Customers may leave and discontinue using products. While this could be a natural occurrence, you should be aware of the reasons for their departure. This will provide you with valuable insights and aid in the long-term improvement of the product. Click the 'Use this template' button to begin using our product churn survey template.
Customers start or stop using a product for a reason. It can be because of the functionality of the product, price, customer support, or the number of choices available. The best way to understand what’s going on in your customers’ minds is to use our Product Churn Survey Template to put finger of exactly why customers churn and be able to work on it. With our customer churn survey template for products, software, or mobile apps, you can:
Learn the churn rate.
Better understand the current customer's experience.
Have a chance to reduce customer churn.
To help you create a churn survey Zonka Feedback features a readymade set of churn survey questions specific to software or mobile app. You can customize the template by adding your own questions and edit the existing ones so it best serves your needs.
You can add also more answer choices or completely change the question type to enable customers to share feedback effortlessly and within just a few minutes. Once you are done, you can embed the template directly into your website or redirect your customers to the form page.
Start churn feedback with our product churn survey template:
What was the primary reason for which you cancelled your subscription with us?
Overall, how satisfied were you with the product?
What can we improve so you are encouraged to give our product a second chance?
Any other feedback you'd like to share with us? (optional)
1. What are the benefits of using a churn survey?
No one likes seeing their customers get away. But by asking why they leave, you can pinpoint common issues and boost customer retention. But there is a churn survey if responses stay in your results panel. We’ve got heaps of integrations that send churn data where it needs to be, so it is easier to take the action. For example, you can use the Slack integration and use it to sent to the right people or even to the dedicated channel.
2. What questions should I ask in a customer churn survey for a product or mobile app?
Customers who are eager to leave will not want to stay to justify themselves. As a result, keep your churn survey brief and to the point. Here are some things to remember:
Inquire as to why they're leaving: Include a picture-choice question, and always provide a 'other' option so they can mention anything that isn't on the list.
Allow them to elaborate: Incorporate a follow-up question into your survey. If they have discovered a better solution, inquire as to which one it is. If they found your product difficult to use, inquire as to what could have made it easier.
Request to stay in touch: Add a name and email field to give yourself a chance to reclaim them.
3. Where can I use this product churn survey template?
You can use a QR code at your touchpoint. Another way is by triggering an email or SMS survey as soon as the service provided to the customer is completed. If you don’t have an internet connection, you can use offline surveys via kiosks, mobile or tablets.