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Restaurant Feedback Form Template

Measure your customer dining experience and satisfaction at your restaurants and cafes using this Restaurant Feedback Form Template.

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Collect feedback from your restaurant customers and crucial insights to improve your restaurant dining services. Gauge feedback about your food quality, ambiance, speed of service, reservation, and more using this Restaurant Feedback Form Template. 

Restaurant Feedback Form Template Questions

  1. 1. How was your overall experience at the restaurant today?
  2. 2. How would you rate the quality and taste of food you ordered today?
  3. 3. How was the service by our team while you dined with us?
  4. 4. How did you hear about us?
    • I'm a regular visitor here
    • Facebook/Instagram
    • Google Search
    • TripAdvisor
    • Zomato
    • Recommended by Someone
  5. 5. On a scale of 0-10, how likely are you to recommend this restaurant to your friends and family?
  6. 6. Any comments, questions, or suggestions?
  7. 7. We'd love to know a few details about you. Don't worry, we don't spam.
    • Full Name
    • Email
    • Mobile Number
  8. 8. Would you like to get monthly newsletter about new food events?
    • Yes
    • No

Here’s a quick guide to the type of questions you can ask in your restaurant surveys and make them more specific to your survey goal and improving restaurant guest experience -

  1. 1. Likert Scale: Gauge opinions using a likert scale on aspects like food quality, service attentiveness, and ambiance. Great for pre-defined levels ("strongly disagree" to "strongly agree").
  2. 2. 1-5 Rating Scale: 1-5 rating scale is a quick and simple for overall satisfaction, cleanliness, or speed of service. Use during or immediately after the dine-in experience.
  3. 3. Smiley & Star Ratings: Fun and visually engaging, Smiley surveys and Star rating surveys are quick and usually have a high response rate. It’s best to use them post-meal while memories are fresh.
  4. 4. Button Choices: Efficient for gathering preferences on specific items (e.g., "Recommend the seafood?").
  5. 5. Open-Ended Questions: Dig deeper into what worked or didn't with open-ended questions. Use them at the end of the survey for detailed feedback on specific dishes, service interactions, or ambiance improvements.
  6. 6. NPS Question: "How likely are you to recommend us?" A single powerful metric to gauge customer loyalty and identify potential promoters. You can add an NPS question at the end of your Restaurant survey questions.
  7. 7. Radio Matrix: Efficiently compare preferences across multiple options (e.g., price vs. portion size). Useful for understanding value perception or menu optimization.
  8. 8. Contact Form: they are great for getting customer info during check-in or distribute surveys via SMS or Email. Also, you can use the data to engage the customers with discounts, offers, or future promotions.

By strategically mixing these question types, you can paint a comprehensive picture of your customers' experience.

How to Use Zonka Feedback's Restaurant Feedback Form Template?

In order to use the Zonka Feedback’s Restaurant Survey Template to measure guest satisfaction, you just need to follow a few simple steps:

  1. Click on 'Edit this Template': Locate the 'Edit this Template' option at the top of this page. Click on it to access and start customizing the Restaurant Feedback Survey Template.
  2. Customize the template: In the survey builder, you can access various customization features to fully personalize your surveys to match with your branding. You can white-label surveys, add logos, custom url, change question types, use pre-fill data, skip logic, and answer piping to make your surveys more dynamic and engaging.
  3. Preview the survey: Before finalizing the survey, take a moment to preview it. Ensure that everything looks good and functions as expected.
  4. Save the survey: After previewing the survey and making any necessary adjustments, save your customized survey.
  5. Prepare for distribution: With your survey ready, move towards the distribution. Consider the most effective channels for reaching your audience, whether it's through email, SMS, offline survey kiosks, social media, or your website.

When it coms to sharing the surveys, the platform offers you multi-channel survey distribution. Here’s how Zonka Feedback helps you gather valuable insights across touchpoints -

1. SMS Survey

  • Trigger: Send a concise SMS with emoji reactions (like Smiley surveys or star ratings) as soon as the bill is paid.
  • Example: "Thanks for dining with us! Was your meal delightful? "

2. Email Survey

  • Timing: 24-48 hours after the visit, send a more detailed email survey covering food quality, service, ambiance, and value.
  • Example: "Share your foodie experience at [Restaurant Name]! Your feedback helps us refine our dishes and service. Click here to take our quick survey."

