24 Best Customer Experience (CX) Software Platforms of 2025

Customer experience is no longer a department—it’s a data-driven discipline powered by AI. In fact, according to a 2025 NTT report, over 90% of business leaders believe that enhancing customer experience directly drives profitability. McKinsey’s findings reinforce this: organizations that invest in customer experience see up to a 20% boost in satisfaction and a 15–20% increase in conversion rates.

The difference between good and great CX today lies in how intelligently you use data—and that’s where customer experience software comes in. Modern customer experience tools go far beyond collecting feedback. They now use AI and automation to interpret emotions, predict churn, and trigger real-time actions that transform every interaction into impact.

In this blog, we’ve analyzed the 24 best customer experience software platforms of 2025, with a sharp focus on their latest AI capabilities, CX measurement intelligence, and automation depth. From AI copilots that summarize insights to sentiment engines that decode customer emotions, these platforms redefine how businesses listen, act, and improve.

Whether you’re a CX leader, product head, or customer success manager, this list will help you find the right customer experience management platform—one that aligns with your goals, integrates seamlessly with your stack, and drives measurable business outcomes.

TL;DR

• Customer experience software enables businesses to gauge, analyze, and improve customer satisfaction and experience by helping them listen, improve, and act on customer feedback.
• As different businesses have different CX requirements, we have bifurcated our list based on key use cases like experience management, service experience, journey mapping, and customer success.
• In our list of best customer experience platforms, we have included tools like Zonka Feedback, AskNicely, Medallia, InMoment, Qualtrics, Forsta, and more.  
• Zonka Feedback is an AI-powered survey software and customer experience platform, enabling intelligent and impactful CX management, leading to tangible business impact. You can schedule a demo where our CX experts can guide you on setting it up based on your enterprise needs.

Measure and Improve Customer Experience with Effective CX Tool 🔥

Collect real-time, in-moment feedback to gauge customer experience and leverage feedback insights to build better experiences.

What is Customer Experience (CX) Software?

Customer experience software is a cloud-based solution that facilitates the management of customer interactions along the entire customer journey. Customer experience is emerging as a primary brand differentiator to enhance customer retention and is overtaking considerations like price and product.  Companies that invest in customer experience management can expect increased customer satisfaction, loyalty, and ultimately, revenue.

A CX platform acts as a powerful engine that transforms customer interactions into valuable insights. By pinpointing behaviors that drive positive financial results, enabling necessary actions based on these insights, and fostering a win-win situation where they love the experiences, businesses can cultivate satisfied customers and elevate their economic worth.

Here's a pictorial depiction of what a comprehensive CX tool should comprise and offer to any business. 

An ideal CX tool should help you with three things:

• listen to the voice of the customer
• Act intelligently on the insights
• Improve the overall experience

Our interaction-to-impact engine brings together human interactions and tech automation to create delightful customer experiences. 

Top 10 Customer Experience Software at a Glance

Top Customer Experience Platforms To Transform your CX Game

There are several types of customer experience tools available for businesses, each serving a different purpose in the customer experience journey. 

Some want to measure the customer feedback to manage experience, others want to measure their service experience, those in the initial stage want a customer journey mapping tool, and accomplished players look for tools to measure and improve customer success. 

And, we don't want to leave anyone behind. 

We've bifurcated our list of tools based on these use cases itself. 

• CX Survey Platforms: Zonka Feedback, AskNicely, Medallia, Qualtrics, InMoment, Forsta, CustomerGauge
• Service Experience Platforms: Zendesk, Intercom, FreshDesk, HelpCrunch, Zoho Desk 
• Customer Journey Mapping Software: UXPressia, Hotjar, Miro
• Customer Success Tools: Gainsight, ChurnZero, Planhat

All these tools are there to help you at every stage of creating your CX strategy, how you can improve experience at different stages, and monitor interaction at every touchpoint. 

Best Customer Experience Tools For Survey & Feedback Management

These CX software and apps help businesses create surveys and feedback forms to gather valuable insights from customers. They help to manage the overall feedback from creating and sharing surveys to collecting and taking action on feedback and ultimately improving experience and satisfaction that is at par with customer expectations.

Let’s explore some of the best customer experience management software that you can use for your business in 2025 to measure and improve customer experience.

1. Zonka Feedback: Best Customer Experience Software for AI-Driven CX Intelligence

Zonka Feedback provides a cutting-edge AI-driven CX platform that enables organizations and enterprises to excel in customer experience, irrespective of their current CX maturity level.

It is a comprehensive, multi-channel feedback and experience management software that helps incorporate customer's voices into their CX program. In fact, its recently launched Zonka Feedback 3.0 is supercharged with Artificial Intelligence to provide you with unprecedented insights into customer emotions and enable smart CX workflows and automation. 

Working with organizations like PSIPL, Damas, Simpl, and more, Zonka Feedback has proved that its interaction-to-impact engine can be a powerful differentiator in setting organizations apart and outpacing competitors. 

Their CX consultants help you set up the complete CX platform based on your enterprise needs- create surveys to listen to customers' voices, set up workflows, connect with your CRMs, helpdesk, and other systems, automate CX with custom triggers, and close the feedback loop. 

