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Use Email Survey Templates to Collect Customer Feedback

With Zonka Feedback, send email surveys, in-signature surveys, via links, and embedded surveys within your email to capture valuable insights. 

email survey blog banner

Survey Email Templates & Examples: Revolutionize Feedback Collection

Creating surveys from scratch can be a tedious task. Are you tired of sifting through mediocre responses? Do you wish to receive valuable feedback without the hassle?

Well, get ready because pre-designed email survey templates are here to rescue you (and your sanity).

Think of them as fill-in-the-blanks for surveys: professional design, essential elements like introductions and question types, and all the time you need to focus on crafting brilliant questions and analyzing the goldmine of information you'll unlock.

From gauging customer satisfaction to gathering product insights, there's a template for every need. Ready to dive in?

Let's go!


  • Email survey templates act as pre-designed frameworks that offer a streamlined and quick approach to collecting customer feedback. 
  • They provide structure, essential elements like introductions and question types, and even professional design, leaving you more time to focus on crafting your specific questions and analyzing the results. Thus, saving time and effort while offering professionalism and improved survey quality. 
  • There are survey templates for every need. In this blog, we have shared email survey templates that you can use for customer satisfaction survey, product feedback, market research, Net Promoter Score, Customer Effort Score, post-purchase feedback, and more. 
  • In addition, we have also shared some email survey examples of top brands that have aced the game of collecting feedback through a well-written and framed email copy. 
  • Use best practices like strong subject lines, short surveys, and personalized messages to maximize your response rate while sending email surveys.
  • With Zonka Feedback, you can find survey templates for various use cases that you can easily embed within your emails, send as in-signature, share survey links, or even send via different business applications. Sign up for a free 14-day trial or schedule a demo to get a walkthrough of the product.  

Collect Customer Feedback Via Email Survey 

With email survey templates, quickly send surveys through email, boost response rate, and identify ways to delight your customers.

Get Started

What are Email Survey Templates?

Email survey templates are pre-designed, customizable frameworks for crafting effective surveys that collect feedback directly through email. These templates provide a framework that includes elements like subject lines, body text, and call-to-action buttons or link to the survey. They're used to efficiently and consistently communicate survey requests to recipients, making it easier for businesses to gather feedback, opinions, and data from their audience through email campaigns.

They provide structured guidance on:

  • Question types (multiple-choice, rating scales, open-ended)
  • Visual layouts (clear and engaging)
  • Call-to-action buttons (easy response submission)
Benefits of using email survey templates

Having a template at your disposal simplifies a lot of things.  Email survey templates are valuable tools for businesses seeking efficient and effective ways to gather feedback through email campaigns. By leveraging email survey templates, businesses can optimize their survey campaigns, maintain professionalism, and enhance the overall effectiveness of their feedback collection efforts.

Here are some of the key benefits of using an email survey template:

  • Save time and effort: Templates come pre-formatted with standard elements like introductions, question types, and closing remarks, eliminating the need to build a survey from scratch. This can save you significant time and effort, especially if you need to create multiple surveys on similar topics.
  • Ensure consistency and professionalism: Templates help maintain a consistent look and feel across your surveys, which can contribute to a more professional brand image. They also ensure that your surveys are well-structured and easy to follow for respondents.
  • Ease of Use: Templates simplify the process of crafting survey emails, making it easy for users with varying levels of design and writing skills to create effective survey invitation email.
  • Brand Consistency: Templates help maintain brand consistency by incorporating the company's logo, colors, and messaging, reinforcing brand identity.
  • Customization: While providing a structure, templates are often customizable, allowing businesses to tailor the content to suit specific survey goals, target audiences, and branding requirements.
  • Embedding Links and Buttons: Templates can include pre-formatted buttons or link to the survey, making it easy to direct recipients to the survey platform. This can enhance the overall user experience.
  • Improve survey quality: Many templates include best practices for survey design, such as using clear and concise language, asking unbiased questions, and avoiding leading questions. This can help you collect more accurate and reliable data.

