23 Best Market Research Tools & Software to Grow Your Business

The success of your business largely depends on understanding intricate patterns of consumer behavior and industry trends. Conducting market research can help to discover both big and small details about the market and make data-driven decisions.

It allows you to make smart decisions by understanding things that others might overlook whether it is uncovering market opportunities, refining product positioning, and gauging consumer sentiment post-launch.

In this article, we'll check out some of the top market research tools that can help you discover market secrets, make informed decisions, and increase overall customer satisfaction. Let's get started!

TL;DR

• Market research tools help companies gather, analyze, and interpret market data to identify challenges in market segments, inform business decisions, and formulate marketing strategies.

• Selecting appropriate market research software involves assessing factors such as business goals, software features, scalability, reliability, and alignment with specific business needs.

• Some of the best market research tools include Zonka Feedback, SurveyMonkey, Typeform, Qualaroo, Qualtrics, and QuestionPro.

• Popular choices for free market research software are Google Trends, Census Bureau, Answer the Public, and Pew Research Center.

• Zonka Feedback is one of the best market research software that helps you create and share online and offline surveys for market research, analyze real-time reports, take action, and close the feedback loop. You can try it for free or schedule a demo to see how it works for your business.

Build & Send your Market Research Surveys🔥

Choose from over 30+ question types, add your own themes and create amazing surveys that people love answering.

Best Tools for Market Research

Let us directly jump into the top market research platforms that can help you conduct and perform market research, of all kinds, transform your approach to data-driven decision-making, and drive your business forward.

1. Zonka Feedback: Comprehensive Market Research Software

Zonka Feedback is one of the most popular tools for market research that helps to get consumer insights. It helps marketing teams optimize customer journeys, analyze web and content feedback, and conduct user and market research, all geared towards enhancing brand awareness and driving impactful results.

Here are some major features of this online survey tool that makes it stand out for market research in the software market.

a. Data Collection & Survey Distribution

Zonka Feedback is designed to make market data collection super easy. Its intuitive interface and customizable survey features ensure that collecting specific data relating to the market is not only efficient but also tailored to your specific needs.

Survey Creation & Designing

• By leveraging its easy-to-use interface, you can create fully customized white-labeled surveys from scratch or utilize templates such as Sean Ellis product market fit survey template, market research survey template, new product survey template, and more with just a few clicks without any coding and technical knowledge to collect information.

• It offers a range of questions like survey rating scales (1 to 5 rating scale, 1 to 10 rating scale, 1 to 7 rating scale), emoji surveys, thumbs up/down rating survey, multiple-choice survey questions, open-ended survey questions, and more, ensuring that researchers can gather specific and actionable data for their market analysis.

• You can customize its design, theme, look and feel and implement skip logic and branching to customize questions based on previous responses for meaningful data collection.

CX Metric Measurement

You can create microsurveys for CX metric surveys like Net Promoter Score, Customer Satisfaction Score, and Customer Effort Score and use their respective templates (NPS survey template, CSAT survey template, and CES template) for identifying market trends, predicting future customer behavior, benchmarking against competitors.

Survey Distribution through Multiple Channels

• It also offers multi-channel feedback collection through which you can share surveys through email, SMS, in-app, survey link, QR code, tablet, kiosk, and website surveys through feedback widgets like popup surveys, bottom bars, slide up surveys, and feedback buttons.

• You can also perform field data collection through its offline surveys and gather feedback in real-time from locations such as events, conferences, trade shows, retail stores, etc., to gather data in areas with limited internet access.

Survey Integration

Integrating this software with other business applications like HubSpot, Salesforce, Zendesk, Slack, and more is super easy. This means that data collected through targeted surveys can be directly integrated into existing workflows and databases, allowing for efficient data synchronization.

b. Audience Targeting & Segmentation

By directing your market research to the right audience, you can define your ideal customer base and focus on those specific customer groups. This avoids wasting resources on irrelevant respondents and develops targeted marketing strategies, product features, and customer service approaches for each group.