Zonka's AI Feedback Intelligence outshines any CX tool in this niche. With thematic analysis, intent analysis, sentiment analysis, entity recognition, and more, it helps you feel the pulse of your customer behavior. By analyzing feedback across every touchpoint, this tool can optimize the customer journey and identify ways to create a win-win scenario where better experiences yield tangible positive outcomes. 

The tool helps you redefine your CX process at every touchpoint for each team:

• It enables your customer experience and success teams to streamline feedback collection, take action on customer feedback, close the feedback loop, and build long-lasting customer relationships.
• It empowers your product teams to track user satisfaction, prioritize feature feedback, and focus on what matters the most to the users to ensure retention and reduce churn.
• It helps you to provide real-time recognition to your frontline teams, identify skill gaps, and empower your teams to surface customers' pain points and boost their overall efficiency.
• It helps your marketing teams optimize the customer journey at various touchpoints by gathering and analyzing website and content feedback. You can fuel user and market research, measure brand awareness, and drive powerful results with Zonka Feedback.

Zonka Feedback is known for its real-time feedback reporting and actionable insights, helping businesses improve their customer experience strategies based on immediate customer responses and deliver exceptional experience to the customer with every interaction.

Zonka Feedback AI Features

• AI Feedback Intelligence: Auto-tags feedback by theme, emotion, and intent to surface emerging issues and customer opportunities
• AI Copilot: Generates summaries, detects anomalies, and suggests next best actions to accelerate CX improvements
• Sentiment & Text Analytics: Understands customer emotions and context across every interaction, from surveys to chat
• Entity Recognition & Trend Analysis: Identifies patterns by location, product, or team for faster decision-making
• Executive-Ready Insights: Surfaces key drivers of delight and churn, along with rollups by location or team, enabling leaders to act quickly and strategically.
• Automated CX Workflows: Auto-triggers responses, follow-ups, and escalation rules to close the feedback loop efficiently

Zonka Feedback Key Features

• Multichannel feedback collection - website, in-product, in-app, email, SMS, QR codes, links, offline, kiosks, WhatsApp surveys and more. 
• CX Metrics like CSAT, NPS, CES, and sentiments
• No-code mobile form platform for offline and field surveys with real-time data sync
• Intelligent workflows with automatic feedback collection, real-time alerts, notifications, and auto-responders
• Comprehensive unified response inbox and collaborative action center
• Advanced AI-driven survey insights, data trends, sentiment analysis, page & content reports 
• Location-based analysis, CX management, and user segmentation
• Single Sign-On (SSO) and detailed roles and permissions management for secure access control
• Two-way data sync through one-touch integration with CRMs, helpdesk, marketing tools, webhooks, APIs, and more 
• Effective closing the feedback loop to enhance CX
• Expert consultants to set up and optimize the CX platform, create effective feedback strategies, and implement best practices tailored to the enterprise’s specific needs
• Easy to import historical feedback data
• Data security with HIPAA, GDPR, and ISO 27001:2022 certification

2. AskNicely: Best CX Software for Frontline Team Performance and NPS Measurement

AskNicely allows organizations to achieve experience excellence through real-time feedback analysis, everywhere, every time. If you are one who's looking to measure customer experience with the customer service teams or frontline teams at multiple locations, this is the tool for you. It collects data across every touchpoint, whether physical or digital, analyzes insights, identifies trends, and helps drive uniform CX in real-time to improve service everywhere. 

AskNicely AI Features

• Real-Time Sentiment Tracking: Uses AI to identify positive and negative sentiment in customer comments instantly
• Predictive CX Analytics: Anticipates customer satisfaction trends and identifies areas needing immediate attention
• AI-Generated Scorecards: Automatically evaluates frontline team performance using NPS and feedback data
• Text & Intent Classification: Groups qualitative responses by common themes and intent for faster decision-making
• AI Coaching Suggestions: Offers personalized recommendations to managers on improving team CX performance

AskNicely Features

• Streamlined CX data collection
• Multi-channel feedback collection - email, SMS, embedded surveys (web/mobile), in-store kiosk
• Real-time centralized dashboards with trends and insights
• Location & team performance tracking 
• Enhanced customer insights with deep insights into customer emotions, intent, and behavior
• Sentiment & text analysis
• Data segmentation 
• Scorecard topic creation & tracking for frontline teams

3. Medallia: Best Enterprise Customer Experience Management Platform for Deep Insights

Turning customer feedback into impactful actions is what Medallia does best. As a leading customer experience platform, Medallia offers comprehensive listening of the voice of customers from direct and indirect feedback via surveys, speech, digital behavior, reviews, chats, IoT data, employee feedback, and operational data from CRM, HRIS, POS, and ERP. Brands like Mercedes Benz, Johnson & Johnson, and many more have been using this enterprise survey platform to uncover blind spots in their customer journey and drive customer and employee satisfaction. 

