The 1-to-10 Rating Survey Template is an easy way to measure opinions, preferences and satisfaction levels on any topic. Also known as Opinion Scale, this survey template is ideal for measuring customer satisfaction, product feedback, service quality assessment, employee satisfaction, market research and more.
Popularly used in user and market research, use the 1-to-10 rating scale survey template to gauge customer feedback and opinion on any topic and drive business decisions based on the feedback insights.
Rating Scales are very commonly used in all surveys. They’re closed-ended questions with a range of options for respondents to choose from. There are many types of rating scales, like 1 to 3, 1 to 5, 1 to 7, 1 to 10 and even 0 to 10, where 1 or 0 is the lowest valuable and 3, 5, 7 or 10 indicates the highest valuable.
They’re very popular to capture quantitative data for user and market research, customer experience, product satisfaction, customer loyalty and more. In fact, in market research and product research, the 1 to 10 rating scale survey templates are a staple. They are easily answered by respondents due to familiarity, simplicity and ease-of-understanding.
The 1 to 10 Rating Scale is also popularly known as Opinion Scale Survey or Likert Scale Survey.
Unless you’re measuring customer loyalty or customer satisfaction, where one rating scale question may be sufficient, you can use multiple questions (in same or different screens) to gauge respondent opinions on various parameters.
With Zonka Feedback’s Survey Builder, you can create a quick 1 to 10 rating scale survey using this template and edit the questions as you like. We also recommend adding open-ended questions in combination to get impactful reports and results.
The rating calculation for a 1 to 10 Rating Scale is using a simple average. For example,
Suppose you conduct a customer satisfaction survey, and five respondents provide their ratings on a scale from 1 to 10 for your product/service. The ratings given by the respondents are as follows:
Step 1: Collect Responses
Gather all the individual ratings provided by the respondents: 8, 7, 9, 6, and 10.
Step 2: Add Up the Ratings
Sum up all the ratings received from the respondents: 8 + 7 + 9 + 6 + 10 = 40.
Step 3: Calculate the Average
Divide the total sum of ratings by the number of respondents (in this case, 5) to find the average rating:
Average Rating = Total Sum of Ratings ÷ Number of Respondents
Average Rating = 40 ÷ 5 = 8
The average rating in this example is 8. This means that, on average, the respondents rated your product/service as an 8 on the 1 to 10 rating scale. A rating of 8 generally indicates a high level of satisfaction.
The rating scale of 1 to 10 represents a range of responses from low to high, where 1 indicated the lowest while 10 represents the highest rating.
A rating of 1 typically signifies the lowest possible rating, suggesting dissatisfaction, poor quality, or a negative experience. A rating of 10 represents highest possible rating and indicates complete satisfaction, excellent quality, or a highly positive experience.
The guidelines may vary depending on the survey or context. In some cases, the survey may provide specific instructions or descriptions for each rating point. If not, you can consider using your own judgement based on your overall impression or perception.
Analyzing survey results on a 1 to 10 rating scale involves summarizing and interpreting the data of users to gain insights into their opinions or experiences. In order to get the qualitative and quantitative data from your 10 rating scale survey, you can calculate descriptive statistics like Mean, Median and Mode. The most common type is to use the median or mode. You can access the reporting and analytics dashboard of Zonka Feedback to get valuable insights. The results will show you the number of satisfied and unsatisfied customers based which side of the scale their results lie. You can dig deep with the platforms advanced reporting and analytics features such as Snapshot reports, Response insights, location insights, team performance reports, trends reports, and text analytics.
You can use Zonka Feedback's 10 Rating Scale Survey Template in a few simple steps-
1. Sign up or Log in to your Zonka feedback Account and access the free survey builder.
2. Choose the 1 to 10 Rating Scale Template and start to customize the question based on your survey goal. You can also add follow up NPS, CSAT, button choice or open ended questions by adding logic based on the responses.
3. Customize the survey design further by white-labeling it, adding your own logos, changing the background, adding graphics, and so on to make the template reflect your brand identity.
4. Preview the survey template to see how it is all coming together. Once satisfied, you can move towards distribution and choose the channel through which you want to show or send the survey to your customers.
In order to handle the negative feedback and encourage continuous improvements of business, there are a few things you can do -
1. For starters, you can add logic to your questions to get to the roots of the problems faced by the customers in order to improve their experience. For low score, you can have a different question and the same can be done for high scorers by showing them a different questions. For instance, if someones rates Product Satisfaction as 5 on a scale of 1-10, you can follow up with question - "We're sorry to hear about your experience with us. Do you have any comments or suggestions to help us serve you better?" For those rating you between 8-10, you can ask them certain statement like - "We're glad you had a great experience with us. Is there anything else you'd like to see in our product/service."
2. Another thing you can do is leverage real-time alerts and notifications of Zonka Feedback Survey platform. You can set up alerts based on the customers ratings to notify your team as soon as a response data is registered from your rating scale template. With real-time alerts and notifications, you can promote faster action on the negative feedback and close the loop faster.
3. Once you implement the changes to your surveys and take the measures to work on the feedback, it's best to follow-up with your customers as soon as possible. You can let them know about the steps you have taken to address their concerns via email or SMS.
4. Negative feedback usually reflects on the experience of your product/services and issues related to staff. If need be, you can provide additional training to your staff so that your teams are in sync with your CX efforts.
The frequency of distributing 10 point rating scale satisfaction survey template can vary based on the type, size, and customer traffic. There are some guidelines that you can consider while running such surveys:
1. Weekly Distribution - You can use these surveys regularly on your website, within your product, or app via pop-up to measure their satisfaction with various aspects such as usability, design, and so on in form of pop-up widgets, feedback button, op-overs, survey links, and much more.
2. Event Based - Whenever there's any new update in your product like a new feature launch, promotions, etc. to capture feedback for those specific occasions and goals.
3. Setting Feedback Frequency - Zonka Feedback Survey Software enables you to establish schedule for collecting respondents feedback by using Survey Throttling to prevent survey fatigue. You can set the survey frequency for daily, weekly, or monthly basis depending on the volume of responses you are receiving.