Product Market Fit Survey Template

How to use Product Market Fit Survey Template?

Maximize the utility of Zonka Feedback's Free Product Market Fit Survey Template to gain profound insights into your product's relevance. Follow this comprehensive guide for optimal utilization:

1. Click on 'Edit this Template' to customize: Locate the 'Edit this Template' option at the top of this page and click on it to enter the customization interface. Tailor the template to your requirements by adding pertinent questions, infusing your brand identity, and adjusting the design for seamless alignment.
2. Preview the survey: While in editing mode, take a moment to preview your survey. Ensure that the survey's aesthetics are a true representation of your brand and that all functionalities operate smoothly.
3. Save the survey: After previewing and making any necessary refinements, save your adapted product-market fit survey. Your survey is now a bespoke reflection of your brand, poised for the next steps.
4. Prepare for distribution: Prepare for distribution by selecting the most effective channels. Whether through email, social media, or your website, distribute the survey where it resonates most with your target audience.

When it comes to sharing the PMF surveys, there are a few channel-wised examples you can refer to-

1. Website

• Ecommerce: After completing a purchase, display a website pop-up asking how much the customer would miss the product if it were no longer available (the classic PMF question).
• SaaS Platforms: After a free trial period, trigger a website banner with multiple-choice options to understand why users might choose not to subscribe (e.g., lack of features, pricing, competitor options).

2. Offline

• Retail: Include a "Would you repurchase this?" question, directing customers to an offline PMF survey kiosk after making a purchase.
• Restaurants: Place menu cards or coasters with an emoji scale, prompting customers to rate their "overall satisfaction and likelihood to recommend" the restaurant experience.

3. Email

• Travel Agencies: After finishing a booked tour, send an email with the PMF question and additional options to understand what elements resonated most or could be improved for future travelers.
• Food Delivery: Following a first-time delivery order, use email with multiple-choice options to gauge what factors might prevent them from becoming a regular customer (e.g., delivery cost, food quality, ordering process).

4. SMS

• Mobile Apps: After a user completes a key action within the app (e.g., completing a level in a game, finishing a workout routine), send an SMS with the PMF question to measure their dependence on the app's features.
• Subscription Services: As a subscription renewal reminder approaches, send an SMS with options like "Excited to renew!" or "Considering alternatives" to assess customer sentiment and potential churn risk.

5. In-Product/App

• Social Media Platforms: After users spend a certain amount of time browsing or engaging with specific features, trigger an in-app survey asking how much they would miss the platform if it disappeared.
• Streaming Services: Within the app, display a brief PMF survey after the user finishes watching a popular movie or bingeing a new series, focusing on content quality and platform recommendation accuracy.

6. Integration

• CRM Platforms: Seamlessly integrate the PMF survey template with your CRM, automatically sending surveys based on purchase history, customer engagement metrics, or specific product interactions.
• Helpdesk Software: Link the template to your helpdesk to trigger PMF surveys after resolving product-related issues, gaining insights into potential feature gaps or usability challenges.

Features of Product Market Fit Survey Template

1. Full Customization - Customize everything from URLs and logos to question types and visuals. Create surveys that reflect your brand and resonate with your target audience.
2. Multi-lingual Surveys - Break down language barriers with multilingual surveys. Reach a wider audience and gather feedback from diverse demographics.
3. Real-Time Data Analysis - Access actionable insights instantly. Segment data by various parameters, monitor trends, and make data-driven decisions.
4. Seamless Integrations: Connect with your existing tools like Zapier, Salesforce, and more. Automate workflows, trigger surveys at key touchpoints, and close the feedback loop faster.

Questions to Include in Your Product Market Fit Survey Template

1. Ratings - Utilize rating scales (e.g., Likert scales,) to evaluate satisfaction with your product-market fit.
2. Open-Ended Questions - Provide space for customers to express in-depth feedback, allowing them to share thoughts, feelings, and experiences related to your product-market fit.
3. Multiple Choice Questions - Include structured and standardized multiple-choice questions, such as single-answer, multiple-answer, button choices and ranking questions, for efficient analysis and interpretation.