Medallia AI Features

• Athena AI Engine: Analyzes structured and unstructured data across voice, text, and digital channels to uncover trends
• Emotion Recognition: Detects tone, emotion, and urgency in customer calls and messages
• Predictive Insights: Forecasts satisfaction and churn probability using behavioral and transactional data
• AI-Powered Text Analytics: Auto-categorizes large-scale feedback into actionable topics and subtopics
• Proactive Alerts: Automatically flags at-risk customers and suggests next best actions to resolve issues
• Generative AI Summaries: Creates executive-ready overviews of customer insights and themes

Medallia Key Features

• 360 view of customers with social media, transcripts, speech analytics, ticketing systems, and digital behavior.
• AI-powered analysis of structured and unstructured insights to uncover what customers care about, prioritize actions, and predict their behavior.
• Personalized surveys with survey questions, designs, translations, logic, conditioning, and distribution.
• Multiple web based survey distribution channels - email, mobile, Business IVR, SMS, Wechat, and Facebook Messenger
• Connect with customers in the moment with automatic alerts and predictive insights
• Athena AI with unsupervised learning to augment human workflows
• Organized cross-channel data from social, operational, and direct feedback for a one-platform view
• Robust APIs and ETLs and out-of-the box integrations to make feedback data more accessible
• Video capture options to capture emotions beneath the voice of customers
• Reporting capabilities with Text Analytics to view insights and survey results.
• Ask Now feature to capture point-in-time feedback regarding a business decision.

Medallia is a well-rounded tool, but it is a bit complex and involve high cost of features which all businesses don't use. So you can also explore our curated list of Medallia alternatives and find a tool that better suits your business requirements. 

4. Qualtrics: Best Customer Experience Measurement Tool for Company-Wide Improvement

Qualtrics is a comprehensive experience management software designed to help businesses understand and improve every aspect of the customer journey. Known for its versatility and robust capabilities, Qualtrics is a go-to choice for enterprises seeking to incorporate a greater sense of empathy and human connection in their business engagements.

As one of the leading Salesforce survey tools, it enables businesses to survey their customers at critical moments across multiple channels and view real-time data on a single platform.

Qualtrics AI Features

• Text iQ & Stats iQ: Leverages NLP to interpret open-text feedback and generate statistical relationships automatically
• XM Discover AI: Connects behavioral and experiential data to reveal hidden drivers of customer satisfaction
• Emotion AI: Detects emotional tone across surveys, reviews, and chat data to enrich experience understanding
• Predictive Modeling: Identifies customers likely to churn or promote, helping teams prioritize engagement
• AI-Driven Dashboards: Automatically summarize complex CX data into actionable insights for decision-makers

Qualtrics Key Features

• Simply and clean block approach for survey creation
• Multiple distribution channels- email, web, social media, SMS, and more
• Automated workflows to trigger tasks based on customer feedback
• Custom CX dashboards
• Effective for frontline customer experience management
• Join data sets from multiple sources
• Stats iQ and Text iQ functionalities powered by AI to derive emotionally intelligent insights

Many customers feel that this tool is overpriced. So if you are looking for a budget solution, you can explore the top Qualtrics alternatives to find the best deal for you.

5. InMoment: Best Customer Experience Analytics Tool for Cross-Channel Insights

InMoment is the customer experience software you would need to collect and connect experiences across every touchpoint in the customer journey. It eliminates the siloed perspective of data and complexities in the journeys to enable enterprises to scale with their CX aspirations without holding any experience data back.  

InMoment AI Features

• Emotion AI: Decodes emotional signals from text, speech, and visual data to understand customer intent deeply
• Adaptive NLP Models: Continuously learn from customer feedback to refine sentiment classification accuracy
• Predictive CX Intelligence: Anticipates customer churn and satisfaction trends based on behavioral insights
• AI-Generated Responses: Suggests real-time personalized responses to close the feedback loop faster
• Experience Improvement AI (XI): Merges human and machine learning insights to recommend impactful CX actions

InMoment Key Features

• CSAT, CES, NPS, and VoC surveys
• Multiple templates and themes for each use case
• Emotion AI to elicit effective responses
• Connects experience data from every touchpoint
• Patented Workflow™ technology for secure & optimal analytics
• Proprietary AI that analyzes data to the core
• Tailor-made as well as custom dashboards to view data based on organization levels for informed decision-making
• AI-generated responses to close the feedback loop
• Case-management application to resolve issues in real-time

6. Forsta: Best Human Experience Platform for Unified Customer & Market Research

Bringing together experience and research tech, Forsta helps organizations understand their customers better as people and drive cultural change. Its customer experience platform is designed to understand human intelligence, visualize real impact from the insights, and act fast to solve customer issues. This CX tool can be effectively used to measure customer experience, product experience, employee experience, local listings, market experience, and much more. 

Forsta AI Features

• AI-Enhanced Text Analytics: Detects sentiment, emotion, and tone in multilingual feedback data
• Voice & Emotion Recognition: Analyzes voice-of-customer recordings for emotional cues and urgency
• AI Storytelling Engine: Automatically converts data insights into visually rich reports and stories
• Smart Feedback Routing: Routes critical issues to the right teams using AI-based prioritization
• Benchmark AI: Compares current CX metrics against industry data to identify performance gaps

Forsta Key Features

• Collects survey data online, over the phone, intercepts, web, and paper
• Intuitive dashboard designs
• Easy-to-manage case resolution
• Action workflows, streamlined permissions, and automated processes
• Text analytics, emotion detection, and voice sentiment analysis
• Data storytelling with infographics and industry benchmarks
• Instant and automated feedback routing 

7. CustomerGauge: Best B2B Customer Experience Software for Account Experience Management

Known for offering comprehensive account experience, especially to those in the B2B industry, CustomerGauge is a powerful customer experience platform that promises to reduce churn via account feedback. This CX tool is designed specifically for large enterprises in industries such as CPG, beverage, logistics, manufacturing, technology, and IT services. 

