Top 11 In-App Feedback Tools to Measure and Improve User Satisfaction

You’ve invested countless hours and energy into creating a distinct app. It is packed with features, designed with the user in mind, and has the potential to be a game-changer. But then, suddenly, downloads start to plummet, ratings drop, and reviews turn mixed.

And you're left wondering what went wrong. Is it a hidden bug? A confusing feature?

Consider Zalando, a popular e-commerce app. After launching a new feature, they faced a similar issue. Without an in-app feedback system, they struggled to identify the problem and saw a massive decline in app popularity. In contrast, Supercell, a leading mobile game developer, used an in-app feedback tool to quickly discover and fix a bug in their latest update, promptly addressing user concerns and becoming their favorite.

In-app feedback tools are truly a game-changer! They prompt users to share their experiences, report bugs, and get issues resolved in real time. These tools provide vital insights at every touchpoint, helping you steer your product development and improve your app in the direction your customers love.
Wondering what in-app tools you can use to pop up that feedback question to your users? We've got you covered.

This article showcases the top in-app feedback tools you can choose to collect and act on in-app user feedback and improve user experience.

TL;DR

• In-app feedback tools are integrated software solutions that help businesses survey app users and collect real-time feedback directly within an app. These tools are crucial for identifying issues, enhancing user experience, and guiding product improvements.
• In-app feedback tools are essential for application service provider companies to gain immediate insights into user experiences, identify user issues, provide instant resolutions, enhance user satisfaction and foster continuous product improvement.
• Our list of in-app feedback tools include top tools like Zonka Feedback, Qualtrics, and SurveyMonkey and more that offer various features, customizable surveys, and real-time analytics.
• You can also follow some of the best practices to make the most of your in-app survey tools. Some of these could be offering incentives, using various question types, personalizing the surveys, and more.
• Zonka Feedback is a comprehensive in-app feedback tool that lets you capture in-moment feedback from your app users, take required actions in real time and close the feedback loop to improve user experience. You can schedule a demo or sign up for a free 14-day trial to explore this survey software. 

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What is In-App Feedback and How to Collect It?

In-App feedback refers to the process of collecting user opinions, comments, and suggestions directly within a mobile or web application. This feedback is gathered in real time while the user is actively using the app. This enables you to get immediate insights into users' experiences and identify any issues they might be encountering.

Popular brands like Spotify, Airbnb, Uber, Netflix, and Facebook collect and leverage in-app feedback at various touchpoints to continuously improve their products, address user concerns promptly, and maintain high levels of customer satisfaction.

Imagine you've just finished a ride using the Uber app. As soon as you open the app, you're greeted with a simple yet important question: "How was your last ride?" This prompt allows you to rate your driver and share any feedback about your experience. Uber uses this real-time feedback to ensure their drivers maintain high standards and to quickly address any issues, making each ride safer and more pleasant.

Similarly, when you're browsing your favorite tunes on Spotify, you might see a pop-up asking, "How satisfied are you with our new playlist recommendation feature?" This question helps Spotify understand how well their algorithm is working and if the new features are enhancing your music discovery journey.

Similarly, Slack, the widely used collaboration and communication platform, continuously uses in-app feedback to enhance its features and usability. For instance, when Slack introduced its "Threads" feature, users provided feedback directly within the app about their experiences, suggesting improvements and highlighting issues. Some users found the threading system confusing and provided specific examples of how it could be more intuitive.

Slack's development team received this feedback instantly, allowing them to make necessary adjustments, such as refining the user interface and improving the functionality of threads. By actively listening to and acting on user feedback, Slack was able to improve the user experience significantly, leading to higher satisfaction and increased adoption of the new feature.

What are In-App Feedback Tools and why do you need one?

In-app feedback tools are integrated software solutions designed to gather real-time user feedback directly within a mobile or web application. These tools enable users to share their experiences, report bugs, suggest new features, and provide ratings without leaving the app environment.

This immediate and contextual feedback is invaluable for app developers and businesses, as it offers direct insights into user satisfaction and issues that might not be captured through other channels.

Why Do You Need In-App Feedback Tools?

In-app feedback tools are important for application service-providing businesses and app developers. Here are some benefits to explain why you need an effective in-app feedback tool for your business.

• Faster Feedback Collection - Collect feedback instantly at the moment right within the mobile app.

