right_arrow_blueIntroducing User Segmentation — Deliver surveys and feedback forms with precise targeting using powerful User Segments. Learn more

Zonka Feedback gets smarter with AI: Build smarter surveys, unlock deeper insights ➝

Request a Demo

Book a Demo with Zonka Feedback


Get Started for Free

Enter primary contact's full name
Enter primary contact's email address
Choose a password (at least 6 characters, no spaces, case-sensitive)
  • Your account is being created in the
By proceeding, you agree to the Terms of Service and Privacy Policy.
Or, sign up with email

user-picsrating-star crowd-logo captera-logo Rated 4.8/5 stars


Get Started for Free

Enter primary contact's full name
Enter primary contact's email address
Choose a password (at least 6 characters, no spaces, case-sensitive)
  • Your account is being created in the
By proceeding, you agree to the Terms of Service and Privacy Policy.
Or, sign up with email

user-picsrating-star crowd-logo captera-logo Rated 4.8/5 stars

1-to-10 Rating Scale Survey Template

The 1-to-10 Rating Survey Template is an easy way to measure opinions, preferences and satisfaction levels on any topic. Also known as Opinion Scale and Likert Scale, this survey template is ideal for measuring customer satisfaction, product feedback, service quality assessment, employee satisfaction, market research and more.

  • Try 14 days for Free
  • Lightening fast setup
Popularly used in user and market research, use the 1-to-10 rating scale survey template to gauge customer feedback and opinion on any topic and drive business decisions based on the feedback insights.

1 to 10 Rating Scale Survey Template Questions

  1. 1. On a scale of 1 to 10, please rate your overall satisfaction with our company.
  2. 2. Please share any additional suggestion(s) you have to improve your experience with our company.

The primary question of this template allows you to quickly gauge customer satisfaction leveraging scales with 1-10 opinion rating with various aspects depending on your survey goal. You can choose to extend on this by adding more relevant rating questions and rating scales. The secondary question, on the other hand, allows you to gain context on the responses, both negative and positive.

Unless you're measuring customer loyalty or customer satisfaction, where one rating scale question may be sufficient, you can use multiple questions (in same or different screens) with 10 rating scale to gauge respondent opinions on various parameters followed by open ended questions.

Rating Scales are very commonly used in all surveys. They're closed-ended questions with a range of options for respondents to choose from. There are many types of rating scales, like 1 to 3, 1 to 5, 1 to 7, 1 to 10 and even 0 to 10, where 1 or 0 is the lowest valuable and 3, 5, 7 or 10 indicates the highest valuable.

The 1 to 10 Rating Scale is also popularly known as Opinion Scale Survey or Likert Scale Survey. They're very popular to capture quantitative data for user and market research, customer experience, product satisfaction, customer loyalty and more. In fact, in market research and product research, the 1 to 10 rating scale survey templates are a staple. They are easily answered by respondents due to familiarity, simplicity and ease-of-understanding.

How to Use Zonka Feedback's 1-10 Rating Scale Survey Template?

Follow the simple steps below to get started with 1-10 rating scales survey template:

  1. Click on 'Edit this Template': Click on the 'Edit this Template' option on this page. It will directly take you to the 1-10 Rating Scale Template.
  2. Customize the template: You can sign up to create a free account with 7 days free trial. Locate the 10 rating scale template to get started. In the survey builder, you can go a step ahead by personalizing the template to add branding elements. Access various customization features like white-labeling, answer piping, survey logic, pre-fill data, customizing question types, and more to make your surveys dynamic and engaging.
  3. Preview the survey: Before sending the survey, click on preview to see how the customers will perceive the template.
  4. Save the survey: After previewing the spa feedback form, click on ‘Save’ button.
  5. Prepare for distribution: With your survey ready, move towards the distribution. When sharing the survey, make sure that you choose the right channel to best engage your customers for effective feedback collection.

Sharing your 0-10 Rating Scale Survey Template the Right Way

Once you have created your 1 to 10 rating survey, it is important to trigger them using the right channel to capture qualitative data. Here are some of the channels that you can leverage to send surveys to your audience to monitor 360-degree customer experience.

1. Trigger Surveys on Website

The platform allows you to display surveys to your website visitors at various touchpoints using pop-ups, slide-outs, feedback button, pop-overs, bottom bar, and much more.