Market Segmentation

Zonka Feedback simplifies market research by allowing you to group your audience based on visit analytics (e.g., first seen, last seen, number of pages/sessions visited), contact details (e.g., name, email, country, location, gender, etc.), survey scores, and survey interactions.

For instance, if you're a software company seeking to engage with users on your enterprise plans who fall into the detractors category in the NPS survey, you can segment your users based on their contact attributes and survey score ranges. By gaining insights into this specific group, you can tailor your marketing strategies and product improvements to address their concerns, ultimately enhancing customer satisfaction and loyalty.

User Persona Development

By getting qualitative data related to demographics, purchase frequency, behaviors, and quantitative data that reveal motivations, opinions, and feelings of your customers, you can build rich and realistic user personas.

• Using persona templates like demographic survey questionnaire template that give you demographic details or product feedback form template that gives you behavior insights on product usage, feature preferences, purchase history can help you understand user motivation.

• You can then create detailed buyer persona by analyzing this data, identifying patterns and trends, and building profiles that represent different customer segments.

• These personas can guide your product development and marketing strategies, helping you tailor your efforts to better meet the needs of your target audience.

c. AI & Workflow Automation

Through Zonka Feedback's AI, you can go beyond traditional methods of conducting market research, unlocking deeper customer insights that traditional surveys often miss. The AI's advanced capabilities allow for more nuanced analysis, helping you uncover hidden trends and make more informed decisions.

Here's how these features empower you to gather richer data and gain a deeper understanding:

• Auto Tagging: By using its auto-tagging feature, you can save time and resources by automatically tagging survey responses with relevant keywords or categories.

  For instance, in a market research survey for new product launches, you can set up tags like "pricing" or "user experience." When respondents mention high pricing, the response is tagged under "pricing." This helps you quickly identify trends and make informed decisions.

• Intent Analysis: You can understand the underlying purpose or intention behind customer responses by analyzing customer intent.

  If any of your customers express frustration with a particular feature, the AI can analyze the intent behind the feedback, such as identifying whether the customer is seeking a solution or simply providing feedback. This helps you tailor your market research strategies to address customer needs more effectively.

• Entity Recognition: With the entity recognition feature, you can automatically identify and extract specific entities such as product names, locations, or dates mentioned in customer feedback.

  When a customer mentions a specific product feature they like, the AI can recognize this and tag it accordingly. This enables you to quickly identify popular products or features and gather insights for your market research.

• Intelligent Workflows: The intelligent workflows available in the software can automate the survey process, from sending surveys to collecting responses and triggering follow-up actions.

  If a customer gives negative feedback, the AI can automatically trigger a follow-up survey to gather more information or send a notification to the relevant team members using predefined rules and triggers for immediate action. This streamlines the market research process and ensures feedback loop closure and accountability at every step

• Auto Responding: Zonka Feedback's notifications auto responder feature automatically sends responses to customers based on their feedback.

  For instance, if a customer leaves positive feedback, the AI can send a thank-you message. This not only increases customer engagement but also encourages more feedback, providing you with valuable insights for your market research.

d. Text Analysis & Actionable Insights

If you have to make your market research more effective, you need to go beyond the basic data collection. This is possible by using text analysis tools that can provide you with a deeper understanding of your target audience. In Zonka Feedback, you can leverage text analysis and gain insights through its standout features which include:

• Text Analytics: Its text analytics uses advanced algorithms to identify key themes, patterns, and recurring topics within the text data. This allows you to understand the "why" behind customer responses and uncover hidden trends that traditional survey methods might miss.

  

Sentiment Analysis - It is a vital component of text analytics that allows you to analyze customer sentiments on open-ended survey results by uncovering the emotional undercurrents in feedback. This includes leveraging techniques such as natural language processing (NLP), machine learning algorithms, lexicon-based approaches, clustering, topic modeling, or rule-based methods to identify sentiment (positive, negative, neutral), urgency (high, medium, low), intent (praise, complaint, suggestion, recommendation), and specific emotions (angry, confused, delighted).

