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Product CES Template

The customer effort score is an effective metric for assessing customer interaction success (or ease). And our Product CES Form Template helps to measure the satisfaction levels of your customers across various touchpoints such as onboarding, after the launch of the new feature, and more. 

When to use the Product CES Survey Template? 

Like any other customer survey method, it is useful to know when and in what situations, you’ll be able to get from deploying a Product CES survey. Here are some examples

  • Right after a support representative closes an issue or ticket. 

  • Simplifying the customer onboarding experience. 

  • Following a product sign-up.

How to use the Product CES Survey Template? 

The Product Customer Effort Survey Template or the Product CES Survey Template is a free template available in Zonka Feedback. To use this template, follow these steps. 

  • Create your free trial account at Zonka Feedback

  • From the onboarding screen, choose ‘Product Experience’ 

  • From the templates on the right-hand side, choose ‘Product NPS’. Preview the Template and if you’re happy with the questions, click on ‘Use this Template’ 

  • Now you can edit and customize the survey, add or modify questions, themes, languages and survey settings. 

  • Once your survey is ready, you can distribute the survey to your users and customers to gather their feedback. 

Popular Ways to use the Product CES Survey Template 

The best way to take feedback from your product users and customers is within your product. You can embed the Product CES Survey within your product using the following channels: 

  • Side Tab Button or Feedback Button: Display a Feedback button for your logged in users at the right or left hand side of your platform.

  • Pop-ups: Use conditional pop-ups to capture feedback.

  • Pop-over Widget: It is a cool way of making product satisfaction surveys part of your feedback.

  • Slide Out/ Slide Up: Display an event from the bottom of the screen. 

Ready to take it a step further?

You can begin creating your Product CES survey with just one click using this template. We ensure that our surveys shine and as a business, you can add photos, videos and icons. This product CES survey template has all the necessary questions that are prepared by our experts. We offer plenty of integrations with which you can connect and automate your responses. 


All survey templates are ready to use as is, but you can change the look & feel to match your brand via our survey builder. Surveys are available via email, website, web app, and mobile app.

List of Product CES Survey Questions

The following questions are included in this Product CES Template.

  • To what extend do you agree or disagree with the following statement. The company made it easy for me to resolve my issues. 

  • What do you suggest we could do better?

  • What did you like the most about our customer service support? 


FAQs about Product CES Survey Template

1. What is the product CES survey?

The product CES survey allows SaaS-based businesses to calculate Customer Effort Scores.  It is deployed at various interactions with the product, at specific touchpoints. An ideal CES survey should be displayed to the user following the use of a new feature.

2. What is a good customer effort score?

There is no unambiguous CES standard. Because of scale differences, determining average scores is difficult (not all companies use the official seven-point scale). Of course, the higher your CES score, the better.

In general, aim for a CES of five or six (on a seven-point scale). If you have a perfect seven, it may indicate that your customers did not care enough to provide an honest rating. If you received a score less than five, you must make some changes.

3. Where can I use this Product CES Survey Template?

You can use a QR code at your touchpoint. Another way is by triggering an email or SMS survey as soon as the service provided to the customer is completed. If you don’t have an internet connection, you can use offline surveys via kiosks, mobile, or tablets.

Create and send this Product CES Template

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