Ready-to-use Survey Email Templates Based on Use Cases

When it comes to gathering survey responses through email, there are different ways that businesses can compose the email copy and have email survey invitations to ensure a higher response rate. These invitations usually vary based on the use case or the industry. 

Below we have shared some of the most commonly used email survey examples with templates to help you get started.  

#1. Email Survey Template to Measure Customer Satisfaction

Measuring customer satisfaction is essential for any business, as it helps in understanding how well the company is meeting the needs and expectations of its customers. An effective way to gather feedback on satisfaction is through email survey templates.

Here is a quick sample email survey templates that you can use to measure and improve customer experience and satisfaction.  

Subject Line: Your Feedback Helps Us Shine! Take our 2-minute survey.


Hi [Name],

Thank you for your recent purchase/experience with [Company/Product]! We're always striving to improve, and your feedback is invaluable.

Could you please take a few minutes to share your thoughts about your experience? Your answers will help us understand what we're doing well and where we can do better.

The survey only takes about 2 minutes and covers your thoughts on [mention key areas you want feedback on].

Click here to take the survey: [Survey Link]

As a thank you for your time, you'll be entered into a draw to win [incentive].

We truly appreciate your feedback!

Best regards,

The [Company Name] Team

By using this email survey template, businesses can easily reach out to their customers and gather valuable feedback on their satisfaction levels. This satisfaction survey email provides a structured approach to collecting feedback and encourages customers to share their thoughts and suggestions. Additionally, offering an incentive further motivates customers to participate in the survey, increasing the response rate.

email survey template-csat-2

Customer Satisfaction Survey Template for Email

You can easily embed a CSAT survey into your emails, add them in-signature, or even add a button to the surveys while collecting feedback via emails. 

Here is a customer satisfaction survey template that you can easily edit and customize to distribute via email. 

Use this Template

#2. Survey Email Sample for Product Research

Another important use case of email survey templates is to perform product research. You have the email addresses of users who have already signed into your product. Just send them an email with a product research survey embedded into it. 

To make the process of gathering product feedback easier, we have created a sample survey email template that you can use as research survey invitation email to reach out to your users and gather their valuable insights.

Subject Line: Help Us Create the Perfect Product! Share Your Opinion in 5 Minutes.


Hi [Name],

We're excited to be developing a new [product type] and we want YOU to be a part of it!

Your opinion matters to us, and we'd love to hear your thoughts and suggestions on what features and functionalities would make this product ideal for you.

Taking our 5-minute survey will help us shape the future of this product: [Survey Link]

As a thank you for your time, you'll receive a [incentive] just for completing the survey.

Let's build something amazing together!


The [Company Name] Team

By using this survey email template, you can easily engage with your users and gather their valuable insights to create a product that meets their needs and exceeds their expectations. Remember, the success of your product depends on understanding your users, and this is one of the most effective survey email examples that you can use as a template to achieve just that.

email survey template-product research
Product Market Fit Survey Template for Email

You can use the following product market fit survey template and share it with your user list via email based on their feature usage, stage in the product journey, and other factors to assess their pain points, suggestions, feature requests, and more. 

Use this Template

#3. Market Research Email Survey Templates

Businesses can craft engaging market research with pre-built email survey templates. This is a popular email survey example used by businesses to gauge brand awareness, test new concepts, and boost customer satisfaction. Customizable and efficient, these templates empower businesses to collect valuable market data, fostering informed decision-making. Enhance strategic planning, refine products/services, and stay competitive by leveraging the targeted feedback obtained through these surveys.

Here is a quick email survey template to conduct market research.

Subject Line: Share Your Industry Insights - Quick Survey


Hi [Recipient],

As a key player in our industry, your perspectives are essential. Please take a moment to share your insights on current trends and preferences.

[Survey Link]

Thank you for contributing to our understanding of the industry.


