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Use AI Surveys to Collect Customer Feedback & Get Smart Insights

Zonka Feedback uses Artificial Intelligence to offer text and sentiment analysis from customer responses. Get better insights, take action, and automate the feedback loop. 


AI Surveys: Use Cases, Examples, Best Practices, Tips & Questions

Surveys have long served businesses in gathering useful insights and feedback from their customers. However, with the advancements in technology, traditional surveys are expected to take the backseat, and a more transformed and evolved form is set to emerge.

Enter AI Surveys, an advanced, efficient, and more intelligent approach that leverages artificial intelligence to enhance the survey experience for both businesses and respondents. 


  • AI Surveys are revolutionizing traditional survey methods, offering advanced features like real-time feedback, bias detection, and personalized experiences.
  • They automate tasks, enable quicker question generation, and provide predictive modeling, enhancing efficiency and accuracy.
  • Businesses can boost customer satisfaction, drive product innovation, optimize marketing campaigns, streamline market research, enhance employee engagement, and decipher customer sentiments using AI-powered surveys.
  • Best practices include defining objectives, keeping surveys clear and concise, using diverse question types, testing thoroughly, personalizing experiences, and analyzing results promptly.
  • Further, we've also covered the top tips for creating effective AI surveys, emphasizing personalization, skip logic, sentiment analysis, automated follow-ups, and real-time monitoring.
  • However, the key to the success of any AI survey lies in asking intelligent questions and listening intently to the insights gathered.
  • Zonka Feedback offers a complete suite of features when it comes to using artificial intelligence in surveys. It is powered with AI for sentiment and text analysis to help you collect and analyze feedback faster. You can sign up for a free 14-day trial or schedule a demo to explore the product. 

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Artificial Intelligence has caused a spur in almost every industry, automating processes, speeding up and streamlining tasks, and much more. And surveys are no exception. AI-powered surveys offer a new level of efficiency and accuracy in gathering valuable insights from respondents.

Whether you're a market researcher, business owner, or simply curious about harnessing the power of AI in your survey software, this blog post is for you!

Here, we will cover everything that you need to know about AI surveys. Whether you want to know what AI surveys can do, how you can create these surveys, their benefits, best practices, tips, or AI survey questions, we've covered it all here. 

What are AI Surveys?

AI survey, also known as Artificial Intelligence survey, refers to the use of advanced technology and algorithms to automate various aspects of the survey process. Traditional surveys often require manual data collection, analysis, and interpretation. However, an AI survey takes this a step further by leveraging machine learning capabilities to streamline and enhance these processes.

With AI surveys, you can eliminate the need for human intervention in tasks such as data entry and survey report analysis. The technology can automatically collect responses from various survey collection channels like online forms or chatbots, categorize them based on predefined criteria, identify patterns and trends within the data, and generate comprehensive reports in real time.

However, there is more than one way businesses are using AI-powered survey tools today.  

At the earliest, the best survey software tools are coming up with AI-generated survey questions. This is a feature that you can find in almost every NPS software, CSAT software, and other survey creation tools out there. 

This means that, just like ChatGPT, businesses would be able to leverage the AI capabilities of survey tools to create surveys based on prompts. 

Moreover, AI-powered surveys enable personalization at scale. They allow businesses to tailor questions based on respondents' previous answers or characteristics while maintaining anonymity and confidentiality.

Overall, an AI survey offers immense potential for optimizing survey processes by saving time, making data collection more efficient, and providing detailed insights that fuel actionable decisions that help close the feedback loop.

Leveraging the Power of AI Surveys: Advantages & Benefits

AI surveys offer numerous advantages for businesses. They enhance efficiency by automating repetitive tasks, improve accuracy by minimizing human error, provide real-time insights, and increase the reach of surveys. By leveraging AI technology, businesses can optimize their survey processes and obtain valuable insights that can drive informed decision-making.