CustomerGauge AI Features

• AI Account Insights: Analyzes B2B feedback data to identify high-risk accounts and expansion opportunities
• Automated Text & Sentiment Analysis: Tags responses by themes, tone, and urgency for account managers
• Predictive Churn Modeling: Flags accounts likely to churn and recommends proactive retention actions
• Revenue Impact Mapping: Connects feedback drivers to revenue outcomes using machine learning
• AI-Fueled Playbooks: Suggests next steps for closing the loop and improving key customer accounts

CustomerGauge Key Features

• State-of-the-art survey builder
• Customizable survey campaigns
• NPS, eNPS, CSAT, and CES metrics
• Account listing & multi-stakeholder management
• Text analytics & Sentiment analysis
• Account-level drill-down reports
• Custom, role-based dashboards for different personas
• Automated closing of the feedback loop

8. forms.app: Best AI-Enabled Customer Experience Survey Software for Form Automation

forms.app is an online form builder software application that allows you to create forms, surveys, and quizzes to gauge customer experience. With more than 4000 ready-made templates available, you can easily find anything to measure important metrics such as Net Promoter Score, Customer Satisfaction Score, Customer Effort Score, and more.

Additionally, you can create professional-looking forms with the AI form generator feature and collect customer feedback efficiently. By integrating your forms with popular apps like Google Sheets, Excel, and Google Drive, you can make faster your workflow.

forms.app AI Features

• AI Form Generator: Instantly creates surveys and feedback forms based on user prompts or goals
• Smart Question Recommendations: Suggests relevant questions and formats using NLP
• AI Data Cleaning: Detects and removes incomplete or duplicate responses automatically
• Response Summarization: Analyzes large volumes of responses and generates concise summaries
• Form Optimization AI: Recommends improvements for higher completion rates and better data quality

forms.app Key Features

• AI form generator for faster creation
• Collaboration with up to 9 teammates
• Collection of signature and payment
• Various distribution channels like embedding, web links…
• Conditional logic and calculator
• Advanced customization options like CSS
• Easier workflow with more than 500 third-party integrations

CX Tools for Customer Service Experience 

A sizeable portion of businesses looking for CX tools have a clear agenda in mind. They want to measure their customer service performance and improve how they can deliver better service experiences to their clients. 

There are different ways brands can provide a great customer service experience to their customers- via human agents on calls, SMS, emails, chatbots, knowledge base, self-service portal, and much more. What a customer service experience platform does is that it ensures that an organization’s support team is empowered with the insights they need to deliver world-class experiences. 

9. Zendesk: Best Customer Experience Management Platform for Omnichannel Service Teams

Zendesk is a customer service software that offers a range of tools for the help agents and support team to improve customer satisfaction. It provides a unified workspace where businesses can track and analyze customer interactions, offer support across multiple channels, collect customer feedback, and use analytics to improve their services and build better customer experiences. 

This experience management platform's user-friendly interface and powerful functionalities make it a popular choice for businesses of all sizes.

Zendesk Features

• AI Agents (Zendesk AI): Resolve common customer queries automatically with natural language understanding
• AI-Powered Routing: Directs tickets to the right agents based on intent and sentiment
• Content Cues: Uses generative AI to create help articles from recurring support themes
• Sentiment Detection: Monitors tone and urgency in messages for priority handling
• Agent Assist AI: Suggests real-time replies, macros, and knowledge base links to speed up resolutions

Zendesk Features

• Ticketing system to manage and prioritize customer enquiries, issues, and support requests
• Offers support across multiple channels such as email, live chat, messaging, social media and voice
• Pre-built analytics dashboards for easy issue viewing
• Workflow automation to assign tasks to relevant employees
• AI agents that automatically solve customer issues
• Advanced data protection and compliances
• AI Content Cues to automatically create help articles based on common theme in customer issues
• Contextual workspace to customize ticket interface based on different conditions
• Support for multiple languages.
• 1600+ apps and integrations.

10. HubSpot Breeze Customer Agent: Best AI Customer Experience Tool for Automated Support and Instant Responses 

HubSpot's Breeze Customer Agent  automates customer support with AI, helping with 24/7 instant responses to reduce support ticket volume. It can be used as the first layer of customer support, looking for generic support, leaving your human customer support team for particular support scenarios. The AI learns everything from the knowledge base, taking care of several customers without any flaws and tiring.

Breeze Customer Agent supports advanced features like multi-lingual support and post-call summaries. This helps with boosting efficiency, while maintaining consistent & accurate customer interactions.