This can be incredibly useful in understanding how customers feel about your product. For example, you might discover that while many customers appreciate your product variety and quality, some express concerns about the checkout process.

This insight allows you to prioritize customer needs and take immediate action, potentially by potentially by simplifying the checkout process or offering more payment options to enhance customer satisfaction.

• Data Visualization: You can easily generate charts, graphs, and other visual representations that make complex market research data sets easy to understand and communicate findings effectively, helping in market research presentations and reports.

• Advanced Analytics: Gain deeper insights into survey data, uncovering patterns, trends, and correlations that may not be immediately apparent through advanced analytics. This includes options like snapshot reports, response inboxes, trends reports, etc. to track and analyze user interactions, identify trends, make informed decisions and develop effective marketing strategies.

  

• Mapping & Optimizing Customer Journeys: You can leverage text analysis insights to understand the different touchpoints within your customer journey. For instance, through text analysis, you discovered that customers praise your software's features but find the initial setup confusing. This suggests onboarding as a key friction point.

  You can use this insight to enhance onboarding tutorials, create a step-by-step guide, or add in-app chat support during setup. This addresses the friction, creating a smoother experience for new users. By mapping and optimizing customer journeys with text analysis, you can eliminate roadblocks, improve satisfaction, and drive higher engagement and retention.

• Actionable Insights: The ultimate goal of market research is to gain insights that can be translated into action. By using Zonka Feedback, you can bridge the gap between all the data and action by providing clear, actionable insights based on your text analysis results. This allows you to prioritize customer needs, develop targeted strategies, and ultimately achieve your business objectives.

Pricing

• Free plan is available.

• Paid plan starts at $49/month.

• It also offers a free trial for 14 days for its paid plans.

2. QuestionPro: User-friendly Market Survey Software

QuestionPro is one of the most premium online survey tools that excels in creating surveys and distributing them across multiple survey collection channels. Its advanced reporting and analytics capabilities facilitate deep market research, data interpretation, and trend identification, enabling targeted insights for product, service, and marketing optimization. This, in turn, enhances customer satisfaction and drives market success.

Key Features

• Employ skip logic branching to customize survey responses, especially useful for complex surveys.

• Seamless Google Sheets integration for swift and efficient analysis.

• Connect with respondents in their native languages through multilingual surveys, expanding your reach and gaining global insights.

• 24/7 LiveChat support

Pricing

• Free plan is available.

• Advanced plan starts at $99/month.

• It also offers a free trial for 10 days for its paid plan.

3. SurveyMonkey: Best among VoC Market Research Platforms

Whether it's measuring satisfaction among customers, gauging trends in the market, or conducting in-depth market studies, SurveyMonkey, popular among voice of customer tools, offers a comprehensive suite of survey templates and customization options. The powerful analytics of this market research software allow users to interpret survey data, identify key trends, and draw actionable conclusions, helping you refine your strategies, improve products and services, and challenge market competitors.

Key Features

• Inbuilt survey templates to get started with creating market research surveys and collecting feedback.

• CX metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT) score, Customer Effort Score (CES), and customer service feedback.

• Skip logic, question branching, and answer piping.

• Integrations with 120+ systems like Salesforce, Tableau, and Marketo.

Pricing

SurveyMonkey offers paid plans, beginning with the Individual Standard Monthly plan priced at $18.57 per month.

However, its lower-pricing plans may not offer many functionalities. If you feel SurveyMonkey does not serve your purpose, you can check out SurveyMonkey alternatives.

4. Statista: Statistics Portal Software for Market Research

Statista is a comprehensive market research tool that provides access to a vast and diverse collection of statistical data and research findings. It gives up-to-date data on retail sales to help identify rapidly growing industries. This resource is a valuable asset for creating buyer personas, constructing online surveys, and incorporating in depth data into content marketing strategies.