  • Conversational Surveys: Ditch the static format! Imagine having a natural, chat-like conversation with your respondents thanks to AI-powered chatbots or voice assistants. This engaging approach can boost response rates and gather nuanced insights through open-ended dialogue.
  • Personalized Survey Experience: AI can tailor surveys to individual respondents based on their demographics and previous answers. It can also adapt question flow based on responses, leading to more relevant and engaging surveys. 
  • Advanced Sentiment Analysis: Go beyond basic emotions like positive or negative. AI can identify complex emotional nuances in responses, revealing hidden desires, frustrations, and motivations. This deeper understanding provides actionable insights for product development, customer service, and brand messaging.
  • Quicker Question Generation: The generative AI tools model can be incorporated within survey tools that can enable automated question creation. Many of the customer feedback tools are already offering the feature where AI can generate valid survey questions based on the goal and theme of the survey.  
  • Predictive Targeting: AI can analyze vast datasets, including demographics, online behavior, and past survey responses, to identify the perfect respondents for your study. This targeted approach ensures you gather the most relevant data, saving time and resources.
  • Real-time Feedback Loops: Forget waiting for survey results! AI can analyze responses in real-time, allowing you to immediately address concerns, offer personalized offers, or adapt your campaign based on feedback. This creates a dynamic and responsive feedback loop for rapid improvement.
  • Bias Detection and Mitigation: AI can identify and flag biased language or question construction within your survey, minimizing the risk of skewed data and ensuring fair and accurate results. This promotes research integrity and builds trust with participants.
  • Automated Translation and Analysis: Reach a global audience without language barriers! AI can translate surveys and analyze responses in multiple languages, unlocking valuable insights from diverse populations. This expands your reach and enriches your understanding of different markets.
  • Automatic Report Generation: One key advantage of using AI in surveys is its ability to provide accurate insights quickly. By automating repetitive tasks that would otherwise consume time and resources, researchers can focus their efforts on interpreting the results via surveys rather than spending hours manually crunching numbers. AI can analyze survey results and generate comprehensive reports with visualizations and actionable recommendations, saving you time and effort.
  • Gamification and Incentives: Motivate your respondents with fun and engaging elements! AI can personalize incentive programs based on individual preferences and gamify the survey experience, boosting participation and completion rates.
  • Predictive Modeling: AI can analyze survey data and historical trends to predict future behavior and outcomes. This allows you to forecast customer churn, anticipate market shifts, and make data-driven decisions for the future.
  • Continuous Improvement: Don't settle for a one-time survey! AI can monitor feedback over time, identify emerging trends, and trigger automated follow-up surveys to stay ahead of the curve and adapt your strategies based on evolving customer needs.
  • Increased Reach: AI can leverage various channels like chatbots and social media to reach a wider audience. Traditional surveys are often limited by the reach of the survey distribution channels. AI-powered survey tools can leverage chatbots and social media platforms to reach a wider audience. This increased reach allows businesses to gather more diverse and representative data, leading to more accurate insights.

To sum up, AI surveys offer numerous advantages for businesses. They enhance efficiency by automating repetitive tasks, improve accuracy by minimizing human error, provide real-time insights, and increase the reach of surveys. By leveraging AI technology, businesses can optimize their survey processes and obtain valuable insights that can drive informed decision-making.

AI Survey Use Cases & Examples

There are numerous examples of how surveys powered by artificial intelligence and AI-generated questions have proven to be invaluable tools for businesses seeking to maximize the value of their customer feedback. These AI-powered surveys have revolutionized the way businesses collect and analyze customer insights, allowing them to make data-driven decisions and drive meaningful improvement.

Here are some of the top use cases and examples: 

1. Boosting Customer Satisfaction

AI-powered surveys have become a valuable tool for businesses looking to boost customer satisfaction. One of the major use cases of AI surveys is to expedite the survey collection process and leverage the insights gained to enhance customer satisfaction. By utilizing AI technology, businesses can streamline the survey process, making it quicker and more efficient.

