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Market Research Survey Template

Collect information about your target market and use the feedback to improve your product/service roadmap using Market Research Survey Template. 

  • Try 7 days for Free
  • Lightening fast setup
Measure customer expectations, gauge satisfaction with features and uncover hidden opportunities for improvement. Whether you are launching new product, refining existing offerings, or navigating market shift, use this template to gain insights on your customers.

Questions in Market Research Survey Template

  1. 1. What is your first reaction to the product?
    • Very Negative
    • Somewhat Negative
    • Neutral
    • Somewhat Positive
    • Very Positive
  2. 2. How would you rate the quality of the product?
    • Very Low Quality
    • Low Quality
    • Neither High Nor Low Quality
    • High Quality
    • Very High Quality
  3. 3. How innovative is the product?
    • Strongly Disagree
    • Disagree
    • Neither Agree Nor Disagree
    • Very Innovative
    • Extremely Innovative
  4. 4. When you think about the product, do you think of it as something you need or don’t need?
    • Definitely Don’t Need
    • Probably Don’t Need
    • Neutral
    • Probably Need
    • Definitely Need
  5. 5. How would you rate the value for money of the product?
    • Poor
    • Below Average
    • Average
    • Above Average
    • Excellent
  6. 6. If the product were available today, how likely would you be to buy the product?
    • Not At All Likely
    • Not So Likely
    • Somewhat Likely
    • Very Likely
    • Extremely Likely
  7. 7. How likely are you to replace your current product with the product?
    • Not At All Likely
    • Not So Likely
    • Somewhat Likely
    • Very Likely
    • Extremely Likely
  8. 8. How likely is it that you would recommend our new product to a friend or colleague
    • 0 (Not at all likely)
    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10 (Extremely likely)
  9. 9. In your own words, what are the things that you like most about this new product?
  10. 10. In your own words, what are the things that you like to improve in this new product?

How to Use Zonka Feedback's Market Research Form Template?

Here are a few simple steps to quickly set up your Market Research Survey Form.

  1. Click on 'Edit this Template': Click on the 'Edit this Template' option on this page. It will directly take you to the Market Research Survey Template.
  2. Customize the template: In the survey builder, you can go a step ahead by customizing the template to add branding elements. Access various customization features like white-labeling, answer piping, survey logic, pre-fill data, customizing question types, and more to make your surveys dynamic and engaging.
  3. Preview the survey: Before sending the survey, click on preview to see how the customers will perceive the template.
  4. Save the survey: After previewing the spa feedback form, click on ‘Save’ button.
  5. Prepare for distribution: With your survey ready, move towards the distribution. When sharing the survey, make sure that you choose the right channel to best engage your customers for effective feedback collection.

Zonka Feedback offers you multi-channel sharing options for running Market Research Survey effectively. Here's how to strategically deploy your Market Research Survey Template across different channels to maximize engagement and gather diverse perspectives:

1. SMS Survey

  • Use cases:
    • Gathering immediate post-purchase feedback
    • Assessing brand awareness and ad recall
    • Conducting short market research polls
    • Measuring customer satisfaction with recent interactions

2. Email Survey

  • Use cases:
    • Gathering comprehensive product or service feedback
    • Conducting in-depth market research studies
    • Measuring customer satisfaction with specific features or experiences
    • Sending surveys to existing email lists for targeted research

3. In-App Survey

  • Use cases:
    • Gathering feedback on app features or usability
    • Understanding user behavior and preferences within the app
    • Conducting beta testing or feature prioritization surveys
    • Resolving in-app issues promptly

4. Offline Survey (Kiosks)

  • Use cases:
    • Gathering feedback during check-in or check-out at hotels, events, or retail stores
    • Conducting surveys at trade shows or conferences
    • Capturing feedback in areas with limited internet connectivity

5. Website Survey

  • Use cases:
    • Gathering feedback on website design, navigation, and content
    • Understanding user preferences and behavior on the website
    • Assessing overall website satisfaction
    • Collecting feedback on specific landing pages or product pages

Key Features of Zonka Feedback's Market Research Form Template

  1. Survey Customization - The platform allows you to fully-customize Market Research survey Template to align with your brand identity. You can add your logo, theme, white-label them, and create dynamic surveys with skip logic, pre-fill data, and answer piping to tailor questions based on feedback.
  2. Analytics and Reports - Access responses from your Market Research Surveys in a Unified Response Inbox. With Zonka Feedback’s advanced reporting and analytics feature, you can track trends, get a quick overview, compare location insights, track agent performance, track trends, and more.
  3. Multi-lingual Surveys - Create surveys in the language your customers speak with multi-lingual surveys. Access 45+ languages to reach your customers effectively and decipher data in advanced dashboard.
  4. Multi-channel Feedback - Send surveys to your customers using channel of choice with Zonka Feedback’s multi-channel surveys. Trigger surveys via email, sms, website, in-app/in-product, offline, and integrations.
  5. Workflow Automation - Set up workflows to automate manual tasks and allow teams to work on more important issues. Automate survey reminders, response alerts, team notifications, and closing the feedback loop.

Best Practices for using Market Research Survey Template:

Here are some tips to unlock the full potential of your survey:

  • Focus on Clarity: Keep questions clear, concise, and easy to understand. Avoid jargon and technical terms. Aim for short surveys that won't overwhelm respondents.
  • Question Types: Combine different question types – multiple choice, Likert scales, open-ended questions – to capture a range of perspectives and encourage detailed responses.
  • Personalize: Adapt questions to your target audience and survey context. Injecting relevance boosts engagement and response rates.
  • Survey Logic: Use skip logic to skip irrelevant questions for specific respondents, streamlining the experience and improving data quality.
  • Match the Channel to the Message: Consider the pros and cons of each channel – SMS for brevity, email for depth, in-app for real-time feedback – and choose the right fit for your survey goals and audience.
  • Timing is Everything: Send surveys at right moments, like post-purchase or during key touchpoints, for the most relevant feedback.
  • Incentivize Participation: Offer rewards or discounts to encourage participation, especially for longer surveys or those targeting less frequent users.

Create and send this Market Research Survey Template

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