• Improved Feedback Experience - Make submitting feedback easier for your app users by reducing their effort of opening separate survey requests to share feedback.

• Instant and Relevant Feedback - Get informed about bugs and app challenges instantly through real-time notifications as your users submit a survey.

• Maximum Feedback - Increase the chances of your mobile app users taking the survey by reducing their effort to do so.

• Contextual Insights: In-app feedback tools provide context to the feedback. Users can highlight specific screens, features, or issues directly within the app, giving you a clearer understanding of their experience.

• User Engagement: By actively involving users in the improvement process, you foster a sense of ownership. Users become more engaged with your app, knowing that their opinions contribute to its evolution.

How Do In-App Feedback Tools Work?

An in-app feedback tool simplifies the feedback process by allowing mobile app users to share in-app feedback without having to open survey requests on a different platform to share feedback.

For example, in a food delivery app, customers can quickly select an emoji on the survey scale right within the app to best describe their experience. Similarly, mobile app users may share in-app product feedback with respect to a particular feature right inside the app while using the feature in question. With this, not only users’ feedback experience improve dramatically, but businesses too end up collecting more data and insightful feedback. After all, who today has the time to open separate feedback requests and fill out lengthy surveys, especially when the experience is not so recent anymore?

Also, you don’t need your app users to visit Play Store or App Store to rate your app or share feedback; they can share feedback directly in your app through:

• In-app popup surveys
• Feedback Button
• Feedback widget
• Embedded surveys
• In-app chatbot surveys

There are different smartphone applications that use in-app feedback.

Some of these are:

• Native Mobile Apps – Apps designed for Android, Windows, and iOS
• Mobile Websites – Mobile-responsive websites that scale to the size of smartphone devices
• Native Apps with Webview – Apps that open the browser to perform some action

Here's a mobile app feedback survey template that you can use to better understand in-app feedback surveys and leverage them to collect feedback, and optimize user experience.

Top In-App Feedback Tools

There are various customer feedback tools that you can use based on your business requirements for in-app user feedback. We have put together detailed information on top in-app feedback tools to help you in your research.

1. Zonka Feedback

An omnichannel survey app, Zonka Feedback allows collecting feedback across different CX metrics, including NPS, CSAT, and CES right within your mobile app. Whether you want the survey to appear in a popup or wish to embed the survey on specific app pages, this in-app feedback tool allows you to use any website feedback widget or embed surveys directly into the app.

The tool offers seamless integrations within mobile apps with in-app SDKs. It can be downloaded for Android, iOS, React Native and is also applicable for other apps. This SDK empowers developers to embed feedback forms, surveys, and polls directly into their mobile apps, facilitating real-time feedback collection from users without the need for external links or redirection to external survey platforms.

You can create a survey from scratch and also use customizable feedback forms that look native to your mobile app. Moreover, real-time reporting and survey response analysis enable brands to act on the feedback quickly using customer feedback software and retain app users and customers. The tool can also be used for website and other SaaS products.

Key Features

• In-app feedback for Android, iOS and React Native.
• 500+ customizable survey templates, including templates for bug reporting, feature request, product market fit, product purchase experience survey template, NPS survey template, CSAT survey template, mobile app survey, and more 
• 25+ feedback survey question types, including MCQs, Likert scale, rating scale, emoji scale, drop-down menu, etc.
• In-app feedback widget like popup survey, popovers, sidetabs, slide up survey, and embedded surveys
• Complete widget customization to merge with your app experience
• Surveys in 30+ languages
• Real-time notifications
• Report analysis with filters and response comparison
• User segmentation and audience targeting
• Survey logic and quesion branching to create dynamic surveys
• White labelling of surveys and survey branding
• Surveys can be triggered using JS web client in-app SDKs
• Optionsfor users to go for Anonymous user mode or Login User Mode to identify your users
• Ability to run multiple surveys at the same time
• Survey timing and frequency options to send the survey at the right time and avoid survey fatigue
• CX automation to create intelligent workflows to enable instant action on feedback and effective closed-loop process
• Multiple Integration with different business tools to sync feedback data with other apps
• Automated workflow and response-based actions
• G2 Rating: 4.7/5

2. Qualtrics

Popular among voice of customer tools, Qualtrics is also one of the best in-app feedback tools which is compatible with both Android and iOS devices to collect user as well as internal product feedback. You can set up in-app intercept surveys or embedded surveys. You can also set the target for your survey to open in a browser window. As one of the most popular Android survey apps, this software also allows you to customize your surveys to pop up at the right time to collect in-app feedback that's relevant and useful.

