Top 8 Email Survey Tools & Software to Collect Customer Feedback in 2024

Most businesses around the world consider email as the preferred communication channel. Be it sharing promotional messages, conducting marketing research, or even surveying your customers – everything is possible with emails. According to Statista, there are more than 4.26 billion active email users and is estimated to grow to 4.73 billion by 2026.

Despite being one of the traditional platforms, its device-agnostic nature makes it a cost-effective and quickest way to reach out to your customers.

For the same reason, email surveys are also popular to conduct surveys. Why businesses use it to conduct surveys because of its high open and response rates. If you want to understand your customer’s expectations and concerns, then you need to conduct Email Surveys at frequent intervals.

TL;DR

• Email surveys are a powerful tool for businesses to gather customer feedback, with high open and response rates.
• The blog reviews the top email survey tools for 2024 that you can choose from to send email surveys and capture feedback from your target audience. 
• We have included several online survey tools like Zonka Feedback, SurveySparrow, Promoter.io, QuestionPro, and more that are known for their email survey software capabilities. 
• Each tool has unique features, pricing, and ratings, allowing businesses to choose the right fit for effective feedback collection and improvement of products and services.
• Zonka Feedback is a powerful email survey tool that allows businesses to send email survey invitations and email signature surveys seamlessly. You can schedule a demo to get a walkthrough of its email distribution channel or sign up for a 14-day free trial to start sending your surveys via email. 

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Send Email Survey Invitations, Embedded Email Surveys, In-Signature Surveys, and measure Customer Feedback remotely, in real-time.

Top 8 Email Survey Software for 2024

Email surveys are a powerful tool for businesses to gather valuable feedback from their customers. By sending surveys directly to customers' inboxes through a powerful email survey software, businesses can reach a wider audience and receive more responses.

In this section, we will explore some of the top email survey tools that can help businesses collect customer feedback effectively.

1. Zonka Feedback

Zonka Feedback is an omnichannel customer feedback app that lets you build mobile-responsive and engaging email surveys to collect real-time insights from your customers and employees. With Zonka Feedback, you can create in-signature email surveys in three ways – email embedded survey, email survey button, and email survey hyperlink.

In email embed, you can embed the first close-ended survey question inside the email body.

In the email button, you can give a button which has the survey link.

For hyperlinks, you can simply add a link in your email signature that opens up the survey. 

It also has a unique feature where you can restrict your surveyors from taking the same survey multiple times by blocking their IP address.

While the email surveys are fully trackable and you can view email logs to monitor deliveries and response rates, you can also choose to take anonymous feedback using Zonka Feedback.

Ideally using Integrations and APIs, the platform triggers email surveys based on events and transactions, or you can send them manually by adding Email Addresses, uploading CSV files or creating Contact Lists in Zonka Feedback.

Key Features

• Easy to use WYSIWYG editor to create surveys in multiple languages for email distribution
• 100+ feedback templates and forms
• Customizable email fields – header, content, button
• Upload bulk contacts via CSV
• Personalize email content with custom variables and placeholders
• Choose from 10 closed-ended question types
• Set reminders for non-surveyors
• Survey throttling setting to shun over-surveying
• Schedule surveys manually or trigger surveys based on conditions
• Ease of sending surveys through integration with email applications like HubSpot, Salesforce, Zendesk, Front, HelpScout, Mailchimp, Gmail, Outlook, and many more.
• View email logs based on different activities – email open, survey open, survey completion, etc.

Pricing

• Starter plan at $49 per month

• Custom plans available as per business requirement

• Free 14-day trial

Score On:

• G2: 4.7/5

• Capterra: 4.8/5

• GetApp: 4.8/5

2. SurveySparrow

Survey Sparrow is a popular SMS survey software that also offers conversational Email Surveys, Salesforce surveys, and many other types of customer satisfaction surveys that can help you achieve high open, survey responses, and completion rates. With pre-built question types, you can design and deploy the surveys instantly for various use cases like collecting customer feedback, market research, boosting customer satisfaction, enhancing customer experience, and much more.

It lets you import bulk contacts using Excel, CSV, or any other application such as Google Contacts, HubSpot, Salesforce, etc.

Top Features

• Comes with in-built survey email templates
• Embeds the first question within Email
• Uses custom-variables to personalize email content and subject lines
• Complete customization and white-label surveys
• Option to add piping question
• Sends thank you and reminder emails
• A/B testing of surveys
• Reminder email setting
• Supports multiple devices and diverse formats such as image, audio, and video
• Scheduling of survey reports
• Integration with 2000 apps
• Export reports offline - SPSS, PDF, Excel formats

Pricing

• $69 per month

Score On

• G2: 4.4/5

• Capterra: 4.4/5

• GetApp: 4.4/5

3. Promoter.io (now Retently)

Promoter.io is designed for small and medium-sized businesses to improve their customer retention rates. It follows a 5-step process – Engage, Measure, Respond, Analyze, and Grow to gather actionable feedback from your customers & employees and take relevant action to close the feedback loop. Apart from creating beautiful Email surveys, the tool determines customers’ loyalty toward your brand by measuring NPS at frequent intervals.

