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10 Product Feedback Survey Templates & Most Asked Questions

Whether you are just starting a SaaS business or you are into the advanced stages of product development, collecting feedback from the users should be the topmost priority. 

And feedback from properly delivered product surveys can help you understand all stages of the user story. When implemented properly there are numerous benefits of the product feedback surveys:

  • Get to know your customers.
  • Increase in customer recommendations.
  • Know where your product needs improvement.
  • Make better business decisions.

This article will review the top 10 product feedback survey templates & explore how leveraging these surveys can help you improve the product. I am also going to cover the most asked product feedback questions.

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Top 10 Product Feedback Survey Templates

  1. Product NPS Template
  2. Product Market Fit Template
  3. Product Bug Report Survey Template
  4. Product Feature Request Template
  5. Product Feature Feedback Template
  6. Product Churn Template
  7. Product CES Template
  8. Product CSAT Template
  9. Product Marketing Attribution Template
  10. Demo Request Template

What are Product Feedback Surveys?

So, you have created an amazing product, are done with testing and everything seems hunky-dory. However, truth be told, there will always be that one time when the entire product team is celebrating the launch of a ground-breaking feature that took months for R&D and when it's live (in production), the user finds it "too technical" to use.

These are the times when a SaaS company's product manager is hitting his/her head on the wall wondering why product feedback was not included in the product development cycle. If done right, product feedback surveys can help you evaluate the existing product, identify the improvements, and innovate new features, in a way that never crossed the minds of your internal team. And it's very normal as being the very first product stakeholders, it's a human tendency to get so deeply involved in the operations that some use cases are unknowingly left out, and that's where product satisfaction takes a hit!

Basically, taking product surveys is not a tough nut to crack if you follow the right procedure. Following is the easiest flow of an ideal product feedback survey:

  • After the customer has started using your product, send them a survey. 
  • Ask them for feedback about the product.
  • After getting the feedback, close the feedback loop.
  • Send them a survey after a certain period of time and see how they feel about it then. 
  • Analyze the feedback and keep optimizing your product! 

Why Use Product Feedback Surveys?

Using product feedback surveys can be AWESOME for your business. You get to know what your customer’s needs are. And as a SaaS-based company, you’ll be one step ahead of your competitors by leveraging a product feedback tool that suits your requirements.

 Uses Cases for Product Feedback Surveys

You don't want any assumptions and to take them out of the equation you can use product feedback surveys. And you might be thinking how? Here are some of the ways you can leverage product feedback surveys: 

1. Measure product experience

Conduct successful surveys around product ideas and concepts. Build and optimize products your customers love!

2. Check Your Product's Market Fit

Know your audience's expectations. Take feedback-driven decisions to solve their problems and set your product apart.

3. Get new product ideas

Leverage your existing customer's feedback and suggestions as they are the best product advisors.

4. Collect Product Feature Feedback

Use customer feedback for product features to Improve product experience and increase loyal customers.

5. Improve satisfaction & loyalty

Use NPS, CSAT and CES surveys to identify and address customer issues and build long-term relationships.

6. Reduce Churn

Send real-time alerts to the dedicated teams so they can take reparatory steps to improve customer retention.

3 Most-used Product Feedback Surveys 

For SaaS businesses, the most basic and widely used product feedback surveys include the following:

1. Concept Testing

Concept testing is a part of the early phase of market research you can call it the ideation phase which allows the company to be on the same page as customers while building the product. Once every head of the department is ok with the idea then only the company will move forward with the product development.

2. Feature Research

It doesn’t matter how many features you have included in your product, it always feels somewhat short. Therefore, to tackle this scenario you can use feature research surveys to know what customers want and product optimization can be streamlined.

3. Bug Report

When customers experience a bug, it is a somewhat bad impression. Bugs can do more harm than good, so it’s better to resolve them as quickly as possible. Bug Report Forms can be a way to go. A bug report survey allows us to find any bugs in the software. You can see the questions related to bug report in the later section.

Top Product Feedback Survey Questions

The customers will surely respond if you ask them the RIGHT questions. I have compiled the list of the top product feedback survey questions that’ll make a difference to your company:

  • How often do you use our products?
  • Which features are most valuable to you?
  • How would you compare our products to our competitors’?
  • What important features are we missing?
  • What are you trying to solve by using our product?
  • What other types of people could find our product useful?
  • How easy is it to use our product?
  • How would you rate the value for money?
  • How likely are you to recommend this product to others?
  • How could we improve our product to better meet your needs?

