Quick NPS® Template

What Questions Are in This Quick NPS Template?

This template includes 2 questions across 3 screens. The format is identical to the standard NPS survey template — the "quick" designation reflects the minimal question count and fastest possible completion time, not a modified methodology.

• "On a scale of 0 to 10, how likely are you to recommend us to a friend or colleague?" (NPS 0-10 scale) — The Reichheld NPS question, unchanged. Promoters (9-10), Passives (7-8), Detractors (0-6). NPS = (% Promoters) minus (% Detractors). The "quick" in this template's name refers to completion speed, not scoring speed — the methodology is identical to any NPS survey. Track quarterly. Use the NPS calculator for automated scoring.
• "What is the primary reason for your score?" (Open-ended text) — The open-ended follow-up that converts the NPS number into diagnostic data. "Quick" doesn't mean "without context." A score of 7/10 from someone who writes "great product but support response time is slow" gives you the specific lever to move them from Passive to Promoter. Skip this question and NPS becomes a number you report but can't act on. Use AI-powered feedback analytics to auto-tag themes across all responses.

Quick NPS vs. Detailed NPS — Choosing the Right Format

Zonka offers multiple NPS templates at different levels of depth. Here's when to use which:

• This quick NPS template (2 questions) — Maximum completion rate, minimum respondent friction. Use for: high-frequency pulse checks, in-app NPS deployment where screen space is limited, SMS-based NPS where message length matters, and any context where response volume matters more than diagnostic detail. Completion rates: 40-50% via email, 50-60% in-app.
• The standard NPS survey template (2 questions, same as this) — Identical question set, positioned as the core NPS methodology. The distinction is branding — "quick" emphasizes speed for teams who need to justify the minimal format to stakeholders who default to longer surveys.
• The NPS key drivers template (3 questions) — Adds structured MCQ follow-ups instead of open-ended. Use when you need dashboardable driver data ("42% selected pricing") instead of qualitative themes. Completion rates: 35-45% via email.
• The post-purchase NPS template (7 questions) — Full diagnostic with conditional follow-ups and contact capture. Use for transactional NPS tied to specific purchases. Completion rates: 25-35% via email.

The rule of thumb: start with this quick NPS template. Add complexity only when you've confirmed that the additional questions produce additional decisions. If the open-ended responses from the quick format already tell you what to fix, the extra questions in longer templates add burden without adding value.

NPS Benchmarks for Quick Pulse Measurement

Quick NPS deployed frequently produces a loyalty time series — the most operationally useful output of any NPS program. Here's how to interpret it:

• NPS above +50: Your promoters significantly outnumber detractors. Protect what's working. The open-ended responses from promoters tell you exactly what to protect.
• NPS +20 to +50: Healthy range with improvement opportunity. Focus on Passives (7-8) — they're the most cost-effective segment to move. One positive experience converts a Passive to a Promoter; one disappointment converts them to a Detractor. Read their open-ended responses to see what's holding them at 7-8 instead of 9-10.
• NPS 0 to +20: Thin margin. Your detractor base is large enough to generate negative word-of-mouth. The open-ended detractor responses contain your fix list — the top 3 themes should become immediate priorities. See what constitutes a good NPS by industry.
• NPS below 0: More detractors than promoters. Treat this as an operational emergency. Read every detractor response. The fix is usually concentrated — one or two systemic issues account for the majority of detraction. Find them, fix them, resurvey in 90 days.
• The trend matters more than the snapshot. An NPS of +25 trending upward from +10 is healthier than a +40 trending downward from +55. Use NPS dashboards to visualize the trajectory.

Who Should Use a Quick NPS Template?

The 2-question format fits specific operational contexts better than longer NPS surveys:

• SaaS companies running quarterly NPS pulses — Deploy to your entire customer base every 90 days. The 30-second format maximizes response rates, giving you a statistically reliable score even from smaller customer bases. Track via Zonka's reporting.
• Mobile-first products deploying in-app NPS — Screen space is limited. A 2-question survey fits a mobile screen without scrolling. Deploy as a slide-up widget after the user completes a meaningful action.
• High-frequency transactional NPS — Post-support, post-delivery, post-appointment. When you're surveying frequently, respondent fatigue is the enemy. Two questions sustains response rates across multiple survey touches. Use survey throttling to prevent over-surveying.
• Teams just starting their NPS program — Start with the minimum viable survey. Prove the value of NPS data with two questions before arguing for a more complex template. If the open-ended responses consistently point to 2-3 themes, the quick format is giving you everything you need.