[Your Name]

[Your Title/Position]

[Your Company]

Overall, email survey templates for market research provide businesses with a valuable tool to collect targeted feedback and insights from their audience.

email survey template-market research

By gathering this information, businesses can enhance their strategic planning efforts, refine their products and services, and ultimately stay competitive in their industry. So why not take advantage of these templates and start gathering valuable market data today? 

Use this Template

#4. Email Survey Template to Collect Net Promoter Score (NPS)

Gauging the loyalty of customers is crucial for businesses as it helps them identify customers who are brand loyal and those who are willing to recommend their business to others. One effective way to measure customer loyalty is by using the Net Promoter Score (NPS) survey. This survey has a catchy subject line and asks customers to rate, on a scale of 0 to 10, how likely they are to recommend the company to a friend or colleague.

Subject Line:  Tell Us About Your Recent Experience (One Question & Win a $25 Gift Card!)


Hi [Name],

On a scale of 0 (not at all likely) to 10 (extremely likely), how likely are you to recommend [Company Name] to a friend or colleague?

We appreciate your honest feedback! As a thank you, you'll be entered into a draw to win a $25 gift card to [Company Name] for completing the survey.

Click here to answer: [Link to the Survey]

By using this NPS survey email template to collect the Net Promoter Score (NPS), businesses can gain valuable insights into their customer loyalty and identify areas for improvement. This feedback can then be used to make strategic decisions and enhance the overall customer experience.

email survey template-NPS

Net Promoter Score Survey Template

This template contains the crucial Net Promoter Score question that asks the respondents their likelihood to recommend the business, brand, service, product, etc. You can use this NPS survey template and embed the first question with its universal gradient colors within your email.  

Use this Template

#5. Email Survey Template for Customer Effort Score (CES)

Whether it is an issue resolution, a chat with the customer support staff, or any other interaction that your customer has with the brand while trying to find something or simply solving a problem, the efforts they have to put in can tell you a lot. You can identify pain points, areas for improvement, hindering issues, and much more. 

And the best way to do so is by sending an email survey with the CES survey question. It offers an effortless approach to understanding and improving the customer experience.  

Subject Line: Was it Easy to [Complete Action]? 3 Clicks & You're Done!


Hi [Name],

How easy was it to [Complete a recent action with your company, e.g., return an item, contact customer support]?

  • Very easy

  • Somewhat easy

  • Neither easy nor difficult

  • Somewhat difficult

  • Very difficult

Your feedback helps us improve our processes and make things easier for you. Thank you for taking 30 seconds to answer!

Click here to answer: [Survey Link]

survey email examples template-CES

Customer Effort Score Survey Template

This Customer Effort Score survey template helps businesses measure the perceived efforts of customer while getting their issues resolved by the customer success teams. This template can be used via email to capture feedback from users after their ticket has been closed.

Use this Template

#6. Post-Purchase Email Survey Template 

One of the most effective ways to capture feedback from your customer is within a few days or weeks of the purchase. By understanding the satisfaction with the recent purchase, you can strengthen customer relationships and drive long-term success. 

Here is quick post-purchase satisfaction survey email survey template that you can use:

Subject: Quick Feedback, Big Impact: How Was Your [Brand Name] Experience?

Hi [Customer Name],

Just checking in – loving your new [Product Name]?

We're always looking to level up, and your feedback is key. Share your thoughts in our 5-minute survey and get [Incentive] as a thank you!

Click here: [Survey Link]

Completely anonymous survey, just honest insights to help us improve.

Thanks in advance,

The [Brand Name] Team

This email survey template for post-purchase feedback collection can be easily modified based on your industry and the product purchased. To ensure you receive valuable feedback from your customers, it is essential to personalize post-purchase surveys and deliver them directly to their email inboxes. By utilizing email automation, you can effortlessly achieve this, guaranteeing that the survey is sent promptly after the transaction. In fact, you can set survey invitation reminder to send after a few days so that they can share their customer feedback after using the product. 