If you are a market researcher in search of reliable statistics rooted in thorough research, Statista can be an ideal platform for you.

Key Features

• Extensive data repository covering finance, healthcare, technology, consumer goods, and more industries.

• In-depth industry reports and market studies on key topics and emerging trends.

• Customizable data searches and reputable reports for specific market segments, regions, or different industries.

• Visual representation of data in user-friendly formats, such as charts, graphs, infographics, etc.

• Market forecasts and projections to anticipate future trends and plan strategies.

• Global surveys offer consumer insights for businesses operating in international markets or conducting global market research.

Pricing

• Basic account is free.

• Starter account costs $199/month.

5. Typeform: People-friendly Market Research Survey Software

Typeform is a well-known market research tool that adopts a conversational approach by presenting one question at a time in surveys. This conversational flow is highly effective in engaging customers and can even lead to increased survey response and completion rates.

Key Features

• User-friendly interface to run surveys that can be customized through a drag-and-drop process.

• Robust analytics and reporting tools that provide real-time consumer insights into survey responses.

• Ready-made survey templates with 20+ question types.

• Integrations like Slack, Google Analytics, Salesforce, and more.

• Multiple distribution marketing channels - email, social media, and website.

• Easy-to-share reports, analytics, and results dashboard.

Pricing

• Free plan available.

• Basic plan starts at $17/month.

6. Qualtrics

Qualtrics is an AI-driven market research software that helps global brands to excel in customer experience management. Renowned as one of the premier market research software, Qualtrics expedites high-quality market research initiatives. Employing advanced statistical methodologies, the tool extracts intricate details about your target audience, facilitating efficient and high-quality market research processes.

Key Features

• 50+ expert survey templates and 100+ question types to create customized feedback surveys.

• Powerful analytics and reporting to dive deep into feedback from prospects' data collected.

• Multiple survey distribution channels: email, chatbot, SMS, contact management, web, social media, QR codes, and offline surveys.

• Built-in closed-loop follow-up with automated tickets based on feedback meeting certain conditions.

• Conjoint and predictive analysis to enhance customer experience.

Pricing

Detailed information about the paid plans is not available on the website. To obtain specifics about customized paid plans, you can get in touch with their team. Some resources indicate that pricing starts at $1500 per month.

Some customers perceive this tool as being on the higher end of the price spectrum. Therefore, if you are seeking a more budget-friendly option, you can explore Qualtrics alternatives to discover the most suitable option for your needs.

7. Whatagraph

Whatagraph is a marketing data platform that streamlines data connectivity, organization, visualization, and sharing. It helps marketers unify scattered data, uncover insights, and showcase ROI quickly. The platform offers seamless integrations with popular analytics, SEO, social media, advertising, e-commerce, email marketing, and CRM tools. It also supports custom data source connections via API, Google Sheets, or BigQuery.

Key Features

• Pre-made templates for easy source addition

• Bulk report editing for hundreds of reports

• Branding customization with logo and color palette

• Personalized reports and dashboards

• Custom domain sharing

• Live online dashboard link sharing

• Scheduled data transfers to data warehouse without coding

Pricing

• Pricing starts from $249 per month

8. Qualaroo

Qualaroo is a versatile market research tool designed to help businesses gain valuable insights into their customers and website visitors. Through its user-friendly platform, Qualaroo offers features such as market research questions, survey creation, feedback collection, and data analysis.

Additionally, the tool excels in facilitating the creation of detailed buyer persona, employing advanced targeting techniques that offer deeper insights into user behavior and goals, making it a valuable asset for understanding and tracking customer behavior and preferences.

Key Features

• Create customized surveys using different question types and pre built survey templates

• Perform feedback mining, keyword and emotion identification and semi-automatic feedback closing using the analytics dashboard

• Ability to create free surveys online and asynchronous code for website surveys so they don't slow the website

• In-app surveys using its free customer feedback app

Pricing

• Pricing starts from $19/month for email surveys and $69/month for contextual surveys.

