right_arrow_blueIntroducing User Segmentation — Deliver surveys and feedback forms with precise targeting using powerful User Segments. Learn more

Zonka Feedback gets smarter with AI: Build smarter surveys, unlock deeper insights ➝

Request a Demo

Book a Demo with Zonka Feedback


Get Started for Free

Enter primary contact's full name
Enter primary contact's email address
Choose a password (at least 6 characters, no spaces, case-sensitive)
  • Your account is being created in the
By proceeding, you agree to the Terms of Service and Privacy Policy.
Or, sign up with email

user-picsrating-star crowd-logo captera-logo Rated 4.8/5 stars


Get Started for Free

Enter primary contact's full name
Enter primary contact's email address
Choose a password (at least 6 characters, no spaces, case-sensitive)
  • Your account is being created in the
By proceeding, you agree to the Terms of Service and Privacy Policy.
Or, sign up with email

user-picsrating-star crowd-logo captera-logo Rated 4.8/5 stars

Website Feedback Form Template

Measure website visitor experience and satisfaction to learn how well your site is able to meet your visitors' expectations using this Website Survey Feedback Template.

  • Try 14 days for Free
  • Lightening fast setup
Website Feedback Surveys are a great way to allow your website visitors to share feedback about your website regarding various webpages, touchpoints, and aspects like website content, payment gateways, speed, smoothness and more. Website surveys help you gauge website performance, identify bugs and other improvement opportunities and make your website better and more useful for the visitors.

Website Feedback Form Template Questions

This Website Survey Template includes the following questions that will help you measure customer satisfaction with your website, gauge the overall visitor experience and take actions to make your website better.

Here are the survey questions included in this sample website feedback form.

  1. 1. Overall, how would you rate your experience on our website?
  2. 2. How visually appealing did you find our website?
  3. 3. How easy was it to navigate our website?
    • Not Easy At All
    • Not Very Easy
    • Neutral
    • Somewhat Easy
    • Very Easy
  4. 4. Did you find the information you were looking for on our website?
    • No, I Couldn't Find Anything Useful
    • No, I Couldn’t Find What I was Looking For
    • No, But I Found Other Useful Information
    • Yes, But With Some Effort
    • Yes, I Found It Easily
  5. 5. How would you rate the loading speed of our website?
    • Very Slow
    • Slow
    • Average
    • Moderately Fast
    • Very Fast
  6. 6. How satisfied were you with the overall performance of our website?
  7. 7. Did you encounter any technical issues or errors while using our website?
    • Yes
    • No
  8. 8. If you encountered any issues, please describe them briefly.
  9. 9. How likely are you to recommend our website to others?
  10. 10. Is there anything specific you liked about our website or any suggestions for improvement?

You can customize the website feedback form templates to add or remove questions as per your choice and survey requirements. Here are some suggestions of questions that you can consider adding to your form templates depending on your survey objectives and create a good feedback form.

  1. 1. How would you rate the content on this webpage?
    • Poor
    • Below Average
    • Average
    • Above Average
    • Excellent
  2. 2. Did you find the website and its content interactive?
    • Not at all
    • Slightly
    • Moderately
    • Very
    • Extremely
  3. 3. Were you able to easily find contact information or customer support options on our website?
    • Not at all
    • Slightly
    • Moderately
    • Very
    • Extremely

Some Questions To Gauge the Website Shopping Experience of the Customers

You can also use these questions if you have an eCommerce website to gauge the customer experience of online shopping.

  1. 1. How would you rate the shopping experience with this website?
    • Poor
    • Not Good
    • Neutral
    • Good
    • Excellent
  2. 2. Were you able to easily find the products you were looking for?
    • Yes, with ease
    • Yes, with some effort
    • No, but eventually
    • No, I couldn't find what I was looking for
  3. 3. How would you rate the billing and payment process on this website?
    • Very Difficult
    • Difficult
    • Neutral
    • Easy
    • Very Easy
  4. 4. How satisfied are you with the variety of products available on our website?
    • Very Dissatisfied
    • Dissatisfied
    • Neutral
    • Satisfied
    • Very Satisfied
  5. 5. How likely are you to make a future purchase from our website?
    • Not likely at all
    • Slightly likely
    • Neutral
    • Likely
    • Very likely
  6. 6. Based on your recent shopping experience on our website, how likely are you to recommend this website to your friends and colleagues on a scale of 0 to 10?
    • 0 (Not at all likely)
    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10 (Extremely likely)

How to use this Website Feedback Template?

