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Likert Scale Survey Template

Experience versatility of Likert Scale Template Tool and use it to collect feedback in various fields, including customer satisfaction, employee engagement, product experience, academic research and more.

  • Try 7 days for Free
  • Lightening fast setup
Unveil the hidden nuances of opinions, experiences and attitudes of the customers towards your business using Likert Scale Survey Template. Explore how Likert Scale calculator can be applied across various domains and provide you with actionable insights to improve customer experience.

Likert Scale Survey Template Questions

  1. 1. Please rate your satisfaction on the following parameters - Service, Quality, Value for Money, Overall Experience
    • Very Dissatisfied
    • Dissatisfied
    • Neutral
    • Satisfied
    • Very Satisfied
  2. 2. Any additional comments or feedback you'd like to share
  3. 3. Please share you name here
  4. 4. What email address can we reach you on?
  5. 5. What is your mobile number?

Unlike open-ended questions, Likert Scales offer quantifiable data that can be statistically analyzed and compared. They effectively capture the intensity of opinions by offering several response options. Likert Scales can be easily adapted to different topics and contexts. So you can adjust the statements, response options, and scale length to suit your specific needs.

Tips for Writing Effective Likert Scale Questions:

  1. 1. Use clear and concise language - Avoid complex terminology or jargon.
  2. 2. Focus on a single concept per question - Don't combine multiple ideas into one statement.
  3. 3. Ensure the response options are mutually exclusive and exhaustive - Respondents should be able to choose only one option that best reflects their opinion.
  4. 4. Balance the scale - Use equal intervals between response options and avoid biased wording.
  5. 5. Pilot test your questions - Make sure they are understood by your target audience before launching the survey.

How to Use Likert Scale Survey Template?

Here are simple steps to quickly get started with Likert Scale Survey Template:

  1. Click on 'Edit this Template': On top of this page, you'll see the 'Edit this Template'. Click on it to directly start customizing the Likert Scale Survey Template.
  2. Customize the template: After signing up with Zonka Feedback account, locate the template and click on it to start editing. The survey builder allows you to customize the template based on your preference. Add or remove questions, incorporate branding elements like logo, background, url, etc. to match your brand identity. You can also create your surveys dynamic by adding skip logic, answer piping, and pre-fill data to enrich your response dashboard.
  3. Preview the survey: Before finalizing the survey, preview it once to see how your customers perceive it.
  4. Save the Survey: Once you are convinced with the template, you can go ahead and Save it.
  5. Prepare for distribution: The platform offers multiple channels for survey distribution. In order to get the most effective feedback, consider the most effective channel that works well for your audience base.

Sharing the Likert Scale Survey to your Audience

Here are some of the channel-wise likert scales examples for the survey.

1. SMS Surveys for Quick Feedback

SMS surveys are ideal for short and immediate feedback feedback. It's great for industries like retail, mobile services, or food delivery. For examples, restaurants can send personlized SMS surveys to the customers with question like -

  • "Rate your recent meal with us (1-5 stars)"

2. Offline Surveys for Remote Feedback

Offline survey app from Zonka Feedback enables you to capture feedback in physical locations like hotels, hospitals, retail stores, and event venues.

One of the examples would be setting up a survey kiosks at the hotel check-out. There you can use likert scale questions regarding various aspects. One of the examples would be -

  • How satisfied are you with your stay?

You can either give 1-5 star rating or button choices to capture quantitative feedback.

3. Website Surveys for Visitor Feedback

Trigger website surveys via pop-ups, feedback button, pop-overs, and more to get visitor feedback. You can set the right timing and triggers for surveys for instance post transaction, exit intent, etc.

For example, an eCommerce business can trigger a pop-up survey after a successful purchase asking for the purchase experience.

4. Email Surveys to Enhance Customer Communication

Suitable to get feedback on your customer support and customer communications, you can use email surveys via in-signature surveys, embed surveys, link surveys, downloadable email templates, and so on.

One of the examples would be after closing a ticket. Your can trigger in-signature surveys to measure agent feedback to measure the performance of customer support provided using likert scale questionnaire template.

