When should an attribution survey be used? The quick answer is "as soon as possible." If possible, pre-launch. Understanding where your customers are coming from early on will be extremely beneficial as you begin to increase your marketing spending. You'll almost certainly discover channels you didn't know existed.
When you first launch your attribution survey, you'll probably be captivated by each individual response. If you haven't been collecting qualitative data in the past, you may feel a new sense of connection with your customers now that they are giving you 1-on-1 feedback.
The Marketing Attribution Survey Template is a free template available in Zonka Feedback. To use this template, follow these steps.
Create your free trial account at Zonka Feedback
From the onboarding screen, choose ‘Product Experience’
From the templates on the right-hand side, choose ‘Marketing Attribution Survey’. Preview the Template and if you’re happy with the questions, click on ‘Use this Template’
Now you can edit and customize the survey, add or modify questions, themes, languages and survey settings.
Once your survey is ready, you can distribute the survey to your users and customers to gather their feedback.
The following questions are included in this survey template.
1. How do you measure marketing attribution?
There are 5 ways to measure market attribution and these are:
2. What do you mean by marketing attribution?
Marketing attribution is the way advertisers determine how marketing tactics and subsequent customer interactions contributed to sales or conversions.
3. How do you create a marketing attribution survey?
With Zonka Feedback, you can have your survey up and running in no time. Once you have set up your free account, just use the marketing attribution survey presented above. You can use the same template or edit the questions according to your product. Further, you can distribute your survey via email, website, web app, or mobile app.