HubSpot Breeze Features

• AI Customer Agent: Delivers 24/7 instant responses with contextual accuracy from your knowledge base
• Post-Call AI Summaries: Generates detailed conversation summaries and follow-up tasks
• Confidence-Based Routing: Transfers complex issues to human agents when AI confidence is low
• Multilingual AI Understanding: Engages users globally by automatically translating and responding in multiple languages
• Adaptive Learning: Continuously improves response accuracy by learning from new customer interactions

HubSpot Breeze Key Features

• Support multilingual interactions to cater to global audiences
• Deliver 24/7 instant responses to reduce ticket volume and wait times
• Reassign complex issues to human agents when confidence levels are low
• Generate post-call summaries and actionable insights for follow-up efficiency
• Maintain consistent customer interactions with adaptive, brand-aligned replies
• Resolve common queries automatically using AI-powered contextual understanding
• Leverage integrated knowledge bases and public URLs to answer customer inquiries instantly

11. LiveChatAI: Best AI-Powered Customer Experience Tool for Conversational Support Automation

LiveChatAI is an innovative AI chatbot solution designed to streamline customer support by instantly resolving up to 70% of queries. It seamlessly integrates with your existing platforms, including websites, Slack, and WhatsApp, leveraging your own data to deliver precise and secure responses. LiveChatAI enhances customer interactions, reduces support volume, and boosts your team’s efficiency with intelligent automation and effortless customization.

LiveChatAI Features

• Diverse data sources training, such as websites, files, text, Q&A, YouTube, and Notion, to ensure accurate and relevant responses
• Support in 95 languages, effectively breaking down language barriers to reach a global audience
• Smooth integration with any website, Slack, and WhatsApp, ensuring consistent support across all channels
• Create and manage unlimited AI chatbots as different kinds of agents
• Transferring complex queries to your human support team, ensuring customers receive the assistance they need
• Use API for creating workflows that help with AI actions to improve automation
• Customize your chatbot in minutes without any AI expertise, making it accessible to all teams
• An effective Analytics table to enhance the conversation and the response quality

12. Intercom: Best AI-First Customer Experience Platform for Intelligent Service and Engagement

One of the most advanced customer experience platforms for delivering exceptional customer services, Intercom’s AI-first capabilities are commendable. Be it offering AI assistants to reduce support volume, personal AI assistance for every support agent, or AI-powered reporting and insights for support teams to optimize operations, this CX tool does it all. Basically, it empowers everyone in your organization with the power of artificial intelligence to deliver exceptional service experience. 

Intercom Features

• AI chatbot to resolve issues across channels
• Omnichannel and multilingual support for easier prioritization of issues
• Customized help center to offer in-context answers and support content
• AI co-pilot that assists agents in resolving issues faster
• AI-powered, comprehensive inbox with conversations from phone, email, and messenger
• Tickets to streamline conversation and collaboration
• Support for phone calls, video calls, and screen sharing
• Instant AI insights from customer data for support leaders 
• Custom reports with chart visualizations
• Automation with triggers, rules, conditions, 
• An all-inclusive help desk that connects inboxes, tickets, and help centers into a single workspace

13. FreshDesk: Best CX Management Software for Unified Customer Support and Automation

Freshdesk is a cloud-based customer service software designed to simplify support interactions and improve customer satisfaction. It offers a comprehensive suite of tools for ticketing, self-service, automation, routing, reporting, and more. This CX software is the ultimate unified workspace for agents to deliver exceptional support to their customers. 

FreshDesk Features

• Complete customization for portals, agent roles, ticket forms, customer segments, and more
• Unified support inbox to track and manage tickets from different channels like chat, social media, email, phone, website, and WhatsApp
• Detect agent collision to eliminate resource wastage
• Built-in AI-driven automation capabilities for repeated actions to manage tickets efficiently
• Robust collaboration features for agents, stakeholders from cross-functional teams, and more
• Chatbots, help widgets, solution suggestions, Kbase emails, feedback, etc, for a self-service experience 
• Curated and custom reports based on different metrics and improved performance

14. HelpCrunch: Best Customer Experience Platform for Multichannel Engagement and Support

HelpCrunch is a comprehensive customer communication platform designed to centralize and streamline your support operations. It offers a suite of features to improve customer engagement, enhance support efficiency, and gain valuable insights.

HelpCrunch Features

• Multichannel chat widget
• Live chat feature 
• WYSIWYG editor to create self-serve content
• Auto messages and chatbots
• Email sequences and appealing popups
• AI editor for speedy message writing
• Shared inbox for in-context service messaging
• No-code website and in-product popups 

15. Zoho Desk: Best CX Tool for Streamlined Helpdesk Operations

Zoho Desk stands out as a robust customer service platform designed to enhance and streamline customer support operations. With its comprehensive suite of tools, Zoho Desk ensures that your support teams are equipped with everything they need to deliver outstanding customer experiences. From AI-driven automation to an integrated help desk, Zoho Desk offers a range of features that empower agents and improve efficiency across the board.

Zoho Desk Features

• Resolve issues efficiently across multiple channels with the help of Zoho's AI assistant, Zia
• Seamlessly manage customer interactions through email, phone, chat, social media, and more, all from a single platform
• Provide in-context answers and support content through a tailored help center
• Automate ticket assignments, prioritize tasks, and streamline workflows with an AI-driven ticketing system
• AI-powered reports and chart visualizations
• Triggers, rules, and conditions to automate repetitive tasks
• Shared tickets, notes, and internal communication features
• Happiness rating to drive satisfaction

16. Desku: Best AI Customer Experience Tool for Small Business and SME Support Automation

Desku is a powerful customer support software designed to streamline communication and enhance customer experience. It offers you an all-in-one platform to manage inquiries, automate repetitive tasks, and provide fast, efficient support. With tools like live chat, helpdesk automation, and a shared inbox, this customer experience tool ensures that every customer interaction is seamless and organized. Built for SMEs and Enterprises, Desku focuses on making customer service intuitive and efficient.