AI surveys can personalize the survey experience for each individual respondent. By tailoring survey questions based on previous interactions or preferences, businesses can increase engagement and improve the overall survey experience.

Real-life Example: A luxury hotel chain implemented AI-powered surveys after check-out, utilizing sentiment analysis to identify areas for improvement. The AI automatically flagged comments highlighting poor service in specific restaurants or malfunctioning amenities. This enabled targeted interventions, leading to a 15% increase in customer satisfaction scores within three months.

2. Driving Innovative Products

AI surveys play a crucial role in driving product innovation for businesses. By leveraging AI technology, companies can gather valuable user feedback and insights that can be used to enhance their products and services.

Using artificial intelligence-powered survey tools, businesses can grasp the opportunity to gather valuable insights and drive product innovation. By leveraging AI technology, companies can optimize their survey processes and make informed decisions that lead to improved products, services, and customer experiences.

Real-life Example: A tech startup developing a new fitness app used sentiment analysis tools with Ai surveys to gather user feedback during beta testing. By analyzing open-ended responses and identifying recurring themes, the AI helped pinpoint key features users desired. This resulted in the addition of a personalized workout planning feature, which boosted user engagement by 20%.

3. Optimizing Marketing Campaigns

AI surveys hold tremendous potential for optimizing marketing campaigns by providing deeper audience insights, enabling personalization, and driving data-driven decision-making. Survey software with AI functionalities helps segment your audience based on demographics, interests, and past interactions, helping you tailor your messaging and offerings accordingly.

They can also be used to guide content creation by indicating your audience's preferences, allowing you to personalize website content and landing pages based on feedback from AI-powered website surveys. Further, businesses can use these survey tools to identify the most effective marketing materials through A/B testing and analyze campaign performance, enabling you to optimize future campaigns.

Real-life Example: A clothing retailer employed AI surveys to personalize their email marketing campaigns. The AI analyzed purchase history and survey responses to predict individual customer preferences. This allowed them to send targeted email blasts with relevant product recommendations, leading to a 35% increase in click-through rates and a 10% rise in online sales.

4. Streamlining Market Research

Using AI surveys to streamline market research can significantly improve the efficiency and effectiveness of data collection. Traditional market research tools often involve static surveys that may not adapt to respondents' answers, limiting the depth of insights gained. However, with AI-powered surveys, market research firms can leverage advanced technology to create dynamic surveys that automatically adapt questions based on responses.

By leveraging AI technology, market research firms can gather data more efficiently, uncover deeper insights, and provide more accurate and actionable results for their clients. This not only saves time and resources but also enhances the overall quality of market research studies.

Real-life Example: A market research firm used AI-powered surveys to conduct complex consumer studies. The AI automatically adapted questioning based on responses, uncovering deeper insights compared to traditional static surveys. This led to a 40% reduction in data collection time and more nuanced market analyses for their clients.

5. Enhancing Employee Engagement

AI-powered surveys have emerged as a powerful tool for businesses to enhance employee engagement. By leveraging AI technology, companies can gather valuable insights into employee sentiment and take immediate action to address areas of low engagement. This not only improves employee morale but also reduces turnover rates, leading to a more productive and satisfied workforce.

One of the key advantages of using AI surveys for employee engagement is the ability to analyze both structured and unstructured feedback. Traditional surveys often rely on structured questions that limit the depth of insights gained. However, with AI-powered surveys, businesses can analyze qualitative feedback received through open-ended questions and use sentiment analysis to uncover hidden concerns. This allows organizations to address these issues promptly and effectively, improving overall employee satisfaction.

Real-life Example: A large consulting firm employed AI surveys to measure employee sentiment and identify areas of low engagement. The AI analyzed both structured and unstructured feedback, allowing for immediate action on concerns like workload or communication bottlenecks. This improved employee morale and reduced turnover by 12%.