• It also offers a free trial for 15 days.

9. Tableau

Tableau is a business intelligence suite that offers robust intelligence capabilities to enterprises of various sizes. Its primary strength lies in its ability to transform data into visual insights, enabling users to create interactive charts, compelling stories, and informative dashboards that facilitate comprehensive data analysis.

It is a popular choice for larger organizations equipped with embedded business intelligence analytics teams.

Key Features

• Create interactive and insightful data visualizations.

• Connect to various data sources for comprehensive analysis.

• Build interactive dashboards and data stories.

• Combine data from different sources for a unified view.

• Perform ad-hoc data analysis and exploration.

Pricing

• Free trial is available.

• Premium plan starts at $42.

10. Ubersuggest

Ubersuggest serves as valuable market research software for discovering fresh keyword concepts for effective marketing campaigns. Simply input a domain or keyword, and this tool will present you with SEO keyword insights, monthly search volumes, and additional insights to assist you in your keyword searches and pinpointing the most promising opportunities related to your target keyword.

Key Features

• Generate keyword suggestions, encompassing both long-tail and short-tail options.

• Keep tabs on keyword metrics, such as monthly search volume, PPC competition, CPC, SEO competition, fintech SEO and more to understand market share.

• Perform comparative keyword research by analyzing top-ranking pages for your target keywords, and assessing estimated traffic, social shares, and domain scores.

• Utilize the SEO analyzer to conduct site audits and speed assessments.

Pricing

• Free plan is available.

• Individual paid plans start at $29/month.

11. BrandMentions

BrandMentions is a versatile market research and social media monitoring platform that offers you a comprehensive toolset for monitoring your brand's online presence and brand reputation. With this market research platform, users can track brand mentions across various online platforms, including social media, news articles, blogs, and forums, providing valuable insights into how their brand is perceived by the digital community.

Key Features

• Track social mentions across various channels like Facebook, Instagram, Twitter, etc.

• Respond to brand mentions from the dashboard to build an online community.

• Find and connect with influencers to fuel your marketing efforts.

• Conduct sentiment analysis of all brand mentions tracking overall sentiment tone.

• Perform market analysis for competitors' internet performance.

• Track competitors' brand mentions, social shares, and other data to identify popular channels.

• Set alerts for trending topics and news to optimize business strategies effectively.

Pricing

• Growing business plan starts at $79/month.

• Free trial for 7 days is available.

12. Upwave

Upwave Instant Insights stands out as a top-tier analytics and market research software designed to gauge the impact of your brand's advertising endeavors. Utilizing its integrated dashboard, you can meticulously monitor each campaign's performance across diverse channels and fine-tune strategies for enhanced return on investment (ROI).

Key Features

• Access real-time insights on campaign performance, enabling timely optimization.

• Receive email notifications with updated reports delivered to your inbox.

• Automatically track diverse demographic and behavioral profiles within each campaign.

• Assess the precision of each campaign's reach across multiple channels.

• Craft custom dashboards to oversee campaign performance.

Pricing

• Contact their sales team for pricing information.

13. Loop11

Loop11 stands out as an exceptional market research tool and user experience testing platform due to its specialization in usability testing and user research. This platform empowers businesses to gain deep insights into the user experience of their digital products, whether it's a website or an app.

With features like remote testing, heatmaps, task analysis, and feedback surveys, Loop11 provides a comprehensive toolkit for understanding user interactions and preferences.

Key Features

• Conduct usability testing for websites and apps to identify UX issues.

• Reach global participants for diverse feedback.

• Visualize user interactions with heatmaps.

• Evaluate performance with task completion tracking.

• Facilitate teamwork with project sharing features.

• Generate actionable market insights reports.

Pricing

• Starts at $199/month.

• Free trial is available for 14 days.

14. Userlytics

Userlytics stands out as a highly effective market research tool, particularly in the realm of user testing. This platform facilitates remote usability testing, making it effortless to align products with the specific preferences and needs of the target audience. Userlytics sets itself apart in the software industry through its ability to collect data from participants and engage live conversations for in-depth market research, eliminating the need for time-consuming personal interviews.

