailchimp, Hubspot, Slack, Shopify

  • Support Options Available: Live Chat, Webinars, Knowledge Base

Rating Score

Ease of Use: 9.3/10

Quality of Support: 9.5/10

Ease of Setup: 9.1/10

Free Trial

Available, 14-day Free Trial

Cost

(Price depends on the number of text messages you get ranging from 500 to 50000.)

500 credits - $25/month

50000 credits - $625/month

10. TextMagic - User-friendly SMS Survey Software

SMS Survey Software Textmagic

TextMagic enhances the customer experience by automating feedback collection. You can schedule surveys, analyze survey results with SMS survey analytics, and track deliverability, responses, and performance through the TextMagic Dashboard.

Features

  • Six predefined survey templates for various purposes

  • Enables you to personalize your surveys by adding merge fields

  • Generate automatic replies based on essential keywords in the customers’ responses

  • Preview tool helps to test the survey you created by taking and filling your own surveys first

  • Integrations: Zapier, APIs

  • Support Options Available: Customer Care

Rating Score

Ease of Use: 9.6/10

Quality of Support: 9.1/10

Ease of Setup: 9.2/10

Free Trial

Available

Cost

$0.04 per text

11.  SMS-Track - Dynamic SMS Survey Tool

SMS Survey Software - SMS Track

SMS-Track is a 2-way SMS Survey tool that specializes in effective SMS communication for surveys and multiple choice polls, boasting a remarkable 90% response rate. It offers seamless integration of SMS surveys with web surveys, enabling real-time monitoring and quick customer response.

Features

  • Predefined graphs to present your survey results

  • Easily create your own feedback reports and also export the survey data collection result to your own data collection tool

  • Schedule your SMS surveys to be sent as per your requirements of time

  • Integrations: R, sTaTa, SAS and APIs

  • Support Options Available: Live Chat, email, and Contact form

Rating Score

Not Provided

Free Trial

Available

Cost

Customized

12. Twilio - Adaptive SMS Survey Tool

SMS Survey Software Twilio

Twilio is a cost-effective solution that revolutionizes communication and feedback with SMS through its powerful features. Designed for versatility, Twilio ensures interactive surveys and automated scheduling to easily send and receive text messages.

Features

  • Two-way messaging for interactive surveys

  • Automated message scheduling for timely outreach

  • Real-time monitoring and analytics for instant insights

  • Customizable surveys with dynamic content

  • Integrations: Salesforce, HubSpot, Zapier

Rating Score

Overall Reviews: 4.2/5

Free Trial

Available

Cost

Starts at $0.0079

Use Cases of SMS Survey Tools

To put it into simple words, every business or creative writing narrative essay service that collects user feedback can use SMS survey software to capture a high volume of meaningful feedback. Here are some use cases to help you understand how an SMS survey software can benefit your brand:

1. Customer Satisfaction Feedback

You can create short text message surveys that aim at capturing feedback across the primary CX metrics:

  • CSAT: The Customer Satisfaction Score or CSAT measures customers’ satisfaction level through a CSAT survey which is usually a 5-scale survey that you can employ to prompt customers to rate how satisfied they are with your brand or service.

  • NPS: NPS or the Net Promoter Score measures customer loyalty using an NPS survey question on a 0 to 10 scale in which you can add closed or open ended survey questions for deeper insights.

2. Customer Service Feedback

With the best survey app or text software, you can collect customer service surveys and measure feedback on two aspects:

  • Customer Effort Score: You can measure the Customer Effort Score or CES which is the measure of your customers’ effort in doing business with you.

  • Agent Performance: You can design agent performance SMS surveys to understand how well your support executives perform on key qualities like knowledge, willingness to help, communication, friendliness, etc., to measure agent performance.

3. Online Purchase Experience Feedback 

To evaluate online purchase experience, you can automate customer satisfaction surveys after purchase and deploy targeted eCommerce surveys at various touchpoints. You can automate surveys at various touchpoints, such as customer service calls, chats, and post-product delivery, using AI-based text message survey software.

4. Capture Event Feedback

SMS survey software can be used to send email lead capture surveys multiple times before, during, and after the event. For example, in a painting workshop, SMS surveys can be sent before the workshop to know what participants are expecting.

During the event, use text surveys to measure satisfaction and make improvements. Post-event SMS surveys capture overall participant satisfaction and valuable comments, informing enhancements for future workshops aligned with audience expectations.

5. Patient Feedback

Text message tool efficiently collects post-consultation and post-treatment feedback, reaching patients promptly. You can automate appointment reminders and conduct patient satisfaction surveys after inpatient discharge or doctor consultations.

You can also utilize SMS feedback tools for health monitoring surveys, post-appointment surveys, post-discharge surveys, and even calculate the net promoter score.

Conclusion

Text survey tools have evolved and have emerged as powerful assets for businesses seeking efficient and valuable feedback collection. The comprehensive comparison presented in this blog highlights the top 12 SMS survey software tools available, offering a valuable resource for organizations aiming to make informed choices.

Zonka Feedback is among the most popular customer satisfaction tools that doubles as SMS survey software and can be a great choice for businesses looking to trigger text surveys to your target audience on mobile devices. It can gather useful information through SMSes and help measure customer satisfaction to enhance the overall customer experience. 

You can also enjoy the 14-day free trial of Zonka Feedback to explore the features that this survey software has to offer and make an informed decision. 



Nikhil Dawer

Written by Nikhil Dawer

Jan 25, 2024

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