More than 6 billion smartphone users are part of the mobile app ecosystem which is expanding at a CAGR of 11.5%. Your mobile app is just one of 2.87 million Android apps and/or 1.96 million iOS apps. And what will set you apart will be - the customer experience tools that you have in your mobile apps, and that's why it isn’t a surprise that almost every successful app today collects in-app feedback from its users.
For example, in a food delivery app, customers can quickly select an emoji on the survey scale right within the app to best describe their experience. Similarly, mobile app users may share in-app product feedback with respect to a particular feature right inside the app while using the feature in question. With this, not only users’ feedback experience improves dramatically, but businesses too end up collecting more data and insightful feedback. After all, who today has the time to open separate feedback requests and fill out lengthy surveys, especially when the experience is not so recent anymore!
This brings us to the very important question – how to collect in-app feedback?
Collecting feedback within your mobile app is fairly quick and easy. All you need is the right tool. There are some super reliable and intelligent in-app feedback tools out there that you can use to collect both generic and action-specific feedback. But with so many options available, getting your hands on just the perfect tool can be like finding a needle in a haystack.
So, to make your research faster and more effective, we have shortlisted the top tools that you can use to capture in-app user feedback. But before we go ahead and discuss each with its features, rating, and pricing, let’s briefly understand.
What’s the role of an in-app product feedback tool? What is in-app feedback? And what are its advantages?
Let’s get started.
What Do In-App Feedback Tools Do?
An in-app feedback tool simplifies the feedback process by allowing mobile app users to share in-app feedback without having to open survey requests on a different platform to share feedback.
This brings us to the next question,
What is In-App Feedback?
In-app feedback is collected from product users directly in the app. This means that they can share their experience in terms of a transaction or the product as a whole directly through short surveys in the mobile app.
For example, food delivery apps collect feedback directly in the app through quick rating scale surveys. Also, you don’t need your app users to visit Play Store or App Store to rate your app or share feedback; they can share feedback directly in your app through:
- In-app popup surveys
- Feedback Button
- Feedback widget
- Embedded surveys
- In-app chatbot surveys
Software that Uses In-App Feedback Tools
Smartphone applications that use in-app feedback are:
- Native Mobile Apps – Apps designed for Android, Windows, and iOS
- Mobile Websites – Mobile-responsive websites that scale to the size of smartphone devices
- Native Apps with Webview – Apps that open the browser to perform some action
Why Do You Need an In-App Feedback Tool?
There is a huge importance of an in-app feedback tool. Here are some of its benefits:
- Faster Feedback Collection - Collect feedback instantly right within the mobile app.
- Improved Feedback Experience - Make submitting feedback easier for your app users by reducing their effort of opening separate survey requests to share feedback.
- Instant and Relevant Feedback - Get informed about bugs and app challenges instantly through real-time notifications as your users submit a survey.
- Maximum Feedback - Increase the chances of your mobile app users taking the survey by reducing their effort to do so.
Top In-App Feedback Tools
There are various customer feedback tools that you can use based on your business requirements for in-app user feedback. We have put together detailed information on top in-app feedback tools to help you in your research.
1. Zonka Feedback
An omnichannel survey app, Zonka Feedback allows collecting feedback across different CX metrics, including NPS, CSAT, and CES right within your mobile app. Whether you want the survey to appear in a popup or wish to embed the survey on specific app pages, this in-app feedback tool allows using any website feedback widget or embeds surveys directly into the app.
You can create surveys from scratch and also use customizable feedback forms that look native to your mobile app. Moreover, real-time reporting and survey response analysis enable brands to act on the feedback quickly and retain app users and customers.
- In-app feedback for both Android and iOS
- 500+ customizable survey templates
- 25+ survey question types, including MCQs, Likert scale, rating scale, emoji scale, drop-down menu, etc.