5. In-App Surveys for Product Feedback

Trigger likert scale questionnaire within mobile apps to get real-time feedback on your product and get actionable insights to improve your app offerings. For example, if you have a fitness app, you can trigger a likert scale survey pop-up after the user completes a workout with a questions like:

  • Did this routine meet your expectations?

Remember: Consider your industry, target audience, and survey goals when choosing channels. Combine channels for wider reach and deeper insights. Adapt questions and tone for each channel to ensure engagement and response rate.

Bonus Tip: Personalize your surveys! Mention respondent names in email follow-ups and address specific feedback through chosen channels.

By strategically sharing your Likert Scale Survey Template, you'll unlock a treasure trove of insights to improve your offerings, enhance customer experience, and drive success across industries.

Key Features of Likert Scale Survey Template

Harness the power of Likert scales to unlock valuable insights with our feature-packed template -

  1. Customizable Likert Scale Templates: Choose from classic 5-point scales, 7-point options, or even tailor the scale lengths to fit your specific needs followed by NPS questions. Integrate your brand elements seamlessly, from logos and colors to custom question fonts and layouts, for a cohesive and engaging experience. Adapt the survey flow based on responses, branching to relevant follow-up questions for richer data and enhanced user experience.
  2. Multi-lingual Surveys: Craft surveys in over 45 languages, catering to diverse audiences and boosting response rates. Analyze responses seamlessly across languages, revealing common trends and identifying specific regional concerns.
  3. Real-time Alerts: Monitor feedback as it comes in, receiving real-time notifications via Slack, SMS, MS Teams, or email to quickly address emerging issues. Prioritize concerns based on sentiment and frequency, empowering teams to focus on areas with the most significant impact.
  4. Advanced Reporting and Analytics: Aggregate all responses from various channels in unified response inbox for easy access and analysis. Dive deep with powerful reports, exploring trends, text analysis, team performance, and more to uncover hidden patterns and actionable insights.
  5. Streamlined Workflows Automation: Trigger targeted workflows based on Likert scale responses. Send reminders, assign tasks, or initiate feedback-based communication to close the loop efficiently. Connect with your favorite tools like CRMs and Helpdesks via native integrations or custom APIs, streamlining data flow and fostering collaboration.

Likert Scale Survey Template FAQs

  • 1. What is a Likert Scale Survey Template?

    A Likert Scale Survey Template is a pre-built questionnaire featuring statements about a particular product, service, or experience, presented alongside a rating scale (usually 5 to 7 points) where respondents can express their level of agreement or disagreement. It's a simple yet powerful tool for collecting valuable customer feedback.

  • 2. What are the benefits of using Likert Scale Survey Templates?

    1. Ease of use: Both for creating and responding to, making them accessible to a wider audience.
    2. Clear & concise: Likert scales capture opinions quickly and effectively, providing quantitative data for analysis.
    3. Customization: You can personalize the template with your own questions and branding to fit your specific needs.
    4. Improved response rates: Compared to open-ended questions, Likert scales offer a quicker and easier way to respond, leading to higher completion rates.

  • 3. How do I choose the right point Likert scale for my survey?

    The optimal point Likert scale depends on your survey goals and audience. 5-point scales are common and easy to understand, while 7-point scales offer more nuanced options. Consider your audience's familiarity with surveys and the complexity of the topic when choosing.

  • 4. What types of Likert scale questions can I include?

    1. Attitude questions: Gauge opinions and beliefs towards a statement ("I'm satisfied with the product's features").
    2. Perception questions: Assess how respondents perceive something ("The service was friendly and efficient").
    3. Frequency questions: Understand how often respondents engage in a particular behavior ("I use this app daily").
    4. Importance questions: Evaluate the relative significance respondents place on different elements ("The quality of the product is very important to me").

  • 5. How can I use Likert scale surveys to collect valuable customer information about a particular product?

    Tailor your Likert scale questions to specifically address different aspects of the product. Ask about features, functionality, satisfaction, improvement suggestions, and willingness to recommend. Combine closed-ended Likert questions with open-ended ones to gather both quantitative and qualitative insights.

  • 6. What is the importance of having a neutral option in a Likert scale?

    A neutral option ("Neither Agree nor Disagree") allows respondents who don't feel strongly one way or the other to accurately reflect their opinion. This helps avoid skewing data and provides a more complete picture of your audience's sentiment.

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