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Product NPS Template

With the Product NPS template, measure how they feel about your product & the likelihood of customers recommending your product to friends/family. Use your NPS scores to track customer loyalty, improve customer experience, and make improvements in the product.

Why use the Product NPS Survey Template? 

Understanding your targeted group of customers' likings towards the product allows for capturing NPS scores. By gathering these scores you can:

  • Monitor improvements in a product.

  • Segment your customers according to loyalty.

  • Identify customers at risk of churn so you can take steps to win them back.

  • Close the feedback loop with dissatisfied customers, turning poor experiences into great ones.

Popular Ways to use the Product NPS Survey Template 

The best way to take feedback from your product users and customers is within your product. You can embed the Product NPS Survey within your product using the following channels: 

  • Side Tab Button or Feedback Button: Display a Feedback button for your logged in users at the right or left hand side of your platform.

  • Pop-ups: Use conditional pop-ups to capture feedback.

  • Pop-over Widget: It is a cool way of making product satisfaction surveys part of your feedback.

  • Slide Out/ Slide Up: Display an even from the bottom of the screen. 

How to use the Product Net Promoter Score Survey Template? 

The Product Net Promoter Score Survey Template or the Product NPS Survey Template is a free template available in Zonka Feedback. To use this template, follow these steps. 

  • Create your free trial account at Zonka Feedback

  • From the onboarding screen, choose ‘Product Experience’ 

  • From the templates on the right-hand side, choose ‘Product NPS’. Preview the Template and if you’re happy with the questions, click on ‘Use this Template’ 

  • Now you can edit and customize the survey, add or modify questions, themes, languages and survey settings. 

  • Once your survey is ready, you can distribute the survey to your users and customers to gather their feedback. 

Ready to take it a step further?

With our expert Product NPS Template capture promoters' scores and understand your targeted group of customers likings towards your product. This Product NPS Template has been designed to get an insight into how much your customer is satisfied with the product. 


Users can answer the survey directly within the channel which leads to high response rates without compromising the user experience. Get one step ahead and automate survey delivery for actionable feedback. Do this by triggering in-app surveys based on usage criteria and using our integrations to save time and effort.

List of Product NPS Survey Questions

The following questions are included in this Product NPS Template.

  • How likely are you to recommend our product to a friend or colleague?
  • Please share the reason for your score. 
  • What is the one thing you'd like to change about the product to improve your experience? 
  • What are some features of our product that impressed you the most?
  • What do you suggest we can improve in the product for your experience to be great?

FAQs about Product NPS Survey Template

1. How do you frame Product NPS questions?

If you are new to product NPS, you might be wondering how this powerful feedback tool works. Here are some of the NPS question best practices you need to follow: 

  • Keep it short

  • Be specific

  • Include a comments box

  • Add a “Thank You’ message

2. How do you explain NPS?

Net Promoter Score (NPS) is a metric used in customer experience programmes. NPS measures a company's customers' loyalty. NPS scores are calculated using a single question, followed by a follow-up question, and range from -100 to +100.

3. How often should NPS be measured?

Because NPS is a long-term indicator of customer loyalty, you should consider selecting one or two dates per year to collect NPS scores and sticking to that schedule. If you have a large customer base, you can run NPS surveys monthly if you want.

4. Where can I use this Product NPS Survey Template?

At your touchpoint, you can use a QR code. Another method is to send an email or SMS survey to the customer as soon as the service is completed. If you do not have access to the internet, you can conduct offline surveys using kiosks, mobile devices, or tablets.

Create and send this Product NPS Template

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