- In-app feedback widget and embedded surveys
- Surveys in 30+ languages
- Real-time notifications
- Report analysis with filters and response comparison
- Relevant surveys and audience targeting
- Survey logic, white labelling, and survey branding
- Integration with different business tools
- Automated workflow and response-based actions
- Professional Plan: $79/month
- Growth Plan: $169/month
- Enterprise Plan: $429/month
- Lifetime Free Plan and Custom Plan Available
Qualtrics is one of the best in-app feedback tools which is compatible with both Android and iOS devices to collect in-app product feedback. You can set up in-app intercept surveys or embedded surveys. You can also set the target for your survey to open in a browser window. You can also customize your surveys to pop up at the right time to collect relevant and useful feedback.
- 250 survey templates
- Omnichannel surveys
- Panel management
- Code-free survey builder
- User research analysis
- Starting from $1500/year
- Free Plan Available
QuestionPro is one of the first in-app feedback tools that allow running surveys in the mobile app, both embedded and trigger surveys. Trigger surveys capture in-the-moment feedback by intelligently triggering surveys at the right time. Triggers can be based on anything, for example, the number of times the app is opened, purchases, sign-ups, etc.
- 20+ survey themes
- Geolocation surveys when the user comes into a pre-specified vicinity
- Skip logic branching
- Survey branding
- Real-time response collection
- Automated reminders
- Integration with business tools
- Advanced Plan: $129/month
- Team Edition: Customized
- Free Plan Available
SurveyMonkey is an in-app feedback tool that allows the integration of surveys in your mobile app. You can use its mobile SDK for Android and iOS. You can capture real-time feedback to make improvements. Moreover, you can embed surveys or use event-specific survey triggers at different touchpoints.
You can also activate offers, rewards, and message-based actions.
- Quick set up and improved in-app experience
- Branded surveys and customization
- Readymade survey templates
- Survey triggers based on user actions
- Integration available
- Intelligent reports and analysis
- Team Advantage Plan: $20/month
- Team Premier Plan: $49/month
- Enterprise Plan: Customized
- Free Plan Available
In the mobile app development industry, Apptentive has a great reputation with a higher survey response rate. Like other in-app feedback tools, Apptentive allows collecting insights into the app users’ behaviour as well as their transactions on the channel. With the help of qualitative and quantitative data, you can use feedback to improve the app’s UX, UI, and overall user satisfaction.
- Multiple in-app product feedback survey types
- In-built sentiment analysis
- Targeting based on user activity, behaviour, characteristics, location, etc.
- In-app broadcast messaging
- Response tracking and tagging
- Quote Available on Request
- 14-Day Free Trial Available
Mopinion allows improving apps’ usability with in-app product feedback. You can use this in-app feedback tool to create powerful app survey campaigns that may not be limited to just the app. You can use other channels to survey your customers, such as email, website, social media, etc.
- Pre-built survey templates
- Drag-and-drop survey builder
- White-labelling, skip logic, and auto-language translation
- Custom dashboards to analyze feedback
- Targeting based on demographics, customer type, behaviour, and other attributes
- Free Plan Available
Helpshift is an integration tool that works with chat to allow app users to share feedback directly within the chat window. It is a tool that also allows offering service assistance and also enables capturing personalized feedback in a conversational tone.
You can also add FAQ translations to help your audiences from different regions.
- In-chat feedback and leads from the app
- Asynchronous messaging; the user doesn’t have to wait on the chat
- Ready-to-use templates to create conversational flows for chatbot
- Feedback monitoring
- Integration with other tools
- Starter Plan: $150/month
- Growth and Enterprise Plan: Customized
- Free Plan Available
Product feedback or in-app feedback is extremely critical for customer-centric businesses to be able to align their mobile apps with user requirements. It facilitates consistent development without a lot of rework and scope of error. So, in-app feedback shouldn't be an afterthought; surveys should be incorporated into your business app right from the beginning.
If you haven't already selected a feedback tool, we are sure this article would help you tremendously.