Top 10 Product Feedback Survey Templates

1. Product NPS Template

So, you have developed a product and everything seems right! 

And you want to know whether the product is suitable for your target audience. How to do it? As a business, you can do it by using a product feedback NPS survey. 

A prime example of this can be Veeam Software. The tech company develops backup, and disaster recovery software for Hyper-V virtual environments. They are proactive in drilling down the reasons why customers are satisfied with their product and how they can make improvements. Veeam has improved its NPS by 11 points and achieved a 27% year-over-year increase in revenue growth. 

So, NPS helps businesses make smart, informed decisions and stay ahead of the competition. And in the long run, it pays to earn promoters.

You can use some of the following ready-to-use questionnaire as a part of your new product NPS template:

  • How likely are you to recommend our product to a friend or colleague? 
  • What is the one thing you'd like to change about the product to improve your experience? 
  • We’d love to learn which features of our product impressed you the most? 

2. Product Market Fit Template

Do you want to know how disappointed your users would be if they could no longer use your product? Don’t worry I don’t want you to discontinue your product. This is necessary for SaaS companies to help them know the market demand.

After benchmarking nearly a hundred startups, Sean Ellis found that the magic number for product/market fit was 40%.👍

Companies that struggled to find growth almost had less than 40% of users respond ‘very disappointed’ in the survey, whereas companies with strong traction exceeded that threshold. 

Here are the scenarios in which your company will benefit from measuring product market feedback:

  • Worrying about the speed of your growth
  • Business is doing well but you can’t take off for real
  • You have introduced product changes
  • You are starting a new vertical

Our Product Market Fit Template allows you to gather insights you need to better understand if your product is in demand. 👍

Here are some product feedback questions to ask when you are conducting market research: 

  • How did you discover [ProductName]?
  • Please help us understand why you selected this answer.
  • What is the primary benefit that you have received from [ProductName]?
  • What type of person do you think would benefit most from [ProductName]?
  • How can we improve [ProductName] to better meet your needs?
  • Would it be okay if we followed up by email to request a clarification to one or more of your responses?
  • Please mention your email

3. Product Bug Report Survey Template

Bugs are nightmares of both businesses and customers. A product that is strategically marketed but has bugs will leave the customers wanting to switch to a new product. No matter how good your QA methods are, there is always a possibility of bugs. 

As a SaaS company, you cannot afford to lose your customer base because of bugs. And collecting bug reports will guide you and lead to a smooth development process. 

By using Bug Report Template, you can use it at every stage, whether it’s internal testing or user acceptance testing. Collect information in the same place, you can stay on top of fixes and make the developer’s jobs much easier.  

These product bug report survey template will focus on questions such as: 

  • On which page did you encounter the bug?
  • Please describe the bug / issue here.
  • Time
  • Detailed explanation of bug
  • Upload a screen capture of the bug

4. Product Feature Request Template

When a customer is using a product, he/she looks for proper functionality. And when according to their perspective that a feature should be added to improve their experience. As a company, you must know what your users are thinking. And for that, you can use the product feature request template. 

New feature requests can be random, so the product development team has to be aware. And this template will do the trick. Even this template is helpful for the internal teams when you want to work on a project plan. Without proper supporting information, teams may be left to figure out why the feature would be useful to the user. 

Feature requests aren't always about new additions to a product. This template opens the floor to feedback on any features, existing or requested. 

This product feature feedback template will focus on questions such as: 

  • Name
  • What part of the product is it about?
  • What’s your feature request, feedback or idea you have?
  • Any screenshots, videos or documentation to include?
  • What’s your email address?

5. Product Feature Feedback Template

Once the feature request is done the next part is to implement it and get to know that it works well for the users.

A product always has the possibility to improve its functionality. Nowadays, users are smart and they want every little feature at their disposal. So, product companies need to stay on their toes to provide them with amazing functionality while keeping the user interface as simple as possible.

There are many companies who have done it right but Zoom stands out from the crowd. The way they have managed to get into the conferencing tool market and gained market share is amazing. 

