Use the Smiley Face Survey to collect customer feedback, measure satisfaction, identify trends, and make informed decisions to improve the overall customer experience.
The Smiley Survey Template by Zonka Feedback is designed to measure customer satisfaction through engaging smiley faces. Ideal for collecting feedback in locations like airports, restaurants, and banks, it uses tools like smiley feedback kiosks and smiley feedback buttons to capture real-time insights and provide valuable insights across multiple channels.
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1) How was your experience today?
Purpose: Instantly captures the customer’s overall feeling in a quick, visual way, making it easy for anyone to respond.
Insight: This gives you an instant pulse on customer satisfaction, helping you quickly spot trends. Use it to adjust in real time—whether to fix issues or celebrate wins.
2) What could we do better?
Purpose: Gently encourages customers to point out areas where they think you could improve.
Insight: It uncovers exact areas needing improvement, giving you the chance to take swift action. Customers appreciate when their feedback leads to visible, real-world changes.
3) Any comments you'd like to share about your experiences?
Purpose: Gives customers an open space to share their thoughts, stories, or anything you might’ve missed.
Insight: Open-ended feedback often reveals things you hadn’t considered. These deeper insights can guide meaningful improvements and foster stronger customer loyalty.
Staff Service: How satisfied were you with the service provided by our staff?
Why ask this: This question measures the effectiveness of your staff in delivering quality service, which directly impacts customer satisfaction.
Speed of Service: How would you rate the speed of service today?
Why ask this: Efficient service is crucial to a positive customer experience. This helps identify whether customers felt the service was prompt and satisfactory.
Cleanliness: How satisfied were you with the cleanliness of our facility?
Why ask this: Cleanliness reflects the professionalism of your business. It helps ensure that hygiene standards are maintained, reinforcing a positive impression.
Value for Money: How would you rate the value you received for your money?
Why ask this: Understanding how customers perceive the value of your offerings is essential for aligning pricing with customer expectations and improving overall satisfaction.
Likelihood to Recommend: How likely are you to recommend us to others?
Why ask this: This question evaluates customer loyalty and provides insight into the likelihood of word-of-mouth referrals, which are critical for business growth.
Atmosphere: How satisfied were you with the overall atmosphere/environment?
Why ask this: A positive environment enhances the customer experience. This question helps gauge whether the atmosphere contributes to or detracts from the overall satisfaction.
Wait Time: How satisfied were you with the wait time today?
Why ask this: Minimizing wait time is important for maintaining customer satisfaction. This question ensures that service speed meets customer expectations.
Problem Resolution: How satisfied were you with how your issue was handled?
Why ask this: Effective problem resolution is key to customer retention. This question measures whether customers feel their issues were addressed satisfactorily.
Focus on these key factors to make your Smiley Face Surveys more effective:
Use a Balanced, Easy-to-Understand Scale: Make sure your smiley survey covers the full spectrum of emotions, from very happy to very unhappy, with a neutral option in the middle. A balanced scale ensures you capture honest feedback without overwhelming your customers.
Match the Design to Your Brand: The look of your survey matters. Choose between friendly emoji-style or more formal outline smileys to align with your brand’s personality. Zonka Feedback offers both, allowing you to keep the survey professional or playful as needed.
Keep It Simple for Higher Response Rates: Simplicity is key. A straightforward, well-designed survey encourages participation. The easier it is for customers to answer, the more likely you’ll get useful, honest feedback.
Automate Actions to Respond Quickly: Don’t just collect feedback—act on it! Use Zonka Feedback’s automation features to instantly alert your team about negative ratings and send follow-up messages. Customers will appreciate knowing their concerns are being addressed promptly.
Always Close the Loop: Feedback is only valuable if you act on it. Follow up with customers to let them know their feedback made a difference. This not only resolves issues but also builds trust and loyalty by showing you genuinely care.
Embed smiley face surveys directly on your website to measure visitor satisfaction with site usability, content, and overall experience. These surveys can also be triggered post-purchase, providing quick feedback in an engaging format that’s easy for visitors to complete.
Incorporate smiley surveys into emails to gather feedback after transactions or interactions. Zonka Feedback’s email surveys are highly effective for tracking customer satisfaction over time, and smiley icons embedded in emails ensure high engagement and response rates.
Set up smiley surveys on kiosks or tablets in physical locations to capture on-site feedback in real-time. Zonka Feedback’s offline survey app ensures you can collect data even without an internet connection, making this ideal for high-traffic areas like retail stores, airports, and hospitals.
Use smiley face surveys within your app or product to gather instant feedback on user experience. Whether it’s during onboarding, after a feature interaction, or following a trial, these surveys are quick and intuitive for users, offering valuable insights with minimal disruption.
Access the Template: Log in to your Zonka Feedback account and go to the "Templates" section. Find the "Smiley Survey Template" and click "Use Template" to start.
