When you are in the product industry, your product is the greatest asset. You do everything to develop a great product, but whether your hard work pays off or not, depends on the experience your product is able to provide to the users.
For making a product successful, companies need to understand the value of Product Experience. For maintaining lasting relationships with the users, it is essential to develop your product in such a way that it is able to provide amazing experiences to your product users.
In this article, we will explore what Product Experience is, and how it is crucial for the success of your product. Let’s get started!
What is Product Experience?
Product Experience refers to what a customer or product user goes through while using a product. In other words, it is the users’ entire journey with the product and how the users perceive this journey.
Product Experience is similar to User Experience. However, it basically involves the users’ overall experience solely with the product itself. It would not be wrong to say that it is a subset of User Experience. The primary difference between the two is that it focuses on the user journey within the key product itself.
It is crucial to provide your product users with good Product Experiences in order to make your product successful. Let’s understand this better by exploring h ow it is important for the survival and growth of your product.
How does Product Experience Matters?
User Expectations have increased to a large extent when it comes to using a software product. Moreover, it is easier for the users to switch to other products. Also, the value of experience has considerably become more important than other attributes like price and product design. In such a scenario, ignoring Product Experience means harming your product business.
A negative Product Experience can easily become a reason for your users to try the various available options and ultimately choose one of them to switch. On the other hand, positive Product Experiences lead to more product usage, more loyalty, better goodwill, and attracting more users to the product. Let’s learn this better by exploring some benefits of good Product Experience.
Benefits of a Great Product Experience
- Increased User Satisfaction and Loyalty
- Good Net Promoter Scores
- Reduced Churn
- Attracting More Users
- More Product Usage and Subscriptions
Let’s learn more about these benefits.
1. Increased User Satisfaction and Loyalty
When you provide great Product Experiences to your product users, it increases User Satisfaction and motivates them to stay longer. This increases their loyalty and creates long-lasting relationships with your product users.
2. Good Net Promoter Scores
Net Promoter Score is a metric to measure customer loyalty on the basis of the likeliness of the users to recommend your product to others. It is also a medium for many brands to showcase the success of the product in the form of NPS scores. Positive Product Experience leads to a high Net Promoter Score that you can also showcase to increase the goodwill of your product in the market.
3. Reduced Churn
As Product Experience has more weightage than other attributes like product design and price, ensuring a great Product Experience motivates the product users to keep using the product for long. This reduces customer churn and you are able to develop a good and loyal customer base.
4. Attracting More Users
People talk about their experiences with others. Researches suggest that 72% of customers share their positive experiences with around six or more people. This increases good word of mouth in the market. Same is with your product users. Happy and satisfied product users share their amazing experiences with their friends and known ones which in-turn attract more users to your product.
5. More Product Usage and Subscriptions
Positive Product Experience motivates the users to use more of your product and product features. This also generates more subscriptions to your product, which eventually increases your business.
Let’s learn about the key elements of Product Experience.
Key Elements of Product Experience
- Product Feedback
- User Analytics
- User Engagement
- Prioritization and Product Roadmap
These are the four key elements of Product Experience. Let's learn more about them.
1. Product Feedback
Product Feedback is the perception of your product users about their experience with your product. It lets you know what customers, think, feel, want, and expect about your product. With Product Feedback Surveys, you can easily measure Product Experience, User Satisfaction, and Loyalty.
You should use an effective Product Feedback Tool to create effective surveys and share them with your product users to collect feedback. Product Feedback helps you improve your product and provide better Product Experiences to your customers.
2. User Analytics
User Analytics is the best way to understand how your product users are using your product. Now you don’t need to work on your own estimations about the product usage. With heatmaps, session recording, and user journey review; User Analytics makes it possible for you to look into the product usage and work on providing Product Experience to the users according to their needs and usage.
3. User Engagement
To provide better Product Experiences, you should make required efforts to engage your users with your product. You can use emails, text messages, discount offers, to interact with your users and develop products as per their requirements.
4. Prioritization and Product Roadmap
The next element is to use Product Feedback and analytics to prioritize product features as per user demands. Prioritize users’ needs rather than your own plans, and create a Product Roadmap accordingly. This conveys to the customers that their feedback and product usage matters to you and you make plans as per their needs.
Product Experience is the experience that your product users go through while using your product. It is important to ensure a great Product Experience to make your product successful. Collecting Product Feedback helps you measure Product Experience and know what your product users need and expect from your product.
You can do this with the help of a good Product Experience Tool like Zonka Feedback which not only lets you share surveys and measure Product Experience, but it also enables you to work on it and make it better.
It also offers you a free trial for 7 days. You can Sign up here for a free trial and see how it works for your product.