Measure customer feedback and use customer insights to improve restaurant operations by digging into customer insights while also capturing guest data for future marketing campaigns.

Did you know that 72% of diners are more likely to choose a restaurant that asks for their feedback?

It's not a revelation though - asking for feedback shows that you care about your customers' experience and are committed to improving it. As a restaurant owner, manager, or promoter, measuring customer feedback is essential to your success. Using a Restaurant Feedback Survey, with the right restaurant survey questions, you can get valuable insights into what your guests are liking, not liking, their favorite menu items, their opinion about staff and service, and their suggestions. 

In this article, we'll explore why measuring restaurant feedback is so important, and we'll provide you with 50+ survey questions to help you gather valuable insights from your guests. We'll also share some tips on how to measure guest feedback effectively so that you can create memorable experiences that keep your customers coming back for more.

Measure Restaurant Feedback and Guest Satisfaction 🍽️

Take on-premises feedback, alert your team about negative feedback and resolve issues even before guests leave your restaurant!

Why measure Restaurant Feedback?

There are plenty of reasons why you must consider taking feedback on various aspects of your restaurant business.

1. Makes guests know you care

2. Gives you insights into guests' experience 

3. Gives you an opportunity to resolve issues quicker 

4. Helps you collect customer information 

5. Gives you insights into CX metrics like CSAT and NPS 

6. Helps you run customer advocacy programs: you can send a Google Places review link to your happiest customers to get more reviews on your Google page 

7. Improve your overall customer experience 

Restaurant Questions you Should Ask in your Surveys

So, without further ado, here are 50 restaurant questions you should ask guests in various scenarios. To make it easier, we have organized the questions categorically such as general, food, service, ambiance, restaurant, reservations, healthy meal and takeout. You can tailor these questions according to your restaurant. 

General Restaurant Survey Questions  

Gather information about your customers, how they heard about you, and the basics about your restaurant. 

1. How satisfied were you with your overall dining experience? 

a. Extremely satisfied
b. Very satisfied
c. Somewhat satisfied
d. Not very satisfied
e. Not at all satisfied

2. How likely are you to recommend this restaurant to a friend or colleague?

a. Extremely likely
b. Very likely
c. Somewhat likely
d. Not very likely
e. Not at all likely

3. How would you rate the quality of the food

a. Poor
b. Below average
c. Average
d. Above average
e. Excellent

4. How easy was it to find what you were looking for on the menu?

a. Extremely easy
b. Very easy
c. Somewhat easy
d. Not very easy
e. Not at all easy

5. How quickly were you seated upon arrival?

a. Immediately
b. Within 5 minutes
c. Within 10 minutes
d. Within 15 minutes
e. Longer than 15 minutes

6. How would you rate the cleanliness of the restaurant?

a. Poor
b. Below average
c. Average
d. Above average
e. Excellent

7. Did the server greet you in a timely and friendly manner?

a. Yes, immediately and with a smile
b. No, it took a little while

8. On a scale of 0-10, how likely are you to return to this restaurant?

Food Restaurant Survey Questions

The main reason people eat out is food. By asking for opinions on the quality of your drinks and food, you can ensure that your menu is the best it can be.

9. How satisfied were you with the taste of the food?

a. Extremely satisfied
b. Very satisfied
c. Somewhat satisfied
d. Not very satisfied
e. Not at all satisfied

10. How would you rate the freshness of the ingredients in your meal?

a. Very fresh
b. Somewhat fresh
c. Average
d. Somewhat stale
e. Very stale

11. On a scale of 1-5, how would you rate the presentation of your food?

a. Poor
b. Below average
c. Average
d. Above average
e. Excellent

12. How well did the menu meet your dietary needs?

a. Very well
b. Somewhat well
c. Neutral
d. Not very well
e. Not at all well

13. How was the temperature of your food when it arrived?

a. Perfect
b. A little too hot
c. A little too cold
d. Very hot
e. Very cold

14. How would you rate the variety of options on the menu?

a. Excellent
b. Good
c. Average
d. Limited
e. Poor

15. How accommodating was the restaurant to your requests or modifications to your order?

a. Very accommodating
b. Somewhat accommodating
c. Neutral
d. Not very accommodating
e. Not at all accommodating