6. Deciphering Customer Sentiments

AI-powered surveys have emerged as a powerful tool for businesses to gain deeper insights into customer sentiments and uncover hidden frustrations or concerns.

Using AI technology, businesses can create surveys that go beyond simple rating scales and delve into qualitative feedback. AI surveys can analyze open-ended responses and use sentiment analysis to uncover the true emotions and sentiments expressed by customers. By doing so, businesses can gain a more accurate understanding of customer satisfaction levels and identify areas for improvement.

Real-life Examples: A popular online retailer's stellar ratings concealed underlying frustrations. Customers highlighted issues with inconsistent sizing using words like "tight fit." However, the power of AI sentiment analysis delved deeper, unearthing valuable insights such as the appreciation for functional pockets and the desire for more color options. Empowered by these revelations, the retailer promptly adjusted sizes, expanded their color range, and addressed concerns in product descriptions. As a result, customer satisfaction skyrocketed, positive reviews highlighting size and color multiplied, and the introduction of new collections based on color preferences flew off the shelves. 

Best Practices for AI Survey Creation

AI surveys offer a potent intelligence-gathering tool, yet their effectiveness hinges on meticulous design. However, when creating surveys, it's important to follow best practices to ensure meaningful and actionable results. To unlock actionable insights and drive tangible results, prioritize these best practices:

  • Define Your Objective Strategically: Clarity is key. Articulate your survey's precise purpose to tailor questions and optimize data extraction. Are you gauging customer sentiment on a new product launch, measuring employee engagement, or identifying market trends? Knowing your north star ensures relevant data collection.

  • Keep it Clear and Concise: People have limited attention spans. Respect your repondent's time. Make sure to craft a short and accurate survey that prioritizes simplicity and avoids jargon or technical language. Utilize diverse question formats – from multiple-choice options to engaging visuals – to maintain interest and capture nuanced data.

  • Use a mix of question types: Don't limit yourself to just one question format. Mix it up with multiple-choice, Likert scale, rating scales, open-ended questions, and more. Adding variety with different survey questions keeps the survey interesting and allows for a more comprehensive analysis.

  • Test, test, and test again: Before sending out your survey, refine it through rigorous testing with a representative sample. Identify any glitches, errors, or confusing questions. A well-tested survey ensures a smooth and seamless experience for your respondents as well as guarantees reliable data collection. 

  • Personalize the experience: Make respondents feel valued by customizing the survey based on their previous interactions or demographic data available in your CRM system. Tailoring survey questions also keeps respondents engaged and improves response rates.

  • Provide clear instructions: Clearly explain how to answer each question to avoid confusion or misunderstandings among respondents. A welcome screen to our survey can have instructions like time for the survey, number of questions, etc., to help the respondents get a clear idea of what the survey would look like. 

  • Analyze results promptly: Once responses start pouring in, analyze them promptly while they are still fresh in people's minds.

The sooner you act on feedback received through surveys, the better chance you have of improving customer satisfaction levels.

Top Tips on Creating AI Survey from Zonka Feedback Product Team

To help you create surveys that work, we reached out to the Product Team here at Zonka Feedback Product to get their top tips when it comes to using AI Surveys and AI survey tools. Here's what they had to say:

1. Personalize Your AI Survey

Tailor your survey questions to each individual respondent based on their previous interactions or preferences. By personalizing AI surveys and the experience of creating survey questions, you'll increase engagement and gather more accurate data.

2. Utilize Skip Logic and Branching

Make your AI survey dynamic by using skip logic and branching. This feature allows you to direct respondents to relevant questions based on their previous answers, ensuring a more customized and focused survey experience.

3. Leverage Sentiment Analysis

AI-powered sentiment analysis can automatically analyze and categorize respondents' feedback as positive, negative, or neutral. This enables you to quickly identify trends and patterns in customer sentiment, facilitating targeted improvements.

