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Introduction to AI Surveys: 10+ Best Practices, Tips & AI Survey Questions

AI Surveys leverage Artificial Intelligence to streamline the survey creation, collection, and analysis. Here is an introduction to AI Surveys and how you can use them. 

Surveys have long served businesses in gathering useful insights and feedback from their customers. However, with the advancements in technology, traditional surveys are expected to take the backseat, and a more transformed and evolved form is set to emerge.

Enter AI Surveys, an advanced, efficient, and more intelligent approach that leverages artificial intelligence to enhance the survey experience for both businesses and respondents. 

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Artificial Intelligence has caused a spur in almost every industry, automating processes, speeding up and streamlining tasks, and much more. And surveys are no exception. AI-powered surveys offer a new level of efficiency and accuracy in gathering valuable insights from respondents.

Whether you're a market researcher, business owner, or simply curious about harnessing the power of AI in your survey software, this blog post is for you!

Here, we will cover everything that you need to know about AI surveys. Whether you want to know what AI surveys can do, how you can create these surveys, their benefits, best practices, tips, or AI survey questions, we've covered it all here. 

Table of Content

What are AI Surveys?

AI survey, also known as Artificial Intelligence survey, refers to the use of advanced technology and algorithms to automate various aspects of the survey process. Traditional surveys often require manual data collection, analysis, and interpretation. However, an AI survey takes this a step further by leveraging machine learning capabilities to streamline and enhance these processes.

With AI surveys, you can eliminate the need for human intervention in tasks such as data entry and survey report analysis. The technology can automatically collect responses from various survey collection channels like online forms or chatbots, categorize them based on predefined criteria, identify patterns and trends within the data, and generate comprehensive reports in real time.

One key advantage of using AI in surveys is its ability to provide accurate insights quickly. By automating repetitive tasks that would otherwise consume time and resources, researchers can focus their efforts on interpreting the results via surveys rather than spending hours manually crunching numbers.

However, these are more advanced forms of using artificial intelligence for survey creation.

At the earliest, the best survey software tools are coming up with AI-generated survey questions. This is a feature that you can find in almost every NPS software, CSAT software, and other survey creation tools out there. 

This means, just like ChatGPT stats, businesses would be able to leverage the AI capabilities of survey tools to 

Moreover, AI-powered surveys enable personalization at scale. They allow businesses to tailor questions based on respondents' previous answers or characteristics while maintaining anonymity and confidentiality.

Overall, an AI survey offers immense potential for optimizing survey processes by saving time, making data collection more efficient, and providing detailed insights that fuel actionable decisions that help close feedback loop.

Best Practices for AI Survey Creation

When creating surveys, it's important to follow best practices to ensure meaningful and actionable results. Here are some key best practices to consider when creating surveys:

  • Start with a clear objective: Define the purpose of your survey and outline the specific goals you want to achieve. This will help you design questions that address those goals and provide meaningful insights.

  • Keep it short and simple: People have limited attention spans, so make sure your survey is concise and easy to understand. Avoid using technical jargon or complex language that could confuse respondents.

  • Use a mix of question types: Don't limit yourself to just one question format. Mix it up with multiple-choice, rating scales, open-ended questions, and more. Adding variety with different survey questions keeps the survey interesting and allows for a more comprehensive analysis.

  • Test, test, and test again: Before sending out your AI survey, make sure to test it thoroughly. Check for any glitches, errors, or confusing questions. A well-tested survey ensures a smooth and seamless experience for your respondents.

  • Personalize the experience: Make respondents feel valued by customizing the survey based on their previous interactions or demographic data available in your CRM system. Tailoring survey questions also keeps respondents engaged and improves response rates.

  • Provide clear instructions: Clearly explain how to answer each question to avoid confusion or misunderstandings among respondents.

  • Analyze results promptly: Once responses start pouring in, analyze them promptly while they are still fresh in people's minds.

The sooner you act on feedback received through surveys, the better chance you have of improving customer satisfaction levels.

Top Tips on Creating AI Survey from Zonka Feedback Product Team

To help you create surveys that work, we reached out to the Product Team here at Zonka Feedback Product to get their top tips when it comes to using AI Surveys. Here's what they had to say:

1. Personalize Your AI Survey

Tailor your survey questions to each individual respondent based on their previous interactions or preferences. By personalizing ai surveys and the experience of creating survey questions, you'll increase engagement and gather more accurate data.

2. Utilize Skip Logic and Branching

Make your AI survey dynamic by using skip logic and branching. This feature allows you to direct respondents to relevant questions based on their previous answers, ensuring a more customized and focused survey experience.

3. Leverage Sentiment Analysis

AI-powered sentiment analysis can automatically analyze and categorize respondents' feedback as positive, negative, or neutral. This enables you to quickly identify trends and patterns in customer sentiment, facilitating targeted improvements.

4. Automate Follow-ups

Utilize CX automation capabilities to send follow-up surveys with user feedback or responses based on specific triggers. For example, you can automatically send a follow-up survey to customers who rated their experience negatively to gather more insights and user feedback and address their concerns.

5. Monitor and Respond in Real Time

With Zonka Feedback's real-time response rates monitoring features, businesses can track and create survey questions and responses as they come in and respond promptly to customer feedback. This allows for proactive customer service and the opportunity to resolve issues in a timely manner.

Remember these tips when creating your next AI survey! They will help maximize response rates, and generate valuable insights about your customers' wants and needs. 

AI Survey Questions: Generate Survey Questions Quickly

To inspire your own AI survey creation, here are some AI survey creation questions that cover a range of topics:

  1. How likely are you to recommend our product/service to a friend or colleague? (Net Promoter Score)

  2. On a scale of 1 to 10, how easy was it to navigate our website?

  3. How satisfied are you with the customer service you received?

  4. What features would you like to see added to our product/service in the future?

  5. How would you rate the quality of our product/service?

  6. What is your preferred method of communication for receiving updates and promotions from us?

  7. How likely are you to continue using our product/service in the future?

  8. Have you encountered any issues or challenges while using our product/service? If yes, please describe.

  9. How did you first hear about our company/product/service?

  10. Is there anything else you would like to share or any suggestions for improvement?


In this fast-paced world, businesses need to stay ahead of the curve and adapt to the latest technologies. AI surveys are a powerful tool that can help organizations gather valuable insights and make informed decisions. By following best practices such as defining clear objectives, designing user-friendly surveys, and analyzing data effectively, businesses can unlock the true potential of surveys.

When creating AI survey questions, it is important to strike a balance between simplicity and depth. Ask questions that are concise yet provide meaningful information. Consider using open-ended questions for qualitative analysis alongside closed-ended questions for quantitative data.

Zonka Feedback offers an excellent survey platform used for creating surveys with ease. Its intuitive interface allows you to customize your survey design, personalize interactions with respondents, and analyze results in real time. With Zonka Feedback's advanced analytics tools and integrations with other business applications, you can gain deeper insights into customer feedback effortlessly.

Remember that while technology plays a crucial role in conducting AI surveys, the human touch remains just as important. Take time to understand your audience's needs and tailor your approach to creating surveys accordingly.

With artificial intelligence on your side through well-crafted surveys powered by Zonka Feedback’s robust features – there truly is no limit to what you can achieve! So go ahead - start generating insightful AI-powered surveys now!

Remember: The key lies not only in asking intelligent questions but also in listening intently.


Written by Tanya

Jul 14, 2023

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