16. On a scale of 1-5, how would you rate the portion sizes of your food?

a. Too small
b. Slightly small
c. Just right
d. Slightly large
e. Too large

17. How satisfied were you with the speed of service?

a. Extremely satisfied
b. Very satisfied
c. Somewhat satisfied
d. Not very satisfied
e. Not at all satisfied

18. On a scale of 1-5, how would you rate the value for money of the food?

a. 1 (Poor value)
b. 2 (Below average value)
c. 3 (Average value)
d. 4 (Above average value)
e. 5 (Excellent value)

19. How was the speed of service for receiving your food?

a. Very fast
b. Somewhat fast
c. Neutral
d. Somewhat slow
e. Very slow

20. How would you rate the presentation of your food?

a. Poor
b. Below average
c. Average
d. Above average
e. Excellent

Service Restaurant Survey Questions

A dining experience can be made or broken by the service. To learn how your front-of-house team is doing and how their performance can be improved, include these questions in your restaurant surveys.

21. How would you rate the friendliness of the staff?

a. Not friendly at all
b. Slightly unfriendly
c. Neutral
d. Friendly
e. Very friendly

22. How satisfied were you with the speed of service?

a. Extremely satisfied
b. Very satisfied
c. Somewhat satisfied
d. Not very satisfied
e. Not at all satisfied

23. On a scale of 0-10, how likely are you to recommend this restaurant based on the service provided?

24. How well did the staff meet your needs and requests?

a. Very well
b. Somewhat well
c. Neutral
d. Not very well
e. Not at all well

25. How satisfied were you with the cleanliness of the restaurant's dining area?

a. Extremely satisfied
b. Very satisfied
c. Somewhat satisfied
d. Not very satisfied
e. Not at all satisfied

26. How accommodating was the restaurant to your seating preferences?

a. Very accommodating
b. Somewhat accommodating
c. Neutral
d. Not very accommodating
e. Not at all accommodating

27. On a scale of 1-5, how would you rate the attentiveness of the server?

a. 1 (Not attentive at all)
b. 2 (Slightly inattentive)
c. 3 (Neutral)
d. 4 (Attentive)
e. 5 (Very attentive)

28. How well did the staff explain the menu and specials to you?

a. Very well
b. Somewhat well
c. Neutral
d. Not very well
e. Not at all well

29. How satisfied were you with the accuracy of your order?

a. Extremely satisfied
b. Very satisfied
c. Somewhat satisfied
d. Not very satisfied
e. Not at all satisfied

30. How would you rate the professionalism of the staff?

a. Unprofessional
b. Slightly unprofessional
c. Neutral
d. Professional
e. Very professional

31. How accommodating was the restaurant to any special needs you had?

a. Very accommodating
b. Somewhat accommodating
c. Neutral
d. Not very accommodating
e. Not at all accommodating

32. On a scale of 1-5, how would you rate the overall service experience?

a. 1 (Terrible)
b. 2 (Below average)
c. 3 (Average)
d. 4 (Above average)
e. 5 (Excellent)

33. How satisfied were you with the level of attention given to your party at our restaurant?

a. Extremely satisfied
b. Very satisfied
c. Somewhat satisfied
d. Not very satisfied
e. Not at all satisfied

34. How well did the staff handle any issues or complaints you had during your visit?

a. Very well
b. Somewhat well
c. Neutral
d. Not very well
e. Not at all well

35. How likely are you to return to this restaurant based on the service provided?

a. Not at all likely
b. Somewhat likely
c. Neutral
d. Very likely
e. Extremely likely

36. How frequently did the staff check on you during your meal?

a. Very frequently
b. Somewhat frequently
c. Neutral
d. Not very frequently
e. Not at all frequently

37. How would you rate the efficiency of the staff in taking and delivering your order?

a. Very inefficient
b. Slightly inefficient
c. Neutral
d. Efficient
e. Very efficient

Ambiance Restaurant Survey Questions

The ambiance is the first thing a customer notices when he/she enters the restaurant. You can ask these questions to understand what your customers think of the restaurant’s atmosphere. 

