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Collect feedback with Email Signature Surveys

Create and share effective in-signature surveys with every customer interaction email and collect customer insights at every touchpoint.

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Email Signature Surveys: Collect & Measure Customer Satisfaction

Email survey is one of the most common and efficient ways of gathering feedback from your customers and measuring the levels of their satisfaction with your products and services. But do all customers respond to email surveys? Most people skip opening all the emails, especially marketing and survey emails, and some survey emails even go into the Spam folders.

The reason is that people don't want to spend much time reading and responding to long surveys. So how would you gather customer feedback which is crucial for your business to understand your customers' experiences with your products and services and enhance their satisfaction? Here arises the need for a shorter way to ask for customer feedback without disturbing or annoying them.

One such way of doing this is using email signature surveys. Let’s learn what email signature surveys are, how are they beneficial for your business and how you can implement these surveys to measure customer satisfaction and thus improve it.


  • Email signature surveys are those which are embedded in the signature of the customer interaction emails. These surveys do not require a separate survey invitation email, rather are attached with the email signatures of regular emails.

  • There are various benefits of using in-signature surveys - reduced time & effort, less customer effort, high response rate, instant survey responses, feedback at every touchpoint, less time consuming, and trusted more by the customers.

  • Email signature surveys are best used with customer support emails, emails sent post online demo or webinar, and emails sent post meetings or customer interactions.

  • There are three types of email signature surveys - embed question surveys where the first question is embedded with the email signature, survey links where a link is given in the signature, and survey buttons where feedback buttons are given in the email signatures.

  • With a good email survey tool like Zonka Feedback, you can easily create and use email signature surveys to collect customer feedback with every email interaction and analyze survey results to take the required actions on feedback. Zonka Feedback also offers a free trial for 14 days.

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What is an Email Signature Survey?

An email signature survey is that which is embedded in the signature of an email used for interacting with customers for any purpose rather than a survey email specifically asking for customer feedback.

In-signature surveys are a quick and easy way to gather customer feedback and measure customer satisfaction without bothering the customers with another email inviting them to take a survey and provide feedback. Unlike website feedback, it seamlessly integrates into emails for convenient respondent engagement.

These surveys are useful to collect feedback about a product, service, interaction, and the overall customer experience. Here's an email survey example of how you can add a survey question in signature:

Email Signature Survey
Characteristics of Email Signature Surveys

Here are some characteristics of email signature surveys.

  • Email signature surveys are an effective means to collect unsolicited customer feedback.

  • They are usually short, one-question and one-click surveys attached with the signature of your emails.

  • They do not require a separate email survey invitation.

  • You can share these surveys while carrying out any process that involves email interactions or updates.

  • You can create different email signatures for different emails or touchpoints of the customer journey.

  • You can use them to collect feedback about any interaction, product, service, issue resolution process, or customers' overall experience with your brand.

  • In-signature surveys are more engaging than regular survey emails with hyperlinks.

Although embedded email surveys also help you increase engagement and participation in the survey, however, in-signature surveys eliminate the requirements of a separate survey email.

Read about In-Signature Surveys in comparison with Email Embedded Surveys

Why Use Email Signature Surveys?

Email is an easy and cost-effective way to send surveys and gather customer feedback. To understand why email signature surveys can prove to be a better choice than regular email surveys, we need to learn the importance of email signature surveys. Let's explore how in-signature surveys can be beneficial for you.

Benefits of Email Signature Surveys

  1. Reduced Time and Efforts

  2. Reduced Customer Efforts

  3. High Response Rates

  4. Ability to Gather Feedback on Every Touchpoint

  5. Ability to Fetch Instant Responses

  6. Trusted Source of Communication

  7. Less Time-consuming

Let’s learn how these benefits of in-signature survey make it a powerful way to obtain customer feedback :

  • Reduced Time and Efforts - One of the most significant advantages of email signature surveys is that it takes very little time and effort to create and send email surveys. You don't need to craft survey invitation emails or long questionnaires to conduct these surveys. You can simply attach or embed the survey in the signature of the emails that you use to interact with your clients.

  • Reduced Customer Efforts -  Insignature surveys don't require much effort from the customers' end to open and read a separate survey email and go to the hyperlink to take a survey. They can easily respond to these surveys along with their regular email interactions. You can also give them options to write their further comments after responding to the first question so if they have anything in mind about their experience with your organization, they can easily share without needing to take a full-fledged survey.

  • High Response Rates - Studies suggest that 40% of people agree that they have more than 50 emails in their inbox which are unread. Many times, customers tend to avoid opening survey emails. But in this method, clients are most likely to open the email to get updates on their work and while they do so, they read the survey question in the email signature, and if they have any feedback in their mind, they get the opportunity to share what customers feel. They can hardly stop themselves from sharing a feedback response.

  • Ability to gather feedback at every touchpoint - For a regular survey email, you have to keep a check or control in sending surveys so that you don’t oversend surveys which can cause your surveys to lose value and decline your response rate. But Email Signature Surveys allow you to send surveys at every touchpoint of the customers’ journey wherever email interactions are there.

  • Ability to fetch instant responses - As the process of email signature surveys is quick and easy, you can quickly gather instant survey responses to the surveys. You don’t need to wait for a deal or an issue to be closed. Instead, you can get instant feedback at any step of the process with the help of these quick and short surveys.

