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Collecting Feedback with Thumbs Up/Down Surveys

Every business must know whether its customers like or dislike its products and services. For this purpose, Customer Feedback surveys are used, but the response rate on all survey channels, on average, is around 30%. The most common reason is that people are so busy nowadays that they don’t want to spend much time filling out lengthy surveys.

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The best way out is to create short and straightforward Customer Satisfaction Surveys that the customers can respond to in seconds. One such type of survey is the Thumbs Up/Down survey. This article explores what Thumbs Up/Down Surveys are, their benefits, when you can use them, and some valuable tips for using Thumbs Up/Down Surveys.

What are Thumbs Up/Down Surveys?

Thumbs Up/Down Surveys are simple and easy surveys in which you ask for feedback from your customers, and the customers need to respond by just choosing a thumbs up or thumbs down option.

'Thumbs' is a traditional gesture that almost everybody understands. In these surveys, the thumbs-up option denotes that customers had a positive experience, whereas the thumbs-down option indicates a negative customer experience.

Let’s explore some benefits of Thumbs Up/Down Surveys.

Benefits of Thumbs Up/Down Surveys

  1. Simple and Short Surveys
  2. Superfast and Easy Surveys
  3. Useful at every Touchpoint for all aspects
  4. Accurate Responses
  5. Higher Response Rate

Let’s know more about these benefits of Thumbs Up/Down Surveys.

1. Simple and Short Surveys

Thumbs Surveys are very simple surveys that everybody can understand. The thumbs up and thumbs down gestures are globally accepted, which is everyone from kids to millennials to older generations can respond to thumbs surveys. If you like something, give it a thumbs up. If you don’t, give a thumbs down. There is no question of complexity in the surveys.

2. Superfast and Easy Surveys

As discussed above, the most common reason for not responding to a survey is the lack of time in people’s busy lives. But Thumbs Surveys are a quick and effortless way to collect actionable feedback from your audience. The superfast nature of these surveys makes it easy for customers to respond without spending much of their precious time. The customers can respond to the survey within seconds and carry on their work as it is.

3. Useful at every Touchpoint for all Aspects

Thumbs Surveys can be used at every touchpoint of your business to get Customer Feedback on any aspect of your product or service. The surveys are too short and easy, which prevents survey fatigue. This enables you to get feedback at many touchpoints, quickly identify the strengths and weaknesses of your business, and improve customer experiences.

4. Accurate Responses

Sometimes customers do not have words to explain how they feel in a detailed feedback survey, and sometimes they give inaccurate responses in confusion or hesitation. But Thumbs Surveys can fetch more accurate answers. As there is no complexity in the surveys, they will provide you with a thumbs up if the customers are happy with the experience. If they are unhappy, they will straight away give you a thumbs down.

5. Higher Response Rate

The tendency of customers to respond to simple and less time-consuming surveys is more as compared to regular surveys. So, due to the straightforward, fast, and easy nature of Thumbs Surveys, they can fetch a high response rate than other surveys.

Let’s explore when and where you can use Thumbs Surveys to collect feedback from your customers.

When to Use Thumbs Up/Down Surveys?

1. When you have a Business of Fast Nature

Thumbs Surveys are best for fast businesses where customers do not have much time to share feedback. They can also be used in small businesses, especially bricks and mortar businesses where customers do not want to spend much time filling out a feedback form. With these surveys, you can collect both online feedback as well as on-premises feedback by easily deploying a kiosk in your business premises.

2. When your Audience is Millenials or Children

Responding to a survey with gestures is an exciting way of sharing feedback that most children and millennials like. So, if you have a business that involves these audiences (educational institutes, fast food corners, ice cream parlors, etc.), you can effectively use Thumbs Up/Down surveys to collect feedback.

3. When you need to Capture Feedback on Every Aspect

As Thumbs Surveys don’t take much time to respond to, you can use them wherever you want to get feedback about every aspect of your business without irritating the customer. When you feel that your customers are churning out and you want to see where things go wrong, you can use these surveys at every touchpoint of your business to identify the point that onsets a majority of the negative feedback.

4. When you only need Simple Like/Dislike feedback

You can use Thumbs Surveys when you just want to know whether your customers like or dislike the experience you provide them. If you are a blogger, a singer, a performer, a YouTuber, or anybody who creates readable, visual, or audio content, you can use Thumbs Surveys to know whether your audience likes your content or not.

Let’s explore some tips and tricks to Use Thumbs Up/Down Surveys.

Some Tips to Use Thumbs Up/Down Surveys

  1. Encourage the Audience
  2. Ask Simple Questions
  3. Align the options with Phrases in Questions
  4. Ask Follow Up Questions but keep them optional

Let’s explore how these best practices can help you better utilize Thumbs Up/Down Surveys.

1. Encourage the Audience

When you ask your customers to provide feedback, encourage them to provide their honest feedback. Request them to share their feelings without hesitation irrespective of whether or not they like your products or services. This will enable you to deliver a better experience each time.

2. Ask Simple Questions

The core benefit of Thumbs Up/Down Surveys is that they are short and simple. So, keep the simplicity of the surveys intact and never ask complicated questions in these feedback surveys. Asking complex questions will be like defeating the whole purpose of these surveys. Keep your questions very simple and easy to answer.

3. Align the options with Phrases in Questions

The options in a Thumbs Survey are Thumbs up and Thumbs Down. When you create such a survey, you should use phrases in your questions that align with these symbols so that your audience can easily relate to them. It would be best to use a pair of words like Happy/Sad, Like/Dislike, and Yes/No in your questions or answer choices to make the survey more precise and understandable for the audience.

4. Ask a Follow Up Question but Keep it Optional

Customer Feedback is not so worthy when you do not know the reason behind it. When you get to know whether your customers liked or disliked the experience you provided them, it is also essential to know the why behind that feedback. So, always include an open-ended follow-up question to ask the reason for customers’ feedback.

But make sure to not make it mandatory to answer this question. Making it compulsory can be bothering for the customers. It can make the survey more complicated and lengthy, due to which they can leave the survey without submitting it.

Using Thumbs Up/Down Surveys to measure Customer Satisfaction

While setting up your surveys, you can use Thumbs Up/Down Surveys in your Zonka Feedback CSAT Survey Tool

  1. Get into your account
    Log in to your account or create your free trial account with Zonka Feedback. 
  2. Create your Thumbs Up/Down Survey
    Once in, create a new survey. You can choose from existing CSAT Survey Templates with Thumbs Up/Down questions or start from scratch and build your own survey. 
  3. Edit your Survey
    You can customize the survey as per your requirements — add more survey questions, edit the questions, design your survey to match your company brand, add survey logic, etc. 
  4. Share your Survey 
    Once your survey is ready, choose from different surveys channels to measure customer satisfaction and sentiment — set up your survey on your website, in-app, send email surveys, SMS Surveys, or set them up on your premises using Zonka Feedback App on iPads and Android devices.


Thumbs Up/Down Surveys effectively collect customer feedback and gauge satisfaction quickly and easily. They are best for businesses with a fast nature and when you want to get quick feedback at every touchpoint. If you use them effectively, they can help you easily know real customer experience and improve it.

Also Read: Collecting Feedback with Smiley Surveys

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Nikhil Dawer

Written by Nikhil Dawer

Feb 15, 2022

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