4. Automate Follow-ups

Utilize CX automation capabilities to send follow-up surveys with user feedback or responses based on specific triggers. For example, you can automatically send a follow-up survey to customers who rated their experience negatively to gather more insights and user feedback and address their concerns.

5. Monitor and Respond in Real Time

With Zonka Feedback's real-time response rates monitoring features, businesses can track and create survey questions and responses as they come in and respond promptly to customer feedback. This allows for proactive customer service and the opportunity to resolve issues in a timely manner.

Remember these tips when creating your next AI survey! They will help maximize response rates and generate valuable insights about your customers' wants and needs. 

AI Survey Questions: Generate Survey Questions Quickly

To inspire your own AI survey creation, here are some AI survey creation questions that cover a range of topics:

1. Net Promoter Score (NPS) Question:

"How likely are you to recommend our product/service to a friend or colleague?"

AI can analyze and categorize responses to calculate NPS automatically.

NPS question for AI surveys

2. Website Navigation Question:

"On a scale of 1 to 10, how easy was it to navigate our website?"

AI can interpret numerical responses and identify trends in user experience.

website navigation question for ai surveys

3. Customer Service Satisfaction Question:

"How satisfied are you with the customer service you received?"

AI can process sentiment analysis to categorize responses as positive, negative, or neutral.

AI survey question on customer service

4. Product/Service Quality Rating Question:

"How would you rate the quality of our product/service?"

AI can analyze numerical ratings and identify patterns in product/service perception.

product rating question for ai survey analysis

5. Feature Enhancement Question:

"What features would you like to see added to our product/service in the future?"

AI can categorize and prioritize feature requests based on user input.

feature ehancement question for ai

6. Communication Preference Question:

"What is your preferred method of communication for receiving updates and promotions from us?"

AI can help segment respondents based on communication preferences.

Acommunication for ai-generated questions

7. Customer Loyalty Question:

"How likely are you to continue using our product/service in the future?"

AI can analyze loyalty trends and identify factors influencing customer retention.

customer loyalty question for AI surveys

8. Issue Resolution Question:

"Have you encountered any issues or challenges while using our product/service? If yes, please describe."

AI can perform sentiment analysis on textual responses to highlight specific concerns.

issue resolution for ai to analyze

9. Marketing Effectiveness Question:

"How did you first hear about our company/product/service?"

AI can categorize sources and assess the effectiveness of different marketing channels.

market effectiveness question

10. General Feedback Question:

"Is there anything else you would like to share or any suggestions for improvement?"

AI can identify recurring themes in open-ended responses for actionable insights.

general feedback


In this fast-paced world, businesses need to stay ahead of the curve and adapt to the latest technologies. AI surveys are a powerful tool that can help organizations gather valuable insights and make informed decisions. By following best practices such as defining clear objectives, designing user-friendly surveys, and analyzing data effectively, businesses can unlock the true potential of surveys.

When creating AI survey questions, it is important to strike a balance between simplicity and depth. Ask questions that are concise yet provide meaningful information. Consider using open-ended questions for qualitative analysis alongside closed-ended questions for quantitative data.

Zonka Feedback offers an excellent survey platform used for creating surveys with ease. Its intuitive interface allows you to customize your survey design, personalize interactions with respondents, and analyze results in real time. With Zonka Feedback's advanced analytics tools and integrations with other business applications, you can gain deeper insights into customer feedback effortlessly.

Remember that while technology plays a crucial role in conducting AI surveys, the human touch remains just as important. Take time to understand your audience's needs and tailor your approach to creating surveys accordingly.

With artificial intelligence on your side through well-crafted surveys powered by Zonka Feedback’s robust features – there truly is no limit to what you can achieve! So go ahead - start generating insightful AI-powered surveys now!

Sign up to get a free 14-day trial or schedule a demo to get a complete picture of how Zonka Feedback's AI surveys work. 

Remember: The key lies not only in asking intelligent questions but also in listening intently.


Written by Tanya

Jan 10, 2024

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