You can also offer discount on next purchase by filling out the form to not just get higher response rates but also encourage repeat business. 

survey email examples-post purchase

Post Purchase Survey Template

The post-purchase survey template is a powerful tool that allows you to refine and enhance the post-purchase experience. Utilize this customizable feedback form template to create a more personalized and seamless post-purchase journey for your customers. 

Use this Template

#7. General Survey Email Template

Apart from the email survey templates shared above, there are emails asking for general feedback about the product, service, brand, or business. 

This sample email survey template can be modified as per your unique needs to collect feedback from your customers, users, and target audience. 

Subject Line: We Value Your Feedback!

Dear [Recipient],

At [Your Company], we are constantly striving to improve our products/services, and your feedback is invaluable to us. We would appreciate it if you could take a few minutes to complete our survey.

[Survey Link]

Thank you for helping us serve you better!

Best regards,

[Your Name]

[Your Title/Position]

[Your Company]

Survey Email Templates for Different Email Survey Invitations

Now that we have seen the different email survey examples based on use cases, let's talk about email survey templates based on survey invitation email that you want to send.  These can be broadly classified into four categories- email buttons, email links, embedded surveys, and in-signature. 

Let's learn about them. 

#1. Email Button Surveys

An email button survey serves as a powerful tool to encourage quick engagement, ease of sharing survey response, and access for recipients. By incorporating a prominent call-to-action button, these templates effectively capture the attention of the audience and make it convenient for them to click and access the survey directly, gathering more survey responses. This design choice not only enhances the user experience but also increases the likelihood of recipients participating in the survey. 

Email-Button-Feedback as survey email examples

Key Element of an email button survey example include :

  • Clear and compelling button text
  • Concise survey introduction
  • A Visually appealing design.

#2. Email Link Surveys

Email link surveys offer a simple and convenient way for recipients to access surveys. By providing a direct link, these templates eliminate the need for recipients to navigate through multiple pages or platforms. This makes them particularly suitable for straightforward survey invitations where the focus is on gathering information quickly and efficiently. Recipients can simply click on the provided link and be directed to the survey, making it easy for them to participate. Link In Signature Email Survey

The key elements of an email link survey include:

  • Clearly visible survey link
  • Brief description of the survey purpose
  • A polite call to participate 

#3. Embedded Email Surveys

These templates include the actual survey questions embedded within the email, providing a seamless and convenient survey experience for recipients. This format is particularly suitable for short surveys or when a quick response is desired without the need to navigate to an external platform.

The advantage of using embedded email surveys is that recipients can quickly view and respond to the survey questions without having to leave their email clients. This saves them time and effort, making it more likely for them to engage with the survey and provide valuable feedback.

CSAT Email embed template example

The key elements of an email in-signature survey include:

#4. Email Signature Surveys

Email Signature Surveys are an effective way to seamlessly integrate feedback requests into regular communications. These templates are designed to include a survey link in the sender's email signature, making it convenient for recipients to access and participate in ongoing or periodic surveys.

The purpose of such in-signature surveys is to gather valuable feedback from customers or clients on an ongoing basis. By including a survey link in the email signature, businesses can ensure that the survey is easily accessible and visible to the recipients, increasing the likelihood of participation.

trigger in-signature email survey example

Key elements of an email signature survey include:

  • a professional email signature design that reflects the brand's identity and professionalism
  • The email signature with the sender's name, title/position, and the company's name
  • A brief and inviting message 
  • A quick survey scale

Top Survey Email Examples To Gain Insights

There are a number of survey email examples that you can see flooding within your inboxes. Whether it a from a brand you regularly purchase from, a newsletter you have signed up for, or simply promotional emails, you can easily view samples of survey invitation emails with catchy survey email subject lines and embedded or link surveys

Here are some of the top picks that serve as the best survey email examples:

#1. TechTarget

TechTarget offers data-driven marketing services across the globe. It has a huge reader base for its studies, research, self-education tools, and articles on the information technology industry. For those who have signed up for for its newsletter or are using its services, TechTarget is one of the best email survey examples. It sends out research survey invitations to businesses to gather relevant insights and give a well-researched study on different subjects, trends, etc. 

