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Competitive NPS Survey Template

Net Promoter Score (NPS) is a Customer Satisfaction metric that measures how likely your audience and customers are to recommend your brand and services to their friends, family, and colleagues.

Use this expert, ready-to-use Competitive NPS Survey Template to measure your competitive strengths and weaknesses in the market. Find out how your customers are perceived by customers and what you can do to gain a competitive edge. 

Understanding Competitive NPS Survey Template

With our expert Competitive NPS Survey Template measure your competitors’ strengths and weaknesses over time. This Competitive NPS Survey Template has been designed to get real insights into your market competitors and their plans and strategy to promote their brands.

This survey helps you compare their performance with yours to better focus on the organization’s goal. You can customize and personalize the survey to add your brand identity like logo, colors, and backgrounds, and add questions to better use the template to meet your requirements.

To create a survey using the Competitive NPS Survey template, just sign up or sign in to Zonka Feedback. You’ll be able to choose the Competitive NPS Survey Template when you begin creating your feedback form or survey.

How to Use the Competitive NPS Survey Template?

You can send out the competitive NPS survey template via email or SMS after the first interaction with a potential customer. You can also use mobile, tablet, or kiosk surveys. For example, in a SaaS product expo, you can send this survey to the attendees and see how they are considering making a purchase. For example, if customers say that the pricing of a competitor is more strategic, you can look into this area and even go ahead to offer customized solutions to meet customers in the middle. 


List of NPS Survey Questions

The following questions are included in this Competitive NPS Survey Template.

  • Which of the following brands are you familiar with? (Select all the brands that apply)
  • How frequently do you use this type of product?
  • Which of the brands listed below do you like to use?
  • What would you say their service quality is like?
  • When you think about [brand name], what comes to mind first?
  • How likely are you to recommend [brand name] to a friend or colleague?
  • Why did you give that rating?
  • How would you rank their products' value for money?
  • What is your opinion of their customer service?

If you're looking at capturing Customer Details, you can add more questions to the Competitive NPS Survey. You can also integrate your tools and pass data while taking feedback using this Competitive NPS® Survey Template.

Sign Up on Zonka Feedback for a free trial and implement this Competitive NPS Survey in your account to measure Customer Loyalty.


What to include in a competitive NPS survey?

You can add questions so customers can select the competitors they do business with. You can further ask the primary NPS question to understand how loyal they are to a brand and what can be done to convert or retain customers who may be doing business with a competitor. 

What are the NPS survey questions?

  • How likely are you to recommend us to a friend or colleague?
  • What did you like about the brand?
  • What did you dislike about your experience with us?

Create and send this Competitive NPS Survey

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