For example, if you have an ecommerce website selling clothing and apparels, you can trigger 1-10 rating scale to get feedback on the products listed on your website. You can also get feedback on other aspects such as quality of products, website usability, accesibility, and much more. Also, you can take post-purchase feedback to gauge their satisfaction with the purchase experience.

The same can be done if you have a blog website, travel booking site, SaaS website and so on.

You can also embed a feedback button at the corner of your site to make it easy for the customers to give feedback on your company at their convenience.

2. On-premises Feedback with Offline Surveys

You can login to Zonka Feedback Offline Surveys App to use Android and iOS devices like tabs, and iPads to set up survey kiosks. These kiosks can help you collect feedback on premises without the use of internet. Once you are connected to the internet, you can sync the responses back to your account and access the dashboard to analyse the responses.

This is great for restaurants, events, hotels, airports, and other businesses who get high footfall of customers at their premises. You can set up survey devices an kiosks at the check-in or check-out counter to gauge customer satisfaction using 1-10 rating scales.

3. Email Surveys to Measure Customer Satisfaction

Enhance your customer communications and collect feedback via email by setting up Email Surveys. You get plethora of options including in-signature email surveys, survey embed in the email body, downloadable email survey templates, and link surveys to easily collect customer feedback.

For example, if you are a SaaS company and want to collect feedback on your customer support agents, you can trigger email in-signature surveys to collect feedback on customer satisfaction once the ticket is closed or updated.

The best practice is to keep your primary question as the 1-10 rating scales question to increase response rate. Since the platform allows partial responses, you can get the feedback intended even if the customers don't fill the entire surveys, giving you the actionable data to work on.

4. Keep up Survey Engagement using SMS Surveys

SMS surveys are among the most effective channels to measure customer satisfaction effectively and gain valuable insights on your target audience. These are best at capturing transactional feedback and can be personalized by using your brand's sender ID for authenticity. It can be used across industires including Customer Support Feedback, eCommerce feedback, Delivery Feedback, Event Feedback, Patient Feedback, Employee Experience, Hospitality Feedback and more.

One of the examples would be post delivery. Once you have delivered the product or service to your customers, you can send a personlized SMS survey with a survey link to redirect customers to a quick 10 rating scale survey template. That way, you can collect feedback on delivery and packaging with more speed and accuracy.

5. In-App Surveys to Gauge User Experience

Leverage mobile apps to trigger surveys at crucial customer touchpoints to instantly measure customer satisfaction. Trigger survey pop-ups to measure app usability, customer satisfaction with features, customer loyalty using NPS, and use the actionable insights to improve product or service roadmap to reduce churn.

For instance, if you have a SaaS product app and you want to take suggestions for new features, you can trigger survey pop-ups or slide-outs to ask customers for their suggestions. Also, if you have a new feature for your Beta users, you can trigger bug report form to find possible shortcomings and improve your app user experience.

How is the rating calculated for 0to 10 or 1 to 10 Rating Scale Template?

The rating calculation for a 1 to 10 Rating Scale is using a simple average. For example,

Suppose you conduct a customer satisfaction survey, and five respondents provide their ratings on a scale from 1 to 10 for your product/service. The ratings given by the respondents are as follows:

  • Respondent 1: 8
  • Respondent 2: 7
  • Respondent 3: 9
  • Respondent 4: 6
  • Respondent 5: 10

Step 1: Collect Responses

Gather all the individual ratings provided by the respondents: 8, 7, 9, 6, and 10.

Step 2: Add Up the Ratings

Sum up all the ratings received from the respondents: 8 + 7 + 9 + 6 + 10 = 40.

Step 3: Calculate the Average

Divide the total sum of ratings by the number of respondents (in this case, 5) to find the average rating:

Average Rating = Total Sum of Ratings ÷ Number of Respondents Average Rating = 40 ÷ 5 = 8

The average rating in this example is 8. This means that, on average, the respondents rated your product/service as an 8 on the 1 to 10 rating scale. A rating of 8 generally indicates a high level of satisfaction.

1 to 10 Rating Scale and Opinion Scale Survey FAQ

  • 1. What does the 1 to 10 rating scale template represent?