Customize the Questions: With Zonka Feedback’s user-friendly editor, modify or add questions that suit your business needs. Adjust the smiley scale and include targeted questions to capture the most relevant feedback.
Adjust Design and Branding: Personalize the survey to match your brand by easily incorporating your logo, brand colors, and tone of voice. Zonka Feedback's customization options ensure your survey feels cohesive and professional.
Preview and Save: Use the preview feature to see how your survey will look on different devices. Ensure everything functions smoothly and make final adjustments before saving.
Distribute the Survey: Share the survey via email, SMS, QR codes, web embeds, or through on-premise tablets using Zonka Feedback’s offline survey mode. The platform’s multi-channel distribution ensures you can reach customers wherever they are.
Close the Feedback Loop: With Zonka Feedback, automatically set up alerts for negative responses and trigger follow-up actions. You can assign tasks to team members, send personalized replies to respondents, and ensure feedback is addressed promptly. Follow up with a second smiley survey to assess satisfaction after resolving issues, completing the feedback loop and enhancing customer loyalty.
Smiley surveys are a quick and easy way to collect feedback. They can be used in many places to find out how happy people are with your service. Here are some places where they work well:
What to Measure: Ask customers how they liked the food, service speed, and the atmosphere.
Why It Helps: You can improve the menu, serve faster, or make the place more comfortable for guests.
What to Measure: Get feedback on how customers feel about product choices, store layout, and how helpful staff were.
Why It Helps: Use this information to improve product displays, make the store easier to navigate, and train staff better.
What to Measure: Ask customers if they had a good shopping experience, if the website was easy to use, and how happy they were with delivery.
Why It Helps: Make the website simpler to use and improve delivery services based on what customers say.
What to Measure: Find out how guests feel about room cleanliness, staff service, and hotel facilities like the pool or gym.
Why It Helps: Improve your services, keep rooms clean, and make sure staff are friendly to make guests happier.
What to Measure: Ask members about the cleanliness, the equipment, and the overall experience.
Why It Helps: Use feedback to keep equipment in good condition and improve the overall spa or gym environment.
What to Measure: Patients can rate how they felt about the care they received, the waiting time, and how staff treated them.
Why It Helps: Improve healthcare services by reducing wait times and ensuring staff are friendly and helpful.
What to Measure: Get feedback on how passengers feel about waiting times, security checks, and the cleanliness of the facilities.
Why It Helps: Make the travel experience smoother by speeding up processes and improving facilities.
What to Measure: Ask customers if they are satisfied with service speed, staff professionalism, and the overall experience in the bank.
Why It Helps: Shorten wait times, improve customer service, and make transactions easier.
Yes, you can customize Zonka Feedback's smiley face survey template to fit your branding needs. For starters, you can add or modify the survey questions with ease using our no-code survey builder. You can also create white-labeled surveys by adding your own brand logo, themes, and colors. Moreover, you can choose from a range of themes or build your own. Also, there's option to change the font, background, and colors. To make your Smiley Survey more engaging and improve response rate, you can keep different designs for introduction and exit screens.
A variety of businesses can benefit from using Smiley Rating Template by improving their customer satisfaction and increase business growth. This includes businesses that come under retail, hospitality, aviation, healthcare, transportation, education, SaaS, financial services and more.
It all comes down to how the surveys are implemented can make a major difference in understanding the Customer Experience in a more effective way. Smiley rating scale is designed to engage the respondents in a manner to make it easy for them to choose the emotion they feel corresponding to the question asked.
Depending on the intent of surveys for your company, you can use multiple types of scales for smiley surveys. Here are some of the formats you can implement using our platform to collect customer data.
1. 2-Point Smiley Rating Scale Template
An alternative for Yes/No questions, this template features two emotions for the respondents to choose from. It's great for collecting quick feedback and responses from customers. For instance, you can measure customer experience with 2-point smailey scale using question like - "Please rate your satisfaction with the dining experience."
2. 3-Point Smiley Rating Scale Template
This is another simple smiley face template example that features a happy, neutral, and sad face that accommodates a better range of feelings and expression.
3. 5-point Smiley Rating Scale Template
5-point Smiley Rating Scale template is a commonly used and an ideal survey used for measuring customer satisfaction. The scale covers a range of emotions and offer much granularity in your survey questions for the customers to respond
4. 7-point Smiley Rating Scale Template
And lastly, there's the 7-point rating Smiley Scale that offers options that translate to Extremely Happy, Very Happy, Happy, Neutral, Sad, Very Sad, & Extremely Sad. The rating scale accommodates far more differentiations and variations thus giving you precise response rates.
When it comes to collecting real-time data and tapping into customer sentiments, a Smiley Rating Scale Template offers plenty of benefits. Few of them are listed below:
Zonka Feedback survey software offers advanced analytics and reporting feature allowing you to get actionable more deeper insights into Smiley Template responses. The platform offers real-time feedback reports such as:
Introducing User Segmentation — Deliver surveys and feedback forms with precise targeting using powerful User Segments. 
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