Desku Features

• Manage emails, chats, and social media messages in one place through its unified inbox
• Automate common questions and provide 24/7 support through AI powered chatbot
• Use Helpdesk automation to set up workflows and macros to streamline repetitive tasks
• Leverage custom knowledge base to create self-help articles to reduce customer queries
• Easily integrate with Shopify and WooCommerce
• Assign tickets, share notes, and track performance effortlessly
• Gain insights into team performance and customer satisfaction with powerful analytics and reporting

17. Heroic Knowledge Base: Best CX Software for Self-Service and Knowledge Management

Heroic Knowledge Base (Heroic KB) is a WordPress plugin that helps with building knowledge bases or customer support portals that are highly customizable, responsive and SEO friendly, so you can focus on creating help content and solving customer problems. Heroic KB’s analytics and feedback system allows you to understand customer issues and get real-time feedback, helping you improve your self-help content and provide a better customer experience.

Heroic Knowledge Base Features

• Easy setup wizard to import demo site content and settings
• Tons of customization options including typography, layouts, and colors
• Responsive and mobile-friendly design with out-of-the-box SEO friendliness
• Built-in analytics, reporting, and a feedback collection system
• Advanced Ajax based search bar
• Feature rich WordPress block editor for creating visually stunning guides
• User restriction options for creating internal or password-protected knowledge bases
• ChatGPT integration to create an engaging support chatbot trained on your content

Customer Experience Tool Focusing on Journey Mapping 

Customer experience is all about enhancing every interaction experience across the customer journey. Customer journey mapping software is indispensable in such a scenario. Such platforms help organizations visualize the complete customer lifecycle, identify pain points, and optimize touchpoints to create seamless and satisfying customer interactions. 

Further, these tools can be used to identify pain points in the journey, provide a shared understanding of customers, make data-driven decisions, proactively solve problems, have a strategic plan for optimization, and much more. 

Here are some of the top customer journey mapping software that you can use. 

18. UXPressia: Best Customer Experience Analytics Tool for Journey Mapping and Persona Insights

UXPressia is a premier journey mapping software designed to empower enterprises in visualizing, analyzing, and optimizing their customer experiences. Tailored to meet the complex needs of large organizations, UXPressia provides an extensive suite of tools that enable businesses to create detailed customer journey maps, personas, and impact maps, facilitating a deep understanding of customer interactions and behaviors. This software is essential for enterprises aiming to enhance customer engagement, streamline operations, and drive substantial value.

UXPressia Key Features

• Develop intricate journey maps that capture every touchpoint and interaction
• Create detailed personas to better understand customer segments
• Impact mapping for strategic insights
• A collaborative ecosystem that facilitates cross-departmental collaboration with shared workspaces, real-time editing, and feedback tools
• Robust and real-time data integration from multiple sources
• Advanced analytical tools
• Centralized virtual hub to store and manage all personas and journey maps
• Configure user roles and access permissions

19. Hotjar: Best Customer Experience Measurement Tool for Behavioral and UX Insights

Hotjar is a comprehensive user experience (UX) and behavior analytics software that provides enterprises with valuable insights into customer journeys. Designed to cater to the needs of large organizations, Hotjar combines powerful features such as heatmaps, session recordings, and feedback tools to help enterprises understand user behavior and improve their websites and applications. By visualizing user interactions and gathering direct feedback, Hotjar enables businesses to enhance customer experiences and drive meaningful improvements.

Hotjar Features

• Heatmaps and session recordings for a visual understanding of user journeys
• Form analytics to identify areas of difficulty and drop-off points
• Funnels to track user progress through key stages of the customer journey
• Segment user data based on demographics, behavior, or other criteria
• Share insights and collaborate with team members using shared workspaces

20. Miro: Best Collaborative CX Platform for Visual Journey Mapping and Team Alignment

Miro is an advanced collaborative online whiteboard platform that excels in customer journey mapping for enterprises. It provides a dynamic, visual workspace that helps teams map customer experiences, identify pain points, and optimize interactions. Miro’s extensive features and seamless integration capabilities make it an invaluable tool for enhancing customer experience and driving strategic improvements.

Miro Features

• Comprehensive journey mapping
• Collaborative real-time editing
• Pre-built templates for journey maps
• Flowcharts, mind maps, and diagrams to illustrate complex customer paths
• Feedback and insights collection
• Create custom dashboards to visualize key metrics

CX Tools Enabling Customer Success 

Customer success (CS) tools are software applications designed to empower businesses to deliver exceptional experiences to their customers, ultimately increasing satisfaction, retention, and revenue. These tools facilitate communication, engagement, and proactive support,  helping businesses build strong customer relationships throughout the entire customer journey.

There are different types of customer success tools that can work for various industries. Some think of it as a centralized platform to consolidate customer data, others think of it as a customer onboarding tool, and some also think of it as customer health scoring software that analyzes customer data to assign health scores that indicate a customer's risk of churn. 

Here are some of the key customer success tools that you can choose from. 