Key Features

• Select from various testing options like tree testing, card sorting, and prototype testing to tailor research to your goals.

• Use these tests to find the best product-market fit, evaluate product performance, and conduct thorough market research.

• Customize research tasks with multiple question types, branching logic, multi-language support, and task customization.

• Target specific audiences with built-in targeting options.

• Observe participants' task performance with picture-in-picture recording.

• Access comprehensive dashboards with insights such as NPS scores, task completion times, and success/failure rates for informed decision-making.

Pricing

• Starts at $49/participant

• Custom pricing is available on request

15. NeilsenIQ

Neilsen IQ stands as an exceptional market research tool, offering a comprehensive suite of solutions for businesses to thrive in the evolving consumer landscape. Its strength lies in its ability to provide real-time market intelligence, enabling companies to adapt swiftly and constantly perform competitive analysis to stay competitive.

Key Features

• Access consumer data on purchasing behavior, preferences, and trends to shape strategies.

• Use media analytics to measure advertising campaign impact.

• Utilize predictive analytics to anticipate market trends and make proactive decisions.

• Analyze media performance and online consumer interactions with digital measurement.

• Conduct custom research projects tailored to your needs.

• Access global market data for a comprehensive view of consumer behavior across regions.

Pricing

• Contact the sales team to get pricing information.

16. BuzzSumo

With its comprehensive content analysis capabilities, BuzzSumo helps users identify trends, uncover competitive intelligence, and track the performance of their own and competitors' content across various digital and social media monitoring platforms. It simplifies influencer discovery and outreach, making it easier to engage with key players in your industry.

Key Features

• Perform content research and identify emerging trends in the industry.

• Analyze the content strategies, performance, and critical data points of your competitors.

• Influencer discovery in your niche to collaborate with.

• Real-time alerts about mentions of your brand or relevant keywords.

• Monitor backlinks to improve your SEO and content strategy.

• Track social media engagement for content performance evaluation.

Pricing 

• Starts at $199/month.

17. Brizo FoodMetrics

Brizo is a marketing intelligence platform that delivers fresh and actionable analytics for food service professionals to empower them with accurate data. The platform is equipped with data from more than 1.5 million food service establishments across Canada and the US, 2.5 billion menu items, and 500+ tech stack details. It provides detailed insights and industry-leading refresh rates and reduces prospecting time.

Key Features

• Provides a real-time dashboard for gaining insights.

• Detailed drop-down for each establishment and mapped views of markets.

• Proprietary scoring system based on online visibility and reviews.

Pricing

• Available for Free Trial

• It offers a plus plan, a professional plan, and an enterprise plan.

• When you buy any Brizo plan, you get the choice of opting for optional add-ons, namely data cleansing and API Access.

Top Free Market Research Tools

When seeking cost-effective solutions for market research, several free tools can be valuable resources. These tools offer essential features and insights without requiring a financial commitment. Here are some free market research software that can help you in conducting the research.

Zonka Feedback offers a free plan that includes creating customizable multilingual surveys, distributing surveys through various channels, utilizing web widgets for feedback collection, and white-labeling options for a seamless brand experience.

The plan also offers features like response tagging, response inbox and snapshot reporting, static segmentation, and integration with other software tools, all of which are valuable for gaining insights and conducting effective market research. 

18. Social Mention

Social Mention is a valuable market research tool that provides insights into the online sentiment and perception surrounding your brand, products, or topics of interest. This tool allows you to monitor social media platforms and websites to track mentions, comments, and discussions related to your keywords or brand.

Key Features

• Real-time social media monitoring

• Multichannel insights from various platforms like Twitter, Facebook, Instagram, and more.

• Sentiment analysis for brand mentions to understand the overall sentiment (positive, negative, or neutral) of discussions related to the brand or keywords.

• Trending topics and keyword discovery.