They added features by focusing on their customer's needs and ability to adapt to the changing market conditions. During COVID-19, following a surge in user demand, Zoom partnered with Oracle Cloud to support infrastructure capabilities and doubled down on security and privacy improvements.

The team listens carefully to product feedback and acts on it to fine-tune the product and deliver better user experiences.👂

The Product Feature Feedback Template is designed to encourage users to provide feedback when a new feature is added. 

This product feature feedback template will focus on questions such as: 

  • Have you used <feature name> in <product name>?
  • How useful was the new <feature name>?
  • How does the feature impact this product's value compared with its competitors?
  • How relevant is the feature to you?
  • Has the new feature made the product more efficient and easy to use?

6. Product Churn Template

Churn is not good for the business. The average monthly churn rate for a Saas company is 3-8% and the annual churn rate is  32-50%. If you don't want to lose out on revenue it's so important to make your product the very best it can be. 

Groove (which is a shared inbox for small businesses looking for the alternative to the email) was able to reduce their churn by 71% simply by asking why their customers were leaving. 

So, you can see the importance of reducing churn. The better way to do this is by using product churn surveys, they are a subset of micro surveys as they consist of short questions sent after a user decides to cancel the subscription plan. 

This product feature churn template will focus on questions such as: 

  • Tell us, how would you rate your overall experience using the product?
  • Do you have any feedback for us?
  • Thanks for sharing. Before you go, could we get your name?
  • And finally, your email address?

7. Product CES Template

Customer service is one of the most important aspects of the overall experience. Most customer-centric organizations use the key CX metric - Customer Effort Score. As a Saas company, you can discover what is working well for your business. 

CES not only helps in identifying challenges leading to poor customer service experiences, but it also works wonders for your product helping you know the satisfaction levels of your customers. 

We, at Zonka Feedback, enable brands to make feedback collection and analysis easier and more powerful.

This product CES template will focus on questions such as: 

  • Tell us, how easy was it to use our product?
  • Do you have any feedback for us? Can you tell us the reason for your score?
  • Is there any way we could've helped you better?
  • Out of interest, how long have you been a customer of ours?

8. Product CSAT Template

Customer service is one of the most important aspects of the overall experience. Most customer-centric organizations use the key CX metric - Customer Effort Score. As a Saas company, you can discover what is working well for your business. 

And you can do it by implementing a product CSAT survey. The ideal example of this is Asana which is popular management software. They sent out the survey to evaluate their homepage. The survey identified how customers are actually using the platform. 

This product CSAT template will focus on questions such as: 

  • Compared to products offered by our competitors, would you say that our product is:
  • Will you use or purchase our product again?
  • When you contacted our customer service team, were all issues resolved to your complete satisfaction?
  • Would you like to mention anything specific in your experience with our product that was not asked in the survey?

9. Product Marketing Attribution Template

Using a product marketing attribution software is the best way to get reliable data about your marketing channels. Businesses can strategically insert your attribution survey at key points in your funnel so that you get the data you need to optimize your budget. 

Once you start collecting responses, you'll be able to use a data-driven approach to your marketing spending that is sure to improve the growth rate of your business. Using our product marketing attribution template allows you to take the survey in less than 2 minutes.

This product Marketing Attribution template will focus on questions such as: 

  • Please try to remember where your first encounter with our company happened

10. Demo Request Template

Once your product is ready and gone through all the processes. The customers would be looking to get their hands on the product. Most companies send out the trial version of the software to all their users. Having a demo request template allows the customers to fill out their basic information including their name, number, and email along with the location from which they are requesting the demo. And you want customers to leave additional comments, so you can add that question as well. 

Our demo request template covers all these questions and you can even customize the template according to your product. 

This demo request template will focus on questions such as: 

  • What is the best time for us to call you?
  • What's your phone number?
  • In what order would you like to see this demo product?
  • Company email.


Using the right product feedback survey templates allows you to gather information and get maximum participation from your teams. You can use Zonka Feedback to ensure a seamless data collection process from start to finish – you can create your survey using readymade templates, share surveys with respondents across multiple channels, and analyze the resulting data with zero hassle. Get started by picking up a template!!

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Nikhil Rana

Written by Nikhil Rana

Sep 09, 2022

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