3. In-App Survey

  • Location: Integrate the survey within your restaurant app after ordering or paying the bill.
  • Example: "How much did you enjoy your [dish name]? Rate your experience with stars: ⭐⭐⭐⭐⭐"

4. Offline Survey (Kiosks)

  • Placement: Use Android/iOS-powered kiosks at strategic locations (near exits, restrooms) after dining.
  • Example: "Tell us about your dine-in experience before you leave! Complete our quick survey and get a chance to win a free dessert."

5. Website Survey

  • Trigger: Offer a pop-up survey on your restaurant website after browsing menus or making reservations.
  • Example: "Planning your next feast? Help us shape your experience! Give us feedback on your website visit with this quick survey."

Key Features of Zonka Feedback's Restaurant Feedback Form Template:

  1. Personalize your survey: Design surveys your way! Start with our pre-built templates for key aspects like food, service, and ambiance, or dive deeper with custom questions and rating scales. Add your logo, colors, and theme to make it your own. Skip logic, pre-filled data, and answer piping let you create dynamic surveys that adapt to each guest's experience.
  2. Get Real-Time Insights: No waiting! Access responses instantly in the Unified Response Inbox. Tag, note, and assign tasks to quickly close the feedback loop and show guests you care.
  3. Reach diners with multi-channel surveys: Capture feedback where it happens. Send SMS surveys upon bill payment, embed surveys in your app after ordering, or place kiosks at exits. Online channels like email and website pop-ups let you gather feedback remotely.
  4. Multi-lingual surveys: Break down language barriers with multi-lingual surveys. Offer surveys in their preferred language and easily understand open-ended responses with the intuitive dashboard.
  5. Automate Actions, Focus on Delights: Free your team from manual tasks! Set up automated emails, trigger alerts for negative feedback, send reminders for incomplete surveys, and track progress towards closing the feedback loop. Focus on the things that matter – creating exceptional dining experiences.

With Zonka Feedback, you can turn diner feedback into actionable insights and transform your restaurant into a destination for culinary satisfaction.

Additional Tips:

  • Rotate question types: Keep the survey engaging.
  • Keep it concise: Don't overwhelm customers.
  • Use clear and concise language.
  • Pilot test the survey: Get feedback before launching.
  • Offer an "other" option for open-ended questions.
  • Thank customers for their feedback.

By utilizing various question types, you can create a comprehensive Restaurant Feedback Form Template that caters to both quantitative and qualitative feedback, providing valuable insights to improve your service and menu.

Restaurant Feedback Form Template FAQ

  • 1. What is a Restaurant Feedback Form?

    A Restaurant Feedback Form is a structured questionnaire or survey targeted towards the potential or existing customers so they can provide their opinions, comments, and feedback on their dining experience at a restaurant. The form can help in tracking and analyzing customer satisfaction and your establishment's service quality.

  • 2. Why is a Restaurant Customer Feedback Form important?

    Restaurant Feedback Forms are crucial for businesses to gather insights from customers about various aspects of their experiences which includes food quality, wait time, noise level, ambiance, and so on. Responses from Restaurant Satisfaction Survey can help in providing high quality service, better food, and overall improved customer satisfaction.

  • 3. How do I create a Restaurant Feedback Form?

    You can use Zonka Feedback to create your Restaurant Survey in a few simple steps or choose from pre-built templates to run Restaurant Satisfaction Survey-

    1. Sign up or Log in to Zonka Feedback and access free survey builder.

    2. Choose the survey question type from the survey template based on what would be more engaging for your customers. You can add questions types - Customer Satisfaction Survey, Customer Effort Score Survey, Net Promoter Score, Button Choice, Smiley Rating Surveys, Dropdowns, etc.

    3. If you don't want to create your own survey template then you can choose from 500+ ready-to-use customer survey templates from the inventory of the survey platform.

    4. Customize the survey by white labelling, using your own logos, changing the background, adding graphics and so on to go with your restaurant's atmosphere or brand identity.

    5. Preview the survey to see how it will appear to your clients or survey respondents.

  • 4. What questions to ask in a customer Satisfaction survey in a Restaurant?