21. Gainsight: Best CX Tool to Achieve Product & Customer Success  

Gainsight is a leading customer success platform designed to help enterprises maximize customer retention, drive adoption, and accelerate growth. It provides a comprehensive suite of tools that empower businesses to understand customer health, manage relationships, and deliver proactive support. By leveraging advanced analytics, automation, and collaboration features, Gainsight enables organizations to create value-driven customer experiences and achieve long-term success.

Gainsight Features

• Monitor and analyze customer health using customizable metrics and health scoring
• 360-degree customer view with a holistic view of each customer with integrated data from various sources
• Automated workflows to streamline customer success processes
• Lifecycle management to manage the entire customer lifecycle
• Surveys and feedback to measure experience
• Develop and track success plans with customers
• Revenue optimization that shows revenue growth impact with customer success qualified leads
• AI-powered scoring to predict renewals
• Success planning with strategic and prescriptive action plans

22. ChurnZero: Best Customer Experience Software for Churn Reduction and Retention Analytics

ChurnZero is a customer experience platform that enables success for enterprises by helping them enterprises reduce churn, drive product adoption, and increase customer lifetime value. By offering robust analytics, automation, and engagement tools, ChurnZero enables businesses to understand customer health, manage relationships proactively, and deliver personalized experiences. The platform’s real-time insights and comprehensive features make it a valuable asset for enterprises aiming to achieve long-term customer success.

ChurnZero Features

• Customer health or churn score to monitor customer health with real-time data and customizable metrics
• Customer Success AI™
• Collaboration chatbots that enable success teams to log tasks, meeting notes, and more
• Real-time alerts and notifications on customer behavior and engagement
• Automate customer success workflows with predefined playbooks and sequences
• Segment customers based on behavior, usage, and other criteria
• Personalized in-app messages and notifications
• Streamline task management with tools to assign, track, and prioritize tasks

23. Planhat: Best CX Management Software for Customer Lifecycle and Growth Optimization

Planhat is a robust customer success platform designed to help enterprises drive customer engagement, retention, and growth. With its advanced analytics, automation, and collaboration tools, Planhat provides a comprehensive solution for managing customer success. The platform offers valuable insights into customer behavior, enabling businesses to deliver personalized experiences and optimize the customer journey effectively.

Planhat Features

• Monitor and analyze customer health using customizable metrics
• Manage customer lifecycles from onboarding to renewal
• Complete visibility into clients, projects, and resources
• Complete project management to plan and track goals
• Calendar actions to organize projects and tasks
• Segment customers based on behavior, demographics, and engagement to personalize interactions
• Facilitate teamwork with shared notes, tasks, and communication channels for a unified approach

24. piHappiness: Best Customer Experience Intelligence App for Real-Time Feedback and Loop Closure

piHappiness is an end-to-end customer experience platform designed to capture customer feedback at every touchpoint and analyze them in real-time. With multi-channel survey distribution capabilities, including SMS, WhatsApp, email, social media, QR codes, personal links, anonymous links, and your website, you can easily reach customers wherever they are. With its case management, you can set up conditions at the survey or instance level, automatically triggering case creation when specific criteria are met. This makes it easier to track customer issues, take appropriate actions, and close the loop to ensure satisfaction.

piHappiness Features

• AI-enabled sentiment analytics with detailed insights  
• CEO dashboard with centralized access  
• Instance level NPS and CSAT scales for easy understanding, especially for businesses that operate across multiple locations  
• Quick access to customer reviews and ratings across various online platforms  
• View data-driven analytics and in-depth reports  
• Integrated voucher management system to keep customers happy
• Automated survey reminders and customizable frequency rules
• Easily create users, assign roles, and manage hierarchy  
• Automatic alerts and notifications and seamless integrations 

What To Look for in a Customer Experience Tool?

Customer experience tools offer various key functions to help businesses improve their customer experience management. Choosing the right tool with all these necessary features helps you leverage your tool to deliver brilliant customer experiences and boost your business growth.

• Feedback Management: One essential function of customer experience software is feedback collection through multiple survey channels, which allows businesses to gather valuable insights into customer sentiment and preferences by analyzing customer responses.
• CX Automation: A good CX software should allow you to send surveys automatically to the right person and at the right time, trigger them post events, and more. They should also allow you to take automated actions like feedback routing, email responders, smart segmentation, follow-up messages, etc., to close the loop.  
• Alerts & Notifications: Real-time feedback alerts and notifications are another important feature that help you take instant action on negative feedback, improve customer experiences, and prevent your miffed customers from churning. 90% of the customers consider an immediate response as a very important factor that affects their overall customer experience.
• Dashboards: Customizable dashboards are another crucial feature, enabling businesses to:

  • Tailor their customer experience management software to their specific needs

  • Track key performance indicators

  • Monitor customer interactions

  • Analyze customer data

• Closing the Feedback Loop: Closed-loop systems, a vital component of customer experience tools, ensure that feedback collected from customers is used to drive improvements in products or services. It should also help turn detractors and passives into promoters. This continuous feedback loop ultimately leads to enhanced customer loyalty and satisfaction.
• Analysis & Reporting Capabilities: Analysis is an essential aspect of a customer experience tool, providing businesses with data-driven insights to make informed decisions. Advanced techniques offered by some CEM tools include AI-based sentiment analysis, text analytics, and a centralized message center.
• Integration Capabilities: Large organizations have multiple business applications collecting customer data. To understand customers better, it is important that your CX tool integrates easily with your CRMS, helpdesk, marketing tools, collaboration tools, and more. 