    The rating scale of 1 to 10 represents a range of responses from low to high, where 1 indicated the lowest while 10 represents the highest rating.

  • 2. How should I interpret a rating of 1 to 10 on a scale?

    A rating of 1 typically signifies the lowest possible rating, suggesting dissatisfaction, poor quality, or a negative experience. A rating of 10 represents highest possible rating and indicates complete satisfaction, excellent quality, or a highly positive experience.

  • 3. Are there any specific criteria or guidelines for assigning ratings on a scale to capture quantitative data?

    The guidelines may vary depending on the survey or context. In some cases, the survey may provide specific instructions or descriptions for each rating point. If not, you can consider using your own judgement based on your overall impression or perception.

  • 4. How to analyze 1-to-10 rating scale survey template results?

    Analyzing survey results on a 1 to 10 rating scale involves summarizing and interpreting the data of users to gain insights into their opinions or experiences. In order to get the qualitative and quantitative data from your 10 rating scale survey, you can calculate descriptive statistics like Mean, Median and Mode. The most common type is to use the median or mode. You can access the reporting and analytics dashboard of Zonka Feedback to get valuable insights. The results will show you the number of satisfied and unsatisfied customers based which side of the scale their results lie. You can dig deep with the platforms advanced reporting and analytics features such as Snapshot reports, Response insights, location insights, team performance reports, trends reports, and text analytics.

  • 5. How to use 1 to 10 Rating Scale Survey Template?

    You can use Zonka Feedback's 10 Rating Scale Survey Template in a few simple steps-

    1. Sign up or Log in to your Zonka feedback Account and access the free survey builder.

    2. Choose the 1 to 10 Rating Scale Template and start to customize the question based on your survey goal. You can also add follow up NPS, CSAT, button choice or open ended questions by adding logic based on the responses.

    3. Customize the survey design further by white-labeling it, adding your own logos, changing the background, adding graphics, and so on to make the template reflect your brand identity.

    4. Preview the survey template to see how it is all coming together. Once satisfied, you can move towards distribution and choose the channel through which you want to show or send the survey to your customers.

  • 6. How to handle negative feedback received from 10 rating scale survey template?

    In order to handle the negative feedback and encourage continuous improvements of business, there are a few things you can do -

    1. For starters, you can add logic to your questions to get to the roots of the problems faced by the customers in order to improve their experience. For low score, you can have a different question and the same can be done for high scorers by showing them a different questions. For instance, if someones rates Product Satisfaction as 5 on a scale of 1-10, you can follow up with question - "We're sorry to hear about your experience with us. Do you have any comments or suggestions to help us serve you better?" For those rating you between 8-10, you can ask them certain statement like - "We're glad you had a great experience with us. Is there anything else you'd like to see in our product/service."

    2. Another thing you can do is leverage real-time alerts and notifications of Zonka Feedback Survey platform. You can set up alerts based on the customers ratings to notify your team as soon as a response data is registered from your rating scale template. With real-time alerts and notifications, you can promote faster action on the negative feedback and close the loop faster.

    3. Once you implement the changes to your surveys and take the measures to work on the feedback, it's best to follow-up with your customers as soon as possible. You can let them know about the steps you have taken to address their concerns via email or SMS.

    4. Negative feedback usually reflects on the experience of your product/services and issues related to staff. If need be, you can provide additional training to your staff so that your teams are in sync with your CX efforts.

  • 7. How often should I send 1-to-10 rating scale survey template to the customers?

    The frequency of distributing 10 point rating scale satisfaction survey template can vary based on the type, size, and customer traffic. There are some guidelines that you can consider while running such surveys:

    1. Weekly Distribution - You can use these surveys regularly on your website, within your product, or app via pop-up to measure their satisfaction with various aspects such as usability, design, and so on in form of pop-up widgets, feedback button, op-overs, survey links, and much more.

    2. Event Based - Whenever there's any new update in your product like a new feature launch, promotions, etc. to capture feedback for those specific occasions and goals.

    3. Setting Feedback Frequency - Zonka Feedback Survey Software enables you to establish schedule for collecting respondents feedback by using Survey Throttling to prevent survey fatigue. You can set the survey frequency for daily, weekly, or monthly basis depending on the volume of responses you are receiving.

Create and send this 1-to-10 rating scale template survey

Get Started