This detailed Voice of Customer survey template helps understand how customers perceive each aspect of your brand or product. The survey template also enables collecting feedback with respect to customer service and engagement for a complete 36-degree view of brand performance and customer success.
The feedback data can further be used for innovation, customer support enhancement, product improvement, and overall customer satisfaction.
You can also edit the survey questions and question types to collect the most specific data that can directly contribute to brand growth.
The survey template can be edited as per where customers are in the customer lifecycle and shared in different ways:
Product/Mobile App: Add the survey directly to your SaaS product or mobile app using the feedback widget or embed surveys.
Email and SMS: Send Voice of Customer survey link via SMS or email after certain customer transactions or interactions, for example, ticket resolution.
Website: Collect feedback with website surveys, for example, website feature feedback.
The following questions are included in this Voice of Customer Survey Template:
What is an example of Voice of Customer?
The Voice of Customer methodology is a 360-degree customer feedback process. It involves brands reaching out to their customers across different channels, tracking their activity, soliciting feedback, and working on all the customer data to align the brand with customers’ voice.
What is included in the Voice of Customer Survey?
The Voice of Customer survey must collect feedback on product, service, or brand as a whole. You can include product feature-specific questions, purchase satisfaction questions, overall customer satisfaction questions, and service-related questions like agent feedback.
How to conduct a Voice of Customer Survey?