First of all, you should consider your business goals and objectives to using customer experience management software. These include not only today's needs but also when you scale up your business in the near future.

The tool you choose should be able to fulfill those needs within your budget.

A careful evaluation of these criteria can help you find the ideal customer experience management software to enhance satisfaction and loyalty.

Our Selection Criteria for Choosing the Customer Experience Management Software 

When selecting the top CX platforms, various criteria were taken into consideration, such as analyzing user reviews, assessing satisfaction ratings, and evaluating essential features for customer experience management software. These factors contribute to the overall effectiveness, efficiency, and adaptability of the customer experience management software.

While each business has a specific requirement from its CX software, here, we have consolidated a list of factors that we specifically assessed while creating this list. 

• Features - The majority of these tools have advanced features like multichannel feedback collection, AI capabilities, advanced reporting, and closing the feedback loop.

• Scalability - Each tool in this list has been handpicked to ensure that it is capable of scaling with your business. They are enterprise-ready and can grow as your needs expand.

• Integrations - Ensure that the tool has the capabilities to integrate with other tools and software that you use in your business like communication tools, and CRM tools you use.

• AI Features - AI has become a defining factor in modern customer experience software. The tools listed here leverage advanced AI functionalities such as sentiment and intent analysis, auto-tagging, predictive insights, AI copilots, and automation workflows. 

Benefits of Customer Experience Software

Using customer experience software is beneficial for your business in many aspects. Let’s explore some benefits you can derive from CX software.

Enhanced Customer Satisfaction and Loyalty:

• Improved Resolution Times: CX software streamlines communication and empowers agents to resolve issues faster, leading to happier customers.
• Omnichannel Support: Customers can reach you on their preferred channel (phone, email, chat, social media) for a seamless and convenient experience.
• Proactive Support: Some CX software offers features like sentiment analysis and customer health scoring, allowing you to identify potential issues before they escalate and proactively address customer needs.
• Personalized Interactions: Integration with CRM systems enables personalized communication based on customer history and preferences.

Increased Customer Retention and Revenue Growth:

• Reduced Customer Churn: By addressing customer pain points and improving satisfaction, CX software helps retain valuable customers.
• Increased Customer Lifetime Value: Happy customers are more likely to make repeat purchases and spend more with your business.
• Improved Brand Advocacy: Positive customer experiences foster brand loyalty and encourage customers to recommend your brand to others.
• Upselling and Cross-Selling Opportunities: Understanding customer behavior and preferences allows for targeted upselling and cross-selling opportunities, boosting revenue.

Operational Efficiency and Cost Savings:

• Streamlined Workflows: Automated features like ticketing, routing, and task management improve agent efficiency and reduce the time spent on administrative tasks.
• Self-Service Options: Offering a knowledge base, FAQs, and chatbots empowers customers to find answers independently, reducing the burden on support teams.
• Data-Driven Decisions: Comprehensive reporting and analytics provide valuable insights into customer behavior and support team performance, allowing for data-driven decision making and resource allocation. This can lead to cost savings and improved operational efficiency.

Competitive Advantage:

• Differentiation in the Marketplace: In today's competitive landscape, exceptional customer service can be a major differentiator. Customer experience software empowers businesses to deliver a superior customer experience that sets them apart.
• Improved Brand Reputation: By consistently resolving issues efficiently and providing positive experiences, CX software can help build a strong brand reputation and improve customer trust.

To truly maximize the benefits of CXM platforms, businesses must focus on two primary aspects: enhancing customer satisfaction and streamlining support operations. 

In terms of streamlining support operations, customer experience software offers various features and capabilities that can help businesses gain visibility into customer interactions, fix routing rules, and identify training opportunities for their team. This increased efficiency can lead to decreased response times and ultimately, higher customer satisfaction.

Elevate your CX Game with Zonka Feedback

In today’s competitive business environment, exceptional customer experience is more critical than ever. By leveraging customer experience software solutions, you can gain valuable insights, and leverage them to improve customer experience and grow your business. 

As you consider the various customer experience platforms available, always consider your primary goals and then evaluate features, pricing, usability, and integrations, as well as potential return on investment to choose the right customer experience software for your business. Also, do  take a free trial of the software you want to use and then make an informed decision to invest in it.

Zonka Feedback is one of the best CX tools that helps you not only to create effective surveys and share them through multiple channels to collect feedback but also enables you to take instant action on that feedback to deliver exceptional customer experiences.

The tool is loaded with advanced features for survey creation and analysis like skip logic and question branching, sentiment analysis, text analysis, and advanced reporting and dashboard. To enable you to take action at the right time and close the feedback loop, it has features like real-time response alerts and feedback notifications and automated CX workflows to enable your teams to work on feedback instantly and improve CX to prevent churn.

Its AI-powered analysis and the interaction-to-impact engine can drive organizations of any scale to new heights in their CX game. 

To know more about how Zonka Feedback can align with your business and help you create impactful customer experiences, schedule a call with our expert CX consultants.