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Product Market Fit Template

If you are starting a new business, launching a product in a new market or trying to achieve growth by finding new demand - you will require a product market fit template. If more than 40% of the feedback says “very disappointed”, your product reached a product-market fit and is on the right track to gaining traction. Get to know the answers to - Does your product have a market fit? Is it satisfying the demand? Use the product market fit template to find out.

Why use the Product Market Fit Survey? 

You can learn from existing customers how much they depend on your product by using a market fit survey. Here are some use cases: 

  • Product teams: To define the value proposition to follow a focused strategy.

  • Startup founders: To enhance product experiences and feature adoption.

  • Growth marketers: To build target personas to generate new leads.

Here are the things you’ll learn by using a product market fit survey for feedback: 

  • Collect quantitative and qualitative results that signal when you have reached product market fit.

  • Gauge how users feel about your product as a whole and how they would respond if it no longer was an option.

  • Understand the ‘why’ behind your user’s answers with open-ended questions that provide the opportunity for honest feedback.

Ready to take it a step further?

Zonka Feedback allows you to measure, analyze and improve customer satisfaction with your product and help you know the potential of your product. You can collect feedback via multiple platforms that include email, embed links, mobile and offline surveys. With our flexible dashboards and pre-configured reports, you can get the right information, to the right people in real-time so they can act quickly to improve the customer experience.


Questions in Product-Market Fit Survey Template

The following questions are included in this survey template.

  • How did you discover [ProductName]?

  • How would you feel if you could no longer use [ProductName]?

  • What is the primary benefit that you have received from [ProductName]?

  • What type of person do you think would benefit most from [ProductName]?

  • How can we improve [ProductName] to better meet your needs?

  • Would it be okay if we followed up by email to request a clarification to one or more of your responses?

  • Please mention your email

FAQs about Product Market Fit Survey Template

1. What does product market fit mean?

Product market fit refers to how well a product meets strong market demand. It is the first step in establishing a successful venture in which the company meets early adopters, collects feedback, and gauges interest in its products.

2. What to include in a product-market fit survey?

First and foremost, it is critical to determine whether the respondent is a "real user." To be useful, insights must come from users who have used your product and can provide accurate feedback.

The most important part is to ask them how they would feel if they could no longer use your product. This demonstrates how important your product is to them and how much it has become a part of their lives.

3. Can I edit Zonka Feedback's Product-Market Fit survey template?

Yes. The PMF template comes pre-populated with our expert-built questions, but you are free to edit them according to your needs.

4. Can I add more questions?

Absolutely. There is no limit on the number of questions you can add to the product market fit survey.

Create and send this Product Market Fit Survey with Zonka Feedback

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