Key Features

• 250 survey templates
• Omnichannel surveys
• Panel management
• Reporting/analytics
• Code-free survey builder
• User research analysis
• G2 Rating: 4.4/5

Does Qualtrics seem too complex and expensive for your survey collection requirements? Check out the top Qualtrics alternatives that you can switch to for an online survey tool with a steeper learning curve. 

3. QuestionPro

QuestionPro is one of the first in-app feedback survey apps that allows running surveys in the mobile survey app, both embedded and trigger surveys. Trigger surveys capture in-the-moment feedback by intelligently triggering surveys at the right time. Triggers can be based on anything, for example, the number of times the app is opened, purchases, sign-ups, etc.

Key Features

• 20+ survey themes
• Geolocation surveys when the user comes into a pre-specified vicinity
• Skip logic branching
• Survey branding
• Real-time response collection
• Automated reminders
• Integration with business tools
• G2 Rating: 4.6/5

4. SurveyMonkey

SurveyMonkey is an in-app feedback tool that allows the integration of surveys into your mobile app. You can use its mobile SDK for Android and iOS. You can capture real-time feedback to make improvements. Moreover, you can embed surveys or use event-specific survey triggers at different touchpoints.

You can also activate offers, rewards, and message-based actions.

Key Features

• Quick set-up and improved in-app experience
• Branded surveys and customization of look and feel as well as product feedback questions
• Readymade survey templates
• Survey triggers based on user actions
• Integration available
• Intelligent reports and analysis
• G2 Rating: 4.4/5

SurveyMonkey's features might be too limiting, especially for those trying out the free version. Have a look at the several SurveyMonkey alternatives that offer many other features and act as powerful in-app survey tools.  

5. Apptentive (now Alchemer Mobile)

Apptentive, now Alchemer Mobile, has a great reputation with a higher survey response rate. Like other in-app feedback tools, Apptentive allows collecting insights into the app users’ behaviour as well as their transactions on the channel. With the help of qualitative and quantitative data, you can use feedback to improve the app’s UX, UI, and overall user satisfaction. By creating not only applications that are easy to use, but also a pretty good look and a lot of features.

Key Features

• Multiple in-app product feedback survey types
• In-built sentiment analysis
• Targeting based on user activity, behavior, characteristics, location, etc.
• In-app broadcast messaging
• Response tracking and tagging
• G2 Rating: 4.3/5

6. Mopinion

Mopinion allows for improving apps’ usability with in-app product feedback. You can use this in-app feedback tool to create powerful app survey campaigns that may not be limited to just the app. You can use other survey channels to collect customer feedback, such as email surveys, website surveys, social media reviews, etc.

Key Features

• Pre-built survey templates
• Drag-and-drop survey builder
• White-labelling, skip logic, and auto-language translation
• Custom dashboards to analyze feedback
• Targeting based on demographics, customer type, behavior, and other attributes
• G2 Rating: 4.1/5

7. Helpshift

Helpshift is an integration tool that works with live chat to allow app users to share feedback directly within the chat window. It is a tool that also allows offering service assistance and enables capturing personalized feedback in a conversational tone.

You can also add FAQ translations to help your audiences from different regions.

Key Features

• In-chat feedback and leads from the app
• Asynchronous messaging; the user doesn’t have to wait on the chat
• Ready-to-use templates to create conversational flows for chatbot
• Feedback monitoring
• Integration with other tools
• G2 Rating: 4.3/5

8. SurveySparrow

SurveySparrow stands out as a highly effective solution for in-app feedback collection, offering a range of features that elevate the feedback experience. Its strength lies in the creation of engaging and conversational surveys that effortlessly capture user insights. With real-time feedback capabilities, SurveySparrow lets you collect customer feedback and get a dynamic and up-to-the-moment understanding of user sentiments and concerns within the app.

Key Features

• Advanced question types
• Real-time feedback collection and sentiment analysis
• The tool offers a range of customization options
• Conditional logic to create dynamic surveys
• Integration capabilities
• Can be used to create single-page and multi-page surveys
• G2 Rating: 4.4/5

9. Survicate

Survicate offers professionally designed surveys to collect mobile in-app feedback with ease. It can be easily configured on any type of mobile application using a mobile survey SDK. You can capture feedback using CSAT surveys, NPS surveys, general app feedback, and user experience surveys.