Here is one of the sample survey invitation emails that they send out to encourage their customers to participate in the study and share their inputs.

survey email template- product research

#2. Zonka Feedback

Zonka Feedback uses its survey software to get RSVPs for its various events. They use it for internal purposes where they send out a mass email to all its employees in the organization. This acts as the event invitation as well as lets them know the total number of people that would be attending the event. This is one of the popular email survey examples for collecting information on visitors and attendees by event organizers and other hosts. Zonka Feedback streamlines event planning with its survey software, incorporating event invitation templates for efficient RSVP tracking among employees.

even invite RSVP email survey example

#3. Rows

Collecting feedback from users is one of the most common uses of email survey invitations. This helps businesses identify the satisfaction level of their end users and also identify pain points, areas of improvement, and other things. They use link surveys within the email that take the respondents to the survey page and gathers their feedback on the product. 

rows email survey template example

#4. Adobe

Adobe is another brand in the list of best survey email examples. It uses customer surveys for its digital trends research. With this email survey example, we can see how it has used its logo and the black background to make the survey brand-centric as well as unique. The messaging is also very to the point and enticing. They've also talked about the time, and how it takes only a few minutes to fill out the survey, making it easier for the survey respondents to analyze how much time it would take for them to complete it.   

adobe email survey example

#4. HnM

Another great email survey example is that of the leading clothing brand HnM. Right from the survey email subject line, the email speaks of the incentive they're ready to offer to complete the survey. The message is put across very clearly through a small GIF saying that filling out the short survey would help get a flat 250 off on the next purchase. Thus, boosting the response rate as well.  

hnm email survey invite

#5. Grand Hyatt

A great email survey example of embedding NPS questions within the email is used by Grand Hyatt chain of hotels. They send out an email after the guest has checked out asking them to share their likelihood to recommend the hotel to a friend or family. 

hotel feedback with embedded survey email

#6. Uber

Following every ride, Uber sends a short email asking passengers to rate their driver on a scale of 1-5 stars. This feedback helps ensure quality service and allows Uber to address any issues that arise.

uber survey email example

How to Use a Customer Survey Email Template?

Whether you're trying to gauge customer satisfaction, gather feedback on a new product, or collect insights on your brand perception, email surveys are a quick and effective way to reach your audience. Using a template can save you time and effort, while ensuring your survey is well-structured and professional.

Here's a step-by-step guide on how to use an email survey template:

Step #1. Choose the Right Template:

  • Identify your goal: What information are you trying to gather?
  • Consider your audience: Are you surveying loyal customers, recent leads, or a general demographic?
  • Select a platform: Look for platforms that offer a variety of templates relevant to your topic and industry. Many email marketing platforms like Mailchimp or Constant Contact offer survey templates within their services.

Step #2. Customize the Template

  • Personalize the greeting: Address your recipients by name if possible. A great email survey tool also allows you to add name value and fetch the first name from the contact list to make the email more personalized.  
  • Craft a compelling subject line: Keep it short, clear, and pique curiosity. Make sure it is catchy enough to make the users want to open the email and fill out the survey. 
  • Edit the introduction: Briefly explain the purpose of the survey and highlight any incentives for completion.
  • Modify the questions: Most templates have general questions. Adapt the provided questions to your specific needs, ensuring they are relevant and easy to understand. Consider using question types like smiley face rating, multiple choice questions, open-ended questions, Likert Scale questions, and rating scales to create surveys.
  • Customize the design: Most templates allow you to adjust fonts, colors, and logos to match your brand identity.

Step #3. Test and Preview

  • Send a test email to yourself: Check for typos, formatting issues, and ensure the survey works correctly on different devices.
  • Preview the email in different email clients: Gmail, Outlook, and mobile platforms sometimes display emails differently.