38. How would you rate the overall atmosphere of the restaurant?

a. Excellent
b. Good
c. Average
d. Poor
e. Very Poor

39. How comfortable were the seats in the restaurant?

a. Very comfortable
b. Somewhat comfortable
c. Neutral
d. Not very comfortable
e. Not at all comfortable

40. How well-lit was the restaurant?

a. Very well-lit
b. Somewhat well-lit
c. Neutral
d. Not very well-lit
e. Not at all well-lit

41. How would you rate the noise level in the restaurant?

a. Very quiet
b. Somewhat quiet
c. Neutral
d. Somewhat loud
e. Very loud

42. How would you rate the decor of the restaurant?

a. Excellent
b. Good
c. Average
d. Poor
e. Very poor

43. How would you rate the temperature in the restaurant?

a. Very comfortable
b. Somewhat comfortable
c. Neutral
d. Somewhat uncomfortable
e. Very uncomfortable

44. How well-spaced were the tables in the restaurant?

a. Very well-spaced
b. Somewhat well-spaced
c. Neutral
d. Not very well-spaced
e. Not at all well-spaced

45. How would you rate the ambiance of the restaurant?

a. Excellent
b. Good
c. Average
d. Poor
e. Very poor

46. How would you rate the overall cleanliness and upkeep of the restaurant's restrooms?

a. Very clean and well-maintained
b. Somewhat clean and well-maintained
c. Neutral
d. Not very clean or well-maintained
e. Very dirty and poorly maintained

Restaurant Reservations Survey Questions

Making reservations is a necessary part of the dining experience. Use these restaurant survey questions for guests who have booked the table in advance. 

47. How easy was it to make a reservation?

a. Very easy
b. Somewhat easy
c. Neutral
d. Somewhat difficult
e. Very difficult

48. How long did you have to wait for a confirmation of your reservation?

a. Less than an hour
b. 1-3 hours
c. 3-6 hours
d. More than 6 hours
e. Did not receive confirmation

49. Did you receive a reminder for your reservation prior to your visit?

a. Yes, I received a reminder
b. No, I did not receive a reminder

50. How accurate was the reservation information provided to you (e.g. time, date, number of guests)?

a. Very accurate
b. Somewhat accurate
c. Neutral
d. Not very accurate
e. Not at all accurate

51. How accommodating was the restaurant to any special requests or preferences you had for your reservation?

a. Very accommodating
b. Somewhat accommodating
c. Neutral
d. Not very accommodating
e. Not at all accommodating

52. How long did you have to wait for a table upon arriving at the restaurant?

a. Less than 5 minutes
b. 5-10 minutes
c. 10-20 minutes
d. More than 20 minutes
e. Did not have to wait for a table

53. How well did the restaurant communicate any delays or changes in your reservation?

a. Very well
b. Somewhat well
c. Neutral
d. Not very well
e. Not at all well

54. How likely are you to make a reservation at this restaurant again in the future?

a. Very likely
b. Somewhat likely
c. Neutral
d. Somewhat unlikely
e. Very unlikely

Restaurant Takeout Survey Questions

You shouldn’t only send restaurant surveys to your dine-in guests. Learn more about your customers’ off-premises dining experiences by asking these questions.

55. How easy was it to place your takeout order?

a. Very easy
b. Somewhat easy
c. Neutral
d. Somewhat difficult
e. Very difficult

56. How accurate was your takeout order?

a. Very accurate
b. Somewhat accurate
c. Neutral
d. Not very accurate
e. Not at all accurate

57. How long did you have to wait for your takeout order to be ready?

a. Less than 10 minutes
b. 10-20 minutes
c. 20-30 minutes
d. More than 30 minutes
e. Did not pick up takeout order

58. How well-packaged was your takeout order?

a. Very well-packaged
b. Somewhat well-packaged
c. Neutral
d. Not very well-packaged
e. Not at all well-packaged