Unlock valuable insights about your website's performance by leveraging our Website Survey Template. Follow these easy steps to maximize the benefits of website feedback forms:

  1. Access the Template: Click on 'Edit this Template' to enter the Website Survey Template. This will lead you to the editing interface where you can customize the survey questions as per your requirements and preferences.
  2. Customize the Template: While in edit mode, personalize the template to match your specific requirements. Integrate questions that address important aspects of the website like speed, interface, content, bugs, payment experience, booking or shopping experience (in case of eCommerce website), and more according to the touchpoint where you want to share surveys, and the nature of your website and the overall business.
  3. Review and Adjust: Take a moment to review the customized survey. Ensure that the questions align with your website's objectives and are clear for respondents. Adjust the survey flow to match your website's user journey, making it easy for participants to comprehend.
  4. Share the Survey: Gear up to distribute the survey to your website users. Choose among website feedback widgets to share the surveys with your website visitors at the right time and touchpoint. Use options like:
    • Popup surveys which appear on the website in the centre of the screen asking feedback from the visitors and prompt them to take the survey.
    • Slide-up surveys slide up from the bottom of the screen and the visitors can easily click on them to take the survey and submit their responses.
    • Feedback button is a non-intrusive icon that appears on either side of the web page represented by a small name like ‘Feedback’ and if the visitors feel like sharing feedback at any point, they can click the button and the survey appears on the screen which they can take and submit their responses easily.

Zonka Feedback survey tool offers flexibility. Adapt the survey to meet the evolving needs of your website. You can effortlessly add or remove questions to stay responsive to the dynamics of your online presence.

Harness the potential of this robust survey tool to gather user feedback and consistently enhance your website's performance. The ability to customize the form templates ensures a comprehensive understanding of your users' experiences.

Key Features of Zonka Feedback to Leverage Website Surveys

Creating and conducting impactful surveys may be a daunting task but using the right feedback tool can streamline the process, and help you collect valuable feedback from your customers and website visitors. Zonka Feedback is one of the most powerful website feedback tool that can serve the purpose. It is equipped with powerful features:

  1. Customizable Templates: Enhance your website feedback survey with a versatile pre-built template designed for various purposes—from gathering feedback on website usability to identifying areas for improvement. Tailor the template by adding, removing, or modifying questions to meet your survey requirements and target specific touchpoints in the user journey.
  2. Skip Logic and Question Branching: Navigate user responses intelligently with Zonka Feedback's skip logic and question branching feature. Customize the survey flow based on user input, ensuring a personalized and efficient survey experience for each participant.
  3. Real-time Feedback Alerts and Notifications: Stay proactive with Zonka's automatic response alerts and notifications for your website feedback survey. Receive instant alerts for incoming feedback or negative responses, enabling you to address concerns promptly and enhance overall user satisfaction.
  4. Feedback Widgets to Share Surveys: Share website surveys in different ways by using feedback widgets to share surveys with your customers. Use widgets like popups, slide-ups, bottom bars, and feedback buttons to allow users to share both solicited and unsolicited feedback.
  5. Automated Workflows: Streamline the user journey on your website with Zonka Feedback's automated workflows. Seamlessly trigger surveys at different touchpoints to capture valuable insights during key moments of the user's online experience.
  6. Closing the Feedback Loop: Move beyond mere data collection with Zonka Feedback's actionable feedback loop. Take informed actions based on received feedback, effectively closing the loop and ensuring a continuous cycle of improvement for your website based on user insights.

Uses of Website Feedback Templates

Businesses can leverage website survey templates to gain valuable insights into the website visitors and their behavior and preferences. From collecting feedback to identifying areas of improvement and making data-driven decisions, there's a lot of scope for business growth and maximizing conversions. Here are a few of the key examples.

  1. Measure the Overall Website Experience: By using the website survey template and displaying it across your website via feedback buttons, pop-ups and more, at crucial touchpoints, you can figure out whether the visitors are able to find what they're looking for. 
    It enables you to discover UX Issues and improve website usability. By taking feedback on the design, you can prioritize the feedback and redesign your website. This can help you boost conversions through your site and prevent churn.
  2. Check the Relevance of your Website Content: Using the website template can be great at uncovering the overall impact of your website content and evaluating its effectiveness to see whether it meets the expectations of your visitors. 
    You can embed Website Surveys in-line to evaluate the accuracy of your content like blogs, guides, and resources using yes/no questions.
  3. Improve the Purchase Experience of your customers: Using a Website Post-Transaction Survey Template can be a great way to enable your customers to share their purchase experience. It helps you measure the loyalty of buyers, reduce buyers' remorse, gather demographic data, and most importantly, generate testimonials on third-party platforms to attract new customers.
  4. Understand why customers are abandoning your website: Most importantly, you can trigger a customized exit intent survey template to know the reason behind visitors abandoning your website. You can ask them the reason for their leaving to utilize the feedback data and make feedback-driven improvements so that you can control the bounce rate for the future and identify whether any technical factors might be coming off as a barrier to a great website experience. Enhance the depth of insights from your users by incorporating a variety of question types in your website feedback survey. Explore different approaches to create a well-rounded survey.