Key Features

• Promotes product's feedback-driven growth
• Trigger in-app surveys after specific events or on certain screens 
• Recurring mobile surveys with automation
• Feedback widgets to collect without any friction in the experience
• White-labelled surveys
• G2 Rating: 4.6/5

10. Savio

Savio is a dynamic in-app feedback tool that reshapes user interaction for developers. It seamlessly combines real-time bug reporting, crash analytics, engaging surveys, customizable SDK, and teamwork features to redefine the development experience.

Key Features

• Engaging in-app feedback surveys
• Customizable SDK
• Comprehensive crash analytics for your app
• G2 Rating: 4.8/5

11. Instabug

Instabug transforms in-app feedback, making it a developer's dream. It's the ultimate tool for streamlined user engagement, offering real-time bug reporting, crash analytics, in-app surveys, customizable SDK, and collaborative teamwork features.

Key Features

• Precision bug tracking to identify and resolve bugs with accuracy
• Comprehensive crash reports
• User sentiment analysis of the feedback collected
• Seamless integration into your workflow
• Efficient team collaboration
• G2 Rating: 4.3/5

Best Practices to Run Successful Surveys Using In-app Survey Tools

When it comes to collecting feedback in your mobile application, there can be certain tips and tricks that you can incorporate to make your surveys more successful. 

Here are some of the best practices that you can follow while using an in-app survey tool for collecting user feedback from your mobile application:

• Define Clear Objectives: Clearly outline the goals and objectives of your survey. Understand what specific insights you are seeking to gather and how they align with your overall business or app development strategy.

• Keep it Short and Relevant: Respect your users' time by keeping surveys concise and relevant. Focus on obtaining the most critical information without overwhelming them with too many questions.

• Timing is Key: Choose the right moment to trigger the survey. Opt for strategic points in the user journey, such as after a successful task completion or right before they exit the app. Avoid interrupting critical tasks.

• Personalize and Segment: Tailor surveys based on user behavior, preferences, or demographics. Use segmentation to send targeted surveys to specific user groups. Personalization increases the likelihood of obtaining valuable insights.

• Offer Incentives: Encourage participation by offering incentives such as discounts, exclusive content, or access to new features. This can boost survey completion rates and foster a positive relationship with users.

• Use a Mix of Question Types: Employ a variety of question types, including multiple-choice, open-ended, and rating scales. This diversification provides a more comprehensive understanding of user opinions and experiences.

• Test Before Launch: Conduct thorough testing of your survey and feedback widget before launching it to ensure a smooth user experience. Check for any technical glitches, and make sure the survey flows logically. 

• Communicate the Purpose: Clearly communicate the purpose of the survey to users. Let them know how their feedback will contribute to improvements, making them more likely to provide thoughtful responses.

• Monitor and Analyze in Real-time: Utilize the real-time monitoring capabilities of your in-app survey tool. Stay updated on responses as they come in, allowing for quick adjustments or follow-up actions based on emerging trends.

• Iterate and Improve: Use the data gathered from collecting in-app feedback to make continuous improvements. Regularly revisit your survey strategy, refine questions, and adapt based on changing user needs and app features.

By incorporating these best practices, you can maximize the effectiveness of in-app surveys, gaining valuable insights to enhance user satisfaction and drive app improvement

Using Zonka Feedback for In-App Feedback Collection

Product feedback or in-app feedback is extremely critical for customer-centric businesses to be able to align their mobile apps with user requirements. It facilitates consistent development without a lot of rework and scope of error. So, in-app feedback shouldn't be an afterthought; surveys should be incorporated into your business app right from the beginning.

Using an effective tool like Zonka Feedback helps you serve this purpose. With Zonka Feedback, you can trigger in-app feedback surveys at the right moment at various touchpoints and collect actionable feedback from users to make your product better. The tools provides various ready-to-use templates for different touchpoints of the user journey to help you identify issues and resolve them at the right time.

Equipped with powerful AI features like Sentiment Analysis and Text Analysis, Zonka Feedback helps you understand user sentiments and take action accordingly to close the feedback loop and improve the overall user experience.

It also provides a free trial. Try Zonka Feedback for 14 days and see how it helps to improve user experience and make your product better.