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Types of Survey Questions

Zonka has a huge set of question types to choose from while designing your survey. Capture customer information, customer satisfaction score, customer loyalty using Net Promoter Score, customer effort using Customer Effort Score, customer sentiments, their ratings, or any type of data using Zonka’s Question Types.

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  • Textbox

    The Textbox Field question allows you to collect short open-ended answers from respondents. For example, you can add questions asking for customer’s comments/ suggestions using this question field.

  • Single Line Text

    The Single Line Text question allows you to capture answers for short open-ended questions in your survey. You can add a Single Line Text where you need to add any guideline, instruction, etc.

  • Dropdown

    This question type provides the respondent with a drop down list of answer choices for the question. Respondents can only select one answer from the Dropdown question.

  • Heading

    Use heading to insert heading text in your survey form. The size of the Heading would be larger than the single line text size and or any other text size on the survey form.

  • Multiple Choice

    Multiple Choice is a simple, closed-ended question type that allows the respondents to select one of the multiple answers from a defined list of choices.

  • Checkbox

    This question type contains various options out of which the respondent can choose more than one option. It must be used when the question may have more than 1 answer.

  • Radio Buttons

    This question type contains various options out of which only a single option is selectable.This question type is perfect for Yes/No type of questions.

  • Phone

    Use this to ask the respondent for entering their phone numbers. It only allows the respondent to enter numerals by default for validation.

  • Date Picker

    Use this if you want the Respondent to mention the date in the survey. The default format for this question is YYYY-MM-DD. You can also change this format.

  • URL

    Capture URLs from the respondent through this field. URLs of the customer’s website, social media profiles and other relevant web pages can be entered here.

  • Paragraph

    With Paragraph field, allow respondents to insert multiple lines in the survey form. Answers to subjective questions such as Comments/Reviews, etc. can be captured.

  • Matrix / Rating Scale

    A Matrix question is a closed-ended question that asks respondents to evaluate one or more row items using the same set of column choices. Also, you can assign weights to each answer choice.

  • MCQ Button Rating

    MCQ Button Rating is a closed-ended question type that allows the respondents to select only one option out of a defined list of choices, unlike the Multiple Choice Question where multiple options are selectable.

  • 2/3/4 Scale

    This question allows multiple scale ratings. The 2,3 and 4 rating scales will have 2,3 and 4 columns respectively. You can also answer options/ ratings to appear as emoticons from a bunch of different emoticons.

  • 5 Scale

    Use this to add 5 scale multiple rating questions. This is the aptest kind of matrix rating scale as it captures 5 different emotions from the respondents. You can also assign weights to the answer choices.

  • NPS® Question

    Add the Net Promoter Score Question to calculate customer satisfaction based on your company’s performance. Also, you can evaluate the percentage of the net promoters and detractors from scores obtained.

  • CES Question

    CES stands for Customer Effort Score and it is a type of customer satisfaction measurement. Add this to calculate how much effort your customers have to put in getting their issues solved with your business.

  • Ranking Question

    Add the Ranking question to compare items to each other by placing them in order of preference. Later while analyzing the results in the reports section you can analyze the most preferred answer choice.

  • Slider Question

    Add the Slider rating question to allow respondents to select values from a continuous range by dragging a slider along a range. It is a good way to engage respondents and collect their ratings.

  • Beer Rating Scale

    This uber cool beer rating scale question is apt for rating the drinks in your pub/bar.

  • Burger Rating Scale

    For rating food items specially fast food, this burger rating scale question can be used.

  • Chicken Rating Scale

    Ask your guests to rate the food items, by using this chicken emoticon for ratings.

  • Smiley Rating Scale

    Use this rating scale to capture the sentiments of your customers in respect to your services.

  • Star Rating Scale

    Allow your customers to rate your business by selecting the number of stars in the question.

  • Heart Rating Scale

    Use this amazing rating scale for evaluating a statement on visual scale of hearts.

  • Circle Rating Scale

    Use this circle rating scale to rate a question on the visual scale of circles.

  • Full Name

    Add this question for capturing the full name of the respondent.

  • First Name

    This question enables the respondent to enter his first name.

  • Last Name

    This question enables the respondent to enter his last name.

  • Email

    Capture the Email IDs of the respondent by adding this question.

  • Unique ID

    Capture the respondent’s unique identification like membership ID, booking ID, etc.

  • City

    Add this question field for respondents to enter the name of their residential city.

  • Mobile Number

    Use this field to capture the mobile number of the respondent.

  • Gender

    Enable the respondent to enter their gender using this question field.

  • Birthday

    Capture the birthday of the respondent using this field. You can use this data for marketing.

  • Kids

    Add this question to capture the details of the number of kids of the respondent.

  • Anniversary

    Capture the anniversary of the respondent using this field.

  • Marital Status

    Enable the respondents to enter their Marital status.

  • Occupation

    Use this field to capture the data regarding your customer’s occupation.

  • Address

    Add this question field to capture the addresses of your respondents.

  • Food Preference

    The respondents can enter their food preferences here.

  • Website/URL

    The respondent can enter a website link or a URL through this field.

  • Facebook Page

    Capture the link of the respondent’s Facebook profile with this question.

  • Twitter Page

    Capture the Twitter handle of the respondent through this question field.

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