Questions to Include in Website Feedback Survey Template

Constructing a comprehensive website feedback survey involves incorporating various question types to extract thorough insights from your audience. Explore diverse question formats to create a well-rounded survey tailored to your website's improvement needs.

1. Rating Scale Questions

Evaluate the satisfaction of your website visitors by using Customer Satisfaction (CSAT) rating questions. CSAT surveys typically use a five-point rating scale, offering response options through various representations like adjectives (Excellent to Poor), self-explanatory smileys, star ratings, numbers, and more. Explore options such as:

Clearly defined and consistent scales, such as 1 to 5, empower users to effortlessly express their satisfaction levels regarding the website.

2. Open-ended Questions

Gain in-depth insights into users' website experiences by incorporating open-ended questions. Encourage respondents to provide feedback on the reasons behind their ratings, capturing complaints, suggestions, and special experiences they may want to share.

Analyzing open-ended responses provides a deeper understanding of user sentiments, helping identify areas for website improvement and meeting customer expectations.

3. Multiple Choice Questions

Streamline feedback collection with efficient multiple-choice questions in your website feedback survey. Offer single or multiple response options, incorporate ranking questions to gauge preferences, and organize the survey for standardized analysis. For example:

Among these website features, which ones do you find most useful and valuable?

  • Feature A
  • Feature B
  • Feature C
  • Feature D

In this question, respondents can choose multiple answers, so providing checkboxes allows users to select multiple features based on their preferences.

By incorporating these diverse question types into your website feedback survey, you can gather comprehensive insights to enhance and optimize various aspects of your website.

Website Feedback Form Survey Template FAQs

  • 1. Can I customize the Website Survey Template?

    Yes, you can fully customize your website form template by changing the question types, CX metrics to track, logos, background, widget appearance, and more.

  • 2. What type of questions can I add to Website Survey Template?

    You can use button rating, Net Promoter Score (NPS) survey questions, Customer Satisfaction Survey (CSAT) questions, Customer Effort Score (CES) question, Yes/No, closed-ended questions, rating scales etc, that are quick to answer. You can also include questions to capture new feature requests and bug reports. You can also choose to show questions on the first screen to improve feedback accuracy and response rate (make sure that the question you choose is relevant to your goal as we also support partial responses). You can learn more about our survey question customizations by signing up to our Form Builder.

  • 3. What type of Surveys can I deploy using the Website Feedback Form Template?

    With Zonka Feedback's Website Feedback Survey Template, you can collect customer feedback at various touchpoints during the visitors' journey.

    1. Survey Pop-ups - This kind of website customer survey appears on a pop-up that can be triggered towards a specific set of visitors based on their interactions. For example, you can trigger post-purchase pop-ups when someone makes a successful purchase on your website.

    2. Website Feedback Button - These surveys encourage feedback from website visitors at their convenience. You can use a General Website Feedback Survey Template that asks questions regarding the design of the website, the satisfaction of users with the website content, and other aspects that can help you understand how visitors perceive your site.

    3. Slide-up and bottom Bar - Slide-up website surveys are great for collecting feedback and visitor info as they appear from the bottom as an overlay and can be set to appear based on the user activity and timings. Bottom Bar, on the other hand, works as a button placed at the bottom of your webpage to gather feedback on Website Design, Content, Product Quality, Shopping Experience and much more.

    4. Website Embed - This kind of survey template can be directly added to your website along with the content. One of the great feedback form examples of this is a simple yes/no question or rating scale at the end of an article to ask the readers whether they find the information useful or not. For this, you can use our Website Content Feedback Form Template to get feedback on your website content.

    5. Exit Intent - The Website Exit Intent Survey Template is among the most useful ways to collect information on why visitors are leaving your website. They can be set to trigger when a user is about to exit to a different page to find out the reason behind their abandoning the site.

  • 4. How much time will it take to set up Website Survey Form Template?

    Zonka Feedback's pre-built Website Visitor Online Survey Template is quick and easy to set up. Since everything is already ready to go, you just need to make a few customizations to the questions and design of the template based on your goal and you're good to go.

  • 5. How can I trigger the Website Feedback Form Template to ensure honest feedback?

    Once you have created your survey in our form builder, choose the type of widget you need to deploy and set its behaviour. To give you an idea, you can trigger a survey pop-up to collect feedback on Website Usability once the user has scrolled through 70% of your website's landing page or any other crucial page to collect the required user insights. By triggering the right survey at the right time, you can ensure honest feedback. In the same way, you can trigger a follow-up survey based on the customers' responses and queries to improve customer satisfaction.

Create and send this Website Feedback Survey Sample

Get Started