Top Features

• Different customizable email templates

• Option to add intro message

• Email reminder setting

• Scheduling of follow-up and recurring emails

• Supports 27+ languages

• Manages feedback under separate campaigns

• Intuitive dashboard to measure customer sentiments

• Tests surveys in real-time

• Customizable thank you page

• Sends messages along with link based on scores

• Option to keep surveyor’s identity anonymous

• Survey throttling setting

• Integration with third-party apps using APIs and Webhooks

Pricing

• $25 per month
• Free trial available for 7 days

Score On

• G2: 4.8/5
• Capterra: 5/5
• GetApp: 5/5

4. QuestionPro

Popular among Android survey apps, QuestionPro conducts Email Surveys and analyzes survey results by using powerful analytical tools such as Conjoint, TURF, GAP, Trend, etc. The email survey software creates surveyor- centric surveys by providing a library of 300+ readymade email templates, 80 standard and advanced question types, and smart survey-logic & branching tools.

Top Features

• Easy to set up embedded and redirect emails

• Uses single user credential on multiple devices

• Supports 100+ languages

• Personalize email content with variables

• Automatic scheduling of emails

• View response data with graphs and charts

• Option to share reports with stakeholders and teams

• Compatible with desktop, mobile, and tablets

• 1000+ apps integration

• Export data in Excel, SPSS, txt, Dropbox, and Google Drive

Pricing

• Free version available with single user access
• Team Edition plan starts at $83 per month

Score On

• G2: 4.5/5
• Capterra: 4.7/5 
• GetApp: 4.7/5

5. GetFeedback

Popular among the voice of customer tools, GetFeedback is a customer feedback software that allows businesses to collect feedback through email surveys. With its user-friendly interface and advanced features, businesses can create interactive and engaging surveys that capture valuable insights. It is also popular among SMS survey tools for quick feedback collection as it offers features like question branching, real-time reporting, and integration with other customer feedback tools. 

Top Features

• User-friendly survey builder

• Interactive and engaging survey design

• Advanced features like question branching and conditional logic

• Real-time reporting and analytics

• Integration with other customer feedback tools, like customer experience management platforms

Pricing

• Paid plans start at $50/month.

Score On

• G2: 4.5/5
• Capterra: 4.7/5
• GetApp: 4.7/5

6. Survicate

Survicate comes with a user-friendly survey builder tool that creates Embedded and Link Email Surveys. It captures both partial and complete responses from your customers. It’s easy to customize basic survey elements such as logo, color, etc., or make use of custom CSS to perform advanced-level customization.

Top Features

• Designs mobile-friendly surveys

• Conditional logic for relevant results

• Option to add different question types– NPS, CSAT, CES, etc

• Unlimited follow-up questions

• Host surveys on your domain

• Integration with 35 popular Email providers such as Mailchimp, HubSpot, etc.

• Set up and receive Email or Slack notifications

• Export survey results to Excel or CSV

• Share surveys with a link or hyperlinked image

Pricing

• Starter plan starts at $53 per month
• Free trial available for 10 days

Score On

• G2: 4.6/5
• Capterra: 4.5/5
• GetApp: 4.5/5

7. SurveyMonkey

Survey Monkey manages all your Email Campaigns in one place. It helps you to capture the voice of your customers that can play a vital role in refining your products and services. The platform gives you a comprehensive overview of the users that have unsubscribed as well as the bounced emails.

Top Features

• Provides Email Embed option to create surveys
• Collects feedback anonymously
• customizable HTML email templates
• add bulk contacts via CSV, Gmail, Yahoo, Outlook, Office 365, LinkedIn, etc.
• Manages up to 2 million contacts
• 6 custom fields to store additional information like location, profession, etc. about contacts
• Embeds 3 closed-ended question types – multiple choice, star rating, net promoter score
• Use custom variables to customize email content
• Option to copy previously used messages
• Tracks survey open and click-through rate
• Surveyors can edit responses before/after survey completion
• 100+ apps integration
• Ability to capture partial and complete responses

Pricing 

Team Advantage plan starts at $25 per month, billed annually

Score On:

• G2: 4.4/5

• Capterra: 4.6/5

• GetApp: 4.6/5

8. Delighted

Delighted designs beautiful Email Surveys that are compatible with all the devices and platforms to capture in-depth customer insights. The tool comes with pre-designed templates consisting of NPS, CSAT, CES, Smileys, 5-star, and Thumbs surveys that are available in 37 languages. With Delighted, you can change the look and feel of the surveys to match it with your brand without doing any coding.

Key Features

• Creates surveys with signature, embeds survey in Email
• Add up to 10 questions
• Customizable thank you page and survey questions
• Automatic ticket creation in CRM tools
• Schedule surveys with autopilot
• Survey throttling setting
• Secure and reliable email delivery using DMARC, DKIM, and SPF
• Uses the business domain to send emails
• Integration with apps such as Slack, Shopify, Zendesk, Intercom, etc

Pricing

• Premium plan starts at $224/month.

Score On:

• G2: 4.7/5

• Capterra: 4.9/5

• GetApp: 4.9/5

By utilizing these top email survey tools, businesses can effectively collect customer feedback and gain valuable insights to improve their products, services, and overall customer experience. 

Conclusion

Collecting customer feedback solely will not help you improve your brand reputation or customer experiences until you don’t take appropriate action to resolve your customer’s issues or improve your products and services.

With Zonka Feedback as your email survey software, you can address these issues and perform a lot of other functionalities that are not possible otherwise. You don’t have to waste time in designing a survey as you can use ready-made survey templates available inside the software or customize them as per your requirements. In manual surveys, you can survey only one person at a time.

Whereas, with this email survey tool, you can send surveys to bulk contacts, receive responses in real-time, view and analyze responses, and measure customer satisfaction & loyalty scores. Plus, you can assign issues to the right people, take action to close the feedback loop, and notify your customers about what you have done with their feedback.

To start using this software, you can sign up for a 14-day free trial or schedule a demo.