  • Emails are a trusted source of communication - Your customers may ignore survey emails doubting them to be spam or fraudulent emails, but a regular customer interaction email is trusted source of communication for the customers. So they are more likely to respond to the survey.

  • Less time-consuming - An in-signature survey is less time-consuming for both you and your customers. Neither does it take you much time to create and share email signature surveys, nor does it require your customers to spend much of their precious time filling out a survey form. So it saves time at both ends.

Now, let’s learn how you can create email signature surveys so that you can measure Customer Satisfaction with them.

When to use In-Email Signature Surveys?

Email signature surveys are ideal for situations when email communication is a prominent part of your customer interaction and you are sending important information through emails. In those cases, the customers will definitely open your email and will see the opportunity to provide feedback through email signatures. An in-signature survey is ideal for:

  • Customer Support Emails - In an industry like SaaS or any such service industry where customers raise their concerns and queries through emails, they expect email reverts and open and read almost every email from the vendor. So while providing an answer or resolution in the email, you can add a survey in the signature of the email. It will also help you track the performance of your support team and support agents.

    Embedded email signature survey
  • Post Online Demo or Webinar - After a demo or a webinar, usually, a mail is sent to the customers regarding the notification of completing the demo/webinar or to send the documents related to it.  You can embed an in-signature survey in this email to collect feedback about the demo or webinar.

  • Post Meeting - After a business meeting, an MOM (Minutes of Meeting) email is sent to the attendees as written documentation of the aspects discussed and decided in the meeting. Along with this email, you can embed an email survey in signature asking for feedback from the attendees. Utilizing an AI email assistant for this task ensures accuracy and efficiency and implementing post meeting feedback questions allowing for seamless communication and immediate feedback collection.

Now let's explore the different types of email signature surveys that you can use to collect customer feedback and measure customer satisfaction or loyalty.

Types of Email Signature Survey

There are three types of email signature surveys you can choose from in order to send a survey to your customers with your emails.

1. Embed Question

In this type of survey, the first question of the survey is embedded in the email signature clearly visible to customers to engage them in the survey and give them an opportunity to leave feedback. Answering the first question of the survey takes them to the next questions (if any) which they can easily fill and submit within seconds.

Email Signature Customer Satisfaction Surveys

2. Survey Link

In this type of survey, a link to the survey is provided in the signature of the email with a small one-liner like 'Share Feedback' or 'How did we do?' This one-liner is linked to the survey. Clicking this redirects the customers to the survey which they can easily respond to and submit.

Link In Signature Email Survey

3. Survey Button

In this type of survey, a feedback or survey button is provided in the signature of the email with or without a one-liner asking for feedback like 'Let us know for any Feedback'. The feedback buttons are given a small name like 'Share Feedback'.

Button In-Signature Email Survey

Let's learn how you can set up email signature surveys with Zonka Feedback.

Set up Email Signature Surveys with Zonka Feedback

With Zonka Feedback, you can create Email Signature Surveys in a jiffy. Here are some simple steps following which you can easily create Email Signature Surveys with Zonka Feedback.

1. Create & Design Your Survey

  • Navigate to Surveys from the left sidebar and select the option Add Survey. Give a name to your survey and write a description of it.

  • Navigate to build and choose a template to add the questions to the survey. You can also write your own questions.

  • Add themes and set up Survey Logic (skip/hide survey questions). Using a rating question as your first question would be better, like an NPS survey question, CES survey question, or CSAT survey question.

2. Configure Email Signature

  • After done with designing, select the option Distribute to send the email signature survey.

  • You will be presented with various channels. Choose the channel Email.

  • Scroll down to select Setup Email Signature Survey and click on Configure Button.

  • Choose your Email Application from the Email Signature Setup page. Choose the Embedding Syle among the three embedding styles available viz. Question, Button, and Hyperlink.

  • Now there is an HTML code that appears in the box.

Distribute Email Survey

3. Preview the Survey

  • When you are done with designing and choosing the survey embedding type, take a preview of how your in-signature survey will look in the email application.

  • If you are satisfied with your styling, copy the code by selecting the option Copy Code.

  • Now add the code to the signature of the email application you use.

4. Adding the Survey to your Email Application and Send

Let’s suppose you choose Gmail as your Email Application. Now you need to follow simple steps to add the signature survey to our Gmail account.

  1. Open Gmail, open Settings and scroll down to Signature.

  2. Place your cursor where you want to embed the survey and paste the HTML code you copied to add your survey to the signature.

  3. Save the changes.

Similarly, you can also add email Signature Surveys to the other browsers with these simple steps.


Email signature surveys are a great way to collect unsolicited feedback from customers without bothering them by sending separate email survey invitations. With the help of good email survey software, you can easily create and share in-signature surveys with your customers with every email interaction and gather customer feedback regarding any aspect or touchpoint of the customer journey.

Zonka Feedback is an effective email survey software that you can use for this purpose. It not only helps you easily create and share your in-signature surveys with your customers to collect real-time feedback, but also helps you analyze survey results, take action on feedback and close the feedback loop effectively to improve customer experience and turn your unhappy customers into happy and satisfied customers.

It also offers a free trial. Try Zonka Feedback for free for 14 days and start collecting feedback to harness the power of in-signature surveys to collect customer feedback with every email.

Nikhil Dawer

Written by Nikhil Dawer

Oct 30, 2023

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