How significant is client satisfaction in the restaurant sector? If we said something was "super extremely very important," we wouldn't be exaggerating.
Customers are willing to spend money on eating out, but they expect a high level of service; in addition to delicious food, they want a positive overall dining experience. Therefore, increased sales and customer loyalty can come from more significant customer satisfaction.
Notably, 44% of respondents decided whether or not to visit a restaurant based on the reviews they read, with three out of every four respondents reading a review of a restaurant before making a reservation.
That shows the importance of customer satisfaction in restaurants.
Let’s see some more reasons why customer satisfaction is important by checking out these statistics:
Seven out of ten American customers claim to have paid more to do business with a company that provides excellent service. (American Express)
A company with $1 billion in annual revenues sees an average revenue increase of $823 million over the course of three years with a moderate improvement in customer experience. (Temkin Group)
A Yelp rating increase of one star was linked to a 5-9% increase in revenue, according to a Harvard Business School study.
Compared to those who rely on reviews by professional food critics, 25% more people consult user reviews on websites like OpenTable, Yelp, and TripAdvisor. Prioritizing reading reviews over getting directions to a restaurant or perusing food photos, 60% of people read them before going out to eat. (OpenTable)
Ways to Collect Customer Feedback
It's time to begin working on your survey questionnaire once you've settled on the appropriate metrics for measuring customer satisfaction. You have the following choices:
Short customer satisfaction surveys
Asking a few key questions will reveal a lot about your restaurant's customer experiences if you have very busy customers who don't seem to have time to complete lengthy survey forms. CSAT and NPS are two common metrics that restaurants use to gauge customer satisfaction.
Customer satisfaction surveys
You can give your customers a longer, more in-depth feedback form if you've noticed that they typically aren't hurried after eating. The various customer experience facets that can impact their overall satisfaction levels are covered in our survey.
Creating a restaurant customer satisfaction survey in Zonka Feedback
It is easy to create your restaurant customer satisfaction survey. Just follow these steps:
- Create your free account at Zonka Feedback.
- From the onboarding screen, click on the add survey button.
- Choose Library and click on the customer satisfaction option.
- Search for the ‘restaurant customer satisfaction’ template.
- You can click on the ‘choose this template’ and fill in the survey name & description.
- Now, you can customize the survey (add/edit questions), add logic, variables, change design and languages.
- After you have created the survey, click on the next button.
- This is the final step, from where you can distribute the survey via your preferred channel (email, website, SMS, In Product, and Offline). You can also get the survey link, and QR code to distribute.
Here's how the template will look:
Questions for Restaurant Customer Satisfaction Surveys
Looking for a reliable question survey on restaurant customer satisfaction? We looked everywhere for the top inquiries, then narrowed the field.
- How frequently do you eat at our restaurant?
- How were we mentioned to you?
- What aspects of our food menu did you like?
- What about our menu did you find objectionable?
- Would you like to see a particular type of food or beverage on our menu?
- Were the wait staff and employees friendly?
- How quick was the service?
- On a scale of 1 to 10, with 10 being the cleanest possible, rate the cleanliness of our space.
- Would you return here to eat?
- How likely are you to tell a friend or family member about our restaurant?