Step #4. Send the Survey

  • Segment your audience: If relevant, send the survey to specific groups of customers based on their actions, demographics, or customer preferences.
  • Schedule your send time: Consider weekdays and peak open times for higher response rates.
  • Monitor your results: Most survey platforms offer real-time reporting so you can track completion rates and analyze responses.

Best Practices for Using Email Survey Templates

When it comes to using email survey templates, there are several best practices that can help you maximize the effectiveness of your surveys.

Here are some tips to keep in mind:

#1. Hook them with your subject line

A strong subject line is your first impression and can make or break the engagement. Keep it short, clear, and intriguing. Mention the survey topic and potential incentive to pique curiosity. For example, instead of "Customer Feedback Survey," try "Love [Brand Name]? Share Your Thoughts & Get 10% Off!"

#2. Embed the first question for instant action

Don't make respondents hunt for the survey. You can embed survey in email. Include the first question directly in the email body: "How likely are you to recommend [Brand Name] to a friend on a scale of 1-10?" This lowers the barrier to entry and encourages immediate engagement.

#3. Keep the Survey Short and Focused

Nobody wants a novel in their inbox. Respect your respondents' time by keeping the survey short and focused. Avoid overwhelming them with lengthy questionnaires. Aim for a survey that takes 5-10 minutes maximum. This helps increase completion rates and gather more accurate responses. If the survey is gathering completely confidential information, make sure to use anonymous feedback tools and mention in your email survey invitation that it would be anonymous. 

#4. Embrace NPS, CES, or CSAT for signature-based surveys

These single-question metrics like Net Promoter Score, Customer Effort Score, or Customer Satisfaction Score work well for quick signature-based surveys. Use scales like 10, 7, or 5 points for simplicity and easy response even via mobile devices. These standardized scales are effective for gauging customer sentiment and provide valuable insights into customer satisfaction and loyalty.

#5. Personalize the Email

Personalization adds a human touch to your survey. Use the recipient's name and personalize the content to make it relevant to their experiences. A personalized email is more likely to capture attention and encourage participation. Use a powerful email survey software that lets you use a placeholder for the contact name and fetches the name from the list that you upload. You can also use personalization when asking feedback after purchase or any experience by specifying the same in the email. 

#6. Include a Thank-You Message

Express gratitude for the respondent's time in the initial email and consider including a thank-you message at the end of the survey. Showing appreciation enhances the respondent experience and increases the likelihood of future participation.

#5. Some Additional Tips 

  • Segment your audience for targeted surveys.
  • Personalize questions beyond the greeting.
  • Use a mix of question types, not just rating scales.
  • Offer an incentive to boost response rates.
  • Test your survey on different devices and email clients.
  • Follow up with non-respondents.
  • Analyze your results and take action based on insights.

Start Sending your First Email Survey Template

Email survey templates emerge as indispensable tools, streamlining the process of gathering valuable insights directly from your audience. These templates, pre-designed frameworks that encompass subject lines, body text, and call-to-action elements, offer businesses a strategic advantage in efficiently collecting feedback, opinions, and data through targeted email campaigns.

Imagine having the ability to measure customer satisfaction, conduct product research, or gauge market trends seamlessly, all within the confines of a well-crafted email. Email survey templates provide a structured approach to these endeavors, ensuring not only time and effort savings but also the maintenance of a professional brand image. As we delve into the intricacies of these templates, we will explore their benefits, best practices, and ready-to-use examples tailored for various scenarios.

In the above blog, we have shared everything that you might be looking for to use an email survey template and start sending email surveys to your respective contacts. All you need is a great survey software that allows you to use all types of survey templates

With Zonka Feedback, you get the freedom to send out email surveys through buttons, links, embeds, in-signature, and even via different apps like HubSpot, Intercom, Zendesk, Freshdesk, Salesforce, and more. 

Sign up now to get a free 14-day trial or schedule a demo to learn how you can use their email survey templates. 


Swati Sharma

Written by Swati Sharma

Jan 16, 2024

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