• Hashtag performance tracking.

• Exportable data and reports.

19. Google Trends

Google Trends serves as a dynamic market research tool that uses the power of Google's search data to offer real-time insights into consumer interests and trends. It allows you to gauge the popularity of specific keywords and topics over time, helping to identify emerging market trends and customer preferences.

By providing data on regional outlook interest, related queries, and trending topics, Google Trends aids in market segmentation and targeted marketing efforts.

Key Features

• Analyze search trends globally or focus on specific regions and languages.

• Compare the popularity of multiple keywords or topics.

• Visualize data with interactive graphs and maps.

• Search term frequency to know how often your queried term appears in Google searches relative to the total search volume within a specific timeframe.

• Graphical representation for search trends for enhanced clarity.

20. Think With Google 

Think with Google offers a wealth of insights and data-driven content that can empower you to gain a deep understanding of consumer behavioral traits, industry trends, and emerging market dynamics. Through a wide array of articles, reports, and case studies, it provides market researcher and businesses with the information needed to make informed decisions, refine their marketing strategy, and stay ahead in the ever-evolving digital landscape.

Key Features

• Conduct a comprehensive site audit for tailored recommendations to enhance site speed, UX, and more.

• Access trend data and actionable consumer insights for specific geographic locations.

• Track emerging technologies to plan future marketing campaigns and product offerings strategically.

• Benchmark your website against industry standards and perform competitive analysis.

• Use Google Trends to explore trending topics and uncover relevant hot subjects for your industry.

21. Census Bureau

The United States Census Bureau is a vital and comprehensive market research tool that provides an extensive range of demographic and economic data about the U.S. population. This tool helps in understanding global software market size by conducting periodic censuses, surveys, and data collection to gather information on various aspects of society, including population size, age, income, education, housing, and economic activities.

By leveraging the Census Bureau's census data, you can make informed decisions about product development, marketing strategies, market segmentation, and location-based planning.

Key Features

• Access detailed demographic information about the U.S. population.

• Explore economic indicators like employment rates, income levels, and business statistics.

• Utilize geographic data and mapping tools to analyze market trends at various levels.

• Access historical data to track changes in consumer behavior over time.

• Create custom reports and visualizations for specific market segments.

• Use Census Bureau's data tools and APIs for research and analysis.

22. Answer the Public

Answer The Public is a popular online market research tool that bridges the gap between what the customers are looking for and what content or solutions you can provide through questions and topics. It essentially generates visual data representations of the most common queries people have related to specific keyword searches or topics.

Key Features

• Generates content ideas and topics by visualizing search queries.

• Offers valuable insights into what questions and topics interest your target audience.

• Provides data on search volume and related keywords for each query.

• Allows for keyword export and integration with other

• Helps in content creation and optimization by addressing user queries effectively.

23. Pew Research Center

A great free market research tool that can help you understand your target market through a wide range of subjects, from economic trends to positive and negative sentiments and social media behaviors, the Pew Research Center website offers a wealth of free research resources to enhance your understanding of your target audience.

Key Features

• Provides a wide range of free, in-depth research reports and data on various topics.

• Offers valuable insights into social, political, and demographic trends for various forecast period.

• Covers a vast array of subjects, including technology, religion, economics, and more.

• Presents data through interactive articles, charts, and graphs for easy understanding.

Create Surveys with Powerful Market Research Software

The effectiveness of market research software and services lies in their ability to assist you in achieving your objectives efficiently. From identifying market opportunities and testing product concepts to measuring customer satisfaction and tracking brand awareness, market research software play an important role in allowing you to adapt and innovate in a rapidly changing marketplace.

For creating a market research survey, it is important that you leverage an omnichannel survey software that enables you to create impactful surveys, share them across multiple channels with your target customers, gather and analyze valuable feedback using AI powered sentiment analysis and reporting features.

Sign up for free with Zonka Feedback if you're seeking to conduct market research surveys seamlessly and see how it works for your business!