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Retail Store Feedback Form Template

Take feedback from customers visiting your Retail Store and understand their satisfaction with the overall experience, staff assistance, collection, quality, alterations, and more. 

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Understanding Retail Store Feedback Form Template

This retail store feedback form template is designed to help collect feedback on the most crucial aspects and touchpoints in a retail store. You can measure your customers’ satisfaction with the store visit, staff performance, product quality, and customer service. 

How to Use Retail Store Feedback Form Template?

You can collect retail store customer feedback in different ways:

Kiosk/Mobile/Tablet: Install the survey app on kiosk/mobile/tablet devices to run in-store feedback surveys. You can also collect offline surveys that do not require internet connectivity. The surveys are auto-reloaded so different customers can respond. Place your survey device at important touchpoints like billing points, exit points, etc.

QR Code Surveys: Embed the retail customer feedback survey in a QR code that you can place across the store so customers can quickly scan it with their own mobile phones and share feedback.

Email and SMS: Collect retail feedback post store visit through email and SMS surveys using customers' information collected at the billing point like the contact number or email address. 

List of Retail Customer Questions

Here are the customer survey questions for retail store included in this survey template: 

  • Overall, how satisfied are you with your visit to our store today?
  • How would you rate the collection in our store today?
  • How satisfied are you with the quality of our products?
  • How would you rate the courteousness and service in the fitting rooms?
  • How satisfied are you with the staff assistance in finding what you were looking for?
  • Please use the space provided for any comments you have regarding your purchased items. (If possible, please provide the item name & 13-digit item code printed on your receipt)
  • Full Name
  • Email
  • Mobile Number


How to measure retail store customer satisfaction?

Retail store customer feedback can be collected on store visits. You can use global metrics to measure the retail experience satisfaction of customers. You can either use CSAT (Customer Satisfaction Score) to measure the overall satisfaction of retail customers or NPS (Net Promoter Score) to measure their loyalty toward your brand and their willingness to recommend it to others.

How do you create a retail store survey?

Retail customer survey questions to include:

NPS Question: How likely are you to recommend our brand to others?

CSAT questions:

  • How would you rate your experience in our retail store today?
  • How would you rate the quality of the products?
  • How would you rate the customer service and staff support?

Create and send this Retail Store Feedback Form with Zonka Feedback

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