    The questions in a Restaurant Feedback Form should cover aspects like food quality, staff friendly, menu choices, service, ambiance, wait time, cleanliness, and overall experience. Some common questions include "Please rate our Restaurant based on the following aspects", open-ended questions for comments, CSAT questions (For eg., How satisfied are you with the visit to our Restaurant?) , and NPS question (For eg., On a scale of 0-10, how likely are you to recommend our Restaurant to a friend or colleague?).

  • 5. How do you ask customers for feedback in a restaurant?

    Asking clients to provide feedback in a restaurant is an important part of understanding their experiences and improve services. Here are some effective ways to request honest feedback with Restaurant Satisfaction Survey and measure overall customer satisfaction.

    1. QR Code Scans: Place QR codes on the menu or table signage that link to an online feedback form. Customers can use their smartphones to access and complete the restaurant survey form.

    2. Kiosks: Install kiosks at the check-out or billing counter at the restaurant so customers can provide feedback at their convenience.

    3. Face-to-face Surveys: The restaurant staff can be trained to hand over the feedback devices like iPad, Tablets, Android devices, etc., to ask for feedback once the restaurant customer is done with their meal.

    4. Website and Social Media: Promote your Restaurant Feedback Survey on your Restaurant's Website, Social Media Pages and review sites, encouraging customers to share their experiences online.

    5. In-App: Use your deliver apps to gather customer feedback on aspects of online ordering such as delivery speed, agent behavior, packaging quality, portion size feedback and other crucial survey questions to collect valuable information for your business.

    There are more ways to execute survey template across restaurant to identify customers' pain points and improve customer success & retention.

  • 6. How should a restaurant handle negative feedback received on Food Quality through a Restaurant Survey?

    Handling negative feedback in a constructive and professional manner is essential for a restaurant's reputation and continuous improvement of business. Here are steps to effectively handle negative feedback received through restaurant surveys:

    1. Logic Surveys: Add logic-based questions to your restaurant feedback survey to get to the root of the problem to improve customer experience. Seek additional details about the issue. Ask for specifics like the date and time of the visit, the table or server's name, and details about what went wrong. This will help you better understand the problem. For instance, you can set different questions for different customer rating to gather feedback. So if you are running an NPS survey, you can set logic for Detractors (0-6), Passives (7-8), and Promoters (9-10).

    For detractors, you can follow-up with an apology message and an open-ended question to get context on their rating, like -

    "We're sorry to hear about your experience with us. Do you have any comments or suggestions to help us serve you better?"

    For Promoters, you can ask them to post reviews and testimonials on review sites like Yelp, TripAdvisor, etc.

    2. Team Alerts & Notifications: You can set up alerts based on feedback to notify your team mates as soon as the feedback is registered in your system. With real-time alerts, you can promote faster action on negative guest feedback and enhance overall restaurant experience for the dining and delivery customers.

    3. Follow-up: After implementing any necessary changes or taking corrective actions, follow up with the customer. Let them know the steps you've taken to address their concerns and invite them back to experience the improvements via SMS or email.

    4. Train Staff: If the issue stemmed from a staff-related problem, use it as a basis for additional training and staff development to improve overall satisfaction.

  • 7. How often should a restaurant distribute and collect feedback forms?

    The frequency of distributing and collecting feedback forms in a restaurant can vary based on the restaurant's size, type, and customer traffic. However, here are some general guidelines to consider while running satisfaction survey for restaurants:

    1. Regular Distribution: For dine-in restaurants, it's common to provide feedback forms on a regular basis. These forms can be available at each table or given to customers with their check or bill to measure customer satisfaction with the overall atmosphere.

    2. Online Feedback: Use Zonka Feedback Restaurant Feedback Survey Template to capture feedback online via website surveys, link surveys, and so on to collect feedback at different touchpoints.

    3. Special Events: For special events or promotions, it's a good idea to distribute satisfaction survey or feedback form to capture feedback specific to those occasions.

    4. Feedback Collection Frequency: Zonka Feedback allows you to establish a schedule for collecting and reviewing feedback forms. This can be daily, weekly, or monthly, depending on the volume of responses to turn your unsatisfied customers to extremely satisfied customers.

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