59. How would you rate the freshness of the food in your takeout order?

a. Very fresh
b. Somewhat fresh
c. Neutral
d. Not very fresh
e. Not at all fresh

60. How easy was it to find parking when picking up your takeout order?

a. Very easy
b. Somewhat easy
c. Neutral
d. Somewhat difficult
e. Very difficult

61. How satisfied were you with the overall taste of your takeout order?

a. Very satisfied
b. Somewhat satisfied
c. Neutral
d. Somewhat dissatisfied
e. Very dissatisfied

62. How likely are you to order takeout from this restaurant again in the future?

a. Very likely
b. Somewhat likely
c. Neutral
d. Somewhat unlikely
e. Very unlikely

Ways to Take Restaurant Feedback

Once your Restaurant Feedback Form is ready, the next step is when and how to take restaurant feedback from your guests. Here are some practical ways you can take effective feedback from your guests. 

Now that you know what kind of questions to ask in your Restaurant Surveys, it's equally important to know when and how to execute them properly. Now, in this particular industry, there are a bunch of ways in which you can not only take feedback but engage the audience in a way that it benefits your business. 

So here are some practical ways to capture feedback on your Restaurant - 

1. On Premises

One of the best times to take feedback from your guests is right after they have dined in your restaurant. With a Survey App, you can set up your Restaurant Feedback Form on touchscreen devices and take feedback from guests while they're still in your restaurant. Here are some ways to do it: 

• Hand over Survey Tablet App to Guests 

  Once the guests have dined, you can present a feedback app on tablet to your guests to share their feedback while you bring in the bill. This can be set up on Android or iOS devices and works offline too, which means the experience is very smooth and easy for your guests. This is handy and effective as guests don't have to make much effort in sharing their feedback. 
  
  Advantages: The feedback is still fresh in their mind. If there is negative feedback, you can set up alerts for your service team to be notified and they can reach out to the guest even before they leave the premises. 
  
  

• Set up as Survey Kiosk 

  At quick service restaurants, cafes, and coffee shops, take away joints that have an order kiosk, it's a great idea to set up a Survey Kiosk next to the order or pick up counter or at the exit door to get customer feedback. This works offline, auto restarts when feedback is given, and can be customized to be very appealing and interesting for guests. 

2. Online Feedback

Another great way to effectively take feedback from your restaurant customers is online at their convenience. Now, whether you have a website or an app where people can order, you can leverage those channels to collect feedback on your food quality, delivery services etc.   

• In-App for orders placed within your app 

Use in-app surveys every time someone places an order from within your app. You can ask questions related to the quality of food, on your packaging, and even delivery using rating scale surveys, and smiley surveys along with an open-ended question asking for suggestions to improve the services. 

You can also use Yes/No surveys in your in-app help chat in case any customer reaches out for any queries about their order. One of the examples would be:

Did our customer service executive help solve your issue? 

1. Yes

2. No

• Email and SMS feedback for food deliveries 

Email and SMS feedback is another way to remotely collect feedback on your food deliveries and food quality. You can ask NPS, CSAT, or CES questions. You can also send follow-up surveys after customers talk to your Customer Service Teams in case of any issue with their order. 

As the name suggests, this method is pretty simple. You take feedback from your guests during their visit to your restaurant. As easy as this may sound, there are ways to do this perfectly.

Use Restaurant Feedback to Improve Services

Even if you can't please every customer, you may utilize restaurant survey questions to get insightful data that will help you grow your company. Additionally, acquiring this data allows clients a forum to discuss their experiences before posting on review sites. 

The purpose of collecting survey responses is to find solutions that help you operate your business more effectively. Track trends to identify prospective areas for development. By boosting the possibility of repeat business, you may use this knowledge as you take action to support the growth of your company.

Are you looking to conduct restaurant surveys by yourself? Here are some amazing restaurant survey templates to get you started. Zonka Feedback provides you with everything you need to create and gather restaurant feedback. Have you got any questions